Chapter 287: Lecaf Endorsement

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In order to pass these two basic skills, from receiving the script from Lee Byung-hun in September, to negotiating with the crew to finalize the contract, Lin Youyang will start more than two months of action director training when "My Father" is promoted, and then he will go to the filming location for filming.

For more than two months, thanks to Lin Youming's "young and strong, strong comprehension", the film planning of "Three Guys" has been planned for more than a year, and the construction of the shooting scene alone has taken up to half a year, and the training of Lee Byung-hun and Song Kang-ho has also taken four months!

As for the salary, Lin Youyang was supposed to get a salary of 80 million won in "My Father", but in order to save costs, he chose to invest in dividends according to the box office, and finally earned several times the normal salary, which is also a very unexpected thing, this kind of good thing cannot happen at any time.

As for "Three Guys", the cost is as high as 15 billion, and any production company will feel trembling after watching it, worrying about whether it can recover the cost, according to this cost, it will take at least 4 million viewers to recover!

Even if it is a super predator like CJ Entertainment this time, even if it has a strong lineup such as Song Kang-ho, Lee Byung-hun, and Lim Woo-hyun this time, it is easy to encounter Waterloo if you are not careful.

At the suggestion of Li Bingxian, or out of respect for the two big brothers, in short, Lin Youmian still did not choose to get paid directly this time. Instead, all the remuneration was offset into an investment. It's like the pattern of "My Father". When the contract was signed, because he only starred in one "My Father", Lin Youyang's resume in the film industry was not rich enough, and the salary still did not increase much, and this time it was personally invited by Lee Byung-hun and Song Kang-ho, so Lin You-min only got a salary of 100 million won.

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While sitting and preparing for the next movie, the fashion week catwalk was as successful as ever, and Lim managed to attract attention from all sides. Not only many local Korean brands, but even many international famous brands in South Korea and departments in Asia have begun to pay attention!

Of course, most of them are still in the wait-and-see stage, and for fashion clothing brands, temperament and style are very important! Whether a model can control her own brand and whether she can give full play to the brand's temperament is a crucial thing.

The unexpected bonus of this catwalk is Lecaf!

Korea's Top Sports Brand!

Yes, not a fashion brand, but a sports brand. Since its establishment in 1986, it has annual sales of 230 billion won. A sports brand with the highest consumer satisfaction in Korea!

Speaking of which, Lin Youyang really didn't endorse any kind of sports brand, and Lecaf didn't value Lin Youyang at Seoul Fashion Week, as early as the period when he played "The War of Money", they had already begun to investigate Lin Youming's image, although Lin Youming's image in "The War of Money" did not meet Lecaf's spokesperson positioning, and it was precisely because of this that it was delayed again and again, put it on hold, and only now began to contact.

But because of Lin Youming's recent popularity, Lecaf's marketing department and advertising planning department once again launched the selection of Lin Youmeng - because in the eyes of people, sunshine and vitality are the best endorsement direction for sports brands, but for Lecaf, South Korea's share has reached a bottleneck, and after reaching a peak in 2006, there has been a significant decline this year.

Even if South Korea protects local brands well enough, brands such as Nike, Adidas, and even from China have begun to eye!

As a result, Lecaf has been looking for a new image positioning and a way out, and last year, they have tried to hold the "National StarCraft Competition", which has attracted the attention of the majority of game lovers, and established the "UK Fashion Center" in the United Kingdom to incorporate more fashion elements into their products.

And their next step is to find a spokesperson with a unique temperament, and soon, their target is locked on Lim Woo-chan and Kim Tae-hee.

This time, Lecaf's endorsement is not a person, but a bundle endorsement, obviously they will not be stupid enough to give up such a good publicity point as a gossip couple, such as the "couple sportswear theme" Once Kim Tae-hee and Lim Woo-myong sign the endorsement contract, it will be immediately put on the research agenda.

Lecaf, who has deep pockets, will not be stingy with endorsement fees! The two joined forces and paid up to 1 billion won in endorsement fees!

Among them, Lim Woo-myung's price is 400 million won, and Kim Tae-hee's endorsement fee is 600 million won!

You can't think that Lin Youmian made less money, you must know that half a year ago, 300 million won for a CASS was enough to make him happy, not to mention that his market price was only about 100 million won at that time, and a "War of Money" made him worth several times, and it was indeed a "war of money".

As for Kim Tae-hee, this price is also a reasonable level for her, who has debuted for many years and her national natural beauty image has long been determined, more than Lin Youyang, which is very normal!

And Kim Tae-hee's CF shoots every year, to say the least, there are more than a dozen endorsements, and the ability to attract gold can be seen! Kim Tae-hee can be said to be a very peculiar artist in the advertising endorsement industry, in South Korea, the CF and endorsement fees of female artists are lower than those of male stars of the same fame, looking at all actresses in the entertainment industry, there are only a few who can maintain their unique advertising status, and Kim Tae-hee is one of those few.

As for Lin Youming, the current commercial value potential is extremely high, and the endorsement fee also belongs to the middle and upper level of first-line actors, but there is still some distance from the super first-line, which is also related to the deliberate suppression of his brokerage team.

Lin Youmin is currently only having four or five endorsement contracts on him because of Kwon Eun-chan's harsh selection conditions, such as LG, Hyundai, Samsung, and SK Xianjing, which are still pressing, and have no plans to negotiate endorsement of the main products.

Similarly, these big groups are not short of celebrity endorsements, it is best to have nature, and they will not take it to heart if they don't, and even the more famous Lin Youming is, the higher the endorsement fee, the happier they will be!

No matter how high a celebrity's endorsement fee is, compared to the profit generated by the sales of the product, it is completely a drop in the bucket and not worth mentioning!

And such an endorsement is also the first real cooperation between Lim Woo-myong and Kim Tae-hee outside of "The War of Money", which attracted attention from the outside world as soon as it was announced, and every move of the two at this time will arouse the curiosity and interest of many people.

However, Lin Youmian didn't have the heart to pay attention to these things at this time, because he soon ushered in two days that were very important for him personally! (To be continued......)