Chapter 259: Vehicle Model Determined

When the two cars were parked side by side, the car did not turn off, and the driver of the test car continued to step on the accelerator alternately, as if he wanted to let the new engine on the car enter the state as soon as possible. (Read the novel to the leaves・Yo~Yo.YZuU.)

At this moment, the huge parking lot was full of people, and their eyes were staring at the two cars that were roaring quietly, coincidentally, both of them were red, and their outstanding appearance could not help but remind people of the word passion.

Although it is only a relatively amateur test, but still make everyone look forward to it, the chief engineer of the assembly department personally stood in the middle of the two cars, with a megaphone announced: "Workers, today, for us Dongchen Automobile, is a big day, our first model, finally officially off the assembly line, although the car has no name, no model, but it is a new step for us, and, it is very likely to be a big step!" ”

As he spoke, he added: "Our conditions are limited, and we have never done a new car test before, but today, we will use our own way to conduct the simplest and most direct test of these two cars, and I will announce that the first test is an acceleration test from zero to 100 kilometers!" Ask our two testers in the co-pilot to concentrate and try to get the most accurate numbers possible! ”

Everyone cheered, the driver and co-pilot of the two cars were also on standby, and the assembly engineer raised his right hand and said loudly: "Ready!" 3, 2, 1, go! ”

After the order was given, the two cars rushed out in an instant. At first, they went hand in hand, but the hatchback soon began to gain the upper hand, constantly widening the gap to the sedan behind them, and after a few moments, the hatchback began to slow down first, followed by another car. Start slowing down.

The co-pilots of the two cars announced the acceleration time of the two cars from standstill to 100 kilometers through the intercom, and the first to give the results was the hatchback. 【】【】

"6.96 seconds!"

This data was shouted out loudly by the assembly engineer through the loudspeaker! In an instant, it detonated more than 1,000 people present!

The number of 6 seconds 96. It's hard to believe that this number comes from a 1.4T car! This data is already on par with the 2.0T Sciroc! You know, the power of this car is about 30 horsepower less than the 2.0T Scirocco. However, although the overall power is not as good as that of the Sirocco, the engine gets into the groove faster and the body is lighter, so the acceleration can reach this staggering number.

The data of the latter sedan also came out quickly, 7.35 seconds, which is also a surprising result!

The acceleration time of 6.96 seconds is basically the same as that of the Scirocco 2.0T, BMW Z4, Mercedes-Benz E350 and Volvo S80L, but its displacement. But it is the lowest of all the cars.

The speed of 7.35 seconds is also comparable to that of the Mercedes-Benz C200 and slightly faster than the Volkswagen CC, but let's not forget the positioning of these two cars. are all around 150,000-200,000, which is much lower than cars with the same performance!

The workers were completely boiling, just this 1.4T engine, they could see that Dongchen has done a very good job, and it is not an exaggeration to say that it has reached the world-class level. This greatly subverted their previous estimation of Dongchen's strength, you know, they only positioned Dongchen as a domestic low-end brand at the same level as Geely, BYD and Qirui, but now, Dongchen has absolutely leading technical strength! Over time, it will surely be able to compete with those foreign first-line brands.

Immediately afterwards, the car has to carry out many experiments such as steering, braking and extreme speed, but Zhang Wenhao has previously locked the limit speed of these two cars at 210 kilometers, although the car has the strength to break through this speed, but the light weight of the vehicle, chassis and suspension system are only low-end, even if the engine has strength, the car will become more dangerous to drive to a speed of more than 210 kilometers per hour, so, Zhang Wenhao is not interested in the following test. 【】【】…,

When he came to his office in the final assembly line, Zhang Wenhao took out a few sheets of A4 paper and wrote a few letters on it.

Zhang Wenhao is still worried about the model of the car, he is ready to follow Nie Minhui's advice, and take Audi's simple way of positioning the model, a letter, plus a number, but in Zhang Wenhao's mind, among them, the letters should represent the car series, and the number represents different grades of models.

The English of the sedan is Saloon, then, the total letter of the sedan can be represented by S, that is, the S series, however, the coverage of the sedan is also the widest, hatchbacks, sedans, family cars, business vehicles, luxury cars, if they are all represented by S, then the number models behind may be very many, and messy, making it difficult for consumers to distinguish each of the models from the model.

