Chapter 670: Ligie, Ricky, BYD's Performance at the Auto Show

Liji's abacus is more than that, they launched the Emgrand EC7 at the same time, but also played the price reduction card, its other products, all prices have been reduced, the highest even directly reduced the price of 4000.

In the past two years, Liji has been steady in the field of low-end cars, and its sales have been growing, and it has also maintained a relatively high level of recognition in the field of low-end cars.

And this time Emgrand, because it is from Jin Xiaoqiang's design, and because Liji and Huayang Power have always maintained a relatively good relationship, so they simply drove the model mold from Huayang Power, and Huayang Power did not disappoint Emgrand, and the machining accuracy of the mold immediately increased Liji's machining accuracy by more than one percentage point.

When Liji saw such a mold, he was immediately excited, and even introduced a lot of high-quality and inexpensive processing machine tools directly from Huayang Seiko in one go.

In this way, a pure domestic Emgrand EC7 was born, and this car was unexpectedly a great success at this auto show and was favored by many consumers.

Good shape, the same good power transmission configuration, plus the price is not too high, although there is no ESP, but in this price range, such a car is really good.

While Emgrand attracted the attention of consumers, it not only made Emgrand take the lead, but also drove the sales of other products under Liji by the way.

Their old products, "Since the ship and the star of the United States and Japan" have been reduced by 3000 and 4000 yuan respectively, and the price reduction of these two cars, for many cash-strapped car fans, is undoubtedly a blessing, many consumers are interested in these two small cars with a price of less than 50,000 yuan, the price is not expensive, the car displacement is relatively small, as a grocery shopping car and scooter is undoubtedly the most suitable, so the sales of Kung Fu Liji products in the past two days have also increased greatly.

And Ricky also came up with the Ricky A3, which was also designed by Jin Xiaoqiang. It's just that they didn't drive the mold of this car from Huayang Power like Liji, but after taking the design drawings, they don't know where to drive the mold.

Though the manufacturing quality of the car is a product of other models than the original turtle. It is much higher, but compared with the products of Huayang Power and some joint ventures and foreign-funded enterprises, it is still not the same, and even compared with the Emgrand of Liji of the same level, there is a certain gap.

But this Ricky A3 sedan, as early as when Jin Xiaoqiang handed over the design drawings to Ricky, Ricky people began to hype. First of all, the imaginary pictures of this car have been repeatedly exposed on TV or on the Internet, or some initial unfinished cars.

Then a series of power configurations and so on were exposed, after all, Ricky was cooperating with an engine company in Austria, and many of their engines came from this design company.

Especially their most famous ATECO engine, it is from the hands of this Austrian AVL, this time Ricky has installed this A3 sedan with a 1.6L engine they just got from AVL, which is said to have been used on BMW's MINI before, so this point has also been used by them to hype, and it has attracted a lot of attention in the engine.

And what many consumers care about the most is. Ricky actually announced early on that they would equip the entire car with an ESP system as standard!

This can be regarded as a big bomb in the field of low-end cars, and the whole system is equipped with ESP system as standard!

Such a configuration. It seems that only Huayang Power's Lavida has it, and then there are some of Hyundai's top-level models, but the price of Huayang Power's Lavida starts at 100,000, and the price of Hyundai's Elantra top configuration is also not cheap?

Consumers mixed in the low-end car market, in fact, are not all people who do not understand cars, there are many people who understand cars, and they all know the importance of ESP systems, but everyone's income is so much, and they want to buy a car just to commute to work, or to pick up and drop off children to and from school.

…,

Everyone knows the difference between a car and not having ESP. What a surprise would it be if you could buy a model with ESP as standard in the price range of less than 100,000 yuan?

So long before the Ricky A3 went on the market, this car has already earned enough eyeballs, from the design master Jin Xiaoqiang's handiwork, beautiful appearance, equipped with MINI used engine. The technical content is not low, and it is also equipped with ESP body stability system, so that the safety of driving is greatly increased, and the most important thing is that the price is less than 100,000, where to find such a good car?

