Chapter 198: The Marketing Technique of Punishing the Heart

A week has passed in the blink of an eye, and orders for Tibetan Accord's bento have begun to decline, thanks to the imitation of several restaurants around, the pharmaceutical is Tibetan Accord, and they will be able to get it out in a few days, but as the first store to play these tricks, the sales are still ahead of other restaurants, and the customer stickiness seems to be good at the moment.

Ai Le is not worried, but Tang Meng, Chen Yuan, Xia Feifei are so worried, this store poured all their dreams and expectations, the three women circled around Ai Le as soon as they were free, and asked him to hurry up with countermeasures, but Ai Le sat firmly on the Diaoyutai, and in the past two days, he simply hired two handsome guys to deliver lunches, and he didn't go except for going to the job fair at noon to sell boxed lunches, which made Tang Meng three anxious.

Tang Meng didn't blow the wind on the pillow at night, but it didn't matter, Ai Le didn't eat oil and salt, and Hu Tianhu Di could, but he just didn't come up with a follow-up plan, and Tang Meng was so angry that he kicked him to the ground several times.

After a few more days, Tang Meng couldn't help it anymore and issued an ultimatum to Ai Le, he couldn't think of a way to increase sales, so he didn't want to go to her bed.

Ai Le saw that the heat was almost the same, and he directly came up with a plan that made Tang Meng, Chen Yuan, and Xia Feifei stunned, he wanted to engage in a VIP system, that is, a membership system, and also issued membership cards of different grades, which stimulated Tang Meng's three people, you are a person who sells boxed lunches, and you don't open any high-end clubs, isn't it a death to engage in a VIP system?

But no matter how Tang Meng persuaded the three people, it was useless, Ai Le was determined to engage in the VIP system, and the two cards were found by the manufacturer two days ago, and then ran out to hire people, looking for a beautiful girl and a handsome guy, and the handsome guy Tang Meng had no opinion. It's okay to look at the eyes, it's still good to be hungry. But those beautiful girls made her have a lot of opinions. As soon as I saw these girls talking to Ai Le, I immediately felt a sour smell all over my body.

Ai Le doesn't care about his own business, in view of Ai Le's previous vision and marketing methods, coupled with his insistence, Tang Meng and the three of them can only rely on him, but they are all worried.

The newly recruited person Ai Le personally trained and offered a salary far higher than that of other restaurants, which made Tang Meng and the three of them angry.

The day after the training, a large sign was erected at the entrance of the Tibetan Accord with some words written on it. Roughly speaking, from today onwards, the Tibetan Accord implements a membership system, and only those who have applied for a membership card can buy bento here, and enjoy the food delivery service, and there is no membership card sorry, not sold.

This trick can make the owners of other restaurants laugh, this is not their own signboard, a box lunch seller also plays VIP system is really brainy.

As soon as the advertisement came out, the Tibetan Accord became crowded, and everyone was at ease, so anxious that Tang Meng and the three of them walked around the house, and Sun Changjie and Sun Changli couldn't sit still. The business of the store is related to their jobs, and Elle also promised them a certain commission every month based on sales. Now it's good to get an unlucky VIP system, the guests are gone, and there are no guests, and they have a commission.

The two of them took turns talking to Ai Le, and finally they were going to force the palace, shouting that if Ai Le didn't drop the sign at the door, they wouldn't do it.

Ai Le looked at the two chefs with a calm look and smiled: "Don't worry, it's only past 9 o'clock." ”

Sun Changjie stopped doing it when he heard it: "Boss Ai used to receive at least two or three hundred bento orders at nine o'clock, but today?" I don't have a single one, aren't you smashing your own job by doing this? ”

Ai Le smiled: "Don't be impatient, don't worry, by the way, you look at this." Speaking of this, Ai Le took out a piece of paper from his pocket and handed it to Sun Changjie.

Sun Changjie looked at it and said, "Shark fin, abalone? Boss Ai, you don't have a fever, right? No one buys such a bento when it is expensive, and we lose money when it is cheap, aren't you fooling around? ”

The piece of paper that Ai Le gave to Sun Changjie wrote some new boxed lunches, and whatever was expensive was written on it, Sun Changjie could make it, but isn't it nonsense to make this thing into a boxed lunch? Who has ever heard of abalone and shark fin in a boxed lunch?

