Chapter 611: Suzuki's Past and Present Life

Today is my big day, please bless and support everyone!

The people of General Motors were annoyed, so they made up their minds that even if they suffered a loss, they couldn't let those Suzuki guys take advantage, so they found Jin Xiaoqiang's head and planned to let Jin Xiaoqiang eat this part of Suzuki's shares. ()

This meal, after Nick explained the topic of their plan to negotiate with Huayang Power tomorrow, Jin Xiaoqiang has not expressed much of his position, neither expressing his joy nor expressing his reluctance to acquire.

After lunch, Jin Xiaoqiang arranged for someone to send Nick back to the hotel to rest, while he took his negotiation team directly back to his hotel accommodation, and then immediately asked the investigation team in Hong Kong to fax the investigation report on Suzuki in the recent period, and then studied it behind closed doors with everyone.

The outside team began to study whether it was appropriate to acquire Suzuki's shares this time, while Jin Xiaoqiang locked himself in a room alone, studied Suzuki's development history, and recalled as much as possible his impression and cognition of Suzuki's company in his previous life, while deciding whether it was cost-effective to acquire Suzuki's shares.

Suzuki's company first started in the 1920s, when their predecessor was a loom manufacturing company, and their reputation was very ordinary, compared to the ancestors of Toyota and Honda, they could only be regarded as a dilapidated family.

Knowing that after the end of World War II, when Japan's economy began to take off, Suzuki once again entered the machinery manufacturing industry, only this time they did not continue to make looms, but began to enter the field of motorcycle manufacturing.

In 1952, they built the first new type of motorcycle, because the manufacturing technology of this motorcycle was relatively advanced at that time, so it received a good response in the market, and Suzuki also made the first pot of gold.

Then in 1954, they started to manufacture cars, but in the initial stage of the automobile industry, Suzuki's progress was not very smooth, after all, interlacing is like a mountain, so Suzuki's start in the field of automobile manufacturing can be said to be relatively difficult.

In 1963, their motorcycles entered the American market, and relied on the exquisite craftsmanship of the Japanese to make their motorcycles successful in the American market, and finally went to the world. ()

From that time on, Suzuki began to become a global giant in the motorcycle manufacturing industry, and then they turned their tendency to make a lot of profits from the motorcycle field to the development and manufacture of automobiles.

Finally, in 1979, they launched the Alto minicar that would later make them famous, and it was the success of this car that established them in the automotive industry.

In fact, long before the success of Suzuki Alto, Suzuki had already made a name for itself in the Japanese and international automotive markets by virtue of its solid fundamentals and design concepts that were very different from those of other automobile manufacturers.

In particular, after their toy off-road Suzuki Jimny was launched in 1970, it won a considerable reputation in the market, and later this car was drifted across the ocean with Akira Toriyama's "Dragon Ball", and was recognized and accepted by many car consumers around the world.

In fact, as early as the rapid development of Japan's domestic economy, the general prosperity of the common people, and the Japanese people began to be able to afford automobiles, Suzuki has been concentrating on the study of the domestic market in Japan.

Considering Japan's small territory, lack of resources, and years of propaganda and conservation, Japanese people also prefer the kind of small cars or mini cars that have low fuel consumption and can meet the function of transportation when buying cars. …,

And it is precisely by relying on the consumption of local people that Suzuki began to develop Alto and Jimny of miniature four-wheel drive, and officially relied on the success of these two cars to capture the hearts of local consumers.

Later, with the competition of Japan's national strength, the improvement of its international status, and the recognition of Japanese cars by global consumers, these two cars also crossed the ocean and came to the front of global consumers.

Although wealthy Europeans and Americans do not necessarily look at this kind of Suzuki model with small space and weak horsepower, but in some other economically underdeveloped areas of the world, this kind of toy off-road vehicle with small horsepower but strong off-road function, and toy off-road vehicle with low fuel consumption is very popular with the local people.

Later, with the outbreak of several oil crises, Suzuki relied on a series of characteristics such as its own mini car, small displacement, full functions, etc., as well as consumers who changed their consumption concepts with the arrival of the oil crisis, so as to become a relatively well-known second-rate automobile manufacturer in the world in one fell swoop.

