Chapter 18: The First Pot of Gold
I saw a friend say that there are few updates, only one update or something, in fact, I just don't have chapters, and the latest updates are between 3000+ and 4000+! For example, this chapter is more than 4,000 words, which is the weight of two chapters.
Also, I'm going to hit the charts tomorrow, and I'll update a chapter in the early morning. At least two more per day, please collect and vote at that time.
Thank you in advance!
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The third episode of "The Big Bang Theory" has just come to an end, and all major TV stations in the United States have chosen to announce the broadcast plan of this "broadcast season" almost at the same time.
NBC has announced that it has continued to subscribe to the eighth season of "Friends" and has launched several new series.
Fox and CBS have also announced new broadcast plans, both of which involve popular sitcoms.
ABC TV also grandly launched a sitcom "Funny Family", which was highly valued by the top management.
Because of the king-level status of "Friends" in sitcoms, other TV stations still dare not confront it. Since NBC's "Friends" dominates Thursday's prime-time ratings all year round, it is logical that other TV stations have set their own sitcoms on Friday, including ABC's "Funny Family".
After the four major TV stations announced their broadcast plans, the next time is for some small TV stations to take the stage. Because no one wants to 'collide' with the broadcast plans of the big four TV stations.
The four major TV stations alone have launched more than a dozen new and old dramas at once, and this is only a public television network. The cable network also won't miss out on this year's big drama and announced a grand broadcast plan at the same time.
The difference between cable TV networks and public TV networks is that cable TV networks require users to pay to watch, and most of the dramas broadcast by cable TV networks are restricted-level American dramas, which are known for being bloody, exposed, and have no lower limit.
For the major TV stations to announce their broadcast plans at the same time, the happiest are of course ordinary viewers in the United States. Whether it's a public television network or a cable network, they can finally usher in this year's broadcast season after anxiously waiting.
Because the American television network is a commercial operation, it attaches great importance to the viewing habits of the audience, not that no one watches TV at other times, but because since September, American audiences have the habit of watching TV in the bed, compared with other times, the overall ratings are more than ten percentage points higher, which is why, the broadcast season will be set in September.
When the major TV stations announced their broadcast plans, the major newspapers also began to report on a large scale. Critics have been gearing up for months, and it's finally time to make a difference.
Suddenly, a 'guide to American dramas' came out.
Taking advantage of this opportunity, major newspaper giants, including the New York Times, also began to publish articles on "The Big Bang Theory", which can be regarded as an apology in disguise.
As if to say, you see, we didn't report on "The Big Bang Theory" for the sake of apologizing, because the season officially began.
Although it is only a limited number of praises, it at least shows their attitude.
And "American Television" is much more 'interesting', perhaps to save sales, or the new editor-in-chief's three fires. "American Television News" actually used a whole issue of pages to make a detailed report on CAA TV and the crew of "The Big Bang Theory".
Suddenly, the new dramas and old dramas returned as a whole, showing a situation of a hundred flowers blooming.
And this is also the popularity of the 'broadcast season', major TV stations will launch nearly 100 American dramas at this time, no matter what type of audience they like, they can feast their eyes on the 'broadcast season'.
And it is this kind of concentrated and explosive broadcast that has also caused the fierce competition for the 'broadcast season'.
What to fight for? Ratings, of course!
In the media world, the audience is God!
On Monday, the major television stations tacitly stopped at the same time, and followed up and reported on the '911 incident' throughout the day, leaving only one or two popular news files that were spawned in the '911 incident'.
Although this incident seems to be taken for granted, and the audience is tired of watching 'the burning building and the ruins', the media professionals still scoff at it.
Only the American Television News pointed out sharply: "Link brought 911 with his own hands and took it with his own hands." Jokers? It doesn't matter who he is, anyway, this year's broadcast season has been detonated by Link and his "The Big Bang Theory". Audience, thank you Link. Forget 911, he also gave us a jingcai 'broadcast season'! ”
As if to confirm his 'foresight', "American Television" did a street interview in Los Angeles.
When a reporter confronts a black woman and asks about "The Big Bang Theory," which aired on CAA TV.
The black woman said, "Damn Laden, you know, he keeps me in the 911 haze every day. "The Big Bang Theory" gave me a reason to laugh again. ”
The most active audience was the young audience, who seemed very excited when faced with questions from reporters.
