"Stop, stop, it's here." Mrs. Cheng Jun suddenly pointed ahead and said.

Cheng Jun parked his car in the parking lot, and when he walked into the supermarket, he ran into a few customers carrying small bags of rice.

"You see, we're late, and they're all talking about Fuwang rice." Cheng Jun hurriedly pulled his mother-in-law to the supermarket.

Cheng Jun has never been to this supermarket. However, the average supermarket is much the same. Rice and vegetables are daily consumer goods that are generally placed in the middle of the supermarket, so that customers can browse other products in the supermarket when buying daily consumer goods. Drive sales of other goods.

Walking to the inside of the supermarket, Cheng Jun and his family quickly discovered the location of the rice. There were several more people there.

"Hurry up, hurry up, you must not go home empty-handed today." Cheng Jun said.

Cheng Jun took the lead and walked to the front.

Gong Liumei has seen it today, such a sky-high price of rice is sold so quickly, and these people who buy sky-high rice have a common feature, almost all of them have watched the news.

"I've been waiting for days. I haven't seen any supermarket selling Fuwang rice. Watching TV today, I realized that Fuwang rice had just been listed, and the supermarket I chose turned out to be Xinhong. Really, I don't know how to choose a bigger supermarket. ”

When Cheng Jun walked to the shelf, he heard a customer say.

"That's it, if I hadn't watched the news today, I wouldn't have known! I just want to taste whether this Fuwang rice is as good as Yuan Lao said. Yuan Lao is my idol. Another customer said.

"yes. I also came here after seeing the news. ”

Cheng Jun saw that there were no more bags of Fuwang rice left on the shelves, so he hurriedly ran over and picked up two packets. The main thing is that this hand can't be grasped. Otherwise, Cheng Jun still wants to grab all the rice on the shelf.

"Hey, brother. Whatever you do, you have to have a first-come, first-served basis. We came before you. You can't rob like that. "The customers who came first weren't happy. They were so focused on talking that they forgot to hold the Fuwang rice in their hands.

"Brothers. Today, I almost followed the Shenzhen market around for this Fuwang rice. Otherwise. I came before you. Cheng Jun said.

"Who hasn't gone around in circles. I told you, in order to get here quickly, there was a red light. You can't. Queue up. The man grabbed the Fuwang rice in Cheng Jun's hand and refused to let go.

"Brother, I'll tell you the truth. This Fuwang rice is produced in my hometown. I've been looking forward to it for many days, but I haven't seen anywhere to sell it in the Shenzhen market. I finally got the news today. A few brothers will fulfill me. "Cheng Jun is going to sensationalize.

"Brother, do you need to be so sensational for these bags of rice?" The people couldn't laugh or cry.

"I mean really. I'm from Yellowstone. This rice is grown in one of our villages in Huangshi Township. Cheng Jun smiled awkwardly, he also felt that he was indeed exaggerating just now.

"Or else. Big brother, don't be so ruthless. Everyone is in favor of domestic production, and everyone is even. What do you think? Came all the way over. You can't go back empty-handed. The man laughed.

"Done. Let's get together and hurry up early tomorrow. Cheng Jun said.

"When I came in just now, I saw an animal, carrying more than a dozen bags. I took all the shares. The man said.

Cheng Jun was given a one-kilogram package and a two-kilogram package. Although it is a little too little, there is only so much left on the shelves, and there is no way. I made a few good friends, and we left each other's contact information and made an appointment. In the future, they will go to each other's local homes to eat.

Gong Liumei was dumbfounded, she had been selling rice in the supermarket for so many years, and she had never seen a customer fight for a bag of rice. Good guys, this is a famine.

Jiafu did not succeed in obtaining the right to sell Fuwang rice. And didn't take it to heart. The main reason why they talked to Fuwang rice was that the profit margin of Fuwang rice was much higher than that of rice from island countries. After all, in order for rice from island countries to enter the domestic market, in addition to paying high transportation costs, it also needs tariffs. But the islanders are very strong. The profit margin left for everyone is not very large. Fuwang rice has just come out. There is no fame, and everyone naturally thinks that they can get more rights.

We didn't expect that Fuwang Rice would choose to refuse to cooperate with them. I didn't expect that Fuwang rice would still be able to open the market in Shenzhen after leaving Dafu.

We didn't pay much attention to the sales of Fuwang rice. Since the cooperation between Fuwang rice has not been successful, Dajiafu is ready to introduce a batch of rice from island countries and Thai fragrant rice. The sales performance of these rice is still good.

On the first day of listing Fuwang rice on the Shenzhen Stock Exchange, it didn't even attract any attention from Dafu. After all, rice is for the supermarket. Not the most important source of profit.

