531 Fearsome opponents
It has become a tradition for Hanhua to send technical personnel from various enterprises to contribute ideas for a product. Product design sometimes requires some divergent thinking, and the farther away people are, the less limited their thinking is, and the more they are able to put forward some valuable opinions. The automobile stamping production line is a recent key research project invested by Hanhua Heavy Industries, Lin Zhenhua is very optimistic about its market prospects, and hopes that it can become a dark horse and bring some surprises to everyone, so it will be so exciting.
Of course, Lin Zhenhua will not pin all his hopes on the whims of the technicians, in fact, Donnie Yen's design completed in the early stage has reached the expected level, and it can be taken to General Motors to participate in the bidding. This time, the main purpose of inviting everyone to participate in the seminar is to be able to achieve the icing on the cake. For example, Yao Heliang introduced to you about the problem of manipulator suction cup, there is no good solution in the world, if Hanhua can solve it, it is naturally an unexpected joy, if it cannot be solved, it will not affect the finalization of the production line.
After the meeting, Lin Zhenhua left a group of technicians at the foot of Xiangshan and asked them to brainstorm, while he took Donnie Yen and Liu Zhaohua and hurried back to the city to meet an important guest at the Yanshan Hotel, who was the sales director of Japan's KHN Electronics Company, named Miyanishi Yeyasu.
KHN is a well-known Japanese electronics company, long before World War II, it was a supplier of radar equipment for the Japanese Navy, and its technical strength is extraordinary. After the war, electronic technology evolved from tubes to transistors to large-scale integrated circuits, and Khn continued to grow and develop, and so far its products have covered various fields such as military, industrial and domestic applications. It is said that the US cruise missiles are able to accurately hit the target, which is inseparable from the guidance chip provided by KHN.
Like other Japanese companies, KHN has been very concerned about the Chinese market in recent years, and regards its market share in China as the key to its sustainable growth in the next 20 years. There are two main types of products that KHN currently sells to China, one is chips used in home appliances, and the other is control chips on industrial equipment. Due to the restriction of high-tech products, KHN's military-grade products cannot be exported to China, which is also a matter of great regret for KHN's management.
A week ago, the chairman of the company, Osawa Hiko, made a special trip to the headquarters of KHN to meet with Seinosuke Uno, the chairman of KHN. Sihu is one of KHN's big customers, and when he hears that Osawa is coming to visit, Seinosuke Uno hurriedly sweeps the couch and lets him into his office.
In front of Uno Seinosuke, Osawahiko's attitude was very humble, and he bowed dozens of times just one by one, one by one. But Osawa Yan's request made Uno Seinosuke fall into embarrassment, and it was not agreed to, nor was it agreed not.
Ozawa's request is very direct, that is, to ask KHN to cooperate with Xihu Company to adopt a technical restriction policy for China Hanhua Heavy Industries, refusing to provide high-performance industrial control chips. In return, Osawahiko took the initiative to promise to increase the price of chips purchased by Xihu from KHN by 20%, and promised to choose KHN's industrial control chips as much as possible in new products in the future, and reduce purchases from other chip manufacturers.
The condition given by Osawa is not unfavorable. As a powerful machine tool company, Xihu company is also something that KHN cannot ignore. Compared with Hanhua Heavy Industries, Uno Seinosuke is of course more reluctant to offend Xihu Company, which is not only a trade-off of interests, but also a little bit of patriotism.
However, the direct refusal to provide high-performance chips to Hanhua will have serious consequences. Although the current scale of GCA is not as large as that of Xihu Company, its development speed and potential are very impressive. A few years ago, KHN hardly knew that such a company existed, but in just a few years, it has become an important customer of KHN in the Chinese market, and the total amount of industrial control chips purchased by Hanhua Heavy Industries and its affiliates has reached more than 100 million US dollars a year. Turning his face with such a customer is also beyond the bottom line that Seinosuke Uno can accept. …,
When Osawa made a request to the KHN, he also left some leeway for the KHN. He did not ask KHN to completely stop supplying chips to Hanhua, but only asked it to limit some high-performance chips, and at the same time attach some constraints to ordinary industrial control chips, which are enough to make the production of CNC machine tools of Hanhua and its affiliates face the dilemma of stopping work from time to time.
"Chairman Uno, if it weren't for the fact that the matter was very serious, I wouldn't have bothered you. After all, it is very rude to interfere in the operation of other enterprises. But this Chinese named Lin Zhenhua is a very formidable opponent. Previously, Ishikawa-kun's Nihong Heavy Industries was dragged down by Lin Zhenhua's company, and was finally acquired by him at a low price. At that time, Lin Zhenhua was only producing chemical equipment, and his machine tool company was still very weak. Now, he has made the machine tool company bigger, and his goal is to repeat the old trick and crush our Xihu company. Osawa said frankly to Seinosuke Uno.
