When he saw the ratings of 36.89 million, Link breathed a sigh of relief.

No way, he spent too much energy on The Walking Dead.

It's not just about money, in the early days of the filming of "The Walking Dead", he began to keep preparing for a rainy day, trying every means to prepare for the launch of "The Walking Dead".

He is almost harsh to the actors, and even more demanding of himself.

Because he doesn't want to lose!

Or rather, he didn't want to lose too badly.

Facing 'Steve. Spielberg's super-big director, and "Band of Brothers" super-big.

The chances of Link winning are infinitely close to zero!

All he could do was add a few more zeros to the decimal point.

He filmed frantically, demanded the actors and himself madly, frantically looked for various means to promote "The Walking Dead", and even more crazy to plan all kinds of lead promotion.

In the end, he still lost.

Even if the ratings are only 500,000 people lower than "Band of Brothers", it is also a loss.

At this moment, the phone rang again, and it turned out to be Steve. Spielberg called.

Link hesitated, shook some dirty thoughts away, and then answered the phone.

"Link, you've surprised me so much. You're just ...... It's a gold mine. No, it's a diamond mine! I can't believe you've achieved so much. ”

Link's nose ached when he heard the other party's trembling compliment. I almost burst into tears.

Mira appeared next to him at some point, her smiling red lips slightly opened, and kissed away his screaming tears.

Her mouth opened. Said silently: "Don't put too much pressure on yourself, I'll wait for you to come back at home." ”

Link's heart twitched as he watched Mira walk out of his office, the sound still not stopping.

Steve. Spielberg showed great shock: "Link, everybody says I won. Actually, I lost! They were right, Band of Brothers has it all. And "The Walking Dead" looks vulnerable. However, you have kept The Walking Dead alive and reached unbeatable heights. ”

Steve. Spielberg's words. Link was stunned.

"I didn't lose? I really didn't lose? ”

And Steve. Spielberg gave the answer: "Link, you are the best young man I have ever met, there really is no one." I spent $120 million, plus a couple of big-name stars. But it can still only slightly overshadow you. No. I'm wrong, you've overshadowed me! It's still not right, it should be you who beat "Band of Brothers".

With just $60 million, you've reached an infinitely close to $120 million in viewership. You...... You've done what only God can do! I lost, completely lost! ”

Listening to the other party's stunned voice, Link was also a little unbearable, and he hurriedly said, "Mr. Steve, you didn't lose to me. It was "Band of Brothers" that lost to 'hype'. Lost to the 'propaganda and promotion' strategy. It's not your fault, it's FOX TV's fault. ”

Link puts himself in all the arrangements from the beginning to the end. It's all said. In front of this super-big director, Link doesn't need to hide anything.

And when Steve. Spielberg couldn't help but laugh out loud when he heard this.

"Good boy, no wonder others say that you are the grandfather in the hype. Even though you told me this, I still lost. ”

Link couldn't figure it out, what happened to this super director today?

But the other party sighed and said: "I was wrong, I always thought that things like 'hype' and 'gimmicks' had nothing to do with movies or American dramas themselves." Even, I'm disgusted with these superfluous things. But now, after listening to what you said, I really feel old. ”

Steve. Spielberg sighed again, but Link seemed to empathize, and he hurriedly said, "Mr. Steve, you ......"

"You don't have to comfort me." Link's words were immediately interrupted by the other party, and there was a burst of laughter: "Young man, although I am optimistic about you, I have to say that you kid is not a pure director at all. I think about hype, gimmicks, and other things all day long, and I have time to think more about the American drama itself. ”

Link was already laughing awkwardly as he listened.

"Don't pretend, kid, don't think I can't see it. I told you those things at the time, and you didn't agree with them at all. But it's good that everyone has their own set of things. After that, it's up to you. ”

Link couldn't help but feel even more embarrassed when he told him what was going on in his heart. However, what the other party said is also right. He just has his own set of things, even if he is a super director on the other end of the phone, he can't change anything.

"Okay, let's talk about it first. I hope that one day I will also enter the field of film, and we will have another box office battle for the old and the young, how about it? ”

Link's heart suddenly moved, but his mouth had already subconsciously spoke: "I do have this idea. ”

"Oh? That's even better. This time, I'll let you know how good my old guy is, hahaha......"

In Steve. Spielberg laughed, and the call between the two ended.

And Link's mood was much better.

"So I didn't lose!" Link smiled with blazing eyes: "I defeated the super-director Steve. Spielberg? That's right, it's all true! ”

Link was so angry that he instantly felt like he had taken another step forward.

