Lin Fan sent Qin Xue to Zhonghai City, put her in front of the bus stop sign to Wang Ping's house, and then drove back to the company, the front bumper of the car was slightly deformed by the collision, but it did not affect normal use.

Because he ran on a dirt road in the countryside, the appearance of the car was already dirty as if it had been picked up from the ash heap, Lin Fan drove the car to the car beauty shop where the car was washed daily, and happened to see Xu Si's Audi A6 also in the waiting area, he naturally knew that Xu Si could not come to wash the car in person at this point in time, presumably the driver Qi Min drove over, Lin Fan put the car to be washed, and sure enough, he saw Qi Min sitting inside, stepped forward and knocked on the car window, and Qi Min opened the window.

"Minister Lin, have you come back from going out?" , Qi Min greeted Lin Fan.

Lin Fan nodded and asked, "Didn't you say that Mr. Xu was going to inspect the store today?" Why is it almost noon and still washing the car? ”

Qi Min said: "I've come back from the shop, Mr. Xu has returned to the office, I'll take the time to wash the car." ”

Lin Fan looked at the clean Audi car like a new car, and thought depressedly that the woman's car was clean, and as soon as he sat in the cab, there was a charming fragrance, but it was a pity that Xu Si's car was not blessed by ordinary people to sit in it, and only Uncle Lin could enjoy this treatment all day long. He asked strangely, "How many washes does this car have to take a day?" It's so clean, what else can be washed off? ”

Qi Min opened his mouth, and wanted to say that he would come over and wash off the dirt on the car, but suddenly remembered Xu Si's explanation, and lied: "Come and wax the car and do a routine maintenance!" ”

Lin Fan didn't take it seriously, and threw the key to Qi Min and said, "I have something to do with entering the company, and I will trouble you to run more later, and drive my car into the company." ”

After Qi Min took the key, Lin Fan went directly back to the office area.

Lin Fan answered the phone while walking into Xu Si's office, the call was from Zhang Wu, the project of Songlin Road Commercial Street, Zhang Wu negotiated with the developer about the purchase price, according to the current price of 83% off. This means that the two will save 34 million on the total purchase price, Zhang Wu told Lin Fan on the phone that he has got the planning plan of the entire commercial street, and has sent the CAD drawings to Lin Fan's mailbox, please check!

Lin Fan smiled and said, "Mr. Zhang." I'll take a look at the picture first, let's go back and divide the two, and then we can start to work on brand investment! ”

Zhang Wu said that he didn't know anything about this, so he could only ask Lin Fan to work harder, and Lin Fan was naturally no problem here. This is the division of labor that the two have determined from the beginning.

"Coming back?" Xu Si looked up at Lin Fan, who had just hung up the phone, but he was still holding a pen in his hand to sign pages of documents.

Lin Fan looked at Xu Si, and always felt that she was a little different today than usual, and seemed to be more majestic than before, so he couldn't help but look at her and said, "I always feel that you are a little different from the past today?" ”

Xu Si raised his eyes and looked at him, let go of the documents in his hand and said, "I probably haven't seen each other for a few days, and I'm hallucinating!" ”

Lin Fan shook his head and said, "It's different, it's different, I feel like you have a murderous aura on your body today, who provoked you?" ”

Xu Si pursed his lips and smiled: "Nonsense." I'm not a female killer! ”

Lin Fan did not doubt him, and smiled: "I have a few things to communicate with you, the first is that I am ready to create my own brand in advance, I plan to use one year to cultivate our own design and development team, and another year to make our brand gain market recognition!" ”

Xu Si pondered, and then said: "I agree, since this step has to be taken sooner or later, it is better to leave early than late, provided that the funds are abundant." To support this operation, I have estimated and analyzed the operation in the second half of the year and next year in the past two days, and I think it is completely possible to run this plan in advance, and I suggest that we can take a bigger step. ”

A little bigger? Lin Fan's heart moved. He looked at Xu Si in surprise and said, "What do you mean?" ”

Xu Sidao: "This question, we talked about it before, about the positioning of independent brands, is to develop a future department store channel of the high-end fashion brand, the birth of such a brand, I think he should be given a high starting point." From the moment it was introduced, it was announced to the world that its taste and class were extraordinary. ”

Lin Fan nodded and said, "Do you want to start with the Shanghai market?" ”

Xu Sidao: "I think as long as we have confidence in this product, the necessary marketing publicity is okay, even if the cost is sky-high!" ”

Lin Fan nodded and said, "In the near future, I will visit the relevant person in charge of Yaoguang Department Store, and if necessary, I will go to Shanghai to do a good job of public relations in advance." ”

Xu Si hummed and said: "At present, the Yaoguang Department Store in Zhonghai Pedestrian Street, is it likely that 'Yaxi' will be stationed?" ”

Lin Fan said: "The key depends on the conditions, and it depends on the other party's adjustment plan, the brand positioning of 'Yaxi' is a dispensable brand for Yaoguang, even if we can be stationed, the cooperation conditions will be very harsh, and it may have a certain effect on enhancing the brand influence, but the brand positioning of 'Yaxi' has been formed, and it is recognized by the market, not in Yaoguang Department Store, 'Yaxi' belongs to a well-known popular fashion brand, and it is impossible to become a mid-to-high-line brand in Yaoguang Department Store, so purely from the perspective of profit return,' Yaxi's entry into Yaoguang is not a top priority, but if we take into account the development of our new brand in the future, then Yaoguang Department Store is a battleground, especially in the Yaoguang City Plaza in Shanghai, if the new brand can be stationed, then the country's department stores, will have a place for us. ”

Xu Sidao: "So from a long-term perspective, it is very necessary to maintain a good relationship with Yaoguang Department Store, in the short term, it may not reap too many economic benefits, but from the overall situation, this is a strategic need, and its significance is extraordinary!" ”

Lin Fan nodded and said: "At present, the two major commercial bodies of Yaoguang Group, Yaoguang City Plaza and Yaoguang Department Store are the banner representatives of the national business, and its in-depth cooperation will be the decisive factor for our future brand to take off quickly, if we can carry out all-round in-depth cooperation with it, then in the next 10 years, as long as there is no problem with our own products and operations, I am fully confident that we can operate our own brand into a well-known international brand!" ”

Xu Sidao: "I think all brand owners understand this truth, everyone wants to cooperate with it, and our competitive pressure is unprecedented!" ”

Lin Fan smiled bitterly when he heard this: "At present, the Yaoguang Department Store in Shanghai, if you want to enter and open a store, a Zhongdao counter with an area of 26 square meters will buy a guaranteed 12 million yuan a year, and the merchants who go in will basically have to pay for the guarantee by the end of the year." ”。

12 million, this number is enough to block most of the suppliers from the door. (To be continued.) )