What kind of character Lin Zhentian is, naturally he is a person who cannot be moved by Zhang Yang in just a few words, Zhang Yang's concept, he also knows very well, e-commerce, online sales, three years ago, he also did it, but in the end he found that the difference between input and output is too big.

As a last resort, he took the initiative to close down the Banlazi e-commerce sales platform that had invested tens of millions of yuan to establish.

Then he didn't mention this online shopping matter, and concentrated on his physical retail.

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Now that he is talking about the old thing again, it is equivalent to sprinkling another handful of salt on his old wounds.

Of course, those who don't know are not guilty, and Lin Zhentian doesn't want to blame Zhang Yang, because it is true that electronic sales are also the trend of the future, but the current online display platform and logistics system cannot support the entire retail industry to enter the era of online shopping.

And there are now a lot of successful electronic sales platforms on the Internet, such as T cat, Abba, etc., their brand and image have long been deeply rooted in the hearts of the people, Lin Group really wants to cooperate with people, and will choose these mature Internet, and how can they pin their hopes on the newly built e-commerce platform.

Of course, Zhang Yang knew what he was thinking in his heart, and he had expected it a long time ago. Baidu search "" to see the latest chapters

So he didn't immediately pat his chest to Lin Zhentian to explain how awesome and generous the online sales platform he rebuilt, but asked a question that Lin Zhentian had just briefly explained: "What do you think is the biggest reason why the retail industry cannot fully rise on the online sales platform now?" ”

Although Lin Zhentian had briefly said this reason, Zhang Yang asked him again, and he didn't mind. He explained in more detail: "I might as well be honest with you, I also built an online sales platform before, but unfortunately failed. I summarized the main reasons as follows. ”

"First, the timeliness of fresh food; In the retail industry, there is a piece of fresh vegetables, fish and fruit snacks that occupy a relatively large proportion, and it needs to be weighed, and customers will not be relieved if they do not see the real thing, for example. A customer wants to buy a white crucian carp, and if he sees a white crucian carp online, he wants to buy it. Well, will he believe the weight that the merchant has quoted him? The white crucian carp is killed when it is delivered to him, so the customer will wonder if the fish is fresh, so. Fresh vegetables are hard to sell online. And this piece occupies a large proportion of the retail industry. ”

"Second, the issue of logistics costs; In the retail industry, there are many things that are relatively cheap, and their profit margins are small, if it is online shopping, the price will be required to be cheaper than the reality of buying in a large supermarket, but if you add the cost of logistics forwarding, you will suddenly find out. The price of what you sell online is more expensive than what you buy in the supermarket, which is contrary to the concept of cheap shopping online. ”

"Third. consumer perception issues; Many Chinese people go to the supermarket to buy things, not necessarily because they really need to buy these things, but because they can enjoy the fun of shopping in a dazzling array of goods, the feeling of being integrated into society. ”

"Fourth, the issue of exclusive online stores; What's in the supermarket? One piece is a daily necessities; One is fresh fruits and vegetables; One piece is snacks, drinks, firewood, rice, oil, salt; One is clothing and ornamentation; Then there are home appliances and electronic products, toys, etc., you see, in addition to those products that need to be time-sensitive, the rest of the clothes, home appliances, toys, daily necessities are sold everywhere on the Internet, and many specialty online stores, you say that if we also sell them in the retail industry, the price is bound to be more expensive than them..."

……

As soon as Lin Zhentian's chatterbox opened, he couldn't stop, after all, he had already had a failed experience, so he almost knew the disadvantages of online supermarkets, and he was more clear than Zhang Yang.

However, Zhang Yang soon heard another meaning, Lin Zhentian was actually unwilling in his heart, otherwise, he would not have been able to summarize his experience so finely.

Therefore, he was even more confident in convincing Lin Zhentian, because he had an anti-heaven artifact.

"What you said is indeed very accurate, you have mentioned all the disadvantages of online supermarkets, I remember that Lin's Group made such a platform three years ago, but the platform lasted for more than three months, and then it was closed, and then, Lin's Group's light-speed logistics came out, I think, the word light-speed is enough to reflect your determination to completely solve the problem of online supermarket logistics speed and logistics costs."

Hearing this, Lin Zhentian's face stiffened slightly, Zhang Yang's words really hit his point, yes, the reason why he suddenly got a logistics express company out was because he wanted to solve a logistics problem in an online supermarket first.

After thinking about it, he nodded and admitted: "You are right, I admit it, but those problems in the online supermarket still exist..."

"The problem exists, there will naturally be its solution, I have seen the internal goal of lightspeed logistics, in the future, the first-tier cities in the same city must be delivered within two hours, the second-tier cities must be delivered within one hour, this concept is basically for the future of fresh fruit and vegetable products services, I should not guess wrong, right?" Zhang Yang said with a smile.