It's the most wonderful thing in life.

Just when the media was hyping up the premiere ratings war, the well-known critic 'Haimer', who had been silent for a long time, could no longer hold back the excitement in his heart.

He immediately put pen to paper and wrote a shocking comment that he posted in his column.

In this column. Hemmer wrote with emotion: "Link, a magical name. This Chinese-American made the whole of North America tremble! Those of you who are talking about "Band of Brothers" defeating "The Walking Dead", please think about it with your brains. A young man who is only 22 years old. In the TV series, with only 500,000 people, he almost beat the super director Steve. Spielberg. Why do I say almost defeated, not lost? Go for yourself! ”

Those who had just been humiliated by the fans of "The Walking Dead", the only fig leaf they had, was immediately torn apart by Hemmer mercilessly.

It's kind of cruel, doesn't it?

"We should be gracious and not hit them too deeply. Just let them take the 500,000 people who have more ratings. Have a good time. If we take away even this little bit of power, I'm afraid they won't be able to think about it. ”

Many fans of "The Walking Dead" have begun to say this loudly and proudly. I'm afraid that others won't hear it.

And now Link has been entangled by a lot of people.

Those advertisers frantically flocked to CAA TV, demanding partnerships and sponsorships.

Every advertiser looks anxious, looking at the competitors around them with unkind eyes. A small bidding meeting site. A thick fire has risen.

Many of these advertisers are people who have already booked an ad time in the first episode.

Because according to the proposal of 'Nielsen Data', the starting price of advertising before the launch of "The Walking Dead" is simply not budgetable. As a result, most advertisers book ad slots and then wait for the ratings for the premiere of the first episode.

And those advertisers who didn't book the advertising time in last night's premiere are now even more anxious.

Looking at the guys who have already booked, they look like the old gods are there. It just makes these 'newcomers' feel a lot of pressure.

And that's how the fire is born.

The person who has already booked the advertising time hates the 'newcomers' who come to bid with him. Because this is bound to be too high for advertising prices.

And those 'newcomers' who have just joined in look at them even more unpleasantly. How uncomfortable it is to be the first to strike before yourself.

As everyone knows!

The ratings of "The Walking Dead" are not only very close to "Band of Brothers", but the ratio of 18-49 is as high as 4.3. This shows that the age group of 18-49 years old, which has the most spending power, is overwhelmed by "Band of Brothers" by watching "The Walking Dead".

With such a high ratio of 18-49ra, it is definitely an American drama that advertisers dream of sponsoring.

Although the bidding meeting has not officially begun, the entire exhibition hall is already crowded. When there are many people, all kinds of friction will inevitably occur.

Especially when the enemy meets, he is very red-eyed.

As a representative of Ford, Larry meets the who represents Toyota Motor Corporation.

The negro had apparently seen him too, and had already begun to laugh wickedly. He kept saying to the people around him, "Hey, you know what. That man, yes, was the fat man. He's a representative of the Ford Motor Company, and do you know how much he bid the last time he bid for The Big Bang Theory? ”

Several advertisers around couldn't help but be intrigued and asked.

"How much?"

"It's certainly not too low, Ford is a big company."

"That's right, Ford has such a long history, and it makes more than 10 billion profits every year."

……

Hearing what several of them said, the black man smiled and shook his head: "No! no! no! You all guessed wrong, that fat man's bid was 20,000 dollars." Didn't expect that, right? ”

"Not really." A male advertiser exclaimed incredulously: "The first season of "The Big Bang Theory" is so popular, even the eighth season of "Friends" is not a rival. Ford Motor Company actually bid 20,000? Are you sure it's not two hundred thousand? ”

"Dude, I was there, am I going to lie to you? If you don't believe me, go and ask yourselves. ”

Seeing the black man sitting next to him looking worried, many people had already cast strange glances at Larry.

"With an annual profit of more than 10 billion, can you be embarrassed to ask for 20,000 US dollars? It's just incredible. ”

"I can't believe it, that guy is really a representative of the Ford Motor Company? Could it be that Ford has broken the chain of funds now? It's a big insider. ”

Larry had heard the black man speak ill of him again. When he heard someone say that Ford Motor Company's capital chain was broken, he couldn't help it anymore.

If he doesn't go out to clarify, this kind of remarks will damage the image of Ford Motor Company. It must be counted on his own head. If there are any more rumors at that time, then he will definitely be fired.

