Chapter 260: Storms and Waves

It can be said that the leader's speech does not have the slightest nutrition, and it is impossible for him not to know that "Yaxi", a low-end brand that takes the mass route, does not coincide with the direction of the shopping mall to take the route of boutique department stores in the future. Before, out of consideration of negotiation skills, the merchants did not take the initiative to find "Sifan Commerce", and he was also in favor, but he did not publicly support it, but now he just saw that "Yaoguang Department Store" actually had "Yaxi" settled, and he heard that the performance was not bad, he couldn't sit still, and began to ask the following investment to introduce this brand.

The leader has a big mouth, he can say anything, the people below naturally dare not refute, the tone is set, "Yaxi" must be introduced, and the merchants will also take this task as the most important work in the near future. If the leaders instruct you to go east, and you have to do things in the west perfectly, then not only will the leaders not think that you are capable, but they will also think that you are disobedient, and you can be laid off.

Franchise stores opened 12 at the end of August, including the highest single point on the first day, did 50,000 sales, the worst also did 20,000 sales, for the county business district, this is simply a big event that makes people fall eyeballs, some businesses can not sell 50,000 turnover a month, "Yaxi" only one day to do, of course, this has something to do with promotional activities, but also with the location of the store and the marketability of the goods, and more importantly, the company spends a lot of money on the pre-job training of the shopping guide of these stores in advance. If it is a miracle to fill all the franchise areas of the county in just one month, then it will become a myth in the industry for these franchise stores to live up to expectations and achieve such brilliant results.

The response is so great, beyond imagination, in just 1 day, the customer service phone of "Sifan Commerce" has been blown up, and the customers who have opened are clamoring to open a second store, and there are many customers in the area that have not yet opened with increased confidence and also joined in the excitement to open a second store. Because the original franchise authorization was signed with a single store authorization, that is to say, in each county, if a second store can be opened after the evaluation of "Sifan Commerce", they will not open it. There is a good chance that this market will be robbed by someone else.

Of course, these appeals were rejected one by one by "Sifan Commerce", and the opening promotion was foreseeable for the later sales situation, but for the sake of more safety, Lin Fan and Xu Si still felt that they would wait a little longer. In addition, the goods in autumn and winter, it is no longer possible to replenish in large quantities, and the original order of 40 million, is in accordance with the store opening plan to do the order plan, once the franchise store opens too much, the goods will not be able to keep up, will affect sales.

Those customers who have no hope of opening a store or opening a second store have no choice but to focus on those customers who have obtained franchise authorization, and someone has already offered them an offer, as long as they give up the quota. Directly give a benefit fee of 500,000 yuan, and even have the meaning of getting higher and higher, and constantly raising the price, even then it is priceless.

This is the case with the Chinese people, everyone is rushing to ask for the good, and no one has given it away, not to mention the cooperation with "Sifan Commerce", the company has given a dividend guarantee of no less than 550,000 yuan per year, even if the cost is removed, it is very easy to earn 300,000 yuan. If the business of the store is a little better, it is not too difficult to break through 500,000, and this is the first year, and the contract is signed for three years. If you calculate the same-store growth, the second and third years are obviously more profitable than the first year. As soon as this account is calculated, naturally no one will sell it.

The opening of the franchise store is a whirlwind, which is a spring breeze for "Sifan Commerce", which brings the company a collective sense of honor and cohesion for all employees. A sense of belonging to the business.

This gust of wind brought to the "Lianzhong Commerce" is a turmoil, so that its franchise market suddenly frustrated, relying on the existing customer platform of "Longteng clothing" and "S horse", the franchise business of "urban mood" is still very good, but there is a certain gap between the quality of the store and "Yaxi", but after the opening of the first batch of franchise stores in August, some customers who were originally going to join the "urban mood" were not calm, and began to hesitate. Some people are already thinking about whether they can spend money to buy the places of franchise authorized customers who have not yet opened, and the franchise on the side of "urban mood" will naturally only be reserved as an alternative.

This has made a lot of money, that is, not to charge a franchise fee, but also promised to give a policy of exchange, and also to give a lot of concessions in the price of the "Lianzhong Trading" several shareholders are depressed, "Sifan Trading" an unconscious event can cause such a big fluctuation in the industry.

"Lianzhong Commerce" is okay, "Daming Commerce" is about to cry, this gust of wind to "Daming Commerce" is the wind and waves, and it is turbulent, "Yaxi" to join the market is unprecedentedly good, to all the competitive development has brought adverse impacts, but "Lianzhong Commerce" timely adjusted the franchise policy, to maximize the profit to customers, as much as possible to expand the market scale, so that its losses are minimized, but so that "Daming Commerce" is miserable, than the profitability and "Yaxi" can never be compared, than" Urban mood "is also much worse, originally in the franchise policy to make profits in order to develop, I didn't expect to kill halfway out of a journey to bite the gold, "Lianzhong Commerce" this toss, "Daming Commerce" was completely dumbfounded, no matter how he made profits, it is impossible to be more ruthless than "Lianzhong Commerce", because he does not have the strength of "Lianzhong Commerce", even if it is more than a loss, "Lianzhong Commerce" is longer than him.

There is no outstanding profitability, and the franchise policy is not the most relaxed, and the franchise expansion of "Daming Commerce" has suffered a heavy setback, and many of the previous intended customers are now hesitant.

Zhang Ziming sat in the general manager's office, his head was big, and he listened to Zhao Hua talking on the phone in front of him.

Zhao Hua looked distressed, explained and said to the other end of the phone: "Boss Li, you have to believe in the strength of our company, it will definitely not be bad, as long as you do 'Lifusi', you will definitely be able to make a profit, and it will definitely not be worse than 'Yaxi'!" ”

The other end of the phone said: "Mr. Zhao, you use me as a child, people sell 50,000 yuan on the first day of opening, your direct store in Zhonghai City has not sold 50,000 yuan in a month, the location of my store is not as good as theirs, I will sell no worse than him?" Forget it, I can't even dream of this, Mr. Zhao, you should return the intention money I paid before, I have no plans to do business for the time being. ”

Zhao Hua hurriedly said: "Don't, Boss Li, or I'll ask our Mr. Zhang to talk to you, everyone is a friend, we won't hurt you no matter what!" ”

Zhang Ziming glanced at Zhao Hua, the person he was talking to knew himself, and they had a very pleasant conversation when they talked about cooperation together last time, but they didn't expect to "remarry" now! (To be continued.) )