Chapter 557: Big Brother Leading
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Ricky's negotiator, after paying a check for 50 million and a deposit of 100 million for the order, went back to the south in a hurry.
With Jin Xiaoqiang's wonderful pen, their Ruilin is not only reborn, but the most important thing is that their Ruilin can be equipped with the power system used by Huayang Power's best-selling Yidong in the future.
And this time they already have a goal, after their Ruilin is launched in the future, they will definitely not compete with Huayang Power for the market.
Because they knew that they were not qualified enough to compete with Huayang Power, and they would definitely die miserably, so they simply locked their target in the high-end area of the low-end market at the level of 100,000 to 150,000.
In this region, the current competition is not very fierce, only Huayang Power's Octavia, and South Korea's Hyundai's Elantra and Sonata are competing for the market.
At present, it seems that Hyundai and Huayang Power are divided into five and a half, although Octavia is cost-effective, but it has been limited by his two engines after 1.6 and 1.8, and it is weaker than Hyundai's models at this level in terms of power.
The Elantra and Sonata, although weaker than Octavia in terms of chassis or engine fuel-saving performance, are better than the car space, which is completely the level of B-class cars, and there is also an automatic transmission, and it is also the level of an intermediate car in terms of electronic equipment, so it is also very popular with some consumers who like large space and body electronic equipment.
As for Volkswagen, Toyota, Honda, these companies, at the beginning, did not pay attention to the low-end market, so in this price range of models, there are no models that can compete with these two companies.
Volkswagen's polo is also less than 150,000, but he doesn't matter from the space. In terms of powertrain, it has no advantage compared with the models of the above two companies.
Santana and Jetta, not to mention, since Huayang Power launched Octavia, they have gradually fallen into the market that can only go to the range of 50,000 to 80,000 yuan.
And Honda's Civic, as well as Toyota's Corolla, the performance of the car is good, but Japanese cars have always been thin and stuffed. In addition, although the price has been adjusted several times, it is still in the price range of 130,000 to 180,000 yuan, so it is not competitive at all in this class of cars.
So. In this market, only Huayang Power and Hyundai are dominant, and now after Ruilin, Ruiqi is also aiming at this market.
Jin Xiaoqiang doesn't know Ricky's plans yet, but even if he does, he should be happy to give more, because such a price is more suitable for Ruilin, the living space of such a brand.
Ricky's men are gone. But as soon as they walked on their front feet, the byd people from there came.
And the origin of the person who came this time is not small, it is Zheng Fuchuan, the head of BYD!
To be honest, when I heard the person in the president's office tell me that Zheng Fuchuan from BYD over there had been coming to Nan#Yang for several days and had been waiting for his reply, Jin Xiaoqiang slapped his thigh a few times.
This thing is done, how can such a great god be treated. Have you been hanging on for so long?
Aside from other mobile phones, batteries and other electronic technology technologies, if you want to say who Jin Xiaoqiang admired most in the domestic automobile industry in his last life until he was reborn, I am afraid that in addition to the leaders of the Great Wall and Liji's Shufuge, it is also the helmsman of BYD, Zheng Fuchuan.
Zheng Fuchuan's experience is not much to say, everyone knows that he started by making mobile phone batteries. Especially in the later mobile phone lithium battery frenzy, he made a lot of money.
But he suddenly went from making mobile phone batteries to making cars, and he can't help but say that he is a legend. …,
And it's just a matter of making a car, what Jin Xiaoqiang admires most is his attitude towards making cars, maybe many people who have driven a BYD car will say. byd?
What the hell is it? What kind of rotten car are you doing? What else will they do if they copy someone else's car? What the hell is this bullshit brand? With this name, was the brain kicked by a donkey? byd? Isn't that just a family business? It certainly won't last long...... And so on and so forth......
If you want to talk about scolding BYD, anyone who doesn't like BYD can find tens of thousands of reasons casually.
But Jin Xiaoqiang looked at it from another angle, from ignorance of cars to this field, and then through imitation, the first generation of F3 was created, and then to the later BYDG6, S6 and other models, you can see the company's intentions!
In particular, they are willing to invest in technology and research and development, which is worth learning from many automobile companies in the Celestial Empire.
