Peng Yuanzheng smiled indifferently, looked at Gao Yi and said, "This kind of propaganda itself has the color of news hype. If you follow the steps, if you are timid, you will not be able to accomplish anything. If you look at the propaganda in Zelin City, they can be said to be all kinds of means in battle, and they will do everything! ”

"What is the purpose? It is to attract everyone's attention and attention, create a news sensation, so as to promote the good side of our Xin'an City, the highlights that can best represent and reflect the regional characteristics and competitiveness, and create momentum for the city's declaration work from public opinion! ”

Gao Yixuan frowned and said, "According to Section Chief Peng's meaning, is it unscrupulous?" We can represent the image of the municipal party committee and municipal government, we are not an enterprise, not a product advertisement! Peng Yuanzheng sneered in his heart, knowing that Gao Yixuan was purely a person who was awesome in Chapter 118 (the second update) and deliberately provoked thorns, so he didn't bother to pay attention to him.

Peng Yuanzheng turned his head and continued to say to everyone, "From this point of view, judging from the current practices of our competitors, we continue to stick to the rules and do not find another way.

It is already difficult to catch up with the peculiar, special and other aspects to make a fuss! ”

"I have a preliminary idea, which is still very immature, so let's speak out and report it to the leaders and comrades." Peng Yuanzheng talked eloquently, and began to start with the ways and means of propaganda, and explained his basic ideas.

Gao Yixuan was hung there by Peng Yuanzheng, his face was gloomy, the corners of his mouth twitched, and he wanted to interject to continue to refute, but Peng Yuanzheng's words were very organized and logical, almost leakless, and it was too difficult for him to find loopholes from them.

If he goes against Peng Yuanzheng in general, it will definitely arouse the disgust of everyone present, and the gains outweigh the losses.

Xie Xiaorong sat there, staring at Peng Yuanzheng, and said secretly in his heart: It seems that this kid came prepared, although he didn't participate before, but he has been following up and paying attention, otherwise how could he come up with such a mature idea in such a short time?

In fact, this was really what Peng Yuanzheng thought temporarily. He didn't want to get involved in this matter, and he didn't want to get involved in the "battle of political performance and interests" between Xie Xiaorong and Gao 118 Chapter 118 (the second update) Yixuan. In his opinion, if this kind of thing is done well, there are achievements, but if it is not done well, it is easy to fall into it.

If the declaration fails, even if the publicity is successful, you will not achieve anything. On the contrary, it will also be disgraced because of this, and months of hard work will be in vain.

In fact, as a traverser, he knew that this highway, which was later built and completed at the beginning of Q, finally settled in Zelin City. Knowing that the declaration would not be successful, no matter how much work he did, it would be useless, and of course he was unwilling to participate.

But he was put to death.

Whether he wants to or not, he can't refuse in the face of the leader's order, and there is no room for choice. We can only bite the bullet and see if we can reverse the established historical development trajectory through efforts.

Fortunately, he gradually found that because of the butterfly effect produced by his rebirth, the trajectory of the development of the times has changed locally and in detail. For example, the current municipal party committee of Xin'an City, Dongfang Yan, is different from what he remembers, and this time Xin'an City's declaration may also have a surprising result.

Peng Yuanzheng instilled in everyone a concept of advanced news hype and propaganda. Although Kang Dong thought so, he still knocked on the table and said in a condensed voice: "Comrade Yuanzheng, time is limited, so you can directly put forward specific operation ideas, in short, what to do and how to do it well." In fact, Peng Yuanzheng was not wordy, but deliberate, and the previous tirade was nothing more than a foreshadowing for the last paragraph.

After listening to Kang Dong's words, he smiled and said, "Secretary General Kang, comrades, although what we do is propaganda and promotion, our focus cannot be limited to this point, and our thinking and vision should be broader."

"The art of war is cloudy, knowing oneself and knowing the other side will win all battles. The weakness of our competitors is what we can use to defeat them. To put it simply, our propaganda ideas should be positioned as: starting from the weaknesses of the opponent, strengthening and highlighting our strengths and strengths, so as to form a sharp contrast, so as to achieve the maximum propaganda effect. ”

"That's what we should have in mind. With the idea clear, our next planning is very simple. ”

"According to my understanding, Zelin City is an agricultural city, and its economic development lags far behind our Xin'an, and its industrial base is very weak. We are an old industrial city with many township enterprises and developed commerce. The purpose of building the expressway is to promote economic development, if the expressway is settled in Xin'an, the radiation of our industrial proportion and enterprise supply and marketing industry chain, and the extension of logistics and cargo flow, can better meet the internal needs of the expressway and economic development. "It takes a lot of money to build highways. The investment managers of expressways want to recover their costs as soon as possible or even operate them profitably. We should firmly grasp this point and concentrate our efforts on expanding the points, lines, and areas of our propaganda, and we will certainly be able to produce remarkable results. ”

"According to this line of thinking, I think we need to take a three-pronged approach: first, organize a series of text manuscripts, published in the major media in the provincial capital, and lead the trend of public opinion: second, let the TV station shoot a feature film, and strive to broadcast it on the provincial TV station: third, organize different forms of centralized publicity and promotion activities, such as investment promotion conferences, various literary and artistic activities, etc."

