Ask for a subscription, ask for a monthly pass!

Just when many American consumers were waving checks in their hands and looking crazy about several products under Huayang Power, Jin Xiaoqiang was hiding in a luxury suite at the Hilton Hotel in Detroit, looking at a report in his hand.

This report is a report on U.S. car sales for the second half of last year, from July to December 2005, and the evaluation of car satisfaction by American car fans.

This is a weighty report, because in the United States, the world's most mature and largest auto market, such a sales report is the most weighty touchstone for any car company in the world.

Among them, the most representative of the strength of the world's major car manufacturers is the sales performance of intermediate cars.

The first place undoubtedly belongs to Toyota's Camry, who performed amazingly in the second six months of last year, especially in the US market, where they sold a total of 242816 units, and in the last month of the Christmas season, the car sold a frenzied 91 units.

Second place also undoubtedly belongs to the Japanese car, the Accord from Honda, which sold 183817 units in the last six months of last year, and in the last month of the Christmas season, the car also performed amazingly, with a total of 28,639 units.

Third place also belongs to the Japanese, this car is from Japan, and he also performed well in the second half of last year, selling a total of 183703 units, just over 100 fewer than the Accord, and sold 26,602 units in the last month of the Christmas season.

From the ranking of the top three, we can see how much the American people love Japanese cars, and the reputation that Japanese cars have won in the United States, although Huayang Power has been blowing a whirlwind in the world, but their sales are still not comparable to Japanese cars.

After more than a year of market cultivation, the American people finally recognized Huayang Power, a brand from the Celestial Empire.

Hyundai's Sonata also sold 138,390 units in the last six months of last year, and more than 20,000 units in the final Christmas season, reaching 20,978 units.

In the first half of last year, Huayang Power's performance was a little low-key because it had just entered the U.S. market, and its sales had been tepid, but after entering the second half of the year, it suddenly came to a blowout outbreak.

In the last six months of last year, sales were even more catch-up, surpassing South Korea's Hyundai's Sonata in one fell swoop, reaching 150369 units.

And in the Christmas season in the last month of last year, the performance of this car was even more vigorous, and even the sales in the last month surpassed Honda's Accord, close to Toyota's Camry, reaching 298886 units.

Jin Xiaoqiang is very pleased with such a report card handed over by Yidong, this model can be said to be the pioneering work of Huayang Power.

In terms of powertrain, it is a bit behind the engines of the ECOBOOST of the Qoros series and the SKYACTIV technology of the K series.

The foundation of the powertrain of this car is the deformation products of the 63 series of Mitsubishi EVO, but after Jin Xiaoqiang's careful tuning, he said that the power he showed, coupled with his carefully designed shape by Jin Xiaoqiang, makes this car full of power and stamina in the mid-level car market.

In this competition, Volkswagen's Passat, which has a reputation as a miracle car in the Celestial Empire, sold only 60 units in the last six months, and only 9,194 units in the final month of the Christmas sprint.

Such a sales data, not to mention compared with Toyota Camry or Honda Accord, even in front of Hyundai Sonata and Huayang Power, it can be said to be very shabby. …,

Is Volkswagen's products so unpopular in the United States?

After seeing this sales report, Jin Xiaoqiang couldn't help but ask himself in his heart, although he had several previous trips to the United States and world tours, he had long been aware of the influence of the Volkswagen brand in the world, but he really didn't expect that Volkswagen would be so embarrassed in the United States, the world's largest car market.

But then, after reading the consumer satisfaction report, he was a little confused, because in the consumer satisfaction report, Volkswagen's Passat was still on the list of consumer satisfaction of high-end and mid-class cars.

This shows that American consumers are still more satisfied with Volkswagen's products, but why do such cars sell poorly in the United States?

Immediately afterwards, Jin Xiaoqiang looked at some of the information obtained by his research team in the second half of last year, a questionnaire survey conducted in the United States, and a return visit to consumers

It turns out that there are several reasons why Volkswagen is not well received by consumers in the United States.

And the first reason, and the main reason, is also the main reason why this car is the most popular in the Celestial Empire, which really makes Jin Xiaoqiang feel a little crying and laughing, the main reason why Celestial Empire consumers buy Passat, but it has become the most unpopular reason in the United States.

It turns out that in terms of appearance, the Passat's round, low-key and modest shape is the main reason why American consumers are so angry about this car, and it is also the main reason why this car is the most unpopular in the American market.

It turns out that the United States is a country that places great emphasis on freedom and individuality, so in the eyes of many people, this country is also a country of freedom and looseness.

And the American people's desire for individuality has been pushed to an extreme in recent years, especially in the era of developed Internet culture.

Free and casual American consumers, for the Volkswagen's old-fashioned family front face design is very unimpressed, and Toyota's Camry, Honda Accord and Huayang Power's Yidong, the shape of this Passat is really bad.

His low-key and calm and mellow appearance in the eyes of Chinese consumers, in the eyes of American consumers, is indeed stupid and stupid in the eyes of American consumers.

Even if your performance is good, but your appearance makes people feel disturbed at first glance, so who will pay for this car?