"Chairman Osawa, you are too modest." Seinosuke Uno said with a smile, "How can a Chinese company pose a threat to your Xihu company?" Ishikawa-kun's affairs, I also know a little, of course, external competition also exists, but the real reason for the collapse of his Nihon Heavy Industries is probably that Ishikawa-kun is too deeply involved in real estate. I don't think Chairman Osawa would make such a mistake. ”
Osawa said: "Chairman Uno, I won't tell you that our Xihu company is currently threatened by Hanhua Heavy Industries. Hanhua Heavy Industries has ceded CNC technology to hundreds of Chinese machine tool companies, enabling them to produce CNC machine tools at very low prices, thus severely squeezing the market of our Xihu company. By the way, more than half of the chips used in the products of these Chinese companies come from KHN. ”
"Hehe, that's our khn causing trouble to Chairman Daze." Uno Seinosuke said with a smile, "However, I think that even if the Chinese can't get chips from KHN, they can get chips from our peers." As a chip supplier, there is no reason for us to have a differentiated policy towards our customers. ”
"I didn't ask Chairman Uno to adopt too much differentiation policy in the Chinese market, I just hope that KHN can support our company at this critical time. There is an allusion in China, called the cold of lips and teeth, if our Xihu company collapses, I think, maybe the next target of the Chinese is khn. Osawa said menacingly.
Seinosuke Uno replied with a smile on his face, "I already fully understand what Chairman Osawa meant. As a Japanese company, we at KHN will naturally stand with Xihu Company. However, I still need to discuss with my executives how to restrict exports to Chinese companies, and I think Chairman Osawa should be able to understand that, right? ”
"I totally understand, Chairman Uno, I'll leave this matter to you. Please remember that this is not only a war between our Xihu company and Hanhua Heavy Industries, but also a competition between Japanese companies and Chinese companies, please. Osawa said, got up and bowed deeply to Seinosuke Uno, and then took his leave and went back.
After sending Osawa away, Uno Seinosuke called the sales director, Yasu Miyanishino, and asked him to analyze whether KHN should respond to Osawahiko's request.
After listening to the situation introduced by Uno Seinosuke, Miyanishi said disdainfully: "Chairman Osawa wants to tie us to his chariot, right?" Their own lack of innovation and cost control capabilities, and they can't compete with the Chinese, so they actually want us khn to help, which is too much. ”
"Miyanishi-kun, do you think what Osawa said makes sense?" Seinosuke Uno asked. ..., Miyanishino said: "I think that at least one point of what he said is unreasonable. As far as I know, Hanhua Heavy Industries is a pure machinery company, and it does not have any electronic technology department, so what Chairman Osawa said is groundless for KHN. In the past, Hanhua Heavy Industries had a very close relationship with Spischer in the United States, and some of their industrial control chips were obtained from Spischer. If we don't supply chips to Hanwha, Hanwha will increase the purchase from Spischer, which will pose a threat to our KHN. ”
"What you say makes sense." Seinosuke Uno said, "However, the conditions that Osawa offered us are also very good, and he promised that as long as we add a little obstacle to Hanhua Heavy Industries in terms of chip supply, he can increase the price of Xihu from us by 20%. According to this plan, we will not lose the customer of Hanhua Heavy Industries, and at the same time, we will not offend Xihu Company, so why not? ”
Miyanishino said: "Chairman, you don't know. Chairman Daze came to us at this time because there is a very important competition between them and Hanhua Heavy Industries. Both of them are developing new automotive stamping production lines, and GCA Heavy Industries has signed an agreement of intent with us as early as a year ago, asking us to provide them with industrial control chips for stamping. The stamping machines, manipulators, and automatic die change facilities on each stamping line require a total of hundreds of different chips, with a total amount of more than 3 million US dollars. ”
"If we delay the supply of these chips to Hanhua Heavy Industries, does it mean that Xihu will be able to win this competition?" Seinosuke Uno asked.
"I think so." "While it is possible that Hanwha will also seek chips with the same performance from the Americans, there will be problems in terms of time and cost. However, if we do do this, I think the GCA will be very angry, and it will affect the long-term cooperation between us. ”
"In this way, you can go to China now, try that Lin Zhenhua's tone, and see what kind of attitude he has." Seinosuke Uno said, "We can't be completely led by the nose by Osawa, but if the other party's reaction is not so resolute, it's okay to help Osawa appropriately." ”
In this way, Miyanishi Yeyasu flew from Tokyo to Beijing, stayed at the Yanshan Hotel, and sent an invitation to Lin Zhenhua to meet.