October 20th.

Magic City, Tianwang Film and Television Group.

At this time, the planning team of "Transformers" is getting together to study the next steps of "Transformers".

"At present, "Transformers" has been in theaters for 20 days, and the box office has exceeded 1.7 billion."

Everyone in the room felt quite excited.

1.7 billion!

It is much stronger than movies such as the "Fast and Furious" series and the "Biochemical Apocalypse" series, which is destined to be a mythological record that is difficult to surpass.

Wang Shang sat in the first seat, and when he heard this data, he was not too surprised. The success of "Transformers" in China is not accidental, first the 7-year-long comic book offensive made it deeply rooted in the hearts of the people, accumulating countless fans, and then using 3D gimmicks, and then stimulated by the propaganda of the national leader.

1.7 billion, it is naturally easy to complete, and it is a matter of course.

1.7 billion, in China before the time and space, it took "Avatar 3" in 2018 to achieve such a crazy box office in China, it seems that the entertainment industry in this time and space has been a little more developed than in 2014.

Another planner said with a smile: "Now the total box office of the movies in the entire summer vacation is only 4.2 billion, and now "Transformers" is 1.7 billion, I don't know what other movies think, I guess I will be ashamed." ”

The conference room was full of laughter, the movie was a big hit, and they, the planners, were naturally proud of it.

"Japan, South Korea, and Southeast Asia have been released one after another, and 1.3 billion yuan has been made in these markets, which can be described as a big victory."

"However, after two booms some time ago. Now the after-effects have also come out, and the attendance rate has dropped to 20%. You can only get 50 million box office per day. It is expected that the follow-up box office can get about 700 million. It's the same with The Lord of the Rings in North America and the European Union, so it's time for us to start moving on to other film markets. ”

"In other film markets, there are two ways to go, one is to fight "The Lord of the Rings" and the other is to fight "Harry Potter", and we have made a detailed analysis of the two paths. I think it's better to bully "The Lord of the Rings". Because of the relatively long release time, the movie-watching craze has subsided, which is just right for the landing of "Transformers", and at the same time, you can take the opportunity to snipe at the follow-up box office of "The Lord of the Rings". ”

In terms of the choice of the EU market and the North American market, after analysis, it is believed that "Transformers" should give priority to the European Union, because it can avoid the off-season of movies in North America. By the time of December, the movie season in North America has arrived again. ”

At this time, another planning director reminded: "Harry Potter must be thinking about the same thing now. So we need to decide early so that we don't get preempted by Harry Potter. ”

After years of development, Tianwang Film and Television Group has cultivated an excellent marketing planning team. After experiencing the successful marketing planning of series of films such as "Fast and Furious" and "Biochemical Apocalypse", coupled with the huge stage provided by Tianwang Film and Television Group, the whole team has been exercised enough, and has enough confidence and courage, which is more mature than the teams of other domestic film companies.

Their analysis and summary have a very strong supporting role in Wang Shang's decision-making.

It stands to reason that the release plan of a movie will be set six months in advance. But this year's situation is a little different, "Transformers" and "The Lord of the Rings" and "Harry Potter" are all fighting, and the fighter plane is fleeting. So plans are changing all the time.

The meeting lasted for an afternoon, and finally with Wang Shang's approval, the film release plan was finalized.

The next day, that is, on October 21, Tianwang Film and Television Group announced the next release plan of "Transformers" - officially landing in the European Union on November 1.

The determination of the release plan was followed by a wide range of publicity from the European Union. At this time, there is no need to publicize how good it is, because after a month of circulation, the praise of "Transformers" in East Asia and Southeast Asia has long been known to EU fans, and I heard that its 3D effect is even better than "The Lord of the Rings". Therefore, the EU distribution partners will focus their publicity on when it will be released.

As soon as the news came out, EU fans were ecstatic and had a big 'happy run'. "The Lord of the Rings" has been watched and discussed for so long, and it is already a little boring. The next sci-fi blockbuster is just the right time to change the taste.

Compared with the joy of EU fans, the frustration must be fans in North America, India, Russia and other regions, and some fans are planning to cross the country to watch "Transformers".

The just-announced release plan of "Transformers" obviously affected "Harry Potter", and on October 23, Paramount, the official of "Harry Potter", and Warner jointly announced that the next release plan of "Harry Potter" will be aimed at the North American market. In this way, North American fans, who were originally a little depressed, were happy.

The plan of "Harry Potter" was also forced, and its box office at this time also broke through to a height of 200 million US dollars/1.8 billion yuan, but there is still a big gap compared to "The Lord of the Rings" and "Transformers". So it's starting to be dissatisfied with the small market it currently occupies.

The original plan of "Harry Potter" was to avoid the edge of "The Lord of the Rings" first and give priority to landing in China, because they felt that "Transformers" could not be better than "The Lord of the Rings".

As a result, things exceeded their expectations, and newspapers at home and abroad were saying that the 3D application of "Transformers" was better than "The Lord of the Rings", and considering that the Chinese release had lost its local advantage after all, it changed its plan and decided to compete with "The Lord of the Rings" for the North American or EU market.

And at this moment, "Transformers" actually said that it would land in the EU market, so the only option for "Harry Potter" is to be the base camp in the North American market, and it can also snipe "The Lord of the Rings", after all, it is too popular now.

"Harry Potter" and "Transformers" chose to snipe "The Lord of the Rings" at the same time this time, instead of sniping each other.