Lin Zhentian glanced at Zhang Yang, nodded with a wry smile, and said, "Not bad."

Is this a sue to you? ”

After smiling bitterly, there was a hint of surprise in his eyes: "So, she started to study the business of the Lin Group?" ”

Zhang Yang nodded: "Then the problem of consumption concept and network monopoly is actually not big, the key is how to promote Lin's... So let's talk about it, it's still a problem with online supermarket sales platforms. ”

When Lin Zhentian heard this, he smiled bitterly again: "It seems that you and Shanshan have done a lot of homework, yes, three years ago, the online supermarket project failed, and the direct loss was more than 30 million, but in fact, if you add it, it is hundreds of millions, which is equivalent to teaching me a lesson, and the most important thing in this lesson is to remind me that I can't rush everything." ”

"So, in the past few years, I have been dormant, I really want to make a comeback one day, but the more I calm down, the more I find that the idea of this online supermarket is not so simple, the more I find that it is not simple. The more I hesitated to move, you know, people get old. It's inevitable to look ahead and backward when doing things..."

Zhang Yang naturally wouldn't believe the words of an old man like Lin Zhentian, but he didn't want to break it, so he just smiled and said, "I believe you're just waiting for a suitable opportunity..."

Lin Zhentian glanced at him, quietly refilled Zhang Yang with a cup of tea, and asked, "So, when do you think this time should be appropriate?" ”

"Four months later." Zhang Yang smiled faintly, since he took the initiative to come to the Lin family. Naturally, you can't blindly play dumb riddles with Lin Zhentian.

"Four months from now?" Lin Zhentian was surprised for a while, not that he didn't believe that Zhang Yang had no plan, but that he was surprised why Zhang Yang said such a positive answer.

People in general. For this kind of question, the polite person said that it would be about a few years at most, and gently kicked the ball back, but Zhang Yang answered him directly. Four months.

"This. I'm a little interested, so why might you tell me? Lin Zhentian also filled himself with a cup of tea, sat up slightly straight, and asked.

"It's simple, in four months it's xsmart's 20th anniversary..."

Hearing this, Lin Zhentian couldn't help but laugh in surprise: "It's that simple? ”

"Announcing the start of an online supermarket at xsmart's anniversary celebration is a win-win-win." Zhang Yang sold a pass, and then added with a smile. "Of course, the new xsmart online sales platform will also follow."

"The new xsmart online sales platform?"

"Not bad. It is an intelligent sales platform jointly developed by Nuwa Group, Feiyang Technology and Lin's Group. ”

"Smart sales platform?" Lin Zhentian was once again attracted by Zhang Yang's words, "What is intelligence? ”

"First, this platform can judge the preferences of customers based on their previous online browsing records, and then automatically recommend xsmart online products to them. Second, the platform can intelligently determine when the other party's previous purchase will be used up according to the customer's past purchase records, and recommend products to the customer based on the historical consumption record;

Most importantly, the platform sends ads in a way that customers won't get bored. ”

Zhang Yang took the trouble to explain his idea to Lin Zhentian.

Of course, such a platform needs to cost Zhang Yang 30 system points, and at the same time needs a lot of IT technicians to assist in development, so Zhang Yang wants to cooperate with Feiyang Technology to complete it.

When Lin Zhentian heard this, he couldn't help but sit up straight, his eyes stared at Zhang Yang and said: "I also have a little so-called idea of yours, and now many large online portals have begun to try, such as using Weibo and WeChat to recommend products to specific customers, but there are still many technical problems to be solved, and those large portals dare not pack tickets, do you have this confidence?" ”

"And, I listen to you, you have to complete the development of this platform in just four months, is this time too hasty?"

"Grandpa, I have this confidence." Zhang Yang said confidently, "You should know that at this time last year, I was still a college student, and now I am the president of Nuwa Group, although I am not in the IT industry, but the younger generation of computers also knows a lot, coupled with the strength of Feiyang Technology, I believe that in less than four months, we can complete the development of the intelligent platform." ”

Lin Zhentian was stunned, if these words were said by others, he would definitely scoff at them, but these words were said by Zhang Yang, and he knew the details of Zhang Yang very well, a person who founded a biopharmaceutical company valued at 30 billion yuan in less than half a year, even he Lin Zhentian would be beyond his reach.

He had little reason not to believe it.

"This platform... You know, if it can really be developed, it will definitely be a revolutionary innovation for the sales industry, and its value is probably not limited to retail sales, I am curious to know now, why did you choose the Lin family? "Lin Zhentian is a businessman, and it is natural for businessmen to pursue profits, and he does not believe that Zhang Yang will spend manpower and material resources to develop this platform to help the Lin Group for no reason. (To be continued.) )