599 Chinese Power
The design company hired by Hanhua received a death order from He Fei, requiring that it must use videos, pictures and other materials collected from various channels to arrange and edit a propaganda film about China's construction achievements within 36 hours, and the name is naturally what Lin Zhenhua said: China Power.
At first hearing this request, Mi Yaxi, the boss of the design company, shook his head so much that even He Fei, who was thousands of kilometers away, could feel the resonance. He Fei didn't talk any more nonsense, he just said on the phone: As long as you can do it as required, money is not a problem. If you can't do that, don't think about getting business from GCA and GCA-related companies from now on.
Miasi was stunned, with a stick on one side and a carrot on the other, how else could he choose? Putting down He Fei's phone, Mi Yaxi immediately informed all employees to put down the business of other customers at hand, and in the next 36 hours, everyone was not allowed to go home, eat and live in the company, and go all out to make a promotional video for Hanhua.
In addition to dedicating all of her employees to the project, Miassi also called several of her peers and asked them to pull in the best creatives, designers, video editors, etc. from their respective companies to help.
From common sense, it takes several months to make such a promotional video, from creativity to collecting materials and editing. But not now, with only 36 hours, there's no room for anything.
Miasi is also a veteran, he gathered a few creatives to spend an hour to pull out a rough outline, break down the entire promotional video into a dozen segments, and set a general tone, and then assigned these dozen clips to a dozen production teams to work on them in unison.
This method of changing serial processing to parallel processing can speed up production, but the drawback is that the overall coordination is lacking. Fortunately, He Fei also said that they do not have high requirements for artistry, as long as they can roughly see it. Of course, Miasi also knows that whether this film is done well or not will directly affect his company's future cooperation with Hanhua, and if it can be affirmed by Hanhua, the company's future is almost limitless.
The benefits of the market economy are reflected here, as long as there is a waste of money to smash down, there is almost no task that cannot be completed. Thirty-six hours later, a 40-minute promotional video was finally completed, and high-definition video footage of several gigabytes was transmitted by cable from the far east to Frankfurt.
On the day of China Day, Lin Zhenhua, Li Mozi, Gu Jiahua and others came to the designated place one by one. This is a large theater in the heart of Frankfurt, and the guests who came to participate in the China Day included representatives from all walks of life in Frankfurt, as well as people from all over Germany, including many Chinese, overseas Chinese and Chinese students.
"Director Li, I'm sorry for your trouble." In charge of the China Day activities was Jiang Yajing, an official of the Ministry of Foreign Affairs, who greeted Li Mozi and his party at the door of the Grand Theater, shook hands with everyone warmly, and said that they had worked hard.
Li Mozi pulled Lin Zhenhua and Gu Jiahua and said to Jiang Yajing: "Director Jiang, let me introduce to you, this is Comrade Gu Jiahua, the general manager of Xingbei Heavy Machinery, who used to be the director of the Ministry of Petroleum; This is the chairman of the Hanhua Heavy Industries Group......"
"Director Jiang, we don't need to introduce it again, right? They're all old friends. Lin Zhenhua said to Jiang Yajing with a smile. Lin Zhenhua has many opportunities to go abroad, among which the earliest time he went abroad was with Jiang Yajing, and later there were several experiences of going abroad with Jiang Yajing.
Jiang Yajing shook hands with Lin Zhenhua and said, "Xiaolin, we meet again." However, I have the impression that every time we meet, you have to give me some problems, and this time is no exception. ”…,
Lin Zhenhua pretended to be stupid and said: "Director Jiang, what are you talking about?" It was only when I got here that I realized that you were in charge of this event, so how can I say that I have any problems for you? ”
Jiang Yajing said: "I just received a long-distance call from the ministry, informing us to temporarily replace the promotional video to be played, it is said that this is because you dislike our promotional film is not doing well, and you have personally remade a new one." The comrades of the Propaganda Department of the ministry have already seen the propaganda film you have produced, and they said that they respect your opinion and let us use your film instead. But so far, I haven't seen this film. ”
"Director Jiang misunderstood." Lin Zhenhua hurriedly made a look of sincere fear and explained: "Director Jiang, we are not saying that your promotional film is not doing well, in fact, we have already seen your promotional video, and our Director Li and Mr. Gu are full of praise for this promotional video." However, because we are attending the Industrial Equipment Exhibition in Frankfurt, and your promotional video lacks industrial elements, we feel that it is a bit unsatisfactory, so we ask the ministry to allow us to show a film that reflects China's industrial achievements. ”
To replace a propaganda film in a foreign affairs event such as China Day, of course, it is not something that Lin Zhenhua can say. After Lin Zhenhua got the sample film provided by the design company, he immediately got in touch with Chen Tian and asked him to dredge up the relationship between the Ministry of Foreign Affairs, the General Administration of Sports and other "relevant departments".