Toy off-road vehicles like the Jimny are also becoming more and more popular with car consumers around the world, and as of 2006, this car has sold more than 2.3 million units worldwide.

As for their company's other products, such as Suzuki Alto, Suzuki Swift and other models, not only in Japan, but also in the world, especially in the Celestial Empire, these two cars have sold countless times.

This also grabbed a lot of profits for Suzuki, although the size of the company, and the development concept cannot be compared with Toyota, Honda, and other Japanese manufacturing industry giants, but they have their own characteristics, and are carrying forward this characteristics.

According to the original history, GM would have no choice but to accept the low-price contract offered by Suzuki in a very helpless situation, and let Suzuki's shares be taken back by Suzuki, and suffer a dumb loss.

Suzuki took advantage of GM this time, but in the following 07 and 08 world-class financial crises, it suffered a heavy blow.

Because the products on the product line are relatively simple and not well-known, Suzuki can be said to have had an extremely difficult time in the financial crisis that will last for several years.

Especially after the expansion of the scale of the financial crisis, in order to ensure the company's profitability, Toyota, Honda, Nissan, Mitsubishi and other large companies have increased the competition in the domestic market.

In the international market, it is even more hot with Suzuki, and not only Toyota, Honda, Nissan and Suzuki compete, but even companies like Volkswagen and General Motors have also come to join in the fun.

In this way, Suzuki, which was not as famous as those few companies, fell into a predicament, so they had to start in 08 and had to look for partners again, and this time they finally chose Volkswagen.

Not many Germans are not as good at talking as the Americans, and they have also learned from the mistakes made by the Americans with Suzuki, and directly obtained 19.9% of Suzuki's shares through a 1.7 billion euro share swap.

On the one hand, he dared Suzuki's management, and on the other hand, he continued to grab Suzuki's small car manufacturing technology, and finally withdrew from a Volkswagen UP of his own, which annoyed Suzuki.

Suzuki directly started a lawsuit with Volkswagen, demanding the redemption of its shares and terminating the cooperation, but Volkswagen is such a good company, so the two sides began to struggle, negotiate, and finally knew that it was going to court. …,

But in front of the strong public, Suzuki has what advantage he can take, and in the end he can only suffer a dumb loss.

And now GM plans to transfer 20 percent of its 23 percent shares to itself, so that it can fight with those Japanese.

Is it worth it to take over Suzuki's shares?

You must know that within Suzuki, the current top management is all Japanese devils, and these guys are very grouped, and it is not very easy to snatch control of the company from them when the time comes.

Jin Xiaoqiang began to constantly weigh whether to take over the shares of Suzuki at this time, after all, this company is a very difficult thorn in the management!

The main purpose of taking over such a company now is actually to be able to put a nail in the Japanese market, but what if this nail is not listened to itself?

As soon as he thought of this, Jin Xiaoqiang felt a headache, the Japanese have been discriminating against the people of the Celestial Empire for some years, especially in the manufacturing industry, and because of the historical entanglements in the past, the Japanese have never weakened their wariness and hostility towards the Celestial Empire over the years.

Moreover, in the past few years, due to the sudden rise of Huayang Power, several major automobile companies in Japan have been hit a lot in the Celestial Empire market, even in the international scope, they have also suffered a lot of impact.

Japan's various news media, but there are many front-page headlines shouting that the wolf is coming, to raise the vigilance of Huayang Power, etc., people's attitude towards Huayang Power is not friendly.

Therefore, if you buy this company in the name of Huayang Power, it will definitely cause a strong backlash within this company and within Japan.

But this company is indeed a very good opportunity to plant nails in Japan, after all, the Japanese market is a piece of fat, don't look at the market size is not as big as North America, Europe, but the consumption power here is not low, and the Japanese government also strongly enacted laws to stipulate the scrapping life of the car, the average car has been driven in Japan for six years, regardless of the condition of the car, it must be scrapped.

So the spending power and the ability to upgrade in this market are very amazing!

!d@t

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