Because "The Lord of the Rings" occupies the two largest movie box offices in the world in North America and the European Union, its box office at this time is higher than that of "Harry Potter" and "Transformers" combined, so it naturally became the target of "Harry Potter" and "Transformers".

However, "The Lord of the Rings" is not vegetarian, and Universal Pictures reacted quickly. The next step was announced, which will be launched on November 1 in the two most populous film markets in China and India.

This time it's a good fight.

And, at this time, the world's film entertainment newspapers. Most of the attention is focused on the three movies "The Lord of the Rings", "Transformers", and "Harry Potter".

"Harry Potter and Transformers" attacked "The Lord of the Rings" on both sides, and "The Lord of the Rings" rose up to resist and entered the Chinese and Indian film markets!"

"The three films have so far grossed $1.2 billion, which is a money-making machine."

"The places for this year's box office champions, runners-up and runners-up have been booked in advance, and "The Lord of the Rings", "Transformers", and "Harry Potter" will be killed."

"Three 3D films are in competition. This scene will go down in the history of cinema. ”

"3 movies are unexpectedly exciting, can it break the myth of the movie box office created by "Titanic" 10 years ago??"

"3D Movie The Three Musketeers!!"

___________

0:00 a.m. on November 27.

"The Lord of the Rings", "Transformers", and "Harry Potter" are officially open for advance tickets in the new Marché du Film.

"The Lord of the Rings" has won 60% of the 3D screens in China and 65% of the 3D screens in India.

"Transformers" received 65% of the 3D screen count in the European Union. It is worth mentioning that 65% of the 3D screens are located in important cities in EU states, with dense populations and a very strong film base.

Although "The Lord of the Rings" is good, 45 days have passed now, and the movie has been watched once or twice. I have seen countless movie reviews, the sense of mystery and expectation is gone, and the passion that burned at the beginning is now gradually burning out and becoming dull.

Therefore, the theater side also knows how to make trade-offs, try to allocate as many 3D screens as possible to "Transformers", and at the same time tilt the best movie resources to "Transformers" to obtain a higher box office and gain more profits.

"Harry Potter" relied on the public relations of Paramount and Warner. Successfully obtained 70% of the 3D screen count in North America.

The advance tickets for "The Lord of the Rings" in China were not 100% sold out on the first day, as expected, but only 90% (November 1), and 70% on the second day. On the third day, 40% of movie tickets were sold.

In India, ticket sales are more optimistic, with 95% of tickets sold on the first day and 60% on the second day.

The situation of "Transformers" in the EU is just the opposite, and in less than a day, 100% of the tickets for the EU premiere day were sold. Also sold 70% the next day.

"Harry Potter" also performed exceptionally well in the North American market, selling all the tickets for the North American premiere on the day of pre-sale, and 70% of them were sold the next day, which is a hit.

On October 31, the Los Angeles Times, a well-known film newspaper in North America, made a summary of the release of the three films.

Since "Transformers" was released on October 1, it has taken a total of nearly 4 billion yuan at the horror box office in China, Japan, South Korea, Southeast Asia and other regions, and it is expected to get another ten or two billion.

The cost has long been recovered, and all that remains is to make money. North America and the European Union, these regions are the largest share of the film box office contribution market, and the box office capacity is definitely many times higher than that of Asia.

However, no matter how high the box office of "Transformers" is, it cannot compare to the madness of "The Lord of the Rings" at this time, it relies on 17,000 3D screens in the two major markets of North America and the European Union, and has already made 1 billion US dollars in these two regions at this time, equivalent to 8.1 billion yuan, which is 2.3 times that of "Transformers" of 3.5 billion, which can be called terrifying.

And "Harry Potter", by the end of October, had been released in India, Russia, and Australia for more than a week, and successfully earned $300 million.

In terms of evaluation, fans have a very high evaluation of "Harry Potter", whether it is 3D effects, special effects or plot, they are not much different from "The Lord of the Rings".

At the end of the article, the Los Angeles Times summed it up in one sentence: "The film industry in 2009 will be ruled by three 3D blockbusters!! ”――

On November 1, the happy days of fans in the European Union, North America, China, and India arrived, and they happily rushed into the cinema.

Today, the second 3D movie, Transformers, has finally landed here.

European Union, Amsterdam, St. Jo's Cinema.

Soon after the movie theater opened, it welcomed many fans, and the theater once again returned to the crazy days when "The Lord of the Rings" was released.

Hundreds of fans waited in the waiting hall early, waiting for the official release of "Transformers". These fans are very special because they are all wearing T-shirts with Transformers printed on them, some are Bumblebee, some are Megatron, some are Optimus Prime, and some are sexy heroines......

At this time, these fans were already talking in the waiting hall, and the T-shirts collided with each other, narrowing the distance between strangers.

"Hey, are you two Chinese?" A black lad greeted two eastern-faced lads.

"No, I'm Korean, but this is an authentic Chinese ......," the Korean guy introduced his friend to the others.

"Wow, you're from Huaxia." The fans looked very surprised, and hurriedly put aside the Korean boy and talked enthusiastically with the Chinese boy.

Yu Zheng was obviously pleased with the enthusiasm of his European friends, and quickly made many friends with his eloquence.

"I like Optimus Prime, what about you??"

"I love Megatron, I think it's so handsome!!"

"Megatron? Hey, come here, I'm Optimus Prime, I'm going to hit you!! ”

People around: "......"

……