Each episode of Shang Bufan's "Tip of the Tongue" is divided into upper and lower episodes, each with different themes, with a total duration of 100 minutes, and the shocking effect can be incomparable.

Hangzhou Orchid TV is the number one TV station in the Ming Dynasty, and it is in the top six positions in the TV station rankings.

The broadcast of "Tip of the Tongue" aroused heated discussions, and after the broadcast, Dashang Entertainment directly uploaded the video to Daming Video Network.

There are several cooperation models with Daming Video Network, and Dashang Entertainment has chosen the simplest one.

That is to register an account and choose to pay for entry, this way is extremely confident, you must know that where a film and television work makes money, most of it is advertising revenue.

Choose to pay for entry, if the click is not ideal, then this film and television work can be regarded as hitting the street, because this payment method is charged according to the number of days and the duration of the film and television work.

At that time, when Shang Bufan asked to release it in this way, several high-level executives of Dashang Entertainment objected, feeling that this was a great risk, and cooperated with the TV station to sign a sharing contract with increasing ratings.

The release of two uncertainties, once the ratings are not good, the first work of Dashang Entertainment will hit the street, and such a reputation will spread, and at that time, it will be difficult for Dashang Entertainment to gain a foothold in the industry.

In Yang Mi's house in Yanjing, there are only four people this time: Shang Bufan, Yang Mi, Shang Ling'er and Qin Liangyu, and Yang Donglai and his wife have traveled around the world.

After the first episode of "Tip of the Tongue" was played, Yang Mi and the three daughters couldn't wait to communicate with their intelligence and began to brush up the comments on the first episode, they were very concerned about the reaction of Shang Bufan's first work.

At the same time, it is not only Yang Mi's three daughters who pay attention to "Tip of the Tongue", but also many people are paying attention to this matter.

Wang Hongcheng, chairman of Hongcheng Entertainment, Li Hao, director, Chen Ke, president, and leaders of the publicity and distribution department will gather in the conference room.

After watching "The Tip of the Tongue", Wang Hongcheng felt a pain in his brain, rubbed his temples, thought about it, and spoke first: "Notify the water army, stop the smear of "The Tip of the Tongue", and wait for the ratings to come out." ”

Li Hao's face was gloomy, and he was very unconvinced: "Chairman, are we just going to forget it?"

Li Hao's words, the leaders of various departments of Hongcheng Entertainment present were very disdainful, and they were secretly scolding this kid for being a fool, looking at the quality of "Tip of the Tongue", can't you see something?

Wang Hongcheng was extremely disgusted with his nephew, and said angrily: "Then what do you want to do? As a director, you can't see the excellence of this documentary? Now continue to be black, do you pay out of your own pocket?"

Yang Mi is a very optimistic female actress of Hongcheng Entertainment, she was only a child star before, and she still has to go to school and obtain the corresponding industry qualification certificate in order to fully package.

I thought that Yang Mi would be admitted to the Yenching Royal Academy of Arts, and she could start to launch it with all her might, but because of this nephew, it is good now, a good seedling is lost like this, and it has caused a commotion.

If Li Hao wasn't his nephew, Wang Hongcheng would definitely slap him to death, and he is now absolutely aware of how brainless his nephew is.

was scolded by Wang Hongcheng, Li Hao smacked his lips and didn't know how to answer, he wanted to pay for it, but there wasn't much surplus food in his pocket, he was usually lavish, where did he get so much spare money to burn?

Wang Hongcheng couldn't sweep his nephew's face too much on this occasion, no longer paid attention to him, looked at the company's senior executives present and said: "I don't know if you have any other good ideas? ”

A group of high-level executives of Hongcheng Entertainment are complaining in their hearts, this matter has developed like this, it is not up to you to do it yourself, everyone is out to eat, there is no need to offend people for no reason.

In the entertainment industry, anything can happen, who knows if it will be found in the future? Looking at the talent that Shang Bufan is showing now, many people are unwilling to offend Shang Bufan in their hearts.

There is an old saying in Huaxia that leaves a line in everything, and can become the leader of a large company.

Some people choose to wait and see, and some people choose to pat themselves on the back, and the changes in the workplace are to see if you seize the opportunity.

No, Zhou Jin, deputy director of the Public Relations Department, wanted to be on top, so he had to behave well, he saw that no one spoke, so he stood up and said: "Chairman, this documentary, in terms of quality, concept, content, and shooting, is impeccable, this is definitely a classic." ”

"Maybe you have overlooked one point, in this film, many places reflect the changes of the four seasons throughout the year, and what other food production processes, these times are very long, so the question is, how did Shang Bufan shoot it in such a short time?"

"Is there any hidden secret in this? Is it grafting? Shang Bufan's genius, this is undeniable, the perfect score champion can't be faked, but I don't believe that the director has made such a masterpiece. ”

Indeed, Shang Bufan's filming of "The Tip of the Tongue" only had the first episode and the first episode according to his own ideas, and the next episode was mostly filmed with reference to "The Tip of the Tongue" on the earth.

