Chapter Ninety-Two: This is not called black, this is called mutual benefit
In the reception room, Charlie wandered anxiously back and forth. Although his legs were numb when he walked, he felt sweaty as soon as he sat down.
As the director of Microsoft's Home Games Division, he has too much pressure on him.
Since the Xbox went on sale during Christmas last year, the sales performance has been slow to find a breakthrough, and after nearly 5 months of hard work, sales are still mediocre.
Fortunately, as the world's largest software company by market capitalization, Microsoft has a large number of marketing and market analysis experts under its umbrella. These people eventually came to the conclusion that it wasn't the Xbox console itself that was problematic, but that the platform lacked elements that appealed enough to gamers.
The solution was actually quite simple, a joint launch of a hit game with a game production company, and finally settled on Resident Evil, a masterpiece with a good reputation.
However, in negotiations with CAP, the production company of "Resident Evil", it was learned that the relevant adaptation rights of the game had been purchased by Fahrenheit Media, which became famous some time ago.
Although Charlie hadn't heard of Fahrenheit Media, CAA TV and Link, he was often able to appear in the newspapers, so he made an appointment for the other party's announcement at 3 o'clock this afternoon.
However, before three o'clock, he could not wait.
Because, just when he began to deliberately understand Link's 'opponent', he could continue to find out from his information and experience that this person was simply a super master of 'hype'!
Especially since he got the latest information about him from the newspaper this morning, the hyped "American Idol" was thrown into the trash by his own hands, which made him look forward to this cooperation even more.
Just after Charlie waited anxiously for more than an hour, someone finally came to inform him.
Following the CAA TV employee, Charlie tidied up his suit and changed his expression to a non-smiling look.
He only came to explore Link's tone first, and as for whether he could cooperate, he still needed to pass this meeting before he could find out.
Charlie walked into the small conference room with a steady step.
"Mr. Charlie, I've kept you waiting, I didn't expect you to come so early. Didn't we make an appointment to meet at 3 o'clock this afternoon? β
Link smiled and shook hands with the other party.
Charlie coughed dryly and said, "The company temporarily notified me that I needed to go on a business trip in the afternoon, so I rushed over in the morning." β
"Oh, I see." Link said, but the smile between his eyebrows became stronger: "I don't know, what is the matter with Mr. Charlie coming to me?" β
Charlie sat up straight, already in working condition.
"Our company has some intentions about the copyright of the adaptation of "Resident Evil" in Mr. Link's hands, I don't know if Mr. Link plans to split and sell?"
"Split for sale? What part are you referring to? Link asked curiously.
"For example...... The right to use the portrait media platform, as well as the content division involved in publicity, plus comics and other related adaptation rights. β
All the related copyrights in Charlie's mouth have been packaged and purchased by Link. This overlaps with Microsoft's promotional plan in terms of copyright, so it requires Link's emergency authorization.
Link curled the corners of his mouth and said, "Mr. Charlie, please tell me more about it." β
Charlie nodded, and gave some of Microsoft's intentions a little bit.
Link will probably be able to get the following information from this.
Microsoft has decided to jointly launch the Xbox version of Resident Evil with the cap company Rìmoto, and in connection with it, similar game products and promotion methods will be launched.
After listening to the other party's description, Link's brain was running at high speed.
He knew it was a great opportunity!
Originally, he was still a little worried, because a large company like Microsoft, if it needs partners, there are so many large TV stations in the United States, and each of them is very willing to participate.
However, Microsoft eventually found Link. If nothing else, just because he has the adaptation rights of "Resident Evil" in his hands.
After thinking about it, Link already had a few ideas in his head.
He looked up and said, "Although I don't know much about games, I'm still very good at promotion." β
Charlie couldn't help but slander a few words in his heart, isn't the promotion of bullshit just hype? I've seen all of your personal experiences, and those methods are simply despicable and shameless.
Although he has some 'moral' antipathy to Link in his heart, he also knows that a businessman does not need morality!
Only if you use all means to defeat your opponent, then you are the winner!
The United States is the victor's world! There will never be the slightest mercy for the 'loser'!
Thinking of this, Charlie knew that he had found the right person this time.
"And Mr. Link, do you have any suggestions?"
Charlie stared into Link's eyes and couldn't help but ask.
Although Microsoft has a large number of marketing and promotion experts, this Xbox release is the first time that it has set foot in the home game industry. Besides, if Microsoft is really good at this, I am afraid there will not be five consecutive months of sales losses.
For the young man in front of him, who is only 22 years old, Charlie is also very curious about what kind of promotion plan he can have.
saw Link grinning: "I don't know, does Mr. Charlie know about 'e-sports'?" β
"Esports?"
"That's right." Link nodded: "It's eSports!" β
As he spoke, Link slowly stood up and walked around the conference room.
His eyes gradually narrowed, and he said: "E-sports is definitely an indispensable means of promotion in the game industry!" Of course, esports in the U.S. is still in its infancy, and most of it is still computer sports. But ......"
Link slowly walked up to Charlie and said with a slight smile: "However, who said that a family game platform can't take the route of e-sports?" β
Charlie couldn't help but swallow when he heard Link's 'unbelievable' thoughts. He said with some hesitation: "This...... I also need to report to the company's top management on this esports issue. Let's talk about copyright overlap and comic promotion. β
Link pursed his lips, but continued, "Okay, let's talk about comics then." β
"Mr. Charlie should know about the 'The Walking Dead' I'm about to shoot, right?"
Charlie was stunned again, and was a little confused by Link's tugging.
"I've heard of it, it's just ...... Does this have anything to do with the issue we're talking about? β
"Of course it is!" Link's voice raised an octave: "You know, my "The Walking Dead" is a spin-off series of "Resident Evil". I've already written the script, and if I want to adapt it into a comic, isn't it a matter of minutes? β
Charlie suddenly rolled his eyes, made such a big detour, and finally pulled on to the American drama "The Walking Dead".
Even a fool can hear that Link wants to use Microsoft to promote his American drama offline.
"Mr. Link." Charlie's face already had a hint of anger: "I'm here to negotiate the copyright with you on behalf of Microsoft's home game division, not a fool who takes the initiative to come to the door, do you really want to use Microsoft so simply?" And then for the sake of your bullshit new drama, go stupidly and work for you? Who do you think you are? β
Lu Si on the side, seeing that the conversation between the two had a strong smell of gunpowder, couldn't help but quickly explain: "Mr. Charlie, you misunderstood, we didn't mean that. β
Lu Site wiped the sweat from his face, feeling a little anxious that the little boss said so directly.
I just heard him continue: "What we mean is that since your company wants to split part of the rights of Resident Evil, it is better for the two of us to promote it together." You're all good for us, and it also saves a lot of unnecessary expenses and resources. β
"That's pretty much it." Hearing Rust's coherent analysis, Charlie sat down again.
This kind of joint promotion method mentioned by Lutht is extremely common in the American business field. Two companies with overlapping businesses will come together to work together to reduce expenses and waste of resources.
Anyway, they are all to be promoted, and the business of the two companies does not conflict with each other, but also complements each other, which is naturally a very ideal thing.
Link had already sat back in his place, took a sip of black coffee, "Mr. Charlie, do you think I'm 'blacking' you?" This is not called black, this is called mutual benefit! β
Charlie was almost about to be driven crazy by him, and when something that could have been good came out of his mouth, it was full of yΔ«n taste. In the end, it became mine, didn't it?
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