There was an uproar in the conference room, although it was reasonable for Shonan Satellite TV to win the bid, because they had a good reputation after all, and they had a lot of money, and the TV series was broadcast on their station, which was easy to expand its influence and create high ratings, but there were still many delegates who were disappointed, because they thought that the conditions for their station were good enough, and they had never paid so much money to buy this kind of urban emotional TV series before, so they all felt that they were more likely to win the bid, but they didn't expect that the conditions of Shonan Satellite TV were better.

"Mr. Chen, can we know where we lost? You must know that we are also very sincere to buy the broadcast rights with your company, and we hope to cooperate with Huayu. Director Wu, the negotiator of JS Satellite TV, said unwillingly, and they are also the only local station among many local stations that can wrestle with Shonan Satellite TV.

"Director Wu, some of the content is related to trade secrets, so I can't announce it here, but of course I can tell you about the bottom of the bid issued by Shonan Satellite TV, in fact, the bottom of their bid is the highest among all of you, 5 million episodes"

Chen Feng announced the bottom of Shonan Satellite TV's bid, which immediately made everyone here gasp, for an urban sitcom, the price of 5 million episodes is already sky-high, "Love Apartment" is a total of 20 episodes, 5 million episodes, and the final price is a total of 100 million, and the shooting cost of "Love Apartment" is only 5 million, and Huayu has made a lot of money.

"Although you lost the competition for broadcast rights, I suggest that you can talk to us about the purchase of the second round of broadcast rights, I can tell you with certainty here that the situation of this drama is inevitable, whether it is the early publicity, the quality of the play, and the potential audience of the drama, it is very strong, for you, the second round of broadcast rights is still a good business opportunity, whether you want to grasp it, it depends on you." Chen Feng's words were full of infinite confidence.

When this remark came out, the minds of the delegates who failed in the bidding came alive again, yes, if this drama gets a warm response on Shonan Satellite TV, the second round of rebroadcast will definitely have good ratings, at least it is better than those garbage dramas, but this kind of major event still has to go back to the station to report to the leader, study a plan and then make a decision, they can't be the master.

After the bidding meeting, Chen Feng invited representatives of various TV stations to the "good taste" banquet, although most of the representatives returned home, but they were convinced of losing to Shonan Satellite TV, after all, Mango TV is already the boss of the local station This perception has formed a consensus, and it is not ashamed to lose to the boss, and Li Haitao, director of Huayu Film and Television Production Department, talked about the future of Huayu during the banquet, TV series will be the main key project of the film and television production department in the next few years, and the opportunity for cooperation is a big drop. If you show your emotions on your face because of momentary gains and losses, you will have no way back.

And the second round of broadcasting rights can still be competed for, they are ready to go back and report the situation to the station, and then discuss a plan and price, and they will still come back to compete for the second round of broadcasting rights.

When the representatives of various TV stations set off one after another, Huayu's negotiators were only Zhou Jingzhi, the representative of Xiangnan Satellite TV, and his assistant Zhang Li, and Chen Feng received him in his office.

"Director Zhou," Chen Feng smiled: "Since your Hunan Satellite TV has won the bidding, then the next thing is the issue of officially signing the contract, I have an idea, I want to communicate with Director Zhou to see what your opinion is." ”

Zhou Jingzhi said with a smile: "Mr. Chen has something to say, as long as it is a reasonable suggestion, we will try to overcome a difficult way to adopt it." ”

Chen Feng said: "Seriously, Director Zhou, although the price offered by your Shonan Satellite TV is the highest among all TV stations, the price of 5 million episodes does not reach my psychological bottom line, my expectations for this drama are quite high, and I also believe that it will achieve a very strong social response, if it is a general TV series, this price is indeed not low, but for works that are destined to become classics, this price is far from enough." ”

Zhou Jingzhi is obviously an experienced negotiator, and he was not surprised by Chen Feng's statement, he smiled lightly: "Mr. Chen, I appreciate your self-confidence, and at the same time, I am very optimistic about the drama "Love Apartment", but we can't decide the market by subjective speculation, in fact, there are many well-made TV series that have suffered a ratings waterloo, sometimes the audience's taste is very strange, before a drama is tested by the market, we can only say that it has market potential, But it can't be said for sure that it will definitely be a big hit, 100 million to buy an urban sitcom, our TV station has taken a big risk, if you still want to increase the price on this basis, with all due respect, Mr. Chen, you are a little strong. ”

Chen Feng was expected of Zhou Jingzhi's reaction, he smiled and said, "Director Zhou, I think you misunderstood what I meant, I didn't mean to increase the price on this basis, but I want to ask you a question, what was your original estimate of the ratings of this drama?" In other words, what kind of ratings do you think this show will make you think it's worth spending 100 million? ”

Zhou Jingzhi looked at Chen Feng, trying to see what he meant from his expression, but he didn't see anything, Chen Feng's expression was not shocked, his joy and anger were invisible, he was already so good at controlling his emotions at a young age, and it was difficult for such a person not to succeed.

But he still answered Chen Feng's question truthfully: "Our most optimistic estimate for this drama is that the ratings can reach five percent, and the bottom line is three percent. ”

Chen Feng smiled slightly, "Director Zhou, my thoughts are like this, since you think the most optimistic ratings of this drama are 5 points, then we will take five percent as the base point, if the ratings of this drama are... Between five o'clock, then the price of 5 million episodes remains the same, if the ratings fall below..., then you can deduct part of the cost from the total price of 100 million as appropriate to ensure that you do not discount the cost, but if the ratings exceed five points, you will have to pay more. ”

"This?" Director Zhou didn't expect Chen Feng to make such a suggestion for a while, it is undeniable that Chen Feng's suggestion is to make more money when the ratings are good, but at the same time, there is also a lot of temptation for Shonan Satellite TV, at least don't worry about taking risks. "Mr. Chen, your suggestion is very good, but I'll talk to the director first, I can't call the shots."

"Please." Chen Feng said with a smile.

Three minutes later.

"Mr. Chen, our director agreed." Director Zhou said with a happy face.

Chen Feng clapped his hands and said with a smile: "It's refreshing to cooperate with your Xiangnan Satellite TV, then it's decided, Haitao, please ask the director of the legal affairs department to come over and discuss the signing matter immediately, and it is best to sign the contract today." ”

After that, JS Satellite TV, Dragon TV, AH Satellite TV, GD Satellite TV, all reached a second round of broadcast rights signing contracts with Huayu, of course, the price is lower than the broadcast transfer fee.

In this way, the broadcast rights of "Love Apartment" were officially determined.