Chapter 153: Let General Motors Have No Way Out [Second Watch Asking for a Monthly Pass]

It's a new week, don't say anything, continue to work hard to code words, ask for a monthly pass in your hand, the current situation is really critical, and you need everyone's support very much. I didn't recommend it this week, but it's all up to everyone's support, and if you can stay on the list, it's equivalent to mixing up a recommendation, so please everyone! There are also recommended tickets to give more!

So in line with the idea of taking it, and the idea of making GM also have no way out, Jin Xiaoqiang will certainly not miss this successful model.

In fact, the car launched by GM later was also a copycat of Opel's Insignia, and when this car was originally designed, it was aimed at the European E-class, that is, BMW's 7 Series and Mercedes-Benz's S series.

So in terms of level, this car can be said to be really not weaker than the models of the BMW and Mercedes-Benz series.

It's just that with the weakening of Opel, the fame of this car was not amplified until 2008, when GM fine-tuned this car and got it to the Celestial Empire, which created a new Regal series.

And this prototype of the new Regal is not outdated from the new design of Opel in 07, so so far, this car may just be a concept that stays in the minds of Opel designers, and there are no drawings and prototypes yet.

It's only 04 years now, so now Jin Xiaoqiang has copied this car, which can be said to be without pressure.

And this time he not only copied this Regal, but also copied the LaCrosse of Buick, the big brother of this car, and the Encore full-size SUV derived from these two cars.

Carry out the cottage to the end, but it is Jin Xiaoqiang's consistent concept.

Previously, he designed the prototype of the Missa Eight, but which car he positioned as a sports coupe, although it was also a mid-level car, but it still looked too sporty and younger.

Old-school people in general, as well as business people, may find it a little difficult to accept such a model, especially as a company car, which car seems unstable.

The birth of this new Regal and new LaCrosse series is a car for middle and high-end customers that Jin Xiaoqiang intends to launch for these old-fashioned people and business people.

How can we maintain the popularity and profits of a car manufacturer, in fact, we can only focus on the low-end customer base, in fact, we will have a better effect on the high-end models.

For example, Mercedes-Benz and BMW, their two companies cannot rank among the top in sales in China every year, and they can't even enter the top ten in sales every year, and it is even difficult to enter the top 20.

But are they not well-known?

The answer is definitely no, many of the domestic cars sold all over the street are famous, and they are not even as famous as these two companies, which is very common.

Ten years later, after the blowout of the automobile industry in the Celestial Empire, the streets are full of BYD or Great Wall cars, you just grab a few people and ask, maybe four or five out of ten people don't know, which two cars are made in China, where the original factory is, etc.

But all over the street, you just grab someone and ask Mercedes-Benz BMW if you know? The answer you get is definitely yes, and even some people who don't know much about cars know that these two are German cars, and German cars are good.

But if you ask what is so good about German cars, they may not be able to tell why.

And don't look at the two cars bought in China and can't even enter the top 20 in sales, but the profits they get are not necessarily lower than the profits of those manufacturers who buy street cars all over the street, and even their profits are likely to be higher than those manufacturers that rank in the top 10 in sales.

The reason for this is actually very simple, that is, the added value of their products is too high, obviously the price of a car is not worth so much money, it may be two or three hundred thousand yuan abroad, but it has entered the country, and their price has to at least triple.

On the one hand, it is related to our tax mechanism, but on the other hand, you have to admire the thick black of the Germans, the hearts of the people are not good, and the start is also not soft.

But even if their products are expensive, consumers are still eager to buy them, and the richer people are, the more they like to buy their cars.

Of course, this has a lot to do with the hearts of our Celestial Empire consumers, especially those rich people who can afford these luxury cars.

What my brother buys is not a car, what my brother buys is face, and what my brother buys is your envious, jealous, and hateful eyeballs!

What my brother bought, it's a scorpion, the only one!

Therefore, for the high-end, especially the high-end products, Jin Xiaoqiang has never intended to give up, one is to enhance the corporate image of Huayang Power, look, our Celestial Empire enterprises can also create such high-end luxury cars.

Second, it is also because of the profit to the enterprise as much as possible, after all, the profit brought by the high-end luxury product market is quite considerable.

Third, in order to get rid of the perception of Celestial Empire consumers about independent brands, what independent brands are garbage, or quality is not good, or why do you buy such a high price, etc., Jin Xiaoqiang wants to smash the attitude of Celestial Dynasty people who are not confident in high-end products.

Not only can we Celestial Empire people do it, but we can even do it better than them.

