Chapter 562: The Great Wall Comes to Ask for Help

Dear book friends, I'm getting married this month, so in order to keep up, I can only update 6,000 words a day, Ant is now trying to catch up with the manuscript, and I have to be busy with other wedding preparations every day, so I will be very busy this month, I hope you don't reduce your subscription because of the decrease in updates, after all, this is about the survival of ants and this book, I hope you will continue to support Ants and support this book!

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Zheng Fuchuan got his wish and left, and Jin Xiaoqiang was also happy with the long-term supply contract with BYD, although the signing was a long-term agreement price, but the two parties also indicated in the contract that from next month, Talisen will supply goods like BYD at a price lower than 15% of the market price for a long time.

Although it seems that Talisen has suffered a little loss, Jin Xiaoqiang knows that they still make a big profit, if there is no accident, in the next two years, the price of lithium resources will rise sharply with the market demand for lithium batteries.

Although it is 15% lower than the market price, it is much better to be able to find such a long-term and stable merchant than to go around the market to find customers.

You must know that in the next few years, with the world's major battery giants, the demand for lithium resources, the development and mining of lithium resources will also increase rapidly, and the giants of the resource industry who will grab food in this industry will also increase.

As a resource supplier, they will also face competition from resource industry giants from all over the world, and lithium ore is not as tight as oil after all, so the competition in this industry is still very large, and now it is not a good thing to be able to find a long-term and stable partner.

And the high-level shareholders of Talisen Company, of course, will not have any resistance to the judgment of Jin Xiaoqiang, the big boss, after all, they are the big bosses, what do people say. They have to do what they have to do when it's hot, and the deal doesn't look so bad.

successively sent away SAIC, Ricky, Ligie, and BYD's people, Jin Xiaoqiang thought it would be easy for a few days, but the people from the president's office told him. Negotiators from the Great Wall have also arrived.

As early as last year, Jin Xiaoqiang had already started cooperation with the Great Wall, in fact, in cooperation with the Great Wall, he had the intention to swallow the Haval brand.

However, the Great Wall is not doing well. The cash flow is relatively abundant, and the relationship between the Great Wall brand and the central government is still relatively intertwined, and it is still a little difficult to win such a company, so I did not do it directly, but used the method of boiling frogs in warm water, and slowly boiled it.

Last time, he designed an urban SUV and handed over this drawing to the Great Wall. The engineers and leaders of the Great Wall side carefully analyzed the current market situation and recognized this SUV car very much.

In the end, the two sides agreed that Great Wall would get the manufacturing technology of the urban SUV from Huayang Power, and would also purchase enough powertrain from Huayang Seiko to support the operation of this urban SUV, and when selling this SUV model. They will also give 7% of the profits to Huayang Power.

It is precisely because of the ambition of the Great Wall that Jin Xiaoqiang has already arranged for a financial team of his own to quietly acquire the shares of the Great Wall in Hong Kong, and it is estimated that he has quietly acquired five percent of the shares listed and issued by the Great Wall in Hong Kong, which seems to be a lot, but the standard line of 30 percent to attend the shareholders' meeting is much lower.

However, in order not to arouse the vigilance of the Great Wall, Jin Xiaoqiang was not in a hurry. It's just a slow acquisition, although it has not yet reached the standard line of major shareholders, but the distance is getting closer step by step. …,

The two sides reached a cooperation agreement last year, and during this time, because of the stimulation of Huayang Power, the first model of the Haval brand Haval H3, which was originally launched this year, was launched in September last year.

It has been tested in the market for several months. The market response of the Haval H3, the first product of the Haval brand, can be said to be mixed for the top management of the Great Wall.

It's a good appearance design, solid chassis skills, plus their skills in manufacturing pickup truck models for many years, and the reputation that Great Wall has accumulated in the market in the past few years, and the most important thing is that it is very accurate market positioning, the market price of 100,000 to 120,000 yuan has made this car a little popular for a while.

After just one or two months of market adaptation, at the end of the year, when sprinting to sell, it actually achieved a good result of monthly sales of more than 10,000, but after the end of the year, the sales of this Haval H3, but there was a rapid dive, and the sales volume in January and February only passed the downward trend, and now it has fallen to about half of the monthly sales at the end of last year, which makes the senior management of the Great Wall feel very hot.

The sales volume in the first few months really made the executives of the Great Wall happy, but how could they have thought that it would be over so soon?

