Chapter 189: The Splendor of the Outtown Market

Although "Smiling Proud Jianghu: The East is Undefeated" was played by Shaw Brothers Pictures in Hong Kong, but the box office performance in the foreign market was very eye-catching, which made Li Xuan, who was once very painful, breathe a sigh of relief.

Although Taiwan experienced a severe economic downturn in the past two years, with the gradual clarity of the attitude of the United States, the economy has also recovered rapidly, and the developed economy has also enabled Taiwan's 20 million people to have good consumption**.

As one of the largest box office markets in Asia, because of some historical problems and the incompetence of local films, and in order to meet the movie-watching needs of 20 million people, Taiwan has to purchase a large number of films from outside every year to be released on the island, and then it has also created a number of strong distributors.

Among them, the strongest is the national brand publisher with the background of Taiwan's political axe, represented by the four major distributors of Bowei, Xinhua, Nuctech and Central, each of which controls a certain number of cinema chains. These cinemas were built by the former Colonial Film Factory and the Han Dynasty Industry after Lao Chiang fled to Taiwan. Later, after decades of development, there are dozens of theaters under the name of these national brand cinemas, not only in prosperous areas, but also in rural areas, but the scale of cinemas is also large and small. But because these theaters have a political axe background, their strength should not be underestimated.

The second is Taiwan's internal private distributors led by Taiwan's local film giant Scholar Company, including Scholar, Miramar, Weixiu, Keelung Xiutai, Ximen, etc., which have theater systems throughout Taiwan, but most of them are fragmented and scattered.

Then there are Shaw Brothers and Golden Harvest, two foreign publishers with Hong Kong backgrounds and Cathay Pacific, which have Southeast Asian backgrounds. Shaw Brothers has four wholly-owned cinemas and seven joint venture cinemas in Taiwan, Golden Harvest has five wholly-owned cinemas and 11 joint ventures and franchised cinemas, and Cathay Pacific has four wholly-owned cinemas and nine joint venture cinemas. It's just that the shortcomings of these three distributors are also obvious, basically concentrated in Taipei City, and rarely have their own theaters in Tainan and Taizhong.

The two weakest distributors in Taiwan are a theater chain composed of dozens of theaters scattered throughout Taiwan controlled by the community forces, and a theater company under the name of the Hollywood giant Warner, which has only entered Taiwan's theater industry in recent years. Needless to say, the theaters controlled by the community are very few, and the theaters under the name of Warner are very few and only distributed in Taipei City, which cannot meet the needs of its own film distribution, so it often has to turn to Taiwan's national brand distributors, and its impact is basically negligible.

Although there are only four large-scale cinema chains in Hong Kong, and two of them are negligible in this New Year's struggle, the degree of struggle in the New Year's stalls is still extremely tragic, and Golden Harvest has even resorted to one stunned strategy after another.

What will happen to Taiwan, which has dozens of large-scale theater chains? Let's first take a look at which movies have been released in Taiwan for the New Year.

"Modern Bodyguard", "Smiling Proud of the East Undefeated", "Star Wars: The Empire Strikes Back", "The Outlaw Catcher", "Katana", "Distinguished Guests", "Little Confused as a Soldier", "The Emperor and the Queen of Earth", "Gathering and Scattering", "She is Yo-yo", "Dragon Brother and Tiger Brother", "Autumn Moon Tearoom", ......

Hong Kong films, Taiwanese films, Japanese films and American films, in just one New Year's file, Taiwan's theaters have swarmed out 12 movies, including the famous "Star Wars" series of Twentieth Century Fox.

Taiwan, with a population five times that of Hong Kong and twice as many theaters as Hong Kong, but four times as many films released in the New Year as Hong Kong! The competition is so fierce.

At the beginning of the new year, there was a tragic scene of dragon and tiger fighting in the Taiwan film market, and various theaters fought each other in order to compete for the audience. However, nearly two weeks after the release of these movies, the three films "Modern Bodyguard", "Smiling Proud of the East Undefeated" and "Star Wars: The Empire Strikes Back" took the lead in breaking through the box office of 10 million Taiwan dollars, leaving the other nine movies far behind.