Ai Le patted Sun Changjie on the shoulder and said: "These bento boxes are at least five hundred, the better the dish, the more expensive they are, I have already bought the ingredients yesterday, someone will make it for you, believe me, it will definitely be done." ”

Become a big-headed ghost of you, this Ai Le's head is really caught by the door, Sun Changjie is too lazy to say that he can't move, anyway, the store is Ai Le's loss of money is also his loss of money, it has nothing to do with himself, a lot of his own salary is fine, he or hurry up to find the next home, I thought that Ai Le This kid has brains and can follow him to make some good money, who wants to be fine a while ago, today it became two hundred and five, alas.

At the same time, the major office buildings also began to talk about the VIP system of the Tibetan Accord, some were curious, some were ridiculed, but everyone had a common heart, that is, the seller of bento also engaged in the VIP system, what is special about this VIP system?

It is said that curiosity kills cats, which is not true at all, and many white-collar workers can't sit still at lunchtime, and they run to Tibetan Accord with a stomach full of curiosity, they just want to know what the situation of this VIP system is.

Ai Le played a psychological war, if he opened a club or sports hall, a VIP system will definitely not arouse people's curiosity, it is really this kind of system has long been rotten on the street, but he is a seller of bento, box lunch, doing this business and making a VIP system This is intriguing, arousing everyone's curiosity, I want to see it.

As a result, at noon, Zang Yaxuan gathered a large number of people, and Ai Le blocked everyone at the door to prevent everyone from entering, and easily told him about his VIP system.

First of all, the membership card is divided into three gears, the first grade is the platinum card on eight, and it costs 50,000 yuan to do a card, which is the card money, and if you want to order another money, he said that the people below immediately scolded Ai Le crazy, you said that you sell a bento to get a VIP system, and sell the membership card so expensive, isn't it crazy?

After speaking, he took out a poster, on which were photos of eight handsome guys and beautiful women, and then announced that as long as he joined the membership, he could choose the waiter on it for special services.

As for what special services, Ai Le didn't say, but a pair of thief eyes threw a meaningful look at the men and women at the scene.

When I saw the handsome guys and beautiful women on the poster, many people were moved, and the eight people recruited by Aile were handsome and beautiful. As long as the aesthetic is okay, people want to be close to them.

Come and see the lively middle-level people, you look at me, I look at you. As soon as I gritted my teeth, someone said that I wanted to get a card. They really don't have a lot of money, they just want to see what kind of special service it is, someone takes the lead, and naturally someone follows in, but there are not many people, only five or six, after all, Ai Le said that the special service is vague, no one knows what it is, what if it is an unsightly service? I am surrounded by my colleagues and leaders, and if this is spread out, how can I mix in the company.

As for the five or six who went in, they were also worried about this. But they pondered that even if Ai Le was bold, he couldn't carry out a very special service so blatantly, and he was curious about what kind of special service method he entered.

Five or six people went in faster and came out faster, all with playful smiles on their faces, and people who knew them well immediately pulled them over and asked what the situation was.

It turns out that the so-called special service of Ai Le is to choose a waiter to deliver food to you alone, and then serve you to eat and drink, the waiter who orders the most every day will accompany you to eat, and you can order in advance, which probably means that what you want to eat is called to you to do, which is equivalent to having a private chef.

When everyone heard it, it was the heart of this service. Some scolded Ai Le for being black-hearted, didn't they just serve food and drink, and they even asked for 50,000. It's also the money for the card, and you have to give money to order food, but look at the handsome men and women on the poster, imagine that they are wearing male servants and maid outfits to serve themselves to eat is really a pleasure, and they will also have face in the company in the future.

If you order the most expensive one, you can also let handsome guys and beautiful girls eat together, which is more refreshing than waiting to eat and drink, just imagine being a beautiful woman and handsome guy to eat with yourself, just looking at the other party's beautiful face is full, a beautiful thing in the world.

As soon as a few people said that the remaining cards of this system were immediately sold, but the people who bought them were single, married or had boyfriends and girlfriends, and they didn't dare to buy them.

