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Think about the Beijing Olympics that I experienced in my previous life, think about the brands that sponsored the Olympic Games, what XX milk, the only designated product for the Olympics, what XX electrical appliances, what XX brand sportswear, cheer for the athletes of the Celestial Empire......

Think about these products, it seems that later, they are only very popular in China, but in the world, they have no name at all, and such advertisements seem to be really suspected of losing money and making money.

These brands seem to have only expanded their popularity in China, but in the world, they seem to be not famous, and those companies don't seem to care if they can make money from foreigners, they only care about whether they can make money in China.

This approach is not wrong at present, after all, based on the domestic market, and strive to become a well-known brand in the domestic market and the top of the industry, at least to keep the domestic market.

After all, our national enterprises, and brand cohesion and international well-known giants, is still relatively weak, but one only focuses on domestic development, not at all at ease in the world, the thought of competing with those international giants in the world, has been trembling legs, so that if it goes on, for the long-term development of the enterprise, is there any benefit?

If you think of competing with giants in the same industry with the world, you have no courage before you start, is there still a future for such a company?

Think about the Japanese companies back then, why weren't they afraid to go out and compete with international giants?

And in the end, they also created a huge name in the world, became a world-renowned brand, and stood at the high-end of the industrial chain where they are located?

Think about the way the Japanese started after World War II, when Japan was bombed into ruins by the Americans, and was ruled by an American emperor like MacArthur for several years.

In the post-war period, high-end technology companies such as Toyota, Honda, Nikon and Canon, as well as low-end garment companies such as Mizuno, did not start from the bottom of the original technology accumulation and development.

But people dare to go abroad and come to the international stage to compete with those famous brands, and they have all succeeded and retained their place.

However, on the other hand, our national enterprises, after 30 years of reform and development, have also relied on the original accumulation, saved a rich net worth, and can be said to be not far behind in terms of capital and when Japanese companies started, but now the result is that our enterprises still dare not boldly go abroad to compete with those foreign brands.

It's just a matter of how to carve up the market at home and make money from the pockets of its own people, but they don't think about the international market at all, and the overseas market, and even the overseas market doesn't pay much attention to it.

Even later, there were many domestic brands that went abroad and advertised in some large-scale international sports events, but their fundamental purpose was to target those Chinese people who watched such events through these advertisements, and they were not overseas consumer groups at all.

For example, in the next few years, many domestic independent brands advertised in the NBA, but they only advertised in those domestic games with relatively high ratings, or some events in which our vital athletes participated, and acted as the ultimate recipient of advertising, or those Chinese people who watched these events, as for foreign devils, they were no longer considered by them at all. …,

In the 2012 London Olympic Games, there were also a lot of Celestial Empire brands to participate in sponsorship activities, and gained considerable space, which also allowed those domestic audiences to see a lot of square words when watching international competitions, but in the end, their results were indeed very tragic, the domestic market has become saturated, but in the international arena it has no action, and competitiveness is not ......

The result can only lead to their brand in China because of the problem of advertising cost sharing, and the price is getting closer and closer to international brands, but the real popularity and product quality are getting worse and worse.

In this way, they fall into a vicious circle, they do not focus on the preferences of foreign consumers, to study their consumption psychology, consumption habits, and there is no product launch and promotion specifically for overseas consumers.

It's just that the name of some large-scale events is being opportunistic, wanting to further squeeze the domestic market and obtain more profit share.

After all, the consumption capacity of the domestic market is still quite limited, and it cannot be compared with the rich developed regions of Europe and the United States, so Jin Xiaoqiang disagrees with the practices of those enterprises.

However, how to use such a large-scale event to promote the international influence of domestic products is also a difficult problem.

After all, if one is not done well, it is the result of losing money and making money, since Jin Xiaoqiang was reborn, he really hasn't done anything about losing money and making money!

Therefore, Jin Xiaoqiang pondered how to further expand the influence of the brand Huayang Power in the world through this Olympic Games.

