Chapter 226: Advertising is Crazy (Part II)
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This situation not only happened on Doudou.com, but also found on other major video websites at almost the same time, and this video was on the top of the homepage almost at the same time!
Each one is red and purple, of course this is Fang Kai's handiwork!
After the advertisement was completed, Chen Feng took a look, it was not bad, there was no problem at all, because this is a special network advertisement, so there is no need for any very exaggerated special effects, so everything is processed very quickly.
Then after Fang Kai saw this advertisement, he also approved it, and directly allocated 1 million to the people of the Propaganda Department to use, and the people of the Propaganda Department directly found those water armies on the Internet, that is, the so-called Wumao Party, and scattered the million.
For TV commercials, this million is simply smashed and you can't even hear the sound of water, but what can you do on the Internet?
You know, those trolls can top a post for a few cents, and a million can set the effect of millions of clicks!
Under Fang Kai's promotion at all costs, this video advertisement appeared on major websites almost at the same time.
Now although the public has heard of the Internet water army, but they don't know much about the disease, seeing this video that suddenly became popular, it was only spontaneously topped by the majority of netizens, plus the content of this video is indeed very funny, and it is indeed in line with the characteristics of the general popular video, and the director of this advertisement is Chen Feng, and the starring role is Ye Rong, so no one realizes that this is a successful online advertising marketing.
It's just one day. This advertising video has swept all major video websites, and the video views on Doudou alone have exceeded 5 million.
Fang Kai's mouth was about to laugh crookedly, the effect of this online advertisement was simply so good that it exploded, according to incomplete statistics. This video ad has only been put on for a day, and the number of hits on major video websites has exceeded 20 million.
And this is those who willingly watched the whole advertisement, the whole process without the slightest compulsion, the effect of this acceptance is naturally different, 20 million ad views, usually to have such a good effect, that does not get CCTV, but also to smash prime-time advertising. No matter how you say it, it will have to be smashed into tens of millions, and it will take a whole year to have such an effect.
But on the web, with this particular form of advertising. It was actually reached in one day, as for the million, what kind of money is it, it can be used to do what would have taken tens of millions to do, don't be too cost-effective. He saved tens of millions for the company, no matter how you look at it, it's a great credit.
Of these 20 million, even if only 1 percent of them become Loco's customers, that's a big win.
"I really didn't expect online advertising to have such an effect!" Lacco Company. Fang Kai said with emotion. "Director Chen is really a young hero, if it weren't for Director Chen. I guess I couldn't have imagined that online advertising would have such an effect! ”
"Huh!" Standing opposite Fang Kai, Chen Feng smiled. But in fact, he didn't know in his heart that it could have such a good effect.
Chen Feng originally thought that as long as there were millions of clicks on this advertisement, it was already very good, and it was already considered a success, this is not in the usual sense, there are millions of views, this is millions of honest people who have completely watched the video, how amazing the effect of this advertisement must be!
But Chen Feng still underestimated the acceptance of this online advertisement by the majority of netizens in this world, far exceeding Chen Feng's previous life, the most important thing is that Chen Feng underestimated his popularity, in the minds of the audience, but everything Chen Feng shoots is good, it is worth watching and appreciating, among the 20 million traffic, at least 10 million people are coming to the name Chen Feng, three million people are for Yerong, and the remaining seven million are for the advertisement itself. …,
Now, the number of hits on major websites has exceeded 20 million, this is just one day, if you put a few more days, it is very easy to break 100 million, and the advertising effect is simply good!
Of course, in front of Fang Kai, Chen Feng would not show even the slightest bit of uncertainty!
"Now I'm afraid that many people can't believe that the Internet can have such a good effect!" Chen Feng said with a smile, this is the benefit that the first person to eat crabs should have, the first to eat crabs, they may be poisoned, but there may also be unprecedented benefits waiting for them.
"When they come to their senses, this kind of advertising will be overwhelming!" Chen Feng said with a smile that online advertising itself has no technical content, and the only thing that is commendable is the innovation they didn't expect.
Fang Kai immediately understood the meaning of Chen Feng's words, that is, such a good effect may only be this time, and even if they shoot this advertisement again next time, it may be difficult to have such a good effect, because there must be many people following suit.
