Xia Musheng's answer is a very cruel fact, the time period that is finally available, even if there is no advertising injection from Yan's, he still has to sign it.

Forty-three million is Xia Musheng's carefully calculated number, and he is confident that he will earn it back in a year. He's not stupid, is he really trying to do the work he can't do if he is released?

It's just that the psychological preparation made before the competition period and the hard half of the year was pressed to the front. The first threshold he has to pass is to pay a "deposit" of up to 20 million to Haicheng Satellite TV, and he has to count the amount of "real-time" film and television liquidity for half a year to get this amount. But if you really turn liquidity into dead money that will not be moved, it will only limit yourself to death, and even hurt the operation of "Current Affairs".

He had to think of something else.

Three days later, "Real-time" Film and Television and Haicheng Satellite TV officially signed a contract for the program slot, and the two sides toasted together to wish the cooperation a happy one. Liu Jian once again proposed to Xia Musheng to let Cen Yutong return to the news center as soon as possible: "I am very short of people here, she originally borrowed from you, and she borrowed it for almost half a year, so she should pay it back." ”

Xia Musheng was noncommittal: "You are still so old-fashioned? Using 'within the system' to seduce people? You and I both know that policy is changing rapidly, and the benefits of being in the system are not necessarily more than being in the 'real time'. Are you so deceiving the little girl, bombarding mosquitoes? ”

Indeed it is. For example, in the past few years, many staff members who are not in the official establishment of CCTV, including anchors, have sharpened their heads and drilled into it, and many people have left the scene in discouragement because the establishment problem cannot be solved; But in recent years, the situation has changed dramatically, and there have even been some cases of celebrities voluntarily resigning.

However, Xia Musheng said that it was really a "cannon bombarding mosquitoes", because the key to Liu Jian's release was not "compilation", but the platform of Haicheng Satellite TV. Xia Musheng still relies on this platform to make a living, if Cen Yutong returns, wouldn't it be more direct? Although Liu Jian is inevitably subject to the system in Taili, his personal ability is not weaker than Xia Musheng, and he values Cen Yutong no less than Xia Musheng. Xia Musheng herself also understands that Cen Yutong's timely return will do more harm than harm to her development.

But he just didn't want to.

While finalizing the contract with Haicheng Satellite TV, Xia Musheng continued to make a brief strategy. It's not wise to chase too closely, it just so happens that Kyoto Satellite TV has a joint event Yu Zhen wants to participate, and Jian Zhi is also invited, so he handed over this matter to Yu Zhen.

Two days later, Yu Zhen returned with a piece of news that was neither good nor bad: as Ning Wei said, he also judged that Yan Jianzhi was quite interested in cooperating with "real-time", but the reason why the contract could not be signed soon was that Yan's budget for advertising and promotion in the new year would not be launched until a month later.

Unlike "Yueyao", which directly established a company to invest in film and television, Yan's belongs to advertising, that is, it does not participate in the operation of the column, but only promotes the brand image through the platform. The nature of the two is different. For "real-time", "Yueyao" is a competitor, and Yan's is the financier, if Yan's can be persuaded to vote for a year-round title, then Xia Musheng's pressure can be relieved by half.

Now the problem is that Yan's budget for advertising has been set a year ago, and if you want to increase the amount of funds, you have to go through the certification of several relevant departments of Yan's Group and go through the process again.

Xia Musheng could only wait. (To be continued.) )