After a while, there are still people who want to buy, but unfortunately the platinum card is gone, at this time Ai Le took out the gold card again, this card sells thirty, a card is 10,000, or order food to be consumed separately, it is still possible to order, but you can not enjoy the treatment of choosing the waiter to deliver the meal and serve the food and drink, but the one with the most orders in all cardholders on the day can enjoy the treatment of handsome guys and beautiful girls to eat and drink the next day, and the most for three consecutive days, you can enjoy handsome guys and beautiful girls to accompany you to lunch.

I immediately thought that I could find a few friends to do this card together, and then use my position and social circle to pull people around and me to order a meal, this consumption is not more, and you can enjoy a handsome guy, beautiful girl to serve and drink the treatment, today I come, tomorrow for my buddies to come, anyway, the boss did not say that it must be the card holder consumption enough to have this treatment.

These people immediately took action, and soon the others reacted, and thirty cards were sold out in an instant.

Tang Meng, Chen Yuan, and Xia Feifei are all stupid, are these people okay? Is that okay?

Finally, it is an ordinary membership card, the number of 1,000, the card fee is 1,000, the order is counted in the card fee, when it is spent and when it is rushed, the ordinary membership card enjoys the fruits, juices, coffee, etc. given by the Tibetan Accord, and once a week, the winner can enjoy the treatment of the platinum card, and the beauties and handsome guys accompany you to eat.

A thousand yuan is really nothing for these white-collar workers, and there is a cheap advantage and a lottery, a good thing, anyway, I have to eat every day, and I can't spend money on eating there, and I said that the bento of the Tibetan Accord has many flavors and is delicious, and it is here, as soon as everyone has this idea, a thousand cards are sold out immediately.

As a result, at noon, the Tibetan Accord became a mess of porridge, all of them were people who bought cards and ordered food, Ai Le and others were very busy, and the owners of other restaurants were dumbfounded when they saw this scene, what the hell is going on? What happened to these white-collar workers with water in their heads? A broken bento makes a VIP system, and a card is still expensive, why did they buy it? Isn't this scientific?

In fact, this marketing method is not very novel, it has been there for a long time, take the Internet café as an example, isn't there a service for beautiful women to play? This is where Elle's inspiration comes from, but he did a survey of the surrounding office buildings in advance, and he found that the white-collar workers who work here have a lot of income, at least higher than the white-collar income in other places, and the vast majority of them are unmarried, and some companies even have requirements for some of the company's executives not to get married.

Ai Le didn't dare if these people were secretly married, he knew that there were many single men and women in this place, since this was the case, let's have a lust seduction, get a few platinum cards of 50,000 yuan and the handsome guys and beautiful girls he invited to hook up with those rich high-level executives, in fact, these high-level people are not the main source of customers for Ai Le, how much can a few people eat?

After all, it's a bit of that to let people go to the company to accompany men and women to dinner, but with these high-level leaders, the boss of the company is generally not easy to say, so you have to give these people some face.

The other is to make other people envious that these people can have the financial resources to let handsome guys and beautiful girls accompany them to eat, especially those who have a gold card, these people will definitely pull people everywhere to buy bento boxes after envy, and make up the cardholders with the highest consumption of the day.

And this trick is very damning, basically cutting off the sales of bento boxes in other restaurants, do you think that thirty people who can afford to buy 10,000 cards are definitely not low-level white-collar workers, at least a small leader, as soon as they speak, their subordinates buy it or not? And these people also have their own connections, today to call a friend in this company to set a bento, tomorrow to that friend, their friend must be similar to them, now that the friend is spent, he will naturally ask his subordinates to order a bento.

Looking back, these people's friends also want to enjoy it, the card can be borrowed, Ai Leke did not say that only the cardholder can enjoy this treatment, the card is lent out, these people also have to find someone to help set the lunch?

Thirty gold cards are a snowball that will get bigger and bigger, and finally rob all the restaurants of the business, Ai Le is not afraid of other restaurants to imitate, how to imitate is too late, those people have paid the card money, are you buying a card in a different place? Isn't this a lot of money? Even if there are still some people with financial resources who don't come, but these people can borrow gold cards, is it necessary to buy cards from other stores? (To be continued......)