"Fart!" The more Larry thought about it, the more frightened he became, and he pointed at the black man and cursed, "You dead, how dare you slander Ford?" Aren't you afraid of lawsuits? ”

In the face of Larry's swearing and questioning, the black man also stood up angrily: "What did you just say to me? Black person? Everybody's heard, right? He racially discriminated against me and went to court. You're going to have to testify to me. ”

The black man sneered at the people around him, glaring at Larry.

Larry was even more furious and scolded loudly: "Lao Tzu is scolding you." What do you think? ”

The black man cursed loudly as well: "Dead fatty, Lao Tzu will definitely sue you for bankruptcy." ”

"You think I'm going to be scared of you?" Larry knew he couldn't be afraid, or he would be laughed at with Ford Motor Company.

Larry was still arguing with the black man, and there were two guys on the other side. I don't like each other anymore.

"Miss Hathaway. Didn't you Coca-Cola just go on a national tour with CAA TV? Why don't you participate in the auction this time? Who doesn't know about your Coca-Cola Company, which has a lot of money? ”

As Coca-Cola's sworn enemy, Pepsi's advertising representative certainly has the 'obligation' to mock the other party.

The girl with black-rimmed glasses looked unsmiling. He also participated in the advertising auction for the first season of "The Big Bang Theory" and successfully won the largest advertising space.

Nowadays, it is possible to hear competitors export mockery. She just smiled faintly.

"There are not too many advertisements, but I am afraid that there will not be enough."

Advertising representative of PepsiCo. His face was also a little ugly. It was thanks to the partnership with CAA TV that Coca-Cola was able to pull back a game in the sales market. If she is allowed to win the prime advertising time of the popular American drama "The Walking Dead" this time, it will inevitably consolidate the partnership between Coca-Cola and CAA TV.

You must know that today's CAA TV station is no longer the nobody it used to be, but one of the TV stations with the most viewers among teenagers.

Just look at the 18-49ra ratio of "The Walking Dead", which is several percentage points more than "Band of Brothers".

An American drama like The Walking Dead like this is definitely a great advertising sponsor partner.

Almost all advertisers today have bad intentions.

That's all there is to advertise, no more, no less, exactly 18 minutes.

Based on the calculation of 30 seconds of an advertisement, there can only be 36 advertisers who can win the desired advertising space.

And now there are nearly 100 advertisers here. The next scramble, needless to say, is definitely a bloody and brutal fight!

Shopping malls are like wars, and so are they.

And Link has been hiding outside for a long time, secretly observing. Seeing the advertisers inside, the arguing faces were red, which made him snicker.

Lu Si, who was standing behind him, shook his head, looking at this little boss who was worth more than 100 million, and he actually showed the habits of a child again, and suddenly felt a little helpless.

Now Rust is much more beautiful than when he just left Disney Studios.

Not only does he have an annual salary of more than $3 million, but he also holds the power of CAA TV, and he is definitely a powerful person under one person and above a thousand people.

And he can have today, all because of the young man in front of him who is snickering, giving him.

Whenever he thinks of the scene when the two of them first met, Rust can't help but laugh.

He even remembered the first thing he said: "If you believe me, I'll give me 10 million, and if you don't, I'll get out of here." ”

Even when he remembered the scene at that time, he couldn't help but break out in a cold sweat. The loss is that this little boss didn't blame him, if Link really let him get out of the way at that time. Not only will it not have today's identity and achievements, but it will also not have the intoxicating feeling of being in power now.

Then. Link's laughter suddenly came from his ears: "The guys inside are about to fight, we should go in too." ”

As he spoke, Link straightened his suit. Pushed the door open and walked in.

When everyone saw Link, everyone had a smile on their faces, and they kept greeting the young man.

"Mr. Link, it's been a long time."

"Boss Link, this is my business card, I will cooperate more in the future."

"Mr. Link, we have an event going to be held in our company next week. You should definitely come and participate. ”

……

In the short time that Link had walked up the stage from the door, he already had dozens of business cards and invitations in his hand. And he couldn't throw it away in front of these people, so he had to stuff it into his pocket with a smile on his face. It was also crumpled violently.

"We're all old friends, so I won't talk nonsense. You also know Director Rut, and he presided over this bidding meeting. ”

Link said as he sat down as he flashed. knocked on Erlang's leg and began to look at a dry person. Really. There were a lot of old faces in the crowd.

Lu Si Te moistened his throat and spoke: "Good morning, representatives of major companies. ”

As soon as Rust finished speaking, the audience erupted in warm applause.