This time, in order to build the new Regal and the new LaCrosse into the high-end brands of Huayang Power in the future, Jin Xiaoqiang made up his mind and spent a lot of effort.

The introduction of direct injection technology from Bosch, the integration of turbocharging and VVT, and the EcoBoost engine with direct injection technology are prepared for this car.

And in order to line with the high-end reputation of this car, he is also ready to give Ford's future dual-clutch transmission to the copycat.

With so much hype about the selling points of the high-tech halo, Jin Xiaoqiang doesn't believe it, can't his car become popular?

The reason why he can be called a high-end product is that you must have high-tech content worthy of his price.

For example, BMW, everyone knows that BMW is good, but why is BMW good? What is so strange about his car, but many people can't say why, but in the eyes of those who know, it is a very simple question.

Anyone who knows cars knows that there is an unwritten saying within BMW, that is, in fact, the BMW of the 3 Series is not a BMW car, why?

BMW's most valuable and proudest thing is actually his inline 6-cylinder engine, and his chassis tuning technology, and the others are really not meritorious, the reason why they are so famous is because the white chauvinistic supremacy of white people is at fault, and it is based on hype.

In fact, many boutique cars built by this manufacturer are not necessarily worse than BMW in terms of surname and territory.

BMW's inline 6-cylinder engine is indeed unique, and it is also a high-tech support point why his car price can be bought so high.

Now there are many 6-cylinder cars, and you will often see the words V6 on the back of a car, which means that this car is 6 cylinders, and it is a 6-cylinder arrangement in a V-shape, that is, the first three and the last three pairs.

BMW's 6-cylinder is in a line in line, in fact, this method has long been abandoned by many car dealers, because this arrangement has the shortcomings of taking up space, the front of the car is not easy to layout, and the weight of the engine, the resonance problem is not easy to solve, and the noise is high.

However, BMW has solved these problems very well, and the explosion of horsepower and noise during acceleration have been done in all aspects, and even very prominent, and these selling points with technological content have become the most important factors in BMW's later hype.

And Mercedes-Benz is not to mention, the style of business, the atmosphere is stable, plus the engine is really powerful, people can even make a ten-cylinder engine out, coupled with the reputation accumulated for more than 100 years, and the preference of the big people from all walks of life for this brand, such a car is not high-end.

These two cars alone are enough to illustrate the mystery of the high-end car, on the one hand, it is hype, and on the other hand, you have to have the right high-tech content of your high-end identity.

As long as you have the corresponding technical content, then the rest is simple, as long as you hype it properly, then it is difficult for this car not to be popular!

In 2004, Jin Xiaoqiang's current design concept, the design of the new Regal and the new LaCrosse of this family line, coupled with the Ecoboost engine he intends to load these two cars, and 6AT, even 6-speed dual-clutch transmission, and other rich electronic equipment loading, will make these two cars full of high-end car flavor.

It can be said that these two cars, from the beginning of their birth in the hands of Jin Xiaoqiang, already have a first-class aristocratic blood.

As long as the car is built, with good publicity and proper hype, as well as accurate pricing, it is estimated that it will be difficult for these two cars to become popular at that time, whether they are in China or abroad.

After all, in the eyes of later generations, it can only be said that the general EcoBoost engine, and the 6-speed dual-clutch transmission, in 2004 this year is full of highlights and gimmicks.

You must know that Volkswagen is not outdated now, and it has just thrown out the concept of direct injection in the cylinder, and BMW and Mercedes-Benz are not outdated, just following up.

If Jin Xiaoqiang and their Huayang Power immediately threw out an engine that integrates in-cylinder direct injection, turbocharging and VVT technology, then it will definitely set off a storm in the entire automotive industry.

At that time, those European and American auto giants will have to grit their teeth with hatred from Jin Xiaoqiang and Huayang Power, but Jin Xiaoqiang doesn't care about these.

Wuyun agreed to Jin Xiaoqiang's request without hesitation, she looked at the drawings on the computer, and her heart was even a little impatient to turn these drawings into reality, after all, she is also a designer who is full of passion for cars.

And Jin Xiaoqiang is also not worried about handing over these drawings to Wuyun, as well as the designers in the factory.

Because of these drawings, he has legal protection, and he has already applied for a patent through the team of lawyers in Hong Kong.

And he is quite trustworthy in the character of these engineers he has found, and these people have never disappointed him, even if someone wants to do things secretly, under the strict secrecy measures of his factory, I am afraid it is not so easy to succeed.

(To be continued)