Chapter 009: Promoting Grapes
Sang Zhiheng looked angry, and it wasn't until he was about to arrive at the Ginza shopping mall that he calmed down a little.
This time, he learned the lesson he had just learned at Xinbai Supermarket.
The reason why he was stopped by two security guards just now must be because his image just now was not a big boss who came to negotiate business at all, but a small farmer who came to sell local products.
Thinking of this, Sang Zhiheng didn't say a word, so he went directly to the Haobao suit store, spent more than 4,000 yuan to buy a suit, put it on, and went to the barber shop to get his hair.
Then, he rode a motorcycle to the Nanhu Labor Market in Gangcheng County, and spent 300 yuan to hire two big men as his followers.
When everything was ready, he took the two big men to the Ginza shopping center.
The security guard saw a man in a suit walking over with two big men, and the big man behind him, one carrying a woven bag and the other carrying four rabbits, came up curiously and asked, "Sir, what are you going to do?" ”
"Where is your manager's office, I'm going to talk to your manager about something."
"This ......"
"You just say where your manager's office is, and don't worry about anything else." While speaking, Sang Zhiheng gave the security guard a pack of Chinese cigarettes.
The security guard's eyes lit up when he saw it, and he hurriedly said, "Oh, our manager is in the office on the second floor, I'll take you there." ”
There is really money to make the devil grind, a box of Chinese cigarettes worth dozens of yuan, so the security guard obediently took him to the manager's office in the Ginza shopping center.
Sang Zhiheng knocked on the door, then sorted out his collar, turned back to the two followers and said with a smile: "Hard work." ”
"You're welcome, boss."
Then, the door to the manager's office opened, and it was a capable young man.
"Who are you looking for?" The young man in a Ginza uniform looked at Sang Zhiheng and asked.
"Are you the manager of the Ginza supermarket?"
"What are you looking for from our manager?"
"I have some goods that I want your manager to see."
When he heard that he was here to sell the goods, the young man said impatiently: "If you want to sell the goods, you can go to the operation manager." ”
As he spoke, he was about to close the door. Sang Zhiheng looked at it, and hurriedly pushed them and said, "This matter must be discussed with your manager." ”
"How can you do that?"
At this time, a person came from inside and said, "Xiao Song, who is outside?" ”
The young man turned around and said, "One came to sell goods, I asked him to find the operations department, he had to find you." ”
"Let him in!"
Hearing this, Sang Zhiheng pushed the door and went in, and the two big men behind him also walked in.
The general manager of the Ginza Shopping Center Gangcheng store, a middle-aged man in his early forties, looked at Sang Zhiheng with a smile, stood up and said, "Young man, what are you here to promote?" ”
He frowned when he saw the hare held by the two workers behind him.
"...... are you?"
"Oh, this is a hare I bought from the mountains, if you don't dislike it, manager, it will be my gift to you."
When the general manager of the Ginza shopping center heard this, he smiled embarrassedly and said: "This boss is really polite, what, Xiao Liu, take the hare, I'll take this bite." ”
When the young man who opened the door just now heard this, he hurriedly took the hare, looked at the general manager and asked, "Manager, these hares are still alive, how to deal with them?" ”
"Send it to the meat and process it for me."
After getting the hare sent by Sang Zhiheng, the general manager's attitude towards him immediately became much better.
"I haven't asked the boss for your surname, my name is Zhang Hai, you can call me Brother Zhang, sit down."
Sang Zhiheng said while sitting down: "Manager Zhang, you also sit, my name is Sang Zhiheng, I am in the fruit business, I have some grapes here, I want to do promotion at the door of your supermarket, if the effect is good, then Manager Zhang, you decide not to give us a sales counter, what do you think?" ”
The words have already been said to this point, and Zhang Hai has nothing to refuse.
"I don't know what Boss Sang plans to do to promote?"
"I want to give grape tasting to customers for free at the door of your supermarket, and everyone can receive half a catty of grapes for free with their ID card, with a limit of 60 people per day. I think, in this way, not only can I promote my grapes, but also can increase the flow of customers for you, I don't know if Manager Zhang agrees? ”
Zhang Hai frowned, pinched his chin and said, "You are only in the grape business, if you can't open the road, aren't you afraid of losing money?" ”
Sang Zhiheng smiled, he was still very confident in the taste and quality of the grapes in his space.
"This Manager Zhang can rest assured, the loss of money is ours, and it has nothing to do with our Ginza supermarket. However, I hope that if it is convenient, can we help us make a small page of publicity on our promotional poster? ”
Zhang Hai hurriedly nodded and said, "Naturally, we will help with this, but I want to ask you, how long do you plan to do it?" ”
"Ten days!"