Chen Tian is a man with good hands and eyes, and when he took the sample and ran to the relevant departments to say this, the officials of these departments were moved. Officials from several departments have repeatedly reviewed the sample films to determine whether there is any content that does not conform to foreign policy or the concept of the Olympic bid, and then discuss who is superior and inferior between this propaganda film and the previous propaganda films. In the end, the powerful "relevant departments" finally nodded their heads and approved the "China Power" propaganda film, which was produced in only 36 hours, and instructed Jiang Yajing, who had arrived in Frankfurt in advance, to change the film.
"Did you bring the film?" Jiang Yajing asked, "The ministry said that they didn't have time to send us a CD, so let's find you, Mr. Lin." ”
Lin Zhenhua took out the engraved disc from his bag and handed it to Jiang Yajing, and said, "Director Jiang, we are ready, please check it first." ”
Jiang Yajing said: "It's too late, the event is about to start." Now that the ministry has already reviewed it, I don't need to look at it again. Come, Xiaolin, Mr. Gu, Director Li, you all go in. However, I am very sorry, because today's event requires some interactive parts, so I did not arrange VIP seats for you, but invited you to sit with the German guests so that they can communicate with each other. ”
"That's as it should be." Li Mozi replied on behalf of everyone.
The staff came to bring Lin Zhenhua and his entourage into the Grand Theater, and after everyone sat down, they waited for a while, and the first part of the China Day activity began, first of all, to play a promotional video introducing China.
The lights of the Grand Theater slowly dimmed, and a continuous yellow earth appeared on the curtain in front of it, and a big river was running on the yellow earth.
The five-star red flag fluttered in the wind
How loud the victory song is
Sing about our dear motherland
From now on, we will be prosperous and strong......
The camera cuts to the girl in red singing, and then turns to the five-star red flag rising behind her. The camera zooms out, and the audience sees that it is the five-star red flag pattern marked on the Long March-2 carrier rocket, and the rocket is holding the satellite and flying into the vast space.
The camera turned again, and the screen swept over the Qinghai-Tibet Railway under construction on the plateau permafrost, the dam on the Three Gorges of the Yangtze River that cut off Wushan**, the 300,000-ton giant oil tanker that entered the water from the dock, and the 800 kV DC transmission .........line across the land of China. Just when everyone's emotions were mobilized the most, a large hydraulic press appeared on the screen, a huge forging hammer crashed down, and four big characters were violently pushed out:
Chinese power!
The people in the theater were stunned for a moment, and then applauded enthusiastically, especially some young international students, who couldn't help but shout.
The promotional video gets to the point, beginning to introduce China's achievements in scientific and technological and industrial development one by one:
the world's largest open forging and die forging machine;
Large-scale five-axis machining machine tools that have reached the world's advanced level;
60 MW large gas turbines;
Large-scale continuous plate cold rolling mill;
Beidou navigation system;
self-developed third-generation J-10 fighter;
The world's leading controlled fusion system......
Each achievement featured in the trailer is accompanied by a German-dubbed commentary and subtitles in both English and Chinese. In order to allow a non-specialist audience to understand the value of these achievements, the commentary is written in a very easy-to-understand manner, and similar technologies in the world are cited as comparisons. When the narrator introduced the Beidou system, he also specifically mentioned that European countries are jointly developing a similar Galileo system, but so far, the Galileo system is only a sketch, and China's first two Beidou navigation satellites have been traveling in space.
The German audience in the theater was shocked to see that their impression of China came entirely from the European media and a very small number of Chinese audio-visual materials.
In the European media, China is an ignorant and backward place, where 1 billion farmers cannot afford a bottle of Coke, and the only 300,000 people who can afford to drink Coke are powerful.
In addition to some themes about Peking Opera and Tai Chi, the audio-visual materials produced in China are also "reflective films" made by so-called New Wave directors. In these films, the protagonists are invariably marginalized members of society: thieves, prostitutes, unemployed youths. The camera is swaying, supposedly symbolizing the horror in their hearts; The picture is gray and dull, and it is said to reflect the helplessness of life......
For the first time in history, they were told that there was actually a China that was different from their previous impressions. This China is healthy and vibrant, where countless world-class technologies and products are born, where sunny cities and villages are located, and where people have confident smiles on their faces.
In this magical land, there is endless Chinese power!