A few days before the start of the New Year, the box office battle between "Lucky Star Gaozhao" and "Best Partner" was inseparable. These two movies are both urban action comedies, and their styles and genres are very close, so they grabbed the audience very much.

Although "Best Partner" was released five days earlier, it had already saved nearly 8 million box office when "Lucky Stars" was released, but it was obviously inferior to "Lucky Stars" in terms of stamina. And "Best Partner" finally managed to reach a box office of 10 million when it was released eight days after its release, becoming the first film to break 10 million at the box office since the opening of the Golden Princess Cinema.

Just when Lei Juekun and the people in Xinyi City were about to celebrate, an even more jaw-dropping thing happened. Li Xuan's blockbuster "Lucky Star Gaozhao" broke through the 10 million mark at the box office in one fell swoop five days after its release, successfully breaking the record of the fastest breaking 10 million held by his "Police Story".

The Hong Kong media was in an uproar and began to hype the movie "Lucky Stars".

For example, the just-published "Film Fortnightly" wrote: "...... After director Li Xuan played a lot of action movies in the summer file "Police Story", he finally began to take the comedy route in the festive day of the Spring Festival. Although there are still fight scenes in "Lucky Stars", the audience can clearly see that the director has weakened the action movie surname of this movie, and even Chenglong, an action superstar, seems to be marginalized in the movie.

The core of this movie is Hong Jingbao, Feng Qufen, Wu Yaohan, Zeng Zhiwei, Dong Wei, the five fat fat, thin and thin, ugly and ugly, short and short weird combinations. I don't know what director Li Xuan had in mind at the time to connect these five people with different surnames, in short, this movie gave the author a very pleasant surprise.

Hong Jingbao's Han, Feng Qufen's black, Wu Yaohan's trouble, Zeng Zhiwei's stupidity and Dong Wei's flower, these five surnames are matched just right in the movie. These actors have vividly interpreted the grassroots comedy talent, and even overshadowed the star style of Chenglong and Lin Qingxia for a time.

After watching the whole movie, the author has to marvel at director Li Xuan's insight, and it is rumored that the director intends to make this movie a series, and the author is deeply looking forward to it again......"

The popularity of "Lucky Stars Shine" made Lei Juekun, who was originally extremely happy, very depressed. This guy is also a character who loses money but does not lose face, and as a result, "Best Partner", which has been released for more than ten days, has started a second round of promotion. And Zou Wenhuai saw Lei Juekun's actions, so he naturally followed closely, and began to hype "Lucky Star Gaozhao", he never wanted Jiahe to lose to Princess Jin this time.

As a result, the box office battle between these two films was fought to the end, but it turned into a war between the two theater companies of Golden Harvest and Golden Princess. In addition to freeing up most of their canvases to fully support the release of the films, the two cinema chains also hyped their films in newspapers, magazines and television stations and other media after the release of the films.

And just when the battle between the two theater companies was in full swing, there was no sound on the Shaw Brothers side. Shaw Brothers Cinemas' "Eighteen Martial Arts" released in the New Year this year only received a box office of 4.7 million Hong Kong dollars in five days, which is hopelessly worse than the two god films "Best Partner" and "Lucky Stars".

These Hong Kong media, who are accustomed to the decline of Shaw Brothers, have become too lazy to pay attention to the box office of their films, except for the occasional inadvertent mention.

Just when these media were ready to continue to watch the struggle between the two theaters of Golden Harvest and Golden Princess, they all speculated about what the result would be; Just when Shaw Brothers has lost the Christmas and New Year's stalls and is ready to be a junior in peace; Just when Li Xuan, who was popular in the New Year, stayed at home and was about to watch a good show.

The show he was looking forward to has finally begun!

"Shaolin Temple" was also released on January 21, the same day as Golden Harvest's "Lucky Stars" and Shaw Brothers' "Eighteen Martial Arts". The film did not go through much hype except for a few posters hanging in front of the theater. However, it is just to promote, and the producer of Shuangnan Cinema and "Shaolin Temple", Zhongyuan Film Company, can't come up with money.

It has long been said that Shuangnan Cinema is a leftist cinema, and it basically only shows movies shot by Hong Kong leftist film companies and the mainland. Before the mainland moved ten years ago, the Shuangnan Cinema Line was still very prosperous, and even provided a lot of foreign exchange for the mainland. However, during the Ten Years Movement, this ** also spread to Hong Kong. In order to prevent the staff of Shuangnan Cinema Line and the leftist film company from being 'corrupted' by capitalism, people on the mainland are often asked to collectively report their work and ideological situation, and the films that can be filmed are also strictly limited to a small ideological framework.