As expected, Modern Bodyguard is clearly no match for Star Wars: The Empire Strikes Back. Also released on February 5, the first day of the Lunar New Year, "Star Wars" was painted 2 days late, and finally received a box office of more than 14.78 million Taiwan dollars. and "Modern Bodyguard", which was drawn on February 24, although it was defeated by "Star Wars", also received a box office of 1354 Taiwan dollars.

If nothing else, "Star Wars: The Empire Strikes Back" must be the biggest winner of the Taiwanese film market in this New Year's file!

However, the accident happened as early as the moment Li Xuan was pushed into the sea......

In the second half of February, after "Modern Bodyguard" and "Star Wars: The Empire Strikes Back" were drawn, "Smiling Proud of the East Undefeated" was still firmly lined up in theaters, although the screening theaters have been reduced by more than half, but its attendance rate has remained above 70%.

And "Smiling Proud Jianghu: The East is Undefeated", which has been released for almost a month, has also won a super high box office of 20.12 million Taiwan dollars while "Modern Bodyguard" has won a box office of 20 million Hong Kong dollars in Hong Kong.

Terrifying 20,120,000 Taiwan dollars at the box office!

This terrifying result is only more than NT$2 million less than last year's Taiwan box office champion "Cherry Blossom Love", but don't forget, "Cherry Blossom Love" took four months to get this result, and "Smiling Proud Jianghu: Undefeated in the East", which has just been screened for a month, is still being scheduled!

All newspapers and news media in Taiwan closed their breath at this time, quietly waiting for the moment when "Smiling Proud Jianghu" broke Taiwan's box office record.

At this moment, the other eleven movies in Taiwan's New Year file were eclipsed under the glory of "Smiling Proud Jianghu"!

At this moment, people all over Taiwan are staring at "Smiling Proud Jianghu" to see what kind of miracle he will create!

At this moment, Lin Qingxia has become the brightest star in Taiwan!

At this moment, Jin Yong's novel "Smiling Proud Jianghu" sold out of stock in Taiwan.

At this moment, the depression in Li Xuan's heart was slightly relieved, and he smiled softly.

At this moment, "Smiling Proud Jianghu" got a weekly box office of 1.51 million Hong Kong dollars in Hong Kong, and successfully pushed the total box office in Hong Kong to 15.81 million Hong Kong dollars! And this time, Shaw Brothers did not reduce the theater again.

At this moment, "Smiling Proud Jianghu" successfully won a super high box office of 30.17 million Hong Kong dollars through more than 100 theaters of Shaw Brothers in Southeast Asia.

At this moment, "Smiling Proud Jianghu" began to land in Yuben and South Korea......

……

At the next moment, Li Xuan glanced at the white invitation card in his hand, and then looked at Chen Baisheng who was sitting opposite him in surprise and asked, "Hong Kong Film Awards?" ”

"Hmm." Chen Baisheng nodded and said, "I hope Mr. Li can come here then." ”

"Haha, although Mr. Chen can rest assured, although I can't talk about coming, I will definitely go to the Academy Awards then." Li Xuan laughed heartily, and then said with a sigh: "I really didn't expect that Mr. Chen, you really got this award." ”

"Heyβ€”"

Chen Baisheng sighed, waved his hand and said, "It's all hard work, it's just a plausible thing, there is still a long way to go." ”

"Ha, the road always has to be walked out." Li Xuan nodded slightly, and then asked suspiciously: "However, listening to Mr. Chen's words, it seems that you have encountered some trouble?" ”

"Well, but it's not a **** annoyance." Chen Baisheng shook his head and stood up and said, "If Mr. Li goes to the Academy Awards at that time, he will understand." Okay, the invitation card has also been delivered, and I will continue to work without disturbing Mr. Li. ”

"Uh......" Li Xuan was slightly stunned, then nodded and replied; Mr. Chen walked slowly, and the contemptible people would not be far away. ”

"Haha, no, no, farewell!"

Chen Baisheng waved his hand, then turned around and walked out. Li Xuan glanced at the office door that was gradually closing, then looked down at the white invitation card in his hand, then smiled softly, opened the drawer of the desk and put the invitation card in.

And under the white invitation, there is a red invitation lying quietly......