"Looking at the expectations of this crowd, tonight's track must be very exciting."

The crowd poured in, the voice was a little noisy, and Han Shiyu leaned close to Ye Chen's ear and said loudly.

"Don't reveal this yet, Brother Han will know later, anyway, I won't let you down."

Ye Chen didn't reveal too much to Han Shiyu, after all, music is a thing, it's better to sing well than to sing well.

Han Shiyu is also smiling:

"Alright then, just let me enjoy a few more minutes in anticipation."

Ye Chen also smiled at Han Shiyu, and then walked towards the stage in the performance area.

There are indeed a lot of people who come to No. 37 Xiafei Road tonight, which also means that Ye Chen's attention around his neck is very active.

For this reason, Ye Chen once again released a scarf:

"Maybe many friends are not in Tianhai City, and it is difficult to come to watch the live broadcast, but now this is no longer a problem."

"We have joined forces with Sohu Video at No. 37 Xiafei Road, so Sohu Video will have a live broadcast of our Qixi Festival tonight."

"I know that the atmosphere is better, and it is also a good choice to watch the live broadcast in Sohu, so that there can be a more flexible way to watch, for example, you can share the world of the two of you."

"Okay, don't say much, I wish there are lovers in the world who will eventually become married."

Not only did Ye Chen's neck have publicity, but Sohu Video also carried out a lot of publicity at the moment when the contract was reached.

After all, this is bought for 5 million exclusive broadcast royalties, and if the website can't digest such an amount, it is very likely to lose money.

The last time I bought "Star Run", Sohu gave the homepage publicity.

When everyone opens the Sohu web page. will pop up the promotional advertisement of "Star Running".

And this time for the Qixi Festival, the website actually gave the same publicity efforts.

This is enough to see that the website attaches great importance to Ye Chen.

5 million is a lot. Compared with the copyright fee of hundreds of millions of "Star Running", it is nothing.

It can be in terms of publicity. The Qixi Festival is no worse than "Star Running".

Speaking of which, the publicity of the Qixi Festival is still not as good as "Star Running", after all, the publicity was only put up this afternoon, and the live broadcast of the show should start tonight.

And "Star Running" was warmed up five days in advance.

To this end, Sohu Video has added other means of publicity.

That's the input method pop-up.

Sohu's Sowang input method has a large market share, and it occupies more than half of the share of all input methods.

Its number of downloads is second only to the chat software with the most users in Xuanyuan Country.

Therefore, this pop-up window has a very strong publicity effect on the Qixi Festival.

After all, it is the Qixi Festival, except for Ye Chen's special concert. Naturally, many businesses will not miss such a good opportunity.

Ziluo Street is a website focusing on women's clothing, and the products sold on Ziluo Street are women's clothing, women's shoes, women's bags, beauty, mother and baby, etc.

Xuanyuan is a great country that can celebrate any holiday as Valentine's Day. What's more, today is Valentine's Day, so it's even more lively.

An expert has said that a holiday that does not buy gifts for women is not a good holiday.

In addition to eating, drinking, and watching movies during the Qixi Festival, it is also essential to buy things for girlfriends.

At least for couples who want to take it a step further. It's a good opportunity.

Ziluo Street took a fancy to this, so the advertisements about Ziluo Street on this day were overwhelming on the Internet.

Yu Lili, the manager of the advertising department of Ziluo Street, has been very busy today. Many of the ads are running to this day.

She needs to pay attention to the feedback on the effectiveness of these ads.

When she opened the Sohu video, Yu Lili saw the advertisement for the live broadcast at No. 37 Xiafei Road.

The focus of this advertising campaign is Ye Chen. After all, Ye Chen has been popular recently, so the focus is on Ye Chen. to achieve the maximum advertising effect.

"Ye Chen, it's that young genius. What's the matter, Ye Chen has a special concert on Qixi Festival tonight? ”

"Or Sohu exclusive?"

Yu Lili, who has been working in the advertising department for many years, soon saw the business opportunities.

She is almost certain that this show is designated to be popular, and the number of online broadcasts will definitely not be low.

On the one hand, this is Ye Chen, who is in full swing, and on the other hand, Sohu has given such strong publicity.

They can't miss such a good opportunity.

Without the slightest hesitation, Yu Lili picked up the phone and called Sohu Video directly, and they are also old customers who often cooperate, and they have always had business contacts with each other before.

Before Ziluo Street contacted Sohu, there were already advertisers who contacted Sohu, and some advertising spaces had already been sold.

After discussion, in the end, Yu Lili won the naming rights with an advertising fee of 3 million.

This can be regarded as the biggest single advertisement of the Qixi Festival.

Title advertising is the most publicized of all advertisements.

Because every time the name of the program is mentioned, the company with the title will be added.

Just like the incense-fluttering smile is proud of the rivers and lakes, Liby laundry detergent I am a singer, here is the special concert of Ziluo Street Qixi Festival.

In addition, Sohu also gives full play to the advantages of the network, at the bottom right of the screen, there is a direct link to Ziluo Street, which can be linked to the website of Ziluo Street with just a light click.

Xuanyuan's online payment business is also very developed, and it is easy to conclude a transaction.

3 million, although it is a lot, but Ziluo Street feels that he can earn it back

At the headquarters of Sohu Video, Chen Shuhua is also very happy, according to the reaction of the external relations department, in just half a day, the advertising cost of the Qixi special introduction has exceeded 5 million.

This also means that there is no possibility of losing money for the exclusive broadcast rights of the 5 million Qixi Festival special show.

If you take into account the user traffic that this show may bring to Sohu, this cooperation has been steadily earned.

"This Ye Chen's fame is really not small, it's only been half a day's work, and there are so many sponsors, and it is rare to work in Sohu for so many years."

Although Chen Shuhua also knew that it was not only Ye Chen who could achieve such an achievement, it was the Qixi Festival, and merchants needed to sell their goods at this time.

But Ye Chen's influence is also very important, otherwise, there will be more programs tonight, why would people be willing to sponsor the Qixi special concert

Ye Chen didn't know how much money Sohu had made, but he knew that Ziluo Street had sponsored the show.

This is what Han Shiyu had already told Ye Chen before.

Although almost every TV show will have sponsored broadcasts and special broadcasts.

But Sohu was able to get sponsorship in such a short period of time, and Ye Chen still felt very happy, which showed that this platform was still good.

At this moment, there are still ten minutes left before the live broadcast at eight o'clock, and the hosts Han Shiyu and Xiong Naijin are already waiting for the moment when the lights are turned on and walk on the stage. (To be continued......)