So this has become the main reason why Volkswagen's models represented by the Passat have been performing poorly in North America, and because of the Passat's failure, Volkswagen has announced another of their cars a few days ago, a higher level of elongated Passat, Phaeton, to withdraw from the American market!

Watching the Americans give the Germans a big slap in the face, Jin Xiaoqiang also felt extremely comfortable.

And the second reason is in the performance of the car.

Don't look at the Americans' deep pockets, but in terms of fuel-saving performance of middle-class cars, many Americans are still very concerned about the Japanese cars that rely on fuel economy to win the love of Americans, but the Passat with a turbocharger is not bad in terms of fuel economy, but why is it not popular with Americans?

In the subsequent investigation, it was the fundamentals, and it was the difference between the manufacturing concepts of German and Japanese cars that created today's situation.

The concept of Japanese man-made cars is to treat the car as a tool and a human helper, or just a means of transportation, so they are more meticulous in the humanization of car driving, and there are very few small faults, so as to save the pockets of consumers who buy cars. …,

However, the German man-made car is to treat the car as a toy, emphasizing more on the fun of driving, and paying attention to the integration of people and vehicles, so their cars are indeed inferior to the Japanese in terms of humanization.

And for a family car that is mainly driven on the crowded roads of the big city every day, how many drivers can enjoy the so-called bullshit driving pleasure that you emphasize?

And the Passatna's use of a 1.8T engine with a turbo is also a big nightmare for American consumers, and the problem of this engine is familiar even to Celestial consumers, that is, burning engine oil, this problem has not been solved by the Germans even now.

Obviously, American consumers who are accustomed to comfort and enjoyment do not like to constantly add oil to the car when driving, or frequently enter the garage to maintain and repair the car, you must know that this cost is not low

Therefore, in the eyes of American consumers, the German turbine engine is obviously not as reliable as the natural aspirated engine of the Japanese system.

The third is because some time ago, Volkswagen's DSG dual-clutch transmission accidents were frequent, although Volkswagen has begun a large number of recalls of problem vehicles in the United States, but this will inevitably affect Americans' perception of German cars.

Among these reasons, Jin Xiaoqiang is most concerned about the dissatisfaction of American consumers with Volkswagen's engines with turbochargers.

You must know that the reason why Huayang Power's automobile engine can be accepted by most consumers in the world in such a short period of time is precisely because of the reliability of their turbocharged engine.

Unlike Volkswagen's 8T Passat, which received a cold reception in the United States, the 2.0T with a turbocharger or the 2.4T Edo from Vale Power are very popular in the United States.

And this is precisely because their turbochargers are more reliable than Volkswagen!

In fact, as early as the beginning of the design of this engine, Jin Xiaoqiang took this problem into account, in fact, compared with Volkswagen's engine with turbocharger, Japan's engine with turbocharger is also facing the problem of burning oil

However, among the major car manufacturers in Japan, there are only a few companies that attach great importance to turbochargers, namely Subaru and Mitsubishi.

Moreover, their models with turbochargers are also some road racing types, and they do not belong to the best-selling mid-level car type, so Japanese cars obviously have much fewer problems in this regard than the Germans.

When Jin Xiaoqiang designs each of his new engines, he almost always considers adding such a turbocharger, but at the same time, he also takes into account the embarrassment that Volkswagen encounters in turbocharged engines.

He has also been seeking a solution, you must know that in the era after 2010, the direction of the world's automobiles has completely entered an era of turbocharged engines.

For a time, the world's major automobile manufacturers, in addition to several major manufacturers in Japan, have launched their own engine models with turbochargers.

After all, with more and more emphasis on reducing engine displacement and maintaining the same power, only a turbocharger can make your engine do this effectively.

Even Mercedes-Benz and BMW, which have always been reserved and unwilling to use turbochargers, have begun to install such a turbocharger on the engines of their performance cars.

The widespread use of turbochargers will be the trend in a few years.

Therefore, Jin Xiaoqiang has been very concerned about the use of turbochargers for a long time. …,

If you can do a good job of turbochargers, then it will undoubtedly make your engine performance to the next level and win more consumers.

But if you don't do well, then you can only end up like the public.

Therefore, Jin Xiaoqiang has always been very concerned about how to use the turbocharger correctly, and then not let the turbocharger bring more troubles to consumers.

In the beginning, he used to design a water-cooled system for the turbocharger of the car like Volkswagen, but later, after he used his unknown nanocells to cool the engine oil, especially after the success of cooling the transmission oil, he began to quietly do the task of cooling the engine oil.

Because of the singleness of the cells and the orientation of accepting orders, he quickly overcame the problem of cooling the engine oil, so in the products of Huayang Power that was later listed, all the models with turbochargers used the engine oil that had been tuned by Jin Xiaoqiang's special secret recipe.

The performance of this engine oil in engine refrigeration has never disappointed Jin Xiaoqiang, and in many of the listed models with turbochargers of Huayang Power, so far, there have never been complaints about turbocharger cooling failures or oil burning.

And American consumers, after personal experience, also quickly accepted this, that is, only the turbocharged engine from Huayang Power is reliable, and the rest burns engine oil!

This is also the main reason why in the second half of last year, Huayang Power's eMotion with turbocharger rebounded strongly in sales in the United States. ）