Chapter 433: Cooperation
When Laiwang was a student at Xingsha University, it was harvest time for the farm in New Zealand. The 7,500 acres of paddy fields produced more than 8,000 tons of paddy, which amazed all the workers on the farm.
Now the affairs of the group are managed by Zhang Wenfang for the time being, and there is no need to worry too much about it. Zhang Wenfang is not prepared to send more than 7,000 tons of rice back to China for sale. Instead, he registered a grain company directly in New Zealand and registered the trademark "FUWANG".
Although rice is not a staple food for Europeans and Americans, their diets are more diverse. And even if rice is eaten, the methods they use will make Chinese who are used to rice very entangled.
But in any country, the Chinese have strong purchasing power. Chinese who are accustomed to Chinese food will maintain their original eating habits wherever they go. This is also the reason why Chinese restaurants are blooming all over the world. European and American countries have a strong respect for organic food, and they are more willing to pay for good food.
From the very beginning, Fuwang Farm has been certified as organic rice. Although the foreign certification mechanism is very strict, the efficiency of the work is also very high. Before harvesting the first crop of rice, Fuwang Farm has already obtained the organic rice certification certificate.
At this time, the Fuwang rice was packaged and then the sales information was released, and soon a buyer contacted the door. After all, such a large amount of organic rice is a big business.
The buyer is an international retail chain company, Walmart, and they are very interested in the test report of Fuwang Rice, the hot sales of Fuwang Rice in China, and the Chinese background of Fuwang Rice. You must know that there will be a large number of Chinese people around any corner. Because the Chinese are hard-working and hard-working, they are willing to work hard. When they get to that place, they are always able to come from the lowest. Step by step, the wealthy Chinese businessmen are a group that cannot be ignored everywhere. Organic rice with a Chinese background is definitely a huge attraction for Chinese.
Walmart is able to endure all over the world. Naturally, there is a certain truth to this, and this company is clearly well-versed in the Chinese way. They did not go to the New Zealand company of Fuwang Farm to negotiate, but the Chinese company where they worked got in touch with the headquarters of Fuwang Farm directly.
The Chinese prefer to do business with their compatriots, and the Americans see this very clearly.
Liu Libao, general manager of Walmart China, came to the headquarters of Fuwang Farm, which has been relocated to the university town.
For the time being, the hotel only uses the lower two floors as the store of Fuwang Fruit Drink. The rest of the floors are temporarily idle. Therefore, Zhang Wenfang and others discussed it and simply moved the headquarters directly.
One of the advantages of relocating the headquarters here is that it is close to the efficient proximity and makes it easier for the group to recruit talents. And the training center of Fuwang Group. It is also set up here. In this way, it is also convenient to manage the training of human resources. The development of Fuwang Group is leapfrogging and developing, so there is a very serious shortage in the reserve of talents. Therefore, talent training has become one of the most serious problems at present.
Zhang Wenfang was very surprised by Liu Libao's visit. The reason is that there was almost no intersection between Fuwang Group and Walmart before. In the past, the sales of Fuwang rice were basically cooperated with some domestic retail industries. This year, Fuwang rice is basically sold by Fuwang Group's own Fuwang Farm. A small supply of former collaborators.
However, when people came to the door in person, Zhang Wenfang would naturally receive them warmly.
"Mr. Liu personally came to our Fuwang Farm to guide, which is really brilliant." Zhang Wenfang said.
"Mr. Zhang is too modest. The development speed of Fuwang Group is definitely world-class. I believe it won't take a few years. Fuwang Group will be able to become a world-class large group. This is inseparable from Mr. Zhang's extraordinary ability. I came here today, firstly, to study, and secondly, I have a business I want to talk to Mr. Zhang. Liu Libao said.
"Mr. Liu. I'm a little embarrassed to say that. In front of the CEO of a multinational company like you, we are simply a class man. But Mr. Liu talked about business. We also want to work with big companies like Walmart. Zhang Wenfang said.
"Mr. Zhang, I'm going to say it now. My Walmart China company wants to operate your company's Fuwang rice, will you agree? Liu Libao said with a smile.
Zhang Wenfang naturally would not promise at will. smiled, "Mr. Liu said with a smile." Our Fuwang rice is still in the initial production stage. The supply is extremely limited, and if we can, we are willing to cooperate extensively with Walmart. ”
"Look, Mr. Zhang is politely rejecting me. Mr. Zhang, I won't laugh with you anymore. I am very interested in Fuwang rice, and the rice I eat at home is now Fuwang rice. However, if you want to manage your Fuwang rice, you will definitely not agree to it at the moment. At this point, I will not force it. This time, I want to talk to you about the Fuwang rice produced by the overseas farm of Fuwang Farm. At present, Fuwang Farm has not established a company overseas, nor has it formed a stable sales chain. And we have a very complete sales network all over the world, and can deliver Fuwang rice to any corner of the world. The cooperation between Fuwang Rice and Walmart can definitely greatly enhance the brand value of Fuwang Rice. I know that the future of Fuwang Group will definitely not be limited to China. Liu Libao said.