That's why the first ad has such a good effect, and when other people react and launch such an advertisement, then they will have no advantage in launching it again!
In Chen Feng's previous life, it took several years for such an online advertisement to be slowly accepted, and that was because there was no advertisement like this one planned by Chen Feng, which actually had 20 million views in a day, which can definitely surprise the glasses of a place.
Chen Feng definitely has reason to believe that because of the early birth of this advertisement, this online advertisement will definitely quickly flood the Internet, and this will not be new at that time, that is to say, it will be boring.
"Director Chen, I will invest another three million, and I will definitely put this video on the homepage of various video websites as long as possible!" Fang Kai said that he allocated three million in one breath, which was originally something he could use, and he was always responsible for the advertising part, as long as there is an effect, he believes that the senior management will definitely agree, and the senior management has no reason to disagree.
Chen Feng pondered for a while and said, "Director Fang, I think so, it's not enough to rely on the water armies of various websites to spontaneously push those up!" ”
Chen Feng said: "We should directly find the senior management of those video sites, let them help us up, the advantage of this, first, is not afraid of being taken down by the senior management of those video sites, and second, by the senior management of the video site, our videos will be placed in a more conspicuous place, and the effect of advertising will naturally be better!" ”
Chen Feng said, Fang Kai thought about it, although this was advertising for an advertisement, it looked a little strange, but he felt that what Chen Feng said was reasonable!
Although he is advertising an advertisement, he thinks it is worth it, as long as the brand of Leke can be popularized, let alone millions, even tens of millions are worth it.
I don't know if it's because of the taste, or for other reasons, the sales of Leke have always been inferior to the sales of Bihai, which has always made the senior management of Leke very helpless.
Therefore, increasing the sales of Leke has always been a headache for the top management of Leco, if you can take this opportunity to increase the sales of Leco, then everything is worth it, not to mention investing millions, even if you invest tens of millions of dollars, you must know that every year Leke invests in the advertising of major TV stations is more than tens of millions, but the effect is very general, it seems that the market is saturated, and everyone seems to have begun to ignore Leco's advertising!
"That's the reason, Director Chen, I'll listen to you." Fang Kai thought for a moment and finally said.
"This ad is interesting!" After reading this advertisement, Lu Tian immediately felt that he would smile, and it was also very interesting to see such an interesting video in this busy work. …,
Immediately, Lu Tian called a few colleagues and said, "Hey, look at it, this advertisement is so interesting!" ”
"What's so nice about advertising!" Some people don't understand and don't know what Lu Tian is doing, and they even watch the advertisements with relish.
"Just look at it!" Lu Tian doesn't want to explain more, facts speak louder than words, and speaking with facts is more effective than anything else!
This video advertisement became popular, with more than 20 million hits on major websites in just one day, what a terrifying data, and I consciously and voluntarily watched the entire advertisement.
However, in just a few days, this video advertisement became popular on the entire network by word of mouth, and at this time, Fang Kai struck while the iron was hot, contacted the senior management of various websites, invested a lot of money, and put the entire advertisement in the most conspicuous position, which played a role as a booster for the promotion of this advertisement.
You must know that this time the Le Ke company has invested 10 million heavy money, and the major video sites are just starting now, and there is not so much advertising investment in a year, although these funds are not only invested in one website, but it is still a very cost-effective thing for those video websites.
Originally, for the more popular videos, the consistent strategy of the video website is to go to the homepage, so that this popular video can attract more people's attention, increase traffic for the website, and increase clicks.
This is what they should do, not to mention, after they do what they should do, they actually have advertising money.
And all they have to do is to put the already popular video in a more conspicuous place, which is just a gesture, and the bosses who came to advertise in the past were very stingy one by one, and they often put it for a quarter or two quarters, which is as easy to make money as now, this is simply a pie in the sky.
This finally made this video sweep the entire online world in just a few days, a smash hit, and many manufacturers, for the first time, found that advertising can still do this, and can also do advertising that everyone likes, this advertisement can be seen as a funny story, plus through the Internet platform, it is even more powerful!
It turns out that advertising can be like this!
They couldn't help but sigh like this! (To be continued......)