After thinking about it, Zhang Wenhao decided to use the simplest method, each car, each grade, only launch a basic model, and then use this basic model to define the difference between the ordinary version and the high-end version.

For example, their own hatchback, defined as S1, in the future, will only launch this model of hatchback, if there is a change to the model, use the age to distinguish, for example, 2010 S1, 2011 S1, 2012 S1, and then, on the basis of S1, consumers to choose different configurations.

As for its own entry-level mini sedan, it is defined as the S2.

A mid-to-high-end sedan, defined as the S3,

If the next step is to enter the luxury car series, it will launch the S4 and the commercial vehicle S5; Limousine S6; If there is a convertible coupe, use the S7, and if any car has an extended version, use the international L, which means long, long, such as S6L; If any car has a high-performance version, add an X after its model, which means "high-performance version", for example, a high-performance convertible coupe, is S6-X, X means performance, and the English letter X originally represents mystery and unknown, using this letter to represent high performance, I believe that it will become the supreme representative in the minds of consumers in the future, for example, BMW's M, Mercedes-Benz's AMG, etc.......

In this way, its own hierarchical positioning is basically similar to Audi's A series, for example, A1-A3 small displacement hatchback, A4 mid-size sedan, A5 coupe, A6 mid-to-high-end business car, A7 mid-to-high-end coupe, A8 high-end business car.

In this way, Zhang Wenhao can develop at least several levels of cars, and each car has at least four configurations, such as low-profile version, ordinary version, comfort version, and luxury version, so that there are at least dozens of models, covering a car series, which is enough.

There are the most types of sedans, and the classification is slightly cumbersome, but if it is extended to other models, it does not need to be so troublesome, such as SUV, which can be directly defined as C series by the English word cross, or it can be defined directly by a name by imitating Land Rover, which is not too late to consider when preparing to launch similar models in the future.

Determined the model positioning, these three cars are also called S1, S2 and S3, among them, S3 has reached the level of mid-range cars, so it can be derived from an extended version, that is, S3L, can also be increased power, derived from a sports version, S3-X.

In this way, these three cars alone, coupled with different configurations, can fully cover the entire price range from 150,000 to about 700,000, and if the S3 has an X version, the price can even reach more than 800,000.

Zhang Wenhao has his own unique opinions, he is not willing to do too low-end cars, because if it is too low-end, it will lower consumers' high recognition of this brand, but he also does not want to launch high-end cars immediately, because consumers have already had their own brand awareness of high-end cars, and also have their own tendency to brand, a domestic brand that has just been killed, if it immediately launches high-end cars, Chinese people who love face and favor imported goods will definitely not buy it.

Therefore, the market of Dongchen, the reputation of Dongchen, and the brand height of Dongchen must be gradually expanded from these three models, as long as these three models occupy enough share in the market and get enough affirmation, then it will be a matter of course to launch high-end cars. …,

S1's hardware configuration, in addition to the engine and gearbox, is basically at the same level as the Volkswagen Golf, coupled with its high gearbox wear resistance, maintenance costs can be halved, and it is necessary to mention its core, that is, the engine, fuel consumption and the same level of engine almost do not increase, the performance is increased by at least 30%, that is to say, even if the low-profile version of this car is sold to 15W, it is also very cost-effective.

The high-end version can even be sold for about 200,000, and Zhang Wenhao also thinks that when the time comes, he can imitate the route of the Golf, the Golf has a high-performance Golf R, and he can also make certain upgrades on the S1 at that time, upgrade the chassis, upgrade the gearbox, and then upgrade to the 2.0T engine, then you can achieve an S1-X, the performance will be much stronger than the Golf R, and the price must not exceed the Golf R too much, reaching between 35-400,000 yuan.

Compared with the international popular trend, most people prefer the high-performance version of the hatchback, rather than the high-performance version of the miniature sedan, which is why there is a Scirocco R, a Golf R, but no Sutar R, so the embarrassing S2 does not need the so-called X version, and it is a low-end family car market.

Now what I lack is the 2.0 and 2.5 displacement engines, as well as the seven-speed dual-clutch automatic transmission, so that my three models can be completely plumped. (To be continued) RQ