"The bidding meeting is actually very simple, it is a bid. Everyone's time is also precious, and I won't waste everyone's time. The first to explode the bid was the ending song roll ad of "The Walking Dead", leaving a total of advertising space. The reserve price is $10,000. Each increase must not be less than $10,000, and everyone starts bidding. ”

Although the ending song roll ad is the worst advertising position in an American drama. However, there are many advertiser representatives of small and medium-sized companies in the audience. These people didn't want to compete for the hottest ad spot in the first place, and if they could get a patch ad with an ending song, it would be worth the trip.

From the time Rust said that it had just fallen, someone had already begun to bid for it.

"Thirty thousand!"

"Forty thousand!"

"Sixty thousand!"

……

"Eighty thousand!"

The asking price went all the way up, and it didn't take long for it to reach $80,000.

Link, who was sitting on the side, couldn't help but sigh.

"The biggest prime advertising space in the first season of "The Big Bang Theory" was only $80,000 at the time. Now I can only buy a patch ad for the ending song of "The Walking Dead", which makes people have to sigh. ”

No matter how much you sigh, you can't stop the bidding boom in the audience.

"$100,000, I won all six advertising slots."

At this time, a young man who was only twenty-five or sixteen years old suddenly spoke, which immediately attracted the attention of many people.

Lust confirmed three times in a row, but in the end no one made any more bids.

"The deal, "The Walking Dead" ending song six patch advertising positions, at a price of 100,000 US dollars, was obtained by this gentleman. Congratulations! ”

The young man got up and waved to everyone, but instead of sitting down immediately, he spoke again: "Hello everyone, I am the owner of Boros advertising agency, and my name is Boros. If anyone is interested in buying these six placements, please feel free to contact me. As long as you choose to create an ad in our company, these six advertising slots will be free of charge. Looking forward to cooperating with all of you. ”

The young man finished speaking, and many of them began to curse secretly.

After the six in-roll placements were bought, there were 36 different ad slots.

This time, representatives of major companies also took action.

Only these 36 advertising hours are the hottest and fiercely contested.

In the end, 36 different time slots were sold at a minimum of $190,000 and a maximum of $270,000, respectively.

Link kept calculating as they bargained. In the end, a total of $7.21 million was recorded.

"Damn, it's crazy. The total revenue from 36 advertising slots alone is more than one-eighth of the total investment in The Walking Dead. ”

Lin Kemei began to count Xiao Jiujiu, thinking that when the first few episodes were completed, the investment cost would be recovered.

And the competition for the most critical advertising space will also begin immediately.

Rust glanced around at everyone present again, and there was a hint of heat in his eyes, which was clearly looking at the money bag.

"3 prime advertising slots. The reserve price is $500,000, and the bid price must not be less than $100,000 per time, and the bidding starts now. ”

Even Link on the side didn't expect that Rust would raise the starting price of the advertising space on the spot.

"Ruthless enough." Link also began to get excited: "Rust is worthy of being an old fritter, with a reserve price of 500,000 US dollars?" Didn't you say 200,000 at the beginning? ”

Link also muttered about the strength of these advertisers on the spot, with bids starting at $500,000 and rising all the way to $1.1 million.

By this point, most advertisers had stopped talking. Only the last few representatives of the wealthy consortium remained, still fighting with red eyes.

"1.2 million!" Larry gritted his teeth, stared at the black man on the side, and quoted a high price of 1.2 million.

And the black man who represented Toyota Motor Company was also not to be outdone, shouting with red eyes: "1.3 million!" ”

A representative of PepsiCo's company also approached and shouted: "$1.5 million." ”

There was a burst of amazement from the audience, and they directly added an extra $200,000.

Before the exclamation fell, Hathaway's voice rang out: "$2 million!" ”

"Two ...... Million! ”

Someone in the audience was already screaming in surprise.

"Oh my God, two million dollars when you open your mouth? It's horrible. ”

"It's worthy of Coca-Cola, and it also has a good strategic partnership with CAA TV, which is amazing!"

Hearing this, several other people also fell silent.

"Two million at a time." Rust had already begun to lengthen his voice, and shouted, "Two million second-time ...... Two million three ...... Deal! ”

Link had already begun to look at the woman, because he had also seen her at the bidding scene of the first season of "The Big Bang Theory".

As if sensing Link's gaze, Hathaway tilted her head slightly, glanced at him, and was silent.

"Congratulations to Miss Hathaway for winning the final prime spot for The Walking Dead, and everyone applauds her."

Lutht clearly knew her, and as his words rang out, everyone in the audience applauded reluctantly. (To be continued......)

PS: 6,000 words big chapter, 2-in-1.