"Oh my God, I really regret not being able to see the premiere of The Big Bang Theory, and now my friends who have watched all three episodes are showing off in front of me all day, and it's a sad feeling. Luckily, I've decided to watch the fourth episode of The Big Bang Theory, and if I don't, I feel like I'm going to be a native. ”
In the face of the overwhelming reports of major print media, Link is no longer paying attention now. His life has now returned to normal, and the filming of "The Big Bang Theory" is also going on in an orderly manner, and it is no longer like working overtime as at the beginning, as long as the filming progress can keep up with the broadcast.
And the broadcast system of American dramas has also been commercialized, and it will not be broadcast after all filming is completed. Normally, a pilot of three to five episodes is filmed first, and if the ratings are good, the subscription will be renewed, and then filming will continue.
And "The Big Bang Theory" is a self-produced drama on CAA TV, so it does not need to be renewed.
Lin Kemei slept beautifully last night, he hadn't slept well for more than 20 days, and he got up early in the morning and rushed to CAA TV station with great energy.
As soon as I walked in the door, I saw that Fat Jack's big mouth was almost at the base of his ears.
"What, did you pick up five cents today? Why are you smiling so happily? ”
Link quipped.
Fat Jack grabbed his arm and said excitedly: "Hurry up, my little boss, the phone of the business department is about to be blown up, and there are countless advertisers asking to cooperate with us." ”
Link suddenly curled the corners of his mouth: "Fatty, I said, they will cry and shout to advertise on our TV station." ”
Fat Jack grinned, "That's right, they're crying dad and mom now." ”
At two o'clock in the afternoon, at the headquarters of CAA TV, a small bidding meeting was underway.
Link stood on the stage in a crisp suit, his eyes looking around, and dozens of advertisers were anxiously waiting for him.
Looking at the people in the audience, Link couldn't help but think maliciously: "You. Son, two weeks ago, they were all arrogant, but now they all look like they are underwhelmed. ”
Despite the thought in his heart, Link always had a smile on his face.
"Ladies and gentlemen, welcome to CAA TV's advertising tender."
As soon as Link's words fell, there was a round of applause from the audience. Each of them knows in their hearts that the current CAA TV station is simply a 'cash cow'!
The three episodes of The Big Bang Theory that have just aired already have the shadow of a hit drama, and this sitcom has a scary 18-49 rating index, which is simply the perfect partner to work with.
Everyone knows that if you want to start a brand, of course, you must increase your exposure in front of 18-49, the group with the most spending power.
Therefore, although major TV stations have announced their own broadcast plans, it does not affect advertisers' psychological expectations for "The Big Bang Theory". Because all advertisers don't advertise on just one TV station, as long as there are good episodes, they will cast a wide net.
Although the ratings of "The Big Bang Theory" are not high, and the third episode is only about 3 million, the proportion of 18-49rating in the ratings is as high as more than 80%.
More than two and a half million teenagers tuned in to watch the third episode, and that number predicts an increase in xing, which is simply terrifying.
Even the 18-49 rating index of the traditional hit sitcom "Friends" has never been able to exceed 50% of the ratings.
Of course, it may not be enough to compare "The Big Bang Theory" with "Friends" now, but "The Big Bang Theory" has a good reputation among young people, and that's enough.
In the United States, TV station advertising bidding is based on price, and whoever bids higher will have his ad appear in popular ratings.
The opening lines are always so boring, Link said after a little introduction to CAA TV and the ratings of "The Big Bang Theory."
"There's a lot of nonsense, now let's get some key, make a bid, gays!"
Link's words immediately drew a burst of laughter.
After a moment of silence, a representative of Ford made the first bid: "Twenty thousand dollars." ”
Ford offered $20,000, and representatives of other companies began to talk. You must know that the price of a 30-second ad for an episode bought for $20,000 is not high, but it is not low.
A black man next to him smiled, showing a mouthful of white teeth, and said with a smile: "Larry, your Ford company invests more than $1 billion in advertising every year, right?" $20,000? You're really called the outlet. ”
Larry glanced at the other party dissatisfied: "$1 billion is Ford's global advertising budget for a year, don't you have any common sense?" ”
The black man smiled, ignored the other party, and directly quoted: "We, Toyota Motor Company, will pay 30,000 US dollars." ”
Car companies are one of the most popular industries for TV commercials, and Toyota Motor Corp. had just called out an offer when a bespectacled woman in her twenties shouted, "Coca-Cola is bidding $40,000." ”
Approaching, a representative of Pepsi also made a bid: "Fifty thousand dollars." ”
"Sixty thousand!" As soon as the black man exited, the others suddenly stopped shouting.
