The market development ideas provided by Wang Shang were quickly translated into reality.

This idea will not bring anything negative to the theater side, and the theater side that the production company is worried about does not have to worry. And there are many advantages: more movies can be added to make the film schedule more close, effectively use various film scheduling space, effectively reduce cost waste, optimize resource allocation, and at the same time can attract more fans to become frequent visitors to the cinema, why not.

Theaters were quick to issue statements expressing their support for low-ticket films.

The expert group composed of the Modu Film and Television Alliance analyzed the plan and felt that there was much to be done. Although some production companies opposed it, a plan was finally passed - each film production company was free to set movie ticket prices.

However, the biggest role of the Modu Film and Television Alliance is not to determine the plan, but to apply for tax rebates and even financial subsidies from the National Film Department.

Soon, an application for "stimulating the domestic film market" was handed to the national leaders, which listed in detail the per capita economic level of China and the United States, the level of the film industry, and the current difficulties......

As one of the important forces in the Chinese film industry, the influence of the Modu Film and Television Alliance can be said to be leveraged at the national level, especially with Tianwang Film and Television Company, a powerful weapon to enter the international market. So there is still hope that this application will be approved.

Tax rebates have always been an important force for the government to stimulate a certain economy. And the financial subsidy policy is a sharp weapon. However, it is estimated that it will be difficult to apply for these two items.

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A week later, after multiple reviews, the internal staff was submitted to the desk of the No. 1 chief.

"That little guy tossed again??" The No. 1 leader smiled, his face mild. Although he is usually very majestic, he is also a small movie lover, and he has watched several of Wang Shangkai's movies "Biochemical Apocalypse" and "Fast and Furious", and he feels very good, of course, what makes him satisfied is its results.

Chief No. 1 turned his head to look at his big secretary and asked, "I heard that "Fast and Furious 2" has now reached $900 million at the box office. Is it? ”

When the chief secretary heard this, he was stunned for a moment, and then quickly said: "Yes, such a news was published in the newspaper the day before yesterday. ”

The big secretary is rejoicing: Fortunately, I recently knew that the leader was paying attention to this movie during this time, so I also paid a little attention to it, and the leader asked at this time, and he was able to answer.

The No. 1 chief smiled: "Okay, it's good to earn face for our country." ”

But it's a pity that he hasn't made a literary film. I still like literary films a little more. ”

Then he took a closer look at the application that had been submitted.

"The U.S. leg is engaged in such a restriction. It shows that the films of our country have begun to threaten them. They're scared. However, the development of the domestic market mentioned in the report is quite right. ”

Although the No. 1 leader is paying attention to the domestic film industry, he does not have too deep understanding. This detailed data made him see that the domestic film market still has a huge treasure that has yet to be developed.

"Wait for the domestic foundation to be laid. Domestic films will be able to impact the major foreign film markets and promote Chinese culture to the world. "That's what touches the leadership the most.

However, when he saw that he wanted to apply for tax rebates and financial subsidies, the No. 1 chief suddenly laughed and scolded: "I really dare to say that tax rebates are okay, but financial subsidies are more difficult." You send the document to the other chiefs and brainstorm it. ”

On June 25, the central government finally issued a document: "For films released with reduced ticket prices, taxes on the box office will be reduced or exempted, and certain subsidies will be given in other aspects." ”

Behind the file, of course. There are also a series of incentives and support programs for low-ticket films, such as easing censorship restrictions.

As soon as the document came out, it immediately aroused the cheers of countless filmmakers: "The country is powerful!!" ”

Various media have also reported: "At the end of this year or next year, it is expected to see a 5 yuan/10 yuan movie released in cinemas!" ”

"Fans with financial difficulties can also enjoy the shocking audio-visual experience of the big screen, and they don't have to worry about expensive movie tickets."

"This is a boon for fans."

All of a sudden, many production companies have changed their film investment plans this year, turning some of their funds to small-cost investment in films.

The state is affirming this practice. In other words, there is nothing wrong with this method.

