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"Boss, I think it should be released on February 2nd, because basically all classes of people are on holiday on February 2nd." William took the initiative to say on the side.

Chen Feng nodded, in fact, he was also inclined to be released on this day. "Okay, let's release it that day, you guys go and prepare."

After entering February, for Chen Feng, the focus has slowly shifted to the preparations for the release of the movie "Summer Ink Lotus", and the theater chain has also been contacted, and the release date has been set for February 2. In fact, there are many movies that are required to be released on this day, if it weren't for Huayu's sake, "Summer Ink Lotus" would not have grabbed this prime time to be released.

The concept of the so-called "film schedule" is a marketing strategy from the DreamWorks film industry system, which is actually forced to save itself from the decline of the DreamWorks film industry, and this strategy has improved the distribution model and market mechanism of the film. In the 70s of the last century, the full popularity of TV in the United States and became the mainstream media, which gradually kept the audience away from the theater, forcing the comprehensive reform of the theater construction and film distribution in the United States.

The 1972 film "Underworld Gangster" directed by Copol was the first film from DreamWorks to truly operate according to the rules of modern blockbusters. It also makes distributors aware of the need to launch specific types of films that target different audiences at specially scheduled time slots to ensure box office success.

Thereafter. The concept of "movie schedule" came into use. The United States Film has formed a mature and complete market operation mechanism. and modern industrial strategies from production to distribution, in which the research and selection of film schedules are important factors in the success of a film.

Studying the main audience groups in different time periods, making products suitable for mainstream audiences to watch, arranging schedules, and carrying out publicity and distribution around the schedule are a complete set of commercial behaviors and promotional means. This system allows DreamWorks to continuously produce movies that audiences want to see, and at the same time successfully influence the audience's appreciation psychology and cultivate a large number of fans.

Practice has proven. This seemingly conservative production strategy can ensure that DreamWorks products do not deviate from the audience's taste to the greatest extent, and it is also a guarantee for the huge investment in big productions to be smoothly recovered and even profitable, and the system can be guaranteed as much as possible. However, the conservative nature of this strategy often produces a large number of films with similar appearances and dogtail sequels after the success of a movie; Or to produce a failed film that places too much emphasis on the visual senses and ignores the development of human nature.

However. How is the movie schedule roughly divided? In the United States Film Market, each year is bounded by weekends and festivals, and is divided into five schedules: winter, spring, summer, autumn and Christmas (including New Year). In particular, the summer, autumn and Christmas seasons are the most important, among which the long summer season is a period of concentrated screening of commercial productions, which plays a decisive role in the box office throughout the year.

As for the winter and spring schedules, due to the busy schedule of students, the important sports competition period, and the abundance of entertainment and awards events that fill almost all weekends, the big commercial productions with huge box office pressure will not choose this time to be released. But this is the time for low-budget small-production, indie and artistically exploratory films, which are low in cost and have little pressure at the box office. And it can avoid the oppression of large areas.

Nowadays, local films in various countries that are struggling to develop in the context of globalization are forced to dance with the wind with the "DreamWorks Monsoon". …,

The same is true this year, "Summer Ink Lotus" chose to be released at this point in time, this time is not too early, not too late, it can be regarded as an opponent, that is, "Kung Fu", which is about to end the screening, "Kung Fu" entered the February file with a box office of 100 million yuan, with a cumulative box office of 187 million yuan. Becoming the champion of this year's imported films is a strong opponent.

There is also "National Champion", which will be released at the end of January, and "Dragon Kiss", which is scheduled to be released in North Mi at the end of February, can also be regarded as opponents to a certain extent.

Chen Feng chose to release it at this point in time, naturally he also made detailed plans and research, in fact, in China. At present, only the concept of "summer file" and "Chinese New Year file" has been formed by the production and market distribution of local films in China. It reflects the immaturity of the development of the domestic film market. Because of the influence of Hangzhou-Hong Kong Chinese New Year movies, the concept of "Chinese New Year Files" began to appear in 1995, and driven by Feng's comedy in 1997, it has now formed a scale effect, and it is the most mature schedule for commercial marketing of domestic films. Because of the influence of the global synchronous premiere of the summer blockbuster in the United States, the summer season of Chinese films is roughly synchronized with the United States, generally from May to the beginning of September, about 4 months; The Lunar New Year file is from December of the old year to the end of February of the new year, and the students start school at the end of the winter vacation, which is about 3 months.