"Sixty thousand? It seems that Toyota Motor Corporation is determined to win the prime advertising space of "The Big Bang Theory". ”
Many deputies in the audience began to discuss one after another.
"Ford representatives bid $60,000 for the first 30 seconds of the Big Bang Theory's prime advertising space, is there a higher bid?"
Link glanced at the audience, especially the Ford representative.
In fact, Link has already gotten the news that last week's four major TV stations had golden advertising space at eight o'clock, each of which was more than $200,000.
Although Link himself knows that the CAA is still too weak to compete with the four major TV stations. However, the price of $60,000 could not meet his psychological expectations.
After the black man shouted an offer of 60,000 yuan, he glanced at the representative of Ford Company proudly. As the saying goes, peers are enemies, and the automotive industry is becoming more and more competitive.
The white fat man glared at the black man angrily, and raised his sign again: "Seventy thousand dollars." ”
Link also shouted: "Ford Motor Company representative bid $70,000, and there is no higher?" This time, Link fixed his gaze on the black man.
The black man said a few words, and there was no intention of bidding.
Link waited for a moment before he said, "Ford Motor Company offered $70,000 for the first time for the first time and $70,000 for the second ...... for 30 seconds before the start of "The Big Bang Theory."
"Eighty thousand!"
At this time, the bespectacled female Xing suddenly spoke, and she represented the Coca-Cola Company.
The black and middle-aged white men both looked at her in unison, shook their heads and stopped talking.
Link licked his lips: "Eighty thousand dollars for the first time...... $80,000 Second ...... $80,000 for the third time, deal! Congratulations to this beautiful lady, you've earned the first 30 seconds of Prime Advertising Space for The Big Bang Theory. ”
The eyed girl nodded faintly and didn't speak, Link couldn't help but look at her more, and then began to continue to preside over this bidding meeting.
Half an hour later, the prime advertising space had been quickly snatched up, and Link couldn't help but sigh that these large multinational conglomerates were really rich.
However, Link also knows that the advertising revenue of the four major TV stations is as high as billions of dollars every year, which is really not enough to watch.
After a short time, the rest of the advertising time was also divided among other advertisers.
Although there is no legal limit on the length of advertising time in American dramas, after so many years of exploration, the TV media industry has found the most scientific advertising time ratio.
Under normal circumstances, the advertising time ratio of one-hour drama-based American dramas is 42 minutes for episodes and 18 minutes for advertising.
A 30-minute sitcom with 23-minute episodes and 7 minutes commercials.
The Big Bang Theory, on the other hand, is a sitcom, so it is suitable for a 7-minute commercial break.
Don't look at the advertising time of only a few minutes, and in the end, it was sold for $1.06 million. Ford, Toyota, PepsiCo and Coca-Cola alone contributed nearly half.
It's not over yet, the $1.16 million is just the price of the 7-minute prime advertising time before and after the broadcast of "The Big Bang Theory".
Although CAA TV has not yet formed a complete broadcast system, in addition to "The Big Bang Theory", "Evening News 30" hosted by Linda has also earned 200,000 US dollars (per week) and has been won the naming rights by Toyota Motor Corporation.
"The Big Bang Theory" earned $1.06 million per episode, and "Thirty Minutes of the Evening News" earned $200,000. In other words, CAA TV can earn $1.26 million a week just by relying on these two prime times.
"It's really scary enough, no wonder the TV media will compete with each other, as if they were born to be mortal enemies, it turns out that the ratings are equal to the green dollars."
Although $1.26 million seems like a lot, it is still too far behind the tens of millions of dollars earned by the four major TV stations.
However, there is such a thing as a 'ratings premium'!
This means that advertising prices are not set in stone. However, with the gradual increase in ratings, the advertising price will also increase according to the corresponding weight.
Ratings determine the price of advertising, and 18-49rating is the key to this.
"Okay, okay, the big four? Let's have a brutal ratings battle! See who makes it to the end! ”
Link's mind couldn't help but think of the four major TV stations, NBC, CBS, FOX, ABC!
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