Maybe many people will say that BYD's bullshit innovations are not all plagiarizing other people's ideas and plagiarizing other people's products, but Jin Xiaoqiang thinks that people can plagiarize and plagiarize it, which is also a kind of ability!
After all, anyone can do reverse research, but the most important thing is that you can get results and see results.
Take the original history of the BYDG6 they launched in 2011 as an example, this is the first model with in-cylinder direct injection technology and turbocharger made by the Celestial Empire's independent enterprises, and there is also a relatively high-tech dual-clutch transmission, which shows the ability of people to copy.
Otherwise, there are so many so-called independent brands in the Celestial Empire, how can none of them copy these technologies in just a few years?
SAIC, FAW's scale must be much larger than BYD, and they have been working in the automotive field for so long, but why can't they copy BYD's technology?
It's not because they're incapable, but because they didn't bother to plagiarize other people's skills at all, but put their minds on digging out the pockets of our Celestial Empire people with foreigners.
But BYD has used their minds to the right place, and it is their attitude of concentrating on plagiarism, and specializing in picking up good things and picking up mainstream things for plagiarism, that makes Jin Xiaoqiang feel very worthy of recognition!
In 2011, BYD launched the first model with in-cylinder direct injection technology and a 6-speed dual-clutch transmission produced by a domestic independent company, and then in 2012, they launched a Surui model that has gotten rid of the traces of imitation, etc., which all show that people are really working hard to build cars.
People are not frightened by the technical barriers of those large foreign enterprises because of the late start, but concentrate on plagiarism, a mind to catch up, and a down-to-earth attitude, which is the attitude that our Tianchao automobile industry needs the most.
We may not be as powerful as you foreigners in terms of technological innovation, but we have the spirit of copycats, as long as you foreigners can make something, it won't be long before we can make it, and then keep up with your pace, so that you don't have much of a lead, this is an attitude that we need most in the automotive industry!
And it is BYD's attitude of increasing efforts to engage in research and development and daring to gnaw hard bones that has made many domestic independent brands have to increase their efforts in research and development and catch up, so their leading spirit has played a good role in spurring.
For example, after they launched the dual-clutch transmission in 2011 and the in-cylinder direct injection technology, many domestic independent brands also felt the crisis and began to catch up and develop such technology.
For example, the Great Wall also introduced engines with direct injection technology, and Ligi also began to work on their own dual-clutch transmissions and so on. …,
As for the big brothers of other state-owned enterprises, we don't care, but at least these real domestic enterprises are catching up, which shows that this BYD has played a good leading role.
Originally, those domestic car-making companies, whether state-owned enterprises or private enterprises, would feel lack of confidence when they saw the technical content of foreigners' cars, and felt that even if they spent money, they could not keep up with the speed of others, so they simply did not invest more in technology.
But as soon as BYD appeared, it gave everyone a signal, it turned out that it could really come out of the copycat? And can it be so good to copy? Such a good thing can be copied, and the price is so low, so do you say there is a market?
In this way, everyone feels the pressure, and they all begin to increase investment in research and development, even if it is a copycat, but also to give the technology of those foreign devils to the copycat, so that it is better than being afraid of seeing it, and then not doing it!
Therefore, BYDD has played a good catfish effect in the field of domestic automobiles, so that other automobile manufacturers in the Celestial Empire feel a sense of crisis and dare to work hard in the field of research and development and gnawing hard bones.
This is better than the original kind of I don't have it, and you don't have it, so everyone is not in a hurry, and the situation is much better than the situation of checking the leftovers behind the foreign devil's butt and eating coldly.
So although BYD is not perfect, and they themselves have many shortcomings of one kind or another, Jin Xiaoqiang admires this company very much, and appreciates such a company very much.
And these are all because of the decision-making of Zheng Fuchuan, the family leader of BYD, Jin Xiaoqiang certainly appreciates this person's decision and skill.
Of course, he is not a perfect good person, and BYD has also made scandals about serious family management style, poor management, dealer withdrawal, and casual salary cuts and layoffs.
But the flaws are not hidden, Jin Xiaoqiang appreciates his ruthlessness more and his attitude of daring to be the first in the world!
Such a leading brother, in Jin Xiaoqiang's view, is not only needed by the automotive industry of our Celestial Empire, but also in other fields of industry that require technology research and development, such a strong person is needed!