Chapter 644: Large-scale propaganda

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"Raiders of the Lost Ark" is a memory that will never fade, and 19 years later, Dr. Jones, who is not willing to be lonely, takes his family to embark on a new screen adventure. You can say that this is relying on the old and selling the old, because at this moment, the average age of Lucas, Stephen, and Old Ford has exceeded 70, but the story still can't escape the rules and regulations of treasure and adventure, and it can also be said that this is the icing on the cake, because with an investment of 125 million, this treasure hunt is obviously not just as simple as fighting with insects, snakes, rats and ants.

As the highest-grossing movie series in history and the most eye-catching movie series of the year, this time, "Raiders of the Lost Ark 4" is menacing and uncertain, the only thing that is certain is that today, the old hero is back!

Lucas has always understood that big stars need big shows, so publicity is indispensable to make this film, which has cost $125 million, fame and fortune.

Although Paramount has sent the old Jones family and Oscar-winning actress Cate Blanchett to Cannes to build momentum for the film, this is far from enough, and now the overwhelming publicity has made "Raiders of the Lost Ark 4" finally enjoy the most high-profile big-name treatment.

Advertisements for the film can now be seen everywhere in major cities in the United States, whether it is a double-sized billboard in Los Angeles or a "Raiders of the Lost Ark 4" message plastered around Madison Square Garden in New York.

Yang Lin also enjoyed such treatment, although he starred in the movie, his fame was not as good as Harrison Ford's decades of accumulation, nor as good as Cate Blanchett's magical charm of the elf queen. But Yang Lin can be seen in places where there are posters of "Raiders of the Lost Ark".

The movie has not yet been completed, but the overwhelming publicity has begun, and the most anticipated movie in the summer of 2008 is this movie!

About 2,000 billboards, wall messages, bus body advertisements and other outdoor information, this is the first time in the history of Paramount's film promotion, and the old owner certainly has a book in mind for such a large investment: since 1981, the "Raiders of the Lost Ark" series has accompanied a generation through 27 years.

Of all the Hollywood sequel films, Jones Sr. is firmly at the top of the charts. The total global box office of the first three "Raiders of the Lost Ark" of $1.189 billion left "Batman", "Superman" and even "007" in the dust. Looking back, the cost of these three films is only $94 million.

Although "Raiders of the Lost Ark 4" has not yet officially set out. But some Wall Street analysts have already made it the summer box office champion. Although the expected results cannot be calculated based on the box office returns of the first three films, in terms of the current investment scale and overall lineup, "Raiders of the Lost Ark 4" has a bright future.

What kind of magic does the crystal skull have, this is probably the thing fans want to know the most after watching the trailer. Whether it is the Ark of the Ten Commandments that coveted Hitler's eyes, the powerful Indian Stone in "Demon Raiders", or the Holy Grail of Jesus shrouded in millennial legends in "Holy War", this Pokémon known as MacGuffin has always been the focus of countless people's coveting. It is also the biggest selling point of the "Raiders of the Lost Ark" series.

The first batch of trailers has been sent out, Yang Lin is holding a mysterious crystal skull, and the surrounding man-eating ants have taken a detour, and in the ant tide, the figures who are constantly struggling are in stark contrast to them.

The trailer is not long, only 48 seconds long, the typical outfit of Dr. Indian-Jones, the ruthlessness of a Soviet female officer, the mysterious supernatural power of the crystal skull, and Yang Lin's vigorous posture. There is also the mystery and danger of the rainforest, which has breathed life into the promotion of Raiders of the Lost Ark.

At the very end of the film. A few big words made the audience unsatisfied: May 19, 2008, the Cannes Film Festival premiered, and the excitement continued!

Because of Yang Lin's strong calling ability in Chinese mainland, Paramount, which originally did not take this piece to heart, had to make a special plan to adapt to the Chinese market.

Even the promotional poster of "Raiders of the Lost Ark 4" was re-shot, putting Yang Lin in the most conspicuous place, and the advertisements on the Internet also put Yang Lin's name first.

The strong money-making of "Old Boy" has stimulated the nerves of all companies, how can such a large box office warehouse give up? Even if you share a little more benefits with China Film Group. It's better than waste.

Chinese films are also happy to do the same, they are cultivating a group of internationally renowned Chinese actors, and Zhang Ziyi is more than half of the success. There's nothing wrong with her walking on the red carpet at Cannes or Berlin or the Oscars.

