Chapter 784: Local Brands
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As soon as Chu Jiaqiang revealed the news to Chujiazhai, it immediately attracted the attention of many local tyrants, and Tang Liye and others came together. They first want to see if the so-called ancestral rice wine is as delicious as Chu Jiaqiang said, if this is the case, they don't mind investing money, no one will have trouble with money.
"Let's talk about it first! If possible, I will invest in it this time. Tang Liye greeted these guys in advance.
Before, the traditional Chinese medicine cultivation base did not have his share, and then the hot spring area did not catch up, so he was a hunting area in Chujiazhai, although it was also profitable, but it was much worse than others.
"Swallowed alone? Will the appetite be a little bigger? Others said.
Several people quarreled for a while, and finally reached a consensus, and Tang Liye and Ye Jisheng jointly funded it. Soon after, I also came to this extremely remote village. It is not a good choice to open a factory in such a place, and the cost becomes high.
Village Chief Su had already prepared a jar that had not yet been opened, just waiting for Tang Liye and the others to taste it.
"Bosses, let's have a drink first!" Village Chief Su asked people to serve a new table of food, which was no worse than the one who entertained Chu Jiaqiang and the others just now. How can you do without food with wine? Although Mayor Ye and the others were full, they also sat down to accompany them.
Before they drank it, just smelling the wine, Tang Liye and Ye Jisheng nodded secretly. Since they arrived in Chujiazhai, their mouths have long been raised, and they are not used to eating ordinary wine and food.
Everyone raised their glasses and touched them, and then savored them. Tang Liye and Ye Jisheng's eyes lit up. As Chu Jiaqiang said, the taste is better than the so-called high-end wine outside. They have already begun to figure out how to produce, package, advertise and sell.
Production. Naturally, it fell into the hands of the villagers of Dew Bay, who had mastered the ancestral secret recipe. However, from now on, this secret recipe will have to be kept strictly secret.
There are many "ancestral secret recipes" in China's folklore, among which there are many miracle recipes and magic recipes that are effective and even cured by medicine, as well as various diets and precious crafts of production. Strictly speaking, ancestral recipes are a valuable cultural heritage left over from the development of Chinese culture. It should be one of the quintessences of our country. However, for the ancestral secret recipe, it is necessary to excavate, research, develop and utilize.
"How?" Village Chief Su and the others asked worriedly.
"Hmmm! There is a future, and we have decided on this project. Tang Liye nodded.
Village Chief Su and the others were overjoyed when they heard this. As long as you invest, it's easy to do, but they just don't have the capital.
Tang Liye discussed with Ye Jisheng, and finally decided to invest 25 million per person, a total of 50 million. Strive to create a brand of liquor. Of course. When the time comes, they will use other connections, and that is the most important thing, otherwise with the Chinese market phenomenon, sometimes even if you are really rich, you may not be able to mix up the fame.
Hearing 50 million, not to mention that Village Chief Su and other villagers were stunned, even if Mayor Ye and the others were stunned for a while, and then ecstatic. These people are well-connected and well-funded. This time it could be done big.
"Village Chief Su, we are ready to do this. You have to do it with your skills and skills. Accounting for 40% of the shares, I and this Boss Ye each contributed 25 million and received 30% of the shares. Tang Liye said. As for how they will divide the 40 percent of the shares, it is not his turn to decide.
What else is Village Chief Su and the others dissatisfied with? There was no immediate objection. To be honest, it is far beyond their expectations to get so many shares, you know, this is a big investment of 50 million, even if it is one percent, it will be a lot of profits.
"By the way, from now on, the secret recipe must be kept and not leaked, otherwise everything will be in vain." Ye Jisheng reminded.
"I know, I know!" Village Chief Su naturally knew. This treasure left by his ancestors, he is going to be included in the highest-level confidential document of Dew Bay, which is kept by the clan elder, and all the villagers have to be brainwashed.
They are only now discovering what a precious legacy their ancestors left them, and it is ridiculous that they have never known how to use it.
"With this development, it is not a problem to make tens of millions of annual profits!" A civil servant congratulated.
Tang Liye and Ye Jisheng shook their heads with a smile.
"Ugh! Isn't it possible? ”
"It's not that you can't do it, but you're underestimating this secret recipe too much. The annual income is not more than 100 million, that is, it is not well managed. We are ready to build it into the existence of Wang Laoji and Tiandi No. 1, although it is impossible to achieve it in one or two years, but the initial profit will not be less than 100 million. Tang Liye said with a smile.
With his energy, this is not difficult to do, the secret recipe itself is of high value, to have technology, to have funds, to have relationships, what are the difficulties? It is a bit difficult to achieve an annual profit of tens of billions of national liquor Moutai, but it is still possible to learn from Wang Laoji and Tiandi No. 1.
It's also an ancestral secret recipe, why can people do it, but people with big backgrounds can't do it? Just kidding, with an investment of 50 million and an annual income of no more than 100 million, he simply found a piece of tofu and hit his head to death.
Village Chief Su and the others were demented again, and they calculated in their hearts, how much does this cost? Take the least calculation, the annual profit is 100 million, 40 percent, that is, 40 million. Damn! Even the people of Chujiazhai should be red-eyed, right?
Mayor Ye and others tacitly calculated how much financial revenue they had to increase and how much they could increase their political achievements. In fact, being able to play your own local brand is the most important and the strongest political achievement.
When it comes to local brands, the most obvious is beer, many places in China have their own local beers, among which the more famous ones are like Qing. Island Beer, Pearl River Beer, Yanjing Beer, Harbin Beer, these are all named after their own places, which can greatly enhance the popularity of the place.
"The name of this wine has to be changed, it can't be called a rice bar?" Ye Jisheng said.
Rice wine is too low-level in the eyes of the Chinese people, and it belongs to a relatively lowly existence. They plan to create a brand wine directly, and naturally they can't affect the public's impression of this wine because of a name.
"That's easy! It's called Dew Bay, the name of the place, and it sounds charming. Chu Jiaqiang said.
When the others heard it, they thought it was good. Needless to say, Mayor Ye and others strongly supported the use of this name.
"Okay, so let's decide! As soon as the road opened, we started building the brewery. In the future, Lao Ye, you will manage the production with the villagers, and I will catch the outside sales. Tang Liye said in a division of labor.
"That's fine." Ye Jisheng also knows that the sales channel needs a lot of energy, so it is best for Tang Liye to do it.
Subsequently, everyone finalized some details of the problem, and a future well-known brand was decided, and everyone was happy this time! (To be continued......)