Chapter 272: The Inside Story of the Coin Giveaway Event
When Zhao Qi was interviewed this time, he faced questions from reporters from Phoenix Satellite TV and Xishu TV at the same time, and the answers were fluent, and even with sharp words that seemed to be planned for a long time. In fact, as long as you watch this interview, those who are familiar with Zhao Qi will know that this is another public relations deliberately created by Zhao Qi, and it is very likely that he single-handedly created this coin gift turmoil, and then attracted a few predators to step on the steps.
Speaking of which, the time of this interview is actually not long, Zhao Qi has been very busy recently, busy determining the technical finalization and adjustment of the new generation of dragon claw mobile phones, and he himself does not have much time to be interviewed. Moreover, if it weren't for the new generation of dragon claw mobile phones that would come out soon, he wouldn't have the time to make these waves on the Internet and the media, in the final analysis, he was just to build momentum for the upcoming dragon claw new mobile phones. Therefore, no matter how busy he is, Zhao Qi must spare part of his time to be interviewed by reporters from the two stations, so as to achieve the set goal.
The interview was conducted in Zhao Qi's office, and it is worth mentioning that from the very beginning, Li Xiaomin was reduced to the role of playing soy sauce.
"Mr. Zhao Qi, may I ask you inside the dragon claw or yourself, do you really respect paid genuine applications? Or is this just a front on your part? The reporter of Phoenix Channel is also a beautiful woman, surnamed Tong, who has some influence in the circle, and is known for her sharp words and good at interviewing controversial figures.
After Li Xiaomin heard this question, he frowned slightly, thinking, is this reporter here to support Zhao Qi or to dismantle the stage? It's no wonder that Li Xiaomin thinks so, not to mention that she herself is supportive of Zhao Qi, even her leader hinted that this interview is to correct the name of Dragon Claw Technology in order to clear the adverse effects that prevailed before. So. Phoenix reporters try to ask questions from a fair standpoint. And Li Xiaomin already had his own position from the beginning. This can be regarded as the difference between mainland and Hong Kong and Taiwan media.
"For genuine apps. We have always been very adamant that we must support the genuine version, and the genuine copy must be paid. Otherwise, it is an infringement of the rights and interests of the creator, and at the same time, our dragon claw mall puts an end to all plagiarism and reference, and once such a product is found, it will be removed from the shelves immediately. And close the door to the manufacturers of these applications forever. Zhao Qi replied sonorously without the slightest hesitation.
"However, isn't the coin giveaway you are carrying out a kind of infringement on the rights and interests of the creator? Their product was bought, but in exchange for not real money, but just a bunch of bonus coins! "Reporter Tong pressed forward step by step.
"I don't see this as an intrusion, on the contrary, it is a promotion, and the coin helps consumers to buy and use the product more actively. This has a positive effect on cultivating the user's payment habits, these days. The explosive growth of the number of purchases from various apps in the Dragon Claw Mall speaks for itself! Not to mention anything else, the number of purchases of the top three apps. In the past few days, it has more than doubled. Zhao Qidao.
"I admit and believe this data, but does it make sense to raise the data with bonuses? What's the difference between this and a free policy? You may say that the coin giveaway only lasts for half a year, but I think many people are concerned about how to ensure the interests of the application providers of the Dragon Claw Mall during this half year. With the growth rate of one bonus coin per day, I think there may not be many people who recharge and spend. Tong reporter closely followed the theme of dragon claws hurting the interests of partners and continued to ask.
"I think there's one thing I forgot to mention is that these bonuses aren't worthless, and they don't have to be paid for by our partners. In fact, these bonus coins can be seen as dragon coins purchased by Dragon Claw Technology with money, and then transferred to the users who sign in, that is, these bonus coins are not generated by the system, but bought with real practical money. Zhao Qi said with a smile.
"What? You mean, you bought these bonuses? In other words, those app providers can get the money while being pushed up by the bonus? And this money, in fact, is it provided by Dragon Claw Technology? If you give users free and then pay the app provider, there's going to be a big loss, right? Reporter Tong was surprised, with a look of disbelief, the whole person sat up straight, and her expressions and movements were recorded by the camera.
And Li Xiaomin, who was slow to interject on the side, also opened his eyes wide, staring at Zhao Qi without blinking, as if to see if he was lying. After all, she also knew how influential the coin giveaway activities in Dragon Claw Mall were during this time, and even she herself checked in every day to hoard coins, and then went to buy a game she liked.
She has seen a statistic on the Internet, this statistic is calculated from the sales growth of each APP, and the gift consumption of Dragon Claw Mall in recent days has reached 7 million, and this does not include those who hoard and do not spend.
In this way, the duration of the coin giveaway activity is six months, and if it is really as Zhao Qi said, these coin giveaways are all paid by Dragon Claw Technology, which may be as high as five or six billion, or even higher. There is no doubt that this funding is a sky-high price! Why did he do it?
"Of course! The coin gift activity is only an internal activity of the Dragon Claw Mall, and does not involve friends, and the coin is originally a transfer of interests, so this kind of transfer is limited to us, and friends will get the income they deserve. Zhao Qidao.
"According to the statistics and budgets of relevant people, the amount of coins distributed in half a year will be as high as 500 million, does Dragon Claw Technology really want to come up with so much money to pay to friends?" Reporter Tong felt a little dizzy.
"In fact, for the 500 million bonus coins, we only need to pay 300 million, because the Dragon Claw Mall and the application provider are divided into four or six. So, we don't have to pay in full. Of course, according to our budget, the impact of the giveaway campaign will gradually increase, and it is likely to reach a total amount of 1 billion. Zhao Qi smiled indifferently, the clouds are light and the wind is light, this force must be pretended.
"A billion? Doesn't that mean that you will pay 600 million? Excuse me, why did you make such a move? We know that Dragon Claw Technology has made huge profits in the past six months, but 600 million is not a small amount. Besides, you don't have to! "Reporter Tong is no longer as sharp as just now, and has become much more gentle.
"This is actually a great feedback to consumers and friends! The reason is simple - gratitude! It is the consumers who chose us that made our dragon claw technology sprung up, and it was they who made the dragon claw technology. At the same time, it is also because many friends have put applications into our newly established mall, so it can be said that they are the ones who support the ecosystem of Dragon Claw. Therefore, the coin giveaway activity is a token of gratitude to consumers, who can receive up to more than 180 yuan of coin giveaways for free and spend them in six months. This is also a thank you to our friends, in the case of the bonus to promote sales, their income will also rise, we hope that they use this profit to continue to create more and better applications! (To be continued.) )