After more than a decade of personnel turmoil, coupled with the restrictions on the theater route, Shuangnan Cinema Line declined along with several leftist film companies. Nowadays, whether it is Shuangnan Cinema Line or several leftist film companies, almost all of them are operating at a loss, but they need to be subsidized by the mainland's finances.

Now they are going to spend a lot of money to advertise in newspapers, magazines and television stations, unless the sun comes out in the west.

In the first few days of the release of "Shaolin Temple", as Li Xuan saw, the box office situation was not very good, and the attendance rate was only a pitiful forty percent, far from being comparable to the attendance rate of "Lucky Star Shine" and "Best Partner".

It stands to reason that such results should have been painted long ago after a week of screening in other theaters, but Shuangnan is different, it has few film sources! What's more, it is also a movie personally supervised by Director Liao, who is in charge of overseas Chinese affairs.

Therefore, "Shaolin Temple" continues to struggle to the death in the Shuangnan Cinema Line.

As a result, the miracle began in the second week of the release of "Shaolin Temple", first the attendance rate began to soar, forty percent, sixty percent, eighty percent, and on the tenth day of the movie's release, it was actually a full house. And the box office revenue of "Shaolin Temple" also soared suddenly, which stunned director Zhang Xinyan and Shuangnan and other high-level executives, as well as a group of media and filmmakers in Hong Kong.

They didn't expect that there would be a movie that attracted a large number of other moviegoers without hype, purely relying on the audience's good reputation, making themselves a veritable box office dark horse.

This Nima is simply against the sky!

However, their group of people was shocked, but Jiahe, Princess Jin and some high-level executives of the Shaw Brothers were only stunned. And after the stunned, a deep worry welled up in my heart.

Now Hong Kong's total population is only more than 5 million, and judging from Hong Kong's audience base, it is simply not enough to support the three movies to sell at the same time. For example, after the release of Li Xuan's "Lucky Star Gaozhao", the attendance rate of "Best Partner" plummeted, and the movie, which was originally expected to break 10 million at the box office in six days, struggled for two more days to reach the expected goal. Now that three movies are selling almost at the same time, there will definitely be one movie that will be robbed of the attendance and drop significantly, and it is not impossible to even lose all three.

But the first thing that hurt was Shaw Brothers.

Due to the sudden popularity of "Shaolin Temple", "Eighteen Martial Arts", which is also an old-fashioned kung fu film in ancient costumes, was unable to support it at first, and the audience in the theater was almost robbed. As a result, "Eighteen Kinds of Martial Arts", a movie that Shaw Brothers had high hopes for at the beginning, was hurriedly painted two weeks after its release, and was tossed by "Shaolin Temple" and only got a box office of **00,000.

At this point, after the fiasco of the Christmas file, Shaw Brothers tried the ruthlessness of the New Year's file.

However, the withdrawal of Shaw Brothers did not bring a good rest to Golden Harvest and Princess Jin, because the attendance rate of Shaw Brothers movies was not good, even if it was snatched away by "Shaolin Temple", it was only a small profit.

"Best Partner" was released five days in advance, and no matter how much Lei Juekun promoted it at this time, the stamina was not very strong. Therefore, after Shaw Brothers, the attendance rate of "Best Partner" has also plummeted, and the attendance rate of some marginal theaters has even dropped below 50%, and Princess Jin has to start reducing the number of theaters and screenings of "Best Partner" to reduce losses.

Now that "Best Partner" has been affected, "Lucky Stars" is no exception. "Lucky Stars", which originally maintained an attendance rate of more than 80% at the beginning of the second week, suddenly dropped by two floors. And when the attendance rate drops below 60%, the four luxury theaters will withdraw from this theater alliance. Concerts, dramas, singing and dancing in luxury theaters are more profitable than showing movies.

The attendance rate of "Shaolin Temple" has risen sharply, and the box office of "Lucky Star Gaozhao" and "Best Partner" has dropped rapidly, indicating that this New Year's stall has become a three-legged ending.

Li Xuan had already expected this situation, but he didn't have much interest in the development of the New Year's stalls in the future, no matter how he said it, he wouldn't lose money......

"This, Tzu Chi dinner invitation? No! ”

In Xuan Yuan's office, Li Xuan was frowning and lying on his back on the office chair, holding a pile of letters in his left hand, and carefully sorting out the pile of things sent to him by others with his right hand.

"Hong Kong Commercial Daily interview invitation, no!"

"Uh, there's even a cover letter?!"

"Emmy Pictures Invitation to Founding, what the hell is the company?"

"The application letter for an interview with the Overseas Chinese News is another interview, I don't like the interview!"

“……”

As the letters were read, Li Xuan's brows became deeper and deeper, and he casually flicked through the pile of letters scattered on the desk, and a question appeared in Li Xuan's mind.

"No, why hasn't the invitation to this year's Academy Awards been sent?" (To be continued.) )