So the company quickly organized market research, and a series of other means, and spent more than half a month to figure out why the Great Wall's high-hoped, model, would be eliminated by the market so quickly and abandoned by the market.

It turns out that the consumers in the current Tianchao automobile market are not the automobile consumers of the original world, and their appetite has long been fed by Huayang Power, which was born in this world.

Great Wall's Haval H3, compared with the models of the same level currently sold on the market, such as Huayang Power's urban SUV Yihu, Toyota's RAV4, Honda's CR-V, etc., does have its own advantages.

For example, he belongs to a non-load-bearing structure, and there are girders on the undercarriage, so the safety of such a car is indeed relatively high, and the passability is also relatively good.

But the shortcomings are equally obvious, first of all, there is a hard SUV with a girder, the body has high passability, but in terms of road driving comfort, it is really not as comfortable as an urban SUV.

And the Great Wall in this car is still the diesel engine they originally used in the pickup, such an engine, noisy, vibration is not small, in terms of driving comfort, not to mention.

Although they also got a 4-speed automatic transmission from Huayang Seiko to configure it on high-end models, their matching work is not very good.

They equipped this car with a 2.0L diesel engine, or in order to save costs, from Dong'an and Nan # Yang Aerospace Institute, got the 2.4L and 2.0L Mitsubishi old nose, such an engine and Huayang Seiko's transmission, carried together, is really a bit of a violent feeling, driving control is up, but fuel consumption can not come down, which is also related to the Great Wall engineer's tuning, matching ability.

In addition, the Great Wall has only begun to pay attention to the civilian SUV market at this time, so there are still loopholes in the quality control of the whole vehicle, and some places that need to be finished are not very well done, which also leads to the frequent problems of this Haval H3 after being listed, and after a few months of sales, it is often because of some small problems of one kind or another, which is complained by consumers.

The Haval H3 product soon lost its original position in the consumer psyche.

Although Great Wall's market positioning of this H3 is very accurate, it is precisely this accuracy that they quickly lost the hearts of the people in the market at this price.

Because in the price range of 100,000 to 150,000 yuan, consumers who buy SUVs are generally urban consumers who like models with large space and models with good passing ability. …,

The reason why these consumers do not buy Huayang Power's urban SUV, or Toyota's and Honda's urban SUV, is mainly because there is not enough silver, so they retreat to the next best thing and choose the Great Wall SUV.

However, the biggest difference between a hard-core SUV and an urban SUV is in terms of driving comfort, and the Great Wall is not very good in this regard.

Moreover, the engine is old, the fuel consumption is high, the noise is loud, there are many small problems and so on, after several months of accumulation and brewing, at this time suddenly broke out, so the market sales of the Great Wall H3 soon cupped.

You must know that consumers who really like off-road and can buy tough guy models will not buy Great Wall products, so the market positioning of Great Wall's products is specifically aimed at those owners who have a little money and don't like cars.

However, the appetite of these car owners has long been fed by Huayang Power, and now as soon as so many problems of the Great Wall break out, consumers will not buy it.

So after learning of the results of such an investigation, the high-level officials of the Great Wall immediately panicked.

You must know that they have made a plan a few years ago, this Haval series of products, but they will be the highlight of the next few years, and their first Haval series of products, H3 is a product that the company has placed high hopes on, if it collapses in the market so quickly, this can give the Haval series a bad start, and it is easy to affect the current company's stock price in Hong Kong.

When the time comes, once the company suffers losses, the senior management blames it, the company will definitely blow a bloody storm, and the most important thing is that if the Haval H3 is messed up, it will definitely affect their upcoming Haval H6 listing plan in a few years, you must know this model, but the world-renowned designer Jin Xiaoqiang helped design it, all the personnel of the company, have high hopes for this car, if this car goes wrong on the market, then it will be over.

I don't know how many people will lose their jobs and hats because of this, so how can the people on the Great Wall still calm down, and hurriedly send someone to Huayang Power to ask for help.

After learning about the Great Wall's intentions, Jin Xiaoqiang also felt a little surprised, you must know that in the previous life, the Great Wall's H3A was very popular among consumers after it was listed.

The Haval series SUV for the Great Wall has made a good start, and let the Great Wall gain a firm foothold in the civilian passenger car market in one fell swoop, why is the debut of the Haval series so bad in this life?