Liu Libao is right about this. From the very beginning, Fuwang Farm was ready to go abroad. Now that foreign farms have begun to lay out, it is natural to build a sales network abroad in the future.
"Question, we are going to sell Fuwang rice from overseas farms directly overseas." Zhang Wenfang said.
"You may have misunderstood, but I am here as a representative of Walmart, not Walmart China. We, Walmart, hope to obtain the overseas sales rights of Fuwang rice. Liu Libao said.
"We can't give the right to sell overseas to a single company. But we can cooperate. We, Fuwang Group, will never become the production base of a large company. Zhang Wenfang said.
At this point, Zhang Wenfang's attitude is very resolute. If the overseas sales right is given to Wal-Mart, Fuwang Group will directly become the production base of Wal-Mart Company, which Zhang Wenfang is very sober. Although if it can cooperate with Wal-Mart, Fuwang rice will naturally be able to enter the international market faster, but if the sales right is given to Wal-Mart, Fuwang Group will lose all initiative. This is not what Zhang Wenfang wants to see.
But if there is no certain benefit, how can Walmart open the way for Fuwang Group's Fuwang rice in vain? You must know that there are so many products that want to enter our store. Walmart is very strict about the entry of goods, and now it is not easy to let the good and unknown Fuwang rice enter the store for free. Are you willing to waste such a precious opportunity? Liu Libao said.
"But if Fuwang rice enters Wal-Mart's store, is it really no good for Wal-Mart? For the first time, organic rice produced by Chinese enterprises has made a temporary appearance on the international stage, which must have a huge attraction for the Chinese. The competition in the overseas Chinese area is quite fierce, and if there is one more product that has an irresistible attraction to the Chinese, it will naturally be able to provide a great boost for itself in the competition. Zhang Wenfang said.
Liu Libao glanced at Zhang Wenfang with appreciation, before coming, Walmart Company had a detailed understanding of every leader of Fuwang Farm, and he knew that the general manager of Fuwang Group in front of him was only in his twenties, nearly twenty years younger than himself. And I didn't read a lot of books. But the vision is so sharp, and the key factors in this can be seen at a glance. The headquarters intends to cooperate with the Fuwang Group, and it is with this in mind. In these years, the Chinese are the group with the strongest purchasing power, and if they can be attracted to the store, it will definitely increase the popularity of the store.
However, after Fuwang rice enters the Walmart store, Walmart will pay for the publicity of Fuwang rice, and after a large amount of capital expenditure, if Fuwang Group stops cooperating with Wal-Mart, Wal-Mart will become the big one. If interests are not guaranteed, there can be no cooperation. Liu Libao said.
At this point, the two sides can sign an agreement, and Fuwang Group guarantees to maintain a certain amount of overseas production capacity to supply Walmart stores in the future. For a certain period of time, Walmart can enjoy certain price concessions. However, this is only limited to a certain period of time, and the specific limit needs to be discussed in detail by both parties. Zhang Wenfang said.
Zhang Wenfang has basically given the bottom limit of Fuwang Group. Fuwang Group is committed to seizing this opportunity, but will not do anything for this opportunity. Zhang Wenfang considered this very clearly. This year, Fuwang Group's domestic and foreign investment is very large, although Fuwang Group's ability to absorb gold is also extraordinary. But with such a huge investment, the capital chain is also a little shaky.
Although Laiwang could come up with more things, it didn't take long for the best monkey wine to be auctioned before it led to the military. If you continue to auction things in the space in the future, it will only attract more attention. Therefore, Zhang Wenfang and others are unwilling to let Laiwang take risks.
This is also one of the reasons why Zhang Wenfang and others tried their best to let Laiwang study.
So from now on, Fuwang Group must develop step by step. The cooperation with Walmart is a very good opportunity to shorten the time for Fuwang Group to enter the international market. But Fuwang Group can't afford to lose money and make money.
Overseas farms have a huge investment and must have a good return. Therefore, Zhang Wenfang will not give up the interests of overseas groups. It may be possible to make less profit, but it must be limited to a certain extent.
Although Liu Libao did not get the most ideal result, the conditions given by Zhang Wenfang were also good. There is even a certain distance from the bottom line given by the headquarters. With this credit, Liu Libao may have the opportunity to enter the headquarters. This project was achieved by him, and it is very likely that Liu Libao will be in charge of this aspect in the future. (To be continued......)