On Earth, "A Bite of the Tongue" took more than a year to film, recording the folk food in various places throughout the year, and it only took Shang Bufan a month and a half, which seemed to outsiders to be unable to do it.

Whether it is the geographical location, the time limit, the preparation of the ingredients, or the production process, some of them are very cumbersome, and the time spent on the beautiful lens display is difficult to do with the technology of the Ming Dynasty.

So Zhou Jin grasped the key point, and there was no way to question it in other aspects, so this biggest loophole is the best starting point, I have to say that for public relations, the core of the problem is still very accurate.

Not to mention that Hongcheng Entertainment doesn't get off work so late, it's studying Shang's extraordinary "Tip of the Tongue" and trying to find a way to suppress it. In the broadcast room of Hangzhou Orchid TV Station, it was full of people from the beginning.

Taiwan Director An Qinggang, Deputy Director Yan Rou, Deputy Director Kong Lingyang, Advertising Minister Fang Jie and other bigwigs are all waiting anxiously.

Because of the first variety show "Water Chongguan" planned by Shang Bufan, once it was broadcast, the ratings broke the ratings of the prime time every Friday, and each episode firmly occupied the top position in the ratings, and the advertising cost also soared.

When Dashang Entertainment found them through Liu Ruoxi's relationship and asked for advertising stratification, everyone thought it was a joke of Dashang Entertainment at first.

According to past data, there are 77 TV stations in the Ming Dynasty, the lowest rating of variety shows is 0.7%, and the highest rating is 1.81%, which is without the data before "Water Chongguan", "Water Chongguan" broke this data as soon as it came out, and the rating was 2.91%.

According to the statistics of the proportion of viewership, the penetration rate of television, etc., calculated according to the average family of three, plus the radiation rate and other results, 1% of the rating is equivalent to 15,000 people.

Dashang Entertainment talks about the sharing ratio when it comes to the contract, the ratings of 2% account for 50% of the advertising share, and according to the advertising revenue of the 2% ratings, the total advertising cost of the twelve episodes of a season of the program can reach 300 million, that is, Dashang Entertainment can earn 150 million.

If the rating is 2.5%, the ad share is 55%, if the rating is 3%, the ad share is 60%, if the rating is more than 3.5%, the ad share is 65%, and 65% is the maximum share.

As soon as this condition came out, at that time, An Qinggang, director of Hangzhou Orchid TV Station, Yan Rou, deputy director, Kong Lingyang, deputy director, Fang Jie, minister of advertising and other bigwigs had dark faces, no matter how good the show was, it was still a variety show, and the maximum number of twelve episodes was thirty or forty million.

In the usual TV programs, TV stations generally buy broadcast rights, such as how much an episode costs, and generally bid for the quality of the film, the fame of the director, the fame of the actors, and the attention of the film.

Everyone knows the cost of program production, and if the conditions are met, generally speaking, the purchase price of each episode is multiplied by how many percentage points on the basis of the cost.

For example, the shooting cost of an episode of a TV series is 1 million, so the price of buying the first round of broadcast rights is from 10% to 300% on the basis of 1 million, which must be considered comprehensively.

But the conditions of Dashang Entertainment are simply grabbing money, which can reach 300% on the surface, but how can it appear in reality? Generally, the top few like Hangzhou Orchid TV Station will not bid too outrageously, and they have their own pride.

In the end, Yin Tongtong, director of the entertainment business department of Dashang, said the bottom line of Shang Bufan, that is, the ratings are less than 2%, don't pay a penny, and if the ratings are less than 1%, they can be removed from the shelves at any time.

It is precisely because of such a gambling-like agreement, coupled with Liu Ruoxi's relationship, that the bigwigs of Hangzhou Orchid TV signed such a contract.

It was originally an ordinary day, but the leaders of Orchid TV in Hangzhou Province all gathered, and they did not get off work one by one, waiting for the ratings to appear.

In fact, they also know that over the years, the competition among major TV stations has been quite fierce, and if they really achieve good results in "Tip of the Tongue", it will also be quite beneficial to their Hangzhou Orchid TV Station.

If nothing else, the ratings go up, and there are popular programs, then the ranking of the TV station will rise, and once the ranking rises, then the influence of the TV station will rise accordingly, and the income from the bidding of other program advertisements will also rise.

Not only in terms of income, but everyone can get benefits, but their status in the circle will also be improved accordingly, and finally their positions will be improved accordingly.

"The director, the real-time rating is 1.1%, and the data is still growing slowly. "As soon as "Tip of the Tongue" aired, the counting staff responsible for counting the ratings reported the ratings.

"Director, the ratings are already 1.7%. Fifteen minutes later, the counter reported again.

"Director, the ratings have broken 2%. ”

"Director, the ratings have broken 2.5%. ”

"Director, the ratings have broken 3%. ”

"Director, the ratings have broken 3.5%. At the 75-minute mark, the technician said in a trembling voice with disbelief in his voice, he worked at a television station, and it was the first time he had seen such high ratings on Sunday night.