Unlike the Chinese New Year file, where domestic films flourished and became the main force at the box office, the summer season is still dominated by DreamWorks films in general, and only a few films directed by the top Chinese directors in the past 10 years can compete with it.

In other words, although the battle for summer files has intensified in the past two years. However, before 09 years, the concept of summer files in the domestic film market was still not clear, and most audiences only recognized the Chinese New Year files and did not recognize the summer files.

It's the beginning of February, and there is no such phenomenon of blockbuster gatherings abroad, among foreign opponents, in terms of time, only "National Champion" and "Dragon's Kiss" can be regarded as a fierce opponent, and although China is a gathering of Chinese New Year films, the real threat is Long's "Happy Dad" and Oriental Film's "Sinbad's Adventure". Although these two movies do not belong to the kind of blockbusters with large investment, they are also menacing under the publicity offensive of Long's and Oriental Films, especially "The Adventures of Sinbad", Dongfang Yanran's ability should not be underestimated at all.

At this point in time, the films that were not released with "Summer Ink Lotus" can basically be avoided, and the more threatening ones are those movies, these movies are indeed not bad, but Chen Feng is still confident, after all, "Summer Ink Lotus" is not bad.

"Three!"

"Two!"

"One!"

"I'm out of love, Mr. Wang!" Xu Zhengnan said to Lao Wang very frustratedly.

"Well deserved!"

For someone who has never been out of love, the greatest fear is that you don't know when this situation of falling into the abyss will end.

Zhao Qiansun is a wonderful flower of our company, the two of us have worked together in a group for two years, and we have quarreled more than a couple who have been married for twenty or thirty years.

You can't afford to spend this one!

I promise you, no matter what happens to you in the future, I will be within one meter of you!

Falling out of love isn't necessarily a bad thing, it could be the beginning of the next happiness.

Summer Ink !!

This promotional video of "Summer Ink Lotus", in just half a month, has been broadcast on major TV stations, and countless people have known the existence of this movie through advertising, especially on the Internet, there is a very long version of the promotional film on the Internet, which has resonated with many people on the Internet, that promotional film, not so much a promotional film, but a special topic, a feature film about broken love, has resonated with many people, because now broken love for young people, It's just a commonplace, from the beginning to the end, for them, it's a very magical and incredible thing, just because people are too impetuous now, especially now there are more and more people who flash marriage and flash divorce, very fast together, very fast separation, is the characteristic of young people nowadays together, but to say that young people nowadays want to be together because they want to play with their feelings, it is definitely not correct, not only thoughtful together or break up, that is serious. …,

Many people also regret it after breaking up, or they are obsessed, so this feature film came out, which immediately resonated with a lot of people, at the beginning when people saw this special promotional film, they would feel very strange, this movie seems to be filmed by Huayu, when did Huayu make such an urban movie, just like that, many people slowly saw the end, and then they knew that it was just an advertisement, it was an advertisement for a movie, and this movie is called "Summer Lotus" will be released in the near future, and in the screenwriter column, it is Chen Feng who writes it.

Who is Chen Feng? It is estimated that there is no one in China who does not know. Chen Feng's huge fame has also caused everything that is related to Chen Feng to be good and sought after. And the screenwriter of this "Summer Ink Lotus" is Chen Feng, although ordinary audiences don't know what Chen Feng's screenwriting strength is, but, at least with Chen Feng's fame, he won't come up with that kind of poor script to fool the audience. Moreover, everyone also remembered the Joy advertisement last summer, this time I looked at this promotional video that didn't look like a promotional film at all, and most of it was also from Chen Feng. It seems that Chen Feng has also put a lot of effort into this "Summer Ink Lotus". In addition, the director of this movie is Xu Cheng, that is, the assistant director of "The Best Family" and "Zhu Xian", Chen Feng's right-hand man, then this Xu Cheng should not be bad, and it will suddenly be even more attractive.

On February 2nd, "Summer Ink Lotus", waiting for you! (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )