Chapter 191: Brand Autonomy

Lin Fan didn't agree with Qin Xue's words, through his contact with Qin's father, he didn't think that Qin's father was a person who would quit gambling if he didn't have money, he was no longer simply addicted to gambling, but had become a standard gambler.

"What have you been doing in China Shipping lately?" The matter on Father Qin's side will not be clear until it arrives in the place, Lin Fan didn't want Qin Xue to be in a low mood now, so he found a topic to talk about.

Qin Xue said: "At Pingping's house, Uncle Wang is busy in the store during the day, and I occasionally go to help, but most of the time I read at home. ”

Lin Fan said: "Uncle Wang really dares you to go to the store to help, he is not afraid of overcrowding?" ”

Qin Xue knew that Lin Fan was making fun of herself, and said with a light smile: "It's not that exaggerated, I just help with the cashier, I can't do anything else, if I do sales, Pingping is very powerful, I am 108,000 miles away from her!" ”

Lin Fan thought about Wang Ping's character, and he was indeed a good material for sales, and said with a smile: "There are successors to the Wang family, no wonder Uncle Wang has been full of energy recently, it turns out that he is not afraid that no one will inherit the family business!" ”

Qin Xue smiled. "Uncle Wang says every day, if it weren't for you, there would be no Wang family today, you are their family's great benefactor!"

Lin Fan smiled and said, "It's not that serious, I just happened to have a meeting and helped a little bit." ”

Qin Xue said: "In your opinion, it is just a small favor, but in the eyes of the Wang family, this has changed their lives." Lin Fan, I really want to thank you, Uncle Wang's family treats me like their own daughter, you gave the Wang family a future, I don't know how to thank you? ”

Lin Fan smiled: "Why don't you make a promise with your body?" ”

Qin Xue's face turned red, and she said lightly: "Lin Fan, don't make this kind of joke in the future, if Pingping hears it, it's not good." ”

Lin Fan naturally knew why Qin Xue said that it would be bad for Wang Ping to know, she and Wang Ping were sisters, and naturally knew Wang Ping's thoughts about Lin Fan, and she didn't want Wang Ping to misunderstand that her relationship with Lin Fan was mixed with the love of men and women.

Lin Fan said: "What's wrong, I mean to let you come to my company to help, it's nothing else, you think too much!" ”

Qin Xue listened to his strong words. There is no way, just said: "I can't help you now, I have self-knowledge, and one day you will develop your own brand." If you don't dislike my shallowness, I can go and help out. ”

Lin Fan said with a smile: "Actually, there is no need to wait for that day, the development of design and brand management is not an overnight effort, although the conditions are not mature now, I am ready to do a few steps of testing." Hope you'll get involved. ”

Qin Xueqi said: "What do you need me to do?" ”

Lin Fan said: "I have seen the clothing you designed, the style is fashionable, the design is generous, very modern and fashionable, and I have also been to the "Longteng clothing" store to see, the last time you participated in the competition of the three designs, have been developed to sell in the store, I understand, these three clothing is the "Longteng clothing" this summer best-selling top 10 styles, so your design talent and ability. There is no need to be presumptuous, you can now work as a designer in some professional brand companies. ”

Qin Xue didn't speak, Lin Fan said that she also knew that the works she designed were sold as finished products in "Longteng Clothing", and the assistant to the chairman of "Longteng Clothing" had called to tell her. However, after the other party was rejected by himself in inviting himself to be the image ambassador of "Longteng Clothing", he felt that the other party's motives were not pure, and at the same time rejected the proposal to serve as a designer in "Longteng Clothing".

Lin Fan's evaluation of Qin Xue still made Qin Xue quite happy in her heart, what Lin Fan has done since he started from scratch, Qin Xue basically understands that in her eyes, Lin Fan is definitely a capable person. A promising young man with courage and vision, Lin Fan's evaluation is obviously very weighty.

"I have an idea for the next six months. I will have more than 60 retail terminals in Kyung Province, and with these retail outlets, I would like to ask you to help me design a few products and try them out in the store! ”

Qin Xue looked at Lin Fan in surprise, she knew that Lin Fan's business was developing rapidly, but Lin Fan's words were more than 60 retail terminals. Still scared her, you must know that Lin Fan started from scratch in less than 4 months, that is, in half a year, less than a year, there are more than 60 retail terminals in Qing Province, such an achievement is not inferior to a retail company that has been operating for several years like "Longteng Clothing".

"The product design of 'Yaxi', I think it can't be compared with it, and if you take the shoes I designed to the store of 'Yaxi' to try sell, will it affect the brand image of 'Yaxi', so as to attract the attention of the group headquarters and take measures?"

Lin Fan was amazed by Qin Xue's ice and snow cleverness, putting other brands' products into the store, once the group company knew about it, of course he would sanction himself, but why did Lin Fan do this, this was a decision he made after weighing it several times.

His initial idea was to accumulate a start-up capital in 2 to 3 years, and then officially launch the project of creating his own brand, but today he saw the Yaoguang City Plaza under construction, Lin Fan suddenly realized the urgency of time, as the shopping mall with the highest profit return in the future retail channel, there is no brand in his hand to cooperate with the other party, this discovery made Lin Fan's heart suddenly have a trace of worry.

In the past two years, the development of urban mixed-use projects has begun to take shape, and more and more people's eyes have begun to pay attention to it, and some retail companies have adjusted their brand positioning and decoration style according to the characteristics of this channel, in order to catch this ride.

Shopping malls are different from street shops, not that you have money, willing to pay more rent can go in, they first consider your brand positioning, decoration style, product type to meet their investment requirements, even if you meet the requirements, they also have to pick one or two of the best brands in the same kind of brands to station, brand influence is almost insulated from them.

Taking Yaoguang City Plaza as an example, their brand investment will generally determine all the brand locations 3 months before the opening of the project, and there will be one or two alternatives for each shop. Of course, Yaoguang City Plaza is because it has several successful projects in China, has a very professional investment team, and has strong brand resources to choose brands. There are also some emerging shopping malls that are difficult to attract investment and have full shops before opening, so they are not qualified to pick and choose. (To be continued.) )