"What? Xiaoqiang, aren't you interested in participating in this Olympics? ”

Du Liqiang saw that Jin Xiaoqiang had been frowning, did not make a sound, and was a little unhappy, this time he mentioned this matter to Jin Xiaoqiang, mainly because he wanted to repay the peach, after all, in the past two years, if it were not for Jin Xiaoqiang's idea, they would not have made so much money, and Jin Xiaoqiang also let them participate in his real estate company, so he saved such a mind to repay the peach, and introduced Jin Xiaoqiang's Huayang Power brand to participate in the Olympic Games.

But who thought that when the words came out, Jin Xiaoqiang didn't react here, which made Du Liqiang a little unhappy, you must know that this opportunity to sponsor the Olympics, how many people broke their heads and wanted to fight for it?

Not only do you not count things for nothing, but you also have to check up and down, those Olympic officials who can decide on the final designated brand, and even some brands, even if they have money in their hands, they can't find a way to spend money.

Now he pointed out a clear way to Jin Xiaoqiang, but this kid didn't react, how could Du Liqiang be happy?

"Look at what you said, Brother Du, am I such a person who doesn't know how to lift? Aren't I wondering how to take advantage of the opportunity of this Olympic Games to expand the brand influence of our Huayang Power? ”

Jin Xiaoqiang also heard the unhappiness in Du Liqiang's tone, so he hurriedly gave birth and explained to Du Liqiang.

When Du Liqiang heard Jin Xiaoqiang say this, his face also became a little better-looking, it turned out that this kid was not unhappy, but was thinking about how to operate?

"Don't worry, Xiaoqiang, my relative is absolutely good at talking, when the time comes, you will prepare your company's plan, and when the time comes, I will say hello to him, and I will definitely use your company's bid. As for how to operate next, it's up to you to work it out. ”

When Du Liqiang said this, his tone and expression were very relaxed, obviously he was quite sure of this matter, it seems that his relatives who can enter the Olympic Organizing Committee are definitely not low-status, and they also have considerable rights in organizing the operation of the games, so Du Liqiang dares to say so. …,

"Well, Brother Du, I absolutely believe what you said, and what I'm thinking about now is how to use this grand event at our doorstep to spread the influence of our Huayang Power brand to the maximum."

When he said this, Jin Xiaoqiang's face was very serious, and he didn't see the previous hippie smile, it seemed that he took this matter very seriously, and Du Liqiang was very happy when he saw Jin Xiaoqiang's attention.

The business introduced by himself, a heavyweight friend like Jin Xiaoqiang attaches great importance to it, which is also very important for the development of the friendship relationship between the two in the future, and will definitely make Jin Xiaoqiang's impression of himself add points, which is a great thing.

"Oh? Do you have any plans? ”

Du Liqiang asked again.

"Hehe, Brother Du, you said that this Olympic Games will be held in our capital, and when the time comes, it will not only be as simple as just an Olympic Games, but also this opportunity to promote the spirit of our capital. It is also an opportunity for our capital, an ancient city with a history of 100 years, to face the world, and this opportunity is no less than the Shanghai #Sea World Expo a few years later! So I thought, we either don't do it, or we might as well do it bigger. ”

Jin Xiaoqiang frowned, then gritted his teeth and said.

"Oh? Do you have any ideas for the big guys to hear about and see if we can help? ”

Du Liqiang went on to say, Jin Xiaoqiang's attention seems to be in his heart, and he will definitely have meat to eat when he follows him.

"I thought that when the time comes, we will not only sponsor the Olympic Games, but also use the cityscape rectification before the Olympic Games to do some good things for the capital and fight for our people. Before the start of the Olympic Games, the capital must rectify taxis, private cars, and improve the public transportation system. You said that when the time comes, will Huayang Power also have a chance to get a piece of the pie? I think that when the time comes, not only will there be officially designated vehicles for the Olympic Games, but there will definitely be special transportation vehicles in the various transportation systems in Beijing......