Chapter 190: Bundled Marketing

"Editor-in-Chief Chen, I have thought of a way to deal with Ye Chen."

Chen Junpeng was about to scold Xie Yu, but he didn't expect Xie Yu to come to such a sentence.

Chen Junpeng didn't care about scolding anymore, and the unhappiness in his heart was because of the best-selling of Ye Chen's book.

Although it was true that he Chen Junpeng pinned his hopes on Xie Yu's work at the beginning, and now Xie Yu's work is not selling well, but if you think about it carefully, this can't completely put the responsibility on Xie Yu.

At the beginning, you and I wanted it.

What's more, now Chen Junpeng is in a predicament where he can't do anything about Ye Chen, which requires like-minded teammates.

Isn't this Xie Yu his teammate, after all, the two now have the same goal, Xie Yu wants his book to sell well, and Chen Junpeng actually wants to do the same.

"Do you have a way to deal with Ye Chen? What's the solution? ”

Chen Junpeng asked suspiciously.

Xie Yu smiled gloomily:

"The way, if it's easy to say, is that we need a certain amount of publicity, this, do you have that kind of publicity?"

Chen Junpeng said impatiently:

"If you have anything to say, say it quickly, don't say half a sentence and leave half a sentence."

Xie Yu smiled again:

"Have you read the reports about Ye Chen on the Internet?"

"Speaking of which, this guy is not simple, in addition to writing books, he is also a songwriter, and recently released a new brother "Goodbye Youth".

"That's not all, this guy is still an actor."

Chen Junpeng had learned about this before, and it was precisely because he knew that Ye Chen was so popular that he was bent on signing Ye Chen.

But take a look at it now. The methods he used didn't work, but forced Ye Chen farther and farther away from their publishing house.

"I've seen them all. What does this mean, Ye Chen is so popular? Do you want to grow the morale of others? ”

Chen Junpeng was a little angry.

Xie Yu also had anger in his heart. But he was more calm than Chen Junpeng:

"I said Lao Chen, just when you see this kid on fire, don't you see that this is an opportunity?"

Chen Junpeng was stunned when he heard this:

"Opportunity? What opportunities? ”

Xie Yu pretended to be profound, and was silent for a while before saying:

"Opportunity is opportunity, do you think, have you ever seen a demon talent like Ye Chen who has developed in many ways? Can you believe it? ”

Chen Junpeng was stunned:

"I don't believe in this too much, but after all, it's all there, and it's all been reported by the media. It's useless for you to be jealous. ”

Xie Yu was angered by Chen Junpeng's "jealousy":

"Hey, I'm jealous of him, what are you kidding, his "1988" is rubbish, what depth is there, can there be such a deep criticism as mine?"

"Can you write about the greed and despicability of human nature like I do? Can you look at it carefully like me, and you may not be able to understand it even if you watch it ten times? ”

"He Ye Chen can't. So, how could I be jealous of him, I just want to teach this kid a lesson, young people don't be too arrogant. ”

Although Xie Yu said that he was not jealous. But the more he spoke, the more violent he became—revealing his jealousy of Ye Chen.

Chen Junpeng is not interested in his long-winded things:

"Don't talk about these useless things, since you said that you have a way to deal with Ye Chen. Then say it quickly, we have a common purpose anyway. ”

By this time. Xie Yu doesn't sell anything anymore:

"I'll tell you directly, this Ye Chen is so demonic. No one will believe it, so there may be something wrong with it. ”

"You said that if we make a fuss about this, we will say that Ye Chen is a ghostwriter, will this cause an uproar?"

"When the time comes, will this Ye Chen's reputation be seriously provoked?"

"Hmph, let's see how he clarifies then."

Chen Junpeng's eyes lit up, and he felt that this idea was quite reliable.

He had also read the newspapers and media before, and there were many media reports on Ye Chen's arrogance before.

At this time, if Ye Chen's ghostwriting can be exposed, many people will believe it, after all, it is indeed easy to doubt while writing novels while writing lyrics and songs and filming.

What's more, there are always some people who don't think it's a big deal to watch the excitement, as long as someone guides Ye Chen in the direction of ghostwriting, there will be many people who follow suit.

Just thinking about it, Chen Junpeng still thought of something inappropriate:

"This, if Ye Chen really proves that he is not a ghostwriter, and then his popularity will be even higher when such a hype is made, won't we lose more than we gain?"

Xie Yu smiled again, and he didn't think about Chen Junpeng's words:

"Well, you can rest assured."

"Then Ye Chen can really be a demon, what can he use to prove that he is not a ghostwriter? If others don't see if he wrote it, who can believe him? ”

"What's more, if we are hype, we can't just hype him Ye Chen, even with my "Shi Lin Legacy" is also hype."

"At that time, won't the fame of this "Shi Lin Collection" be known by more people?"

Chen Junpeng finally realized when he heard this:

"Oh, Lao Xie, Lao Xie, you are really clever in this trick, bundle marketing, with the help of Ye Chen's popularity, okay, this is really good."

Chen Junpeng still understands this trick, and this is indeed a very clever move.

This is like that world, many people have invested in the mobile phone manufacturing industry, and the threshold for making phones has been lowered again and again.

But many so-called new mobile phones, is there anything new? No, they're just a new brand that enhances the functionality of a certain part.

Of course, this is not the point, the point is that when all mobile phones are sold, they like to compare them with Apple.

Comparing wool with apples? Obviously, this is all about bundling marketing.

They all took a fancy to Apple's popularity, and to put it more bluntly, compared it with Apple to improve their own qualifications.

Xie Yu's wishful thinking is actually like this, compared with Ye Chen, even if Ye Chen's ghostwriting cannot ruin Ye Chen's reputation, but the fame of his "Shi Lin Collection" is out.

This kind of clever plan to kill two birds with one stone, Xie Yu is complacent about his wit.

"Editor-in-Chief Chen, do you have any network resources there that can handle this?"

"It's best to be in the news media industry, if you don't have it, as long as you can publicize it."

Xie Yu knows that this matter is very easy to say, but without a strong media to build momentum, who will pay attention to such news.

If only a tiny fraction of the population knows, then it doesn't make any sense.

First, Ye Chen can't be ruined, and second, his own works can't achieve the effect of publicity.

Chen Junpeng squinted his eyes and thought about it:

"Can you participate in the news media friends, this, I think about it, it seems that there really is." (To be continued......)