A hundred kilograms of rice can't even make a splash in the deep pool of the high-end rice market in Shenzhen.

But a few days later, everyone had to face a problem. All stores have experienced a decline in performance in the past few days.

Dajiafu is a private enterprise, and Feng Dongrong, chairman of the board, can also be regarded as a man of the year in Shenzhen, from the initial commissary to the current well-known enterprise Dajiafu in Guangdong Province, which is definitely not accidental.

"Why is there a decline in performance? Investigate why! Feng Dongrong was very calm.

"Chairman, I think it is normal for performance to decline just after the National Day and the Mid-Autumn Festival. After all, after the exhaustion of the long holiday, the enthusiasm of consumers to visit the supermarket will drop a lot. I think it will improve after a while. Gong Shigao, general manager of Dajiafu, said.

"No, you don't make any sense. So much time has passed for two verses. The effect of the two verses should have been gone a long time ago. And just last week, the performance picked up. But this week, the performance is slowly declining. Moreover, this week our supermarket is running a promotion. Isn't there another reason why performance is declining? Feng Dongrong said.

"In recent days, the manager of the store has called to ask about Fuwang rice. But Fuwang rice did not negotiate with us, they refused to give us priority supply, the supply did not meet our requirements, and most importantly, they refused to give us the best price. Gong Shigao said.

"Oh, what the situation is, you tell me carefully." Feng Dongrong said.

"Last week, the famous scientist Yuan Lao endorsed a high-end rice brand in China, and we contacted the other party at that time. They also broke into the idea of the high-end rice market in Shenzhen. But the two sides couldn't get along in many ways, and in the end they sought to cooperate with Xinhong. We didn't care, after all, our store was still very close to the supply of imported high-grade rice. But these days, almost no store has customers asking about Fuwang rice. I wonder if that's wrong. Gong Shigao said.

"I told you a long time ago that there is a time when you don't squeeze too the shelves. Is it because the other party has just been listed, and the squeeze is too much? Only then did the other party switch to another company? Feng Dongrong asked.

"They have just entered the market, they have not swept the popularity much, and they have not been tested by the market, so they ......" Gong Shigao did not continue.

Feng Dongrong naturally knew what Gong Shigao didn't say, "It should be the impact of this incident." I don't think you realize the seriousness of this. Don't underestimate the daily necessities in the supermarket. Rice, vegetables, meat, and other things are more profitable than beverages and non-staple foods, but these daily necessities can drive the sales of those profitable goods. You should know very well how much influence Yuan Lao has in the country. He can make a voluntary endorsement, which shows that this Fuwang rice must have its superiority. People have it, but we don't. Do you know what that means? ”

Gong Shigao didn't dare to answer.

"It means that we have been left behind. This matter must be remedied immediately. Get in touch with Fuwang Rice, even if we don't make money, we have to grasp the right to sell Fuwang Rice. Feng Dongrong said.

In Xingsha City, Zhang Wenfang's face was excited. Good news is coming these days.

"Laiwang, now all the points of sale feedback back the news is very gratifying. It's just a pity that our supply is insufficient. Otherwise, it will definitely break the monopoly of foreign rice on the high-end rice market in one fell swoop. Zhang Wenfang said.

"There's no hurry. By next year, our supply will be a huge boost. When the time comes, you can call for wind and rain in the high-end rice market. Don't forget about our main task for the year. Laiwang said.

"Yes. By the way, the Jiafu Supermarket in Shenzhen contacted us today and said that they agreed with our opinion. But they hope to get the exclusive agency rights of Fuwang rice in Shenzhen. In other words, they would rather not make money, but also get the agency of Fuwang rice. You see, how do we reply to them? Zhang Wenfang said.

"Wen Fang, you say, should we promise them now?" Laiwang asked rhetorically.

"Of course not. Laiwang, I understand what you mean, I'm going to refuse them. Zhang Wenfang said.

Laiwang nodded, "We can't give any of them exclusive agency. Because after next year, Fuwang rice will be open for sale. It is not in the interest of our Fuwang Farm to hand over the agency to any one. ”

"What! They even rejected us? Feng Dongrong was very strange.

"Yes. The chairman, they said, their existing total amount of Fuwang rice is insufficient, and the supply is limited in all cities. This will continue until next year. Gong Shigao said.

"This man is a character! is not at all tempted in the face of interests. Feng Dongrong said.

"Chairman, what should we do?" Gong Shigao said.

"It's simple. Let's do promotions. Lowering the selling price of foreign rice. I don't believe that consumers will not be tempted! Feng Dongrong said. (To be continued......)