And it just so happened that Yang Lin appeared, with good acting skills, handsome, many fans, close relationships with many Hollywood companies, and also loved the country, and even the promotional songs of the Olympic Games were produced by him. If such potential stocks are not favored, who are they going to support?

Yang Lin has become the focus of the agreement between the two parties, and both parties have promised to work together to promote this movie, even if it can't be compared with "Titanic", they will win the championship on this year's annual box office list!

Yang Lin, who has not had a movie released in North America and other places for a long time, also benefited from this publicity, which brought him back into the media's sight, and one publicity case after another has made "Raiders of the Lost Ark 4" increasingly popular.

As a commercial film that has neither superheroes flying in the sky nor eye-catching beauties walking around, "Raiders of the Lost Ark" is famous for its bizarre stories and exciting adventures. If anyone wants to see Dr. Jones in love, it's probably no fun. The main focus of this movie is the return of family affection and playing the warm card.

"Raiders of the Lost Ark 4 Dr. Indian Jones Whip, starting at $800!"

"Dr. Indian-Jones' Crystal Skull Adventure, the same shade Fedora hat is only $18 each!"

The movie became popular, and even some of the decorations in it also became popular. In order to promote it in an all-round way, the leather whip that Harrison Ford carried with him was also auctioned by the crew, and the price is not the key, the key is to be able to cause a sensation.

And many discerning businessmen are aiming at the standard dress of the character, and Dr. Indian-Jones's standard dress has even appeared in Taobao.com, Yi*fun and other places, and there are even many people who buy it.

And Yang Lin's outfit is not so classic, with some yellowed shirts, special boots for the army, and the Harley motorcycle that is speeding around the campus. is a typical image of American youth, which makes people somewhat agree.

"Now we must raise the level of secrecy to the highest level, everyone has signed a confidentiality agreement, and I don't want anyone to leak our plot in the rest of the form!"

Spielberg was very excited and angry, and an actor had previously announced some plots of "Raiders of the Lost Ark 4" on his blog, and although it was withdrawn in time, nearly tens of thousands of people had viewed it. And this actor not only deleted the scene, but also received a complaint from the crew.

"If leaked, the film's appeal at release will be greatly diminished, and months of carefully woven highlights and expensive publicity will be wasted. We also put a lot of effort into promoting the film, including a cover article in the February 1 issue of Vanity Fair magazine, along with Anne? Stills from Leibovitz, and the whip that was delivered to the newsroom a few weeks ago. Everyone attaches great importance to it, and it will be finished tomorrow, how can we relax at a critical time! ”

Indeed, once the plot or other things are leaked, the impact on the box office of the movie is by no means a star, and no one can say for sure. Some movies have benefited from this, and some movies have plummeted at the box office, and no one can say for sure.

Yang Lin looked at Spielberg's excited expression, and knew that he must not provoke him today, it is best not to NG, even if NG admits mistakes and corrects his attitude, he must have a good attitude, otherwise he will hit the muzzle.

The director's temper is not very good, Spielberg, like Ang Lee, is a gentle person. But when the honest man is angry, that is terrifying, the whole crew is conscientious, the gaffer is holding the reflector, and his hands are a little shaky. The camera master kept checking the angle of the camera.

“3、2、1、Action！”

Cate Blanchett deserves to be the Oscar-winning actress, her performance is free, she was cold and cruel before, showing the image of a cold-blooded agent vividly, and now her blue eyes reveal a crazy feeling.

This is the home of the Crystal Skull, surrounded by 12 transparent crystal corpses, one of which is missing a head. Of course, it's just projection now, and when it comes to post-production, it's going to be created by computer stunts.

Stunned and looking at the unpredictable scenes around him, Yang Lin turned around from time to time, grabbed his mother's hand with his hand, and his eyes wandered among more than a dozen corpses!

Kate seemed to have gone crazy, her face was distorted, she hugged the crystal skull, her eyes looking directly into the pupils of the skull, this scene was all filmed by the miniature camera placed inside the crystal skull.

In order to show her madness, as well as supernatural abilities, a large fan was placed in front of Kate, causing her short ear-length hair to fly and her clothes to fluctuate.

In order to show the situation of the ground shaking, the cameraman is very experienced in gently shaking the camera, and the actors also showed the scene of unsteady standing, Yang Lin also deliberately reached out to help Harrison Ford.

After filming this segment, Yang Lin watched Cate Blanchett instantly calm down from a state of madness and slowly take care of her messy hair. He walked over and jokingly asked, "Is it cool?" Such a big fan blowing at you alone! ”