"Since when?"
"Now!"
Zhang Hai nodded, looked at Sang Zhiheng and asked, "In addition to doing publicity on the poster, what else do you need me to do for you?" Oh yes, where's your goods? ”
"Oh. Here it is. ”
As Sang Zhiheng spoke, he took out some grapes from the woven bag and put them in front of Zhang Hai.
"This is the grape you're going to promote? What breed? ”
Sang Zhiheng thought about it for a while, and said casually: "It's called Taizi grapes, manager, why don't you taste it first?" ”
Zhang Hai casually pinched a grape, peeled it, and put it into his mouth.
It is said that as the general manager of Ginza Supermarket, he has tasted all kinds of delicacies and delicacies, but when he ate this grape, he quickly gave a thumbs up and said: "This grape is the best, and it has to be sold for at least 30 yuan a pound in our supermarket!" This doesn't need to be promoted at all, as long as it is placed in the fruit area, it will definitely be popular. This grape is so delicious, repeat customers will definitely sell 200 catties a day! ”
Sang Zhiheng waved his hand and said: "30 yuan a catty, then, only high-income families will often use it, middle-income families can only buy occasionally, and low-income families are likely to never buy it." If the price is less than 10 yuan, then even low-income families with a monthly income of only two or three thousand yuan will occasionally buy a little tasting. So, my long-term plan is to make this variety less than 10 yuan. But now, I only have about 30 catties of supply per day, so the price may be a little higher. ”
"The price is a little higher, and this grape is not worried about selling, if there is only 30 catties of supply a day, the price is 30 yuan, which should not be expensive."
"Okay, then set 30! However, I still want to follow my method and promote it first, so that more people in Gangcheng County know that there is such a grape, called Taizi grape, which tastes particularly delicious. ”
"Boss Sang has high ambitions, I support you!"
So, with the help of Zhang Hai, the manager of the Ginza supermarket, Sang Zhiheng quickly set up a table in the square in front of the supermarket.
With a megaphone in his hand, he shouted, "Delicious grapes, free tasting!" Taste it for free! ”
Hearing the sound of advertising, everyone gathered around and started to discuss.
"What is this for?"
"It's like grape tasting for free."
"Now that grapes are not cheap, why would he let people taste them for free?"
"There won't be any traps, will there?"
"What can be the trap of so many people? Since it's free, we'll taste it for free! ”
Everyone was around, but no one came forward to taste Sang Zhiheng's grapes.
"Come and try it, everyone, and the delicious grapes are free to taste."
At this time, an aunt who was almost sixty years old looked at Sang Zhiheng curiously and asked, "Young man, after eating your grapes, do you have to buy your grapes?" ”
Sang Zhiheng hurriedly waved his hand and said, "No, you just want to buy it, and I won't sell it!" ”
When everyone heard this, they felt even more puzzled.
"Who believes this, how can there be such a stupid person?"
"That's it, if you do this business, you won't lose your ass."
When Sang Zhiheng heard this, he hurriedly explained: "That's the case, my grape is a new variety, I'm afraid that we will all be born and won't buy my goods, so I want to promote it for free." Everyone can taste it for free, and everyone can get half a catty of grapes for free with their ID card. ”
The aunt who first asked Sang Zhiheng heard it, nodded again and again and said, "So that's the case, that's okay, I'll try it first!" ”
The aunt first came to Sang Zhiheng's face, and in the supermarket, Zhang Hai arranged for the waitress who helped Sang Zhiheng to be promoted, so she put the small plate in front of the aunt.
The aunt pinched a grape, peeled it, put it in her mouth, and said in surprise: "It's delicious!" It's so delicious! ”
When Sang Zhiheng heard this, he smiled and said: "Auntie, if you think it's delicious, go home and get your ID card, you can get half a catty of grapes for free with your ID card!" ”
"Really?" The aunt stared at Sang Zhiheng and asked.
Sang Zhiheng nodded with certainty and said, "Really." ”
The other onlookers were curious and discussed.
"Is it really delicious?"
"Just try it."
So, a few more people came up to try it, and sure enough, none of the people who tried it didn't say that it was delicious.
Moreover, someone brought his ID card with him and really received half a catty of grapes for free.
Those who didn't have their ID cards saw it and immediately went home to get it.
The 30 catties of grapes brought by Sang Zhiheng took less than an hour to taste and give away, and there was not a single grain left.
Then, Sang Zhiheng went to say hello to Zhang Hai and left.
He didn't go home directly, but went to the industrial and commercial bureau and spent thousands of yuan to register a trademark for his grapes, which was called "Taizi grapes"!