Taking advantage of the very high popularity and heated discussion of "The Avengers" in the world, Tianwang Film and Television Company, Mickey Group, and Marvel Comics joined forces to quickly prepare the peripheral products of movie characters, monsters, and props that had been prepared for a long time. In addition to model toys, there are also T-shirts, accessories, weapon props, and other things.

Before the sale, the online and real publicity has been constantly threatening, continuously bombarding all "Avengers" fans.

The first market to land is naturally North America, where the heroes of "The Avengers" are located.

The entire North American market will be on sale on the same day!!

There is a very large market for toys and props for movies in North America, both for children and adults. However, the character models of Iron Man, Captain America, Thor, and Hulk have been sold a lot in the past few days, so the market is not big.

However, Black Widow and Hawkeye have won a lot of fans through the movie, and their toy market is basically untapped. There are also posters and T-shirts of the joint team of the Six Heroes, which are very popular with many fans.

July 16 (Saturday), the 9th day of the release of "The Avengers", the day the toy went on sale.

In North America, there are already long queues in physical stores selling major movie peripheral products.

After decades of development, the sales of film peripheral products have formed a stable industrial chain, and basically every city has at least one peripheral product store, which specializes in all movie peripheral products and does not operate other goods. The monthly turnover of these stores is very exaggerated, and every time a hot commercial blockbuster appears, there will be a booming sales.

And "The Avengers" is undoubtedly the kind of hot commercial blockbuster, and the peripheral products will naturally be popular.

Enthusiastic fans are eagerly awaiting the opening of the movie merchandise store, and each of them has already figured out what to buy. Sale of toys, props, clothes, accessories, etc.

"I'm going to buy the Six Heroes Joint Model, and the Six Heroes T-shirt."

"I love that carrier so much, I'm going to buy one."

"I want that alien ship that was blown up by the Hulk."

As soon as the store door opened, all the fans rushed into the store, and soon saw a very large space filled with various Avengers merchandise. Among them, the six-hero model has the highest volume. Piled up like a hill.

This kind of store is the same as a supermarket, where fans can pick up what they want to buy and then take it to the counter to pay for it, and this model has only gradually emerged in recent years. More convenient and faster.

The waiter smiled and was very polite, most of them were handsome guys and beautiful women, but unfortunately these fans were not in the mood to appreciate these handsome guys and beautiful women at this time.

"This Iron Man model seems to be good, but I already have one at home, huh...... Forget it, it's better to buy another one. ”

"Wow, I'm going to have one of every T-shirt."

When faced with a favorite thing, everyone will be a little more generous.

After the North American rollout. Soon it will begin to sell globally, compared to North America, a region where heroes have been sold for several years, the European Union, China, Southeast Asia and other regions are obviously broader in the market.

Sure enough, after the peripheral products of "Avengers" were sold, they attracted countless fans to rush to buy.

The hot sale of props, in turn, further stimulated the movie-watching boom. Judging from the release data released by major theaters, since the release of the movie. Each theater schedules movies until 1 a.m. every day, and the attendance rate can be maintained at about 6%.

After 15 days of release, the American "Hollywood Reporter" made a detailed report: "After the simultaneous release of the premiere week and the new box office records in more than 30 countries and regions, "The Avengers" continued to dominate the global box office last weekend!! ”

"The film has grossed $1.13 billion worldwide in the 15 days since its release, and the final box office is expected to reach $1.5 billion."

"Led by The Avengers, the North American box office reached $476 million last week. This is a threefold increase over the same period of the year!!

And the only new film to be released this week, Tom. The sci-fi film "Killing Reincarnation" starring Cruise got $52 million, squeezing below "The Avengers". It can be said that "The Avengers" is no longer just the North American box office weekly champion, but represents the box office of the entire North American market!! ”

After a large number of advertising campaigns were smashed, with the help of the IMAX trend, "The Avengers" can be said to be staging one box office miracle after another around the world!!

Disney Studios' ambitious $15 goal. Now it seems that there is a very big hope, once the film does break the $1.5 billion mark, then he will be able to rank sixth in the global film and television rankings, second only to "Harry Potter 1".

July 27th. On the 21st day of the global release of "The Avengers", the base camp in North America earned a total of $501 million worldwide, while the rest of the world attracted $863 million, and the total global box office reached $1.364 billion!!

However, by this time, the release craze for "Avengers" began to gradually subside, and the 'third' IMAX EU film "The Vampire Count" will be released worldwide on August 1. This movie, which has a huge number of fans of "400 Years of Horror", "Dracula Series", and "Sniper", has attracted many Western Phantom fans after the trailer was released.

In the face of such an opponent, "Avengers" will not only be seriously split in terms of film scheduling, but also the popularity of fans and public attention will also be seriously shared.

It is estimated that after the release of "The Vampire Count", the box office of "The Avengers" will face a serious contraction.

"Will 'Avengers' be able to get $1.5 billion as it wants?" It has become a topic of competition among the majority of entertainment media.

On July 30th, the sales data of movie peripheral products from all over the world were counted.

In the first ten days of sales, according to incomplete statistics, a total of 1 billion pieces of various peripheral products were sold!

The total sales are 3 billion US dollars!!

The sales are extremely hot!!

As soon as the news came out, countless filmmakers were shocked!

Harvested $3 billion in ten days??

The peripheral products are more than 2 times higher than the box office!! It's so rebellious!!

Marvel and Disney are cool and crooked, and many film companies are envious and jealous.

However, when a newspaper in North America calculated an account for "Avengers", that envy and jealousy finally decreased. Although the sales of "Avengers" peripheral products are very high, the peripheral products themselves are very costly in order not to smash the signboard, so the cost of making them is very high, plus publicity costs, transportation costs, and labor costs...... The profit is only a small head, and it has to be shared by several companies.

At this time, "The Avengers" has pushed the box office to $1.42 billion, and the box office of $1.5 billion seems to be within reach.

Many media around the world have already prepared reports similar to "The Box Office Breaks into the Sixth in the World", "The Box Office Successfully Breaks Through the $1.5 Billion Box Office Mark", and "Disney Studios Achieves a Historic Breakthrough in the Box Office of a Single Movie".

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On August 1st, "The Vampire Count" was officially released worldwide, and Wang Shang also took advantage of the dark to sneak through a lot of clothes to watch the midnight show, which surprised Wang Shang, this movie is great in Wang Shang's opinion, and it is not inferior to "Sniper" in terms of plot, and the picture is naturally better, and the editing technique is more mature.

"Maybe its box office will not be lower than "The Avengers", after all, there are relatively few Western fantasy movies." Wang Shang thought so.

The next day, Wang Shang came to the company......

"Director Zhang, "The Shawshank Redemption" will be launched on August 7, and people will be hired and dispatched...... Do all the specific work. ”

"Huh?!" Director Zhang was surprised, with a kind of excitement and disbelief, he is the assistant director of "The Shawshank Redemption", and generally speaking, it is impossible to do this kind of thing by himself.

And the real situation is that Wang Shang is lazy, and he doesn't want to do this kind of thing himself, so he blames all the matter on the assistant director.

"This time, the cast is a bit huge, there are three at the actor level, and there are eight at the quasi-actor level, all of which are comparable to the upcoming filming of "The Great Cause of the Founding of the People's Republic", ......"

"The publicity gimmick is ...... enough"

"Yes, you have to publicize it well, haha~~".