In this way, after the opening of this auto show, Ricky's A3 model, like Liggie's Emgrand, has also received a lot of attention, although Ricky's car on the Internet has always been known for its small faults, and compared with the scene, the finishing of this car is indeed not as fine as Liji's Emgrand workmanship, but the configuration of this car determines everything, compared with Emgrand's car, he still has certain strengths.

Radish cabbage and love, so this A3 has also gained quite a lot of supporters, although overall Ricky's sales at this auto show are not into Liji, but the best-selling of this A3 alone can be regarded as earning back a lot of face for Liji.

As for BYD, another new car that asked Jin Xiaoqiang to help design, its performance at this auto show can be described as stunning to the audience, and it can even be said to be the best performance among the three private independent enterprises.

The original BYD was in 2003, when it acquired Qinchuan Automobile, and then moved the factory to Shenzhen and Hong Kong to start the road of car manufacturing.

Mainly based on Toyota's huā crown, it was later at this year's Beijing Motor Show that they launched their finished F3 model replicating the huā crown, and it was a huge success.

The reason why their F3 can be a big success is that the model of their cottage huā crown is really too beautiful, far away from the appearance of other domestic cars, which shows the embarrassment of the appearance design of domestic cars back then, as well as the impact of the shape of the car on the sales of this car.

Later, after BYD was listed on the F6, it lowered the price of F3, which made F3 soar to the sky, holding the throne of small car sales champion for more than ten consecutive months.

And Jin Xiaoqiang actually appreciates BYD the company the most, because they are willing to spend money on technology research and development, and they are also the first companies to achieve technological breakthroughs.

After all, when many car companies see the technical difficulties to be overcome, they have already shrunk their eggs, not to mention engaging in public relations, they would rather take the money to eat and drink, or sell technology with money, and they are not willing to be stuck in the neck than to engage in technology.

So he directly took out the G6, the turnaround of BYD, and BYD was even more ecstatic after getting the design of this car from Huayang Power.

They live in eastern Guangdong Province, where is the nest of domestic Japanese cars, after more than 20 years of market training, where consumers are more likely to accept the model is Japanese cars, which is why they started to imitate Japanese cars.

And the design of the G6 model that Jin Xiaoqiang gave them was actually originally a model that they copied the eighth-generation Accord later, but this Accord has not been born in this year, so there is no copycat.

Moreover, the overall appearance of the car is still relatively close to that of Japanese cars, which is easy to be accepted by local consumers.

Later, BYD gritted his teeth, and even the molds were the same as Liji, which were all driven from Huayang Seiko, and they simply imported them directly from Huayang Power on the engine, and with the transmission, they took the powertrain used by Lavida directly.

…,

It's easy to take it, but Jin Xiaoqiang is not stingy, since people are willing to ask for it, then he is also willing to give, after all, this can make this company less detours.

Besides, even if you don't give it, won't this company, which was contemptuously called the king of cottages in later generations, be copycats?

So it's better to be generous......

And BYD in the careful construction of this G6, not only in terms of shape and powertrain, they are focusing on the internal electronic configuration, what car TV, reversing image, right blind spot camera, electric sunroof and other high-end cars only on the electronic configuration is readily available.

Although there is no ESP, but the other electronic configurations are all there, which makes people have a very high-tech feeling, after all, these technologies are generally installed in more than 100,000 or 200,000 cars, and now they actually appear in cars below 100,000, which is still necessary?

Good appearance, not weak powertrain, and so many electronic configurations, BYD's G6 is on fire, and the most important thing is that they set their F3 price very low as soon as they came up, and opened the price grade......

Not only these companies are on fire, but even the Great Wall of Jin Xiaoqiang's shares is also on fire, in the last life, they officially launched their Great Wall Haval off-road vehicles at this year's Beijing Auto Show, eliminating the original old Saifu and other models.

And relying on the good appearance of Haval and the relatively low price, it opened the low-cost SUV market in one fell swoop, and firmly established itself in this market until it was a great success in the end.

And in this life, with the help of Jin Xiaoqiang, their first step to open the door is even smoother...... (To be continued.)