There is a saying in society that if you see through national policies, you can become a rich man. State policy has always played a pivotal role in the national economy, and a 100% market economy is completely impossible.

And those originally wavering film and television alliances also changed their strategies and began to pay attention to it after seeing the national document.

However, for the time being, no one dares to test the waters, they are all waiting for Tianwang Film and Television Company, waiting for Wang Shang's 'madman' to take the lead, and if it is really successful, they will start to follow up.

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Wang Shang looked at the 15 movie scripts and investment plans on the office table, and smiled.

These films are all low-budget films, and the production cost of each one will not exceed 10 million, but Wang Shang is confident that they will be able to get a high box office.

Because these movie scripts were carefully selected by Wang Shang, and some of them were suggested by Wang Shang and written by the screenwriting team.

""Nightclub", it is planned to invest 3 million, the price is 10 yuan, and the box office is expected to be more than 50 million."

""Crazy Stone" plans to invest 3 million, priced at 10 yuan, and is expected to have a box office of more than 50 million."

"Midnight Taxi": It is planned to invest 3 million, priced at 10 yuan, and is expected to have a box office of more than 50 million."

""People in Embarrassment": It is planned to invest 8 million, priced at 20 yuan, and the box office is expected to be more than 80 million."

""If You Are Honest, Do Not Disturb", plans to invest 10 million, priced at 20 yuan, and is expected to have a box office of more than 100 million."

These are all movies with Wang Shang's ideas, and the screenwriter's name will also be hung on Wang Shang's name, they are all typical cases of small investment and big box office in the former time and space.

It is very obvious that except for "Midnight Taxi", which is a horror movie, the others are all funny comedy movies. Because it is easier for low-budget movies in the comedy category to get a high box office, and the requirements for the director's level are not as high as those of other films.

If you want to change it to a literary film, unless it is particularly good, it must be the kind of street hit.

However, in addition to these films aimed at domestic fans, Wang Shang also asked the screenwriting team to make two films aimed at foreign markets, especially the North American market.

"Home Alone", with a planned investment of 50 million, is planned to be released worldwide."

"The Hangover": It is planned to invest 50 million and plan to release it worldwide."

These two movies can't be low-cost, because they have to face those fans in North America who have been tested by good films.

Movies that could sell well in the previous time and space should not be bad in this time and space.

In addition to these movies, there are 8 other movie scripts, all of which are scripts written and submitted by Tianwang Film and Television Company during this time, Wang Shang has already seen them, they are very good, there are romance films, comedy films, and literary films.

Wang Shang took a look at the investment budget and market analysis of the entire plan, and approved it directly.

The reason why Wang Shang released so many successful movies in time and space at once is also to support his own market development, as long as these movies are successful, Wang Shang can blatantly say: "Look, I'm right, you can still get big sales at a small cost." ”

Guaranteed to leave those people speechless.

On June 28th, Tianwang Film and Television Company walked ahead of the national production companies and took the lead in proposing a low-ticket film investment plan!

15 movies were opened at once, except for two for foreign countries, the total investment of the other 13 films was less than 100 million yuan, which was less than one-fifth of the investment in "Fast and Furious 2".

The program details a synopsis of each film's content, as well as custom ticket prices.

The media immediately followed up with the report: "Tianwang Film and Television Company announced a low-ticket movie plan, and it will officially meet fans at the end of this year!" ”

"Is the pioneer of the film market full of confidence or stupid and bold?"

"Once successful, this will be a revolution in the domestic film market."

For a time, Chinese domestic films began to diverge.

Wang Shang's hand seemed full of self-confidence, which made many production companies hesitate.

Blockbuster plans are still ferocious, and production investment is getting bigger and bigger, such as "Fast and Furious 3", although the specific funding plan has not been announced, but according to the forecast, 600 million yuan is definitely indispensable. If the outside world knew about the investment budget of "Transformers", it would shock countless people.

And for the small-budget movies released in cinemas, they were also attracted by Wang Shang at this time and began to appear in large numbers.