Chapter 222: Macaron
The most controversial dessert in the world is the macaron. This is a controversial dessert, which has been given too many evaluations, and because of its own confusing characteristics, it also allows him to exist as a ranger in the dessert world.
Macaron, French Mrn, is a French petisserie dessert made with egg whites, almond flour, white sugar, and icing, usually with a filling such as fruit sauce or cream sandwiched between two biscuits. Its origins can be traced back to the 19th century almond bundling; This sweet is based on a round, flat-bottomed shell, coated with blended egg whites, and finally added with a hemispherical upper shell to form a small, round dessert with a rich taste, and is the most endemic delicacy in the Viennese department in western France, which is also occasionally found in the northeast of France.
Actually, "Mrn" is a French pronunciation, which is closer to "macaron" because it is pronounced in English, but this has been departed from the French pronunciation, and the actual French pronunciation is closer to "macaron". There is a saying in the French dessert world: a person who can't be a Mrn can't be called a real pastry chef.
Because of Liu Qian's magic trick in the Spring Festival Gala, the macarons became popular, but how popular is this macaron? So much so that it can cause all kinds of crazy robberies and all kinds of out-of-stock in various places. As a pastry chef, in addition to the various health and self-realization processes pursued in the baking process, cost-effectiveness is also an element that cannot be obtained.
The price of an ordinary one-cent macaron at Starbucks is as high as nine yuan a piece, and the high price is prohibitive for many people, but only that. It also fails to reflect where the macarons are expensive.
Macarons sold in Western restaurants and petty bourgeois cafes in the market. Probably just a macaron. In fact, it is not possible to claim to be macarons. Even in France, where it originates, the lowest selling price of macarons is about 2.5 euros, which is converted into about 20 yuan, which is only the lowest grade of macarons.
What are the grades? It's not your profession, it's not where you live, it's not your way you behave, it doesn't mean how much money you have or how much money you can earn. A hierarchy is a combination of a series of subtle things. It's hard to tell. It is these subtle qualities that establish your place in this world, and the dessert grade of macarons is probably immeasurable.
Things like consumer choices, leisure and interior furnishings are also pitfalls of social status. What drinks do you like to drink, what TV shows do you watch or no TV at all, what magazines do you read, whether it's The New Yorker, National Geographic, or National Explorer, how you go on vacation, what sports you enjoy, tennis or bowling. Wherever you go, how to travel, and what knick-knacks you need at home. will conclusively expose the social level of people.
What does it mean to establish "your place in the world" "social hierarchy"? This position and level is called "social class". Macarons are widely known to be in the Spring Festival Gala of a certain year, because of their delicate shape, color, exquisite packaging, and foreign production, they were quickly sought after by the middle class and people with spending power. At this time, macarons are no longer just eating, taking a step back, whether they are delicious or not is not very important to many consumers at this time. Because macarons have become the embodiment of a kind of "style" - it is a cultural symbol of the middle class and above, and the car for the middle class, the exclusive address and housing, the mobile phone used, the work (doctors, lawyers, engineers, high-level white-collar civil servants, etc.) and so on, to build a whole set of class cultural system.
We see people chasing macarons, which is actually a reflection of moving closer to a cultural system.
Suppose that if the occasion for recommending macarons is not the Spring Festival Gala but the TV shopping advertisements that are working day and night, the person who recommends macarons is not Liu Qian or Dong Qing; If macarons can be mass-produced and the price drops and everyone can enjoy them, it will soon fall out of favor - the middle and upper classes will look for new symbols that will represent their value orientation, because it has lost this mark of style. …
Recall that when the car was not yet the responsibility of the average family, owning the car was still the logo of the upper class. And now? Looking back at the rise and fall of bicycles, the rise and fall of mobile phones, etc., which object is not?
Zimmer, a German sociologist, once pointed out the definition of fashion in his "Philosophy of Fashion": "Seek common ground with others, seek differences from others." ”
These eight words are also prevalent in the dessert world.
Judging by the taste of macarons alone, they may not be able to become popular in Asia anytime soon. First of all, the taste of macarons, as many consumers who are oppressed by lovers and lose face say - why is it so expensive to sell something so sweet and disgusting?