"It doesn't have to be in a provincial town to carry out activities, in fact, we have more advantages in the local area.

We can warmly invite friends from all walks of life and news media to come to Xin'an City for a walk.

Take a look and experience the development achievements of Xin'an City since the reform and opening up. Including Xie Xiaorong, the members of the working group secretly admired Peng Yuanzheng's words.

Xindao is really a master of propaganda, and he sees the problem to the point, no wonder the articles he writes can attract the attention of the leaders of the Central Committee! It seems that awesome people have their own awesomeness, and this is not false at all.

Kang Dong also nodded, he was just about to say something, when he suddenly heard Gao Yixuan say coldly, "Section Chief Peng said so much, in fact, he is still talking on paper. What looks good and sounds good on words and paper is how to implement it and how to achieve practical results! Peng Yuanzheng looked at Gao Yixuan and said lightly: "What do you mean by talking on paper?" Now we are talking about ideas and plans, and only when we have determined the ideas can we organize and implement them. If we can't get our ideas clear or deviate from the track, we won't even have the opportunity to sit back and talk about it. ”

"Besides, that's just my personal opinion. To speak out is to discuss and deliberate with the comrades. It doesn't matter if Director Gao disagrees with my opinion, you can put forward your specific ideas and submit them to everyone for discussion. ”

At this point in Peng Yuanzheng's words, Kang Dong saw that Gao Yixuan was still about to argue with Peng Yuanzheng, so he couldn't help frowning and waved his hand, "Comrade Yuanzheng's thinking is very good, I agree." I think I can dig deep like this, comb and pull it up! Xie Xiaorong also immediately expressed his attitude, "I also think that Section Chief Peng's thinking is very clear, and he has seen the essence of the problem, which makes our eyes suddenly brighter, right, Section Chief Peng, you go on!" Kang Dong and Xie Xiaorong both said this, and other members of the working group also expressed their support and approval, and Gao Yixuan saw that he had become a "lonely person" and a "opinionator", so he blackened his face and stopped speaking. He is not a fool, at this time, he forcibly contradicts Peng Yuanzheng again, and he will undoubtedly work against the leaders and comrades, and it seems that he has nothing to do.

Peng Yuanzheng's deep papaya gaze swept over Gao Yixuan's body, and then said with a slight smile: "I heard that Zelin City is planning a concert recently, and Huā invited film and television stars to perform in Zelin City at a high price, as a medium for news hype. 、，

"However, chasing stars with public funds, although it is for the declaration of highway projects, is not very appropriate. Moreover, it is easy to attract the opinions of the citizens by taking the money of the common people to such a place.

We don't need to follow other people's butts Handan toddler 1 I recently got a message that the provincial TV station has a large-scale cultural activity in the countryside, and we can contact and coordinate with the provincial TV station to try to get their cultural activities to the countryside to come to our Xin'an. ”

"If this kind of performance works well, it is actually no less than a star concert in Zelin City, and the cost is very low. We can put the money into propaganda feature films, which operate as commercial advertisements and broadcast them on provincial television stations, cable television stations, and television stations in neighboring prefecture-level cities. "The top priority now is to organize the materials, shoot the propaganda feature film according to the ideas we have determined, and then communicate with the provincial TV station on the one hand, and carry out the operation of the propaganda film and the publication of the relevant series of reports in the provincial and municipal media on the other hand." When Peng Yuanzheng said this, he paused and looked at Kang Dong.

Kang Dong is the leader of the working group, the direct leader responsible for the promotion of the work, he pondered for a moment, and immediately clapped the decision, "Okay, I will report to Secretary-General Chen immediately, you don't want to break the meeting, just wait in the conference room!" ”

"Comrade Yuanzheng, you come with me and report your thoughts and ideas to Secretary-General Chen in person." Peng Yuanzheng and Kang Dong hurriedly left to report to Chen Yanxi, member of the Standing Committee of the Municipal Party Committee and Secretary-General, Chen Yanxi, of course, would not object, and immediately called Zheng Shanshan, the Minister of Propaganda, to communicate, and after the Propaganda Department coordinated the city television station to immediately organize the backbone forces to prepare for the filming of the feature film.

Chen Yanxi also obtained a start-up fund from the municipal treasury and handed it over to the working group for special use.

The current declaration of the expressway and the related publicity and promotion of the current city's work is the top priority, the municipal party committee "book" Dongfang Yan attaches great importance to the city's departments, no matter which department the working group finds, there will be efficient support and cooperation.

Coming out of Chen Yanxi's office, Peng Yuanzheng returned to the conference room and divided the work group members.

Xie Xiaorong coordinated the municipal television station and came forward to contact the provincial television station through the Propaganda Department of the Provincial Party Committee, Gao Yixuan led the people to communicate with the provincial print media, and Peng Yuanzheng himself was in the middle of the dispatch and was responsible for organizing the materials!!