Indeed, the taste of macarons is so sweet that if you are not a very sweet eater, it is generally difficult to accept this sweetness, even if you are a sugar fanatic, you probably can't get tired of more than three.
However, macarons themselves as desserts are not sold separately like cakes and other common delicacies, macarons are active in various Western restaurants, and as an excellent coffee companion, macarons themselves need to be eaten with a more somber espresso. You might as well try macarons with espresso and then evaluate the taste of macarons, because the origin of macarons is itself to accompany a cup of extremely concentrated coffee.
The extreme of bitterness and sweetness, the two are intertwined, and no one can leave the other and exist independently, and only those who have truly enjoyed this combination can correctly position the value of macarons.
Then there are people who think that macarons are unpalatable, and I am afraid that they have not really eaten successful macarons. In addition to the taste experience that is so sweet that it falls out of the teeth, the taste of hard as a stone has always been the definition of macarons.
In the taste reviews of macarons, most diners have mixed reviews, but there are two extreme evaluations of the same dessert, which can be imagined not in the dessert itself, but in the different grades of desserts tasted by diners.
The freshly made macarons are brittle on the surface and bottom, and the middle is soft with hardness, but it is not sticky to the teeth, which is better than the gummies, and is biased towards the hardness of nougat, but it is easier to be cut off by the teeth. Most of the macarons sold in the market are basically impossible to make first, and generally speaking, they will be left for more than a week after sandwiching them. However, macarons cannot be stored for a long time after they are glued to the sandwich. The storage period of almond flour is not as long as that of flour, so if a consumer complains that macarons are unpalatable, the first thing to know is whether what he eats is the macarons made first, and if he does not eat fresh desserts, it will naturally produce a different taste experience.
But if you want to eat fresh macarons in China, I am afraid you can only choose to order at a star-rated hotel. Some star hotels will sell single boxes, you can tell the service staff that you want to buy and take, and the chef in the dessert room will quickly complete the macaron cooking. But the cost of doing so is very obvious, you need to face a high cost of food, generally speaking, the price of a single macaron, will be more than 100 yuan.
It is true that this price is worthy of all kinds of macarons, but ordinary people, they may only come into contact with low-grade macarons made by ordinary dessert workshops, and even more, just like online shopping, it will take a few days to wait for the mail, and if the delicious food in hand is delayed for a few days, it will naturally become a stone-like taste experience that is difficult to eat. However, it is not impossible to eat fresh macarons at some high-end dessert shops, but the price is prohibitive for many people. At the same time, if it is not paired with a good espresso, the value of the macaron itself will be greatly reduced.
Of course, the price of macarons is also subject to the difficulties of its own cooking process, macarons are known as desserts with the highest failure rate in the history of desserts, and even experienced pastry chefs dare not guarantee that they can bake macarons 100% successfully. At the same time, the raw materials are indeed more expensive, the price of the main material almond flour is quite expensive, generally five times that of flour, the production process of various details are very exquisite, compared to other desserts The failure rate is extremely high, not only sold expensive in China, even in foreign countries is not cheap. Secondly, the almond flour used in macarons is to be sifted, which leads to the coarse almond flour that cannot be sifted, and this part of the unusable almond flour cost will naturally be attached to the macarons. …
The evaluation of the success or failure of macarons is actually mainly in the appearance, there is a skirt, it will not be tilted, it can get up, the bottom of the surface is smooth, etc., which are all success criteria. Regardless of the success of baking, the cost of a single macaron will not be less than three yuan, so some merchants may take out the failed macarons to sell, which to a certain extent makes the use value of macarons impacted. At the same time, because the failure rate of macarons is too high, for less experienced pastry chefs, it is about half. Failed products are not allowed to wait for the cupboard, but the expensive cost is still there, and it is impossible for the merchant to bear this part of the cost, so for consumers, the burden of costs that need to be paid to buy macarons has increased.
Despite this, macarons have been able to quickly become popular in Asia, in addition to various people and functions, and it is not unrelated to its own dessert level, and the dessert macarons that can be highly praised by the French dessert industry are naturally expensive.
Choosing macarons as the title for a matchup in a crucial match is not a trivial matter for both sides of the matchup, especially if the topic is proposed by one of the two sides of the match, and the pressure becomes even heavier.
For the teenager's provocation, Wu You had to be cautious, and tricky things were happening. (To be continued......)