"God of Gamblers" is indomitable, and the box office frenzy detonates Hong Kong!"

Like a hurricane blowing through Victoria Bay, the box office of "God of Gamblers" soared like a rocket. In just one week, the total box office of "God of Gamblers" has reached 14.78 million, attracting an exclamation from inside and outside Hong Kong Island.

However, just a week later, another major cinema chain in Hong Kong, Shaw Brothers, also joined the Spring Festival stalls, pouring another wave of oil on the already life-and-death cinema box office war.

As for the film that represents the Shaw Brothers, it is the new work "City Lights" by cutting-edge director Zhang Jianting.

The battle for the box office in Hong Kong's cinema chain has never been so fierce, and this palm-sized place actually shows five high-quality movies at the same time. This is a doomed war, Hong Kong's audience base is limited, under the competition of the five major cinema chains, the attendance rate of the cinema will be pulled down, and the box office of each movie will also be lowered.

Therefore, there are no winners in this box office war

The harm caused by the competition of the five major theater chains was instantly manifested in "God of Gamblers" and "Best Partner 3", which sang all the way at the box office. The average attendance of these two films in the previous week was above 80%, and after the Shaw Brothers and the new film were over, the attendance rate dropped sharply to 60%. In some less popular theaters, there was even a situation where the attendance rate dropped to 50%.

Li Xuan and several bigwigs in Xinyicheng have increased the promotion of the movie in an emergency. At the same time, in desperation, the number of theaters in which the movie was released was reduced from the tenth day. For prime-time blockbusters, it is often two weeks after their release that they begin to reduce their theaters. It has only been 10 days since it began to decline, which shows how rapidly the attendance rate has decreased. The five major cinema chains have a great influence on competition.

After reducing the number of theaters to fifteen. The attendance of "God of Gamblers" has finally stabilized. Its single-day box office has also dropped from more than 2 million in the past to about 1 million now.

A week after the release of Shaw Brothers' "City Lights", it received 4.46 million Hong Kong dollars at the box office. and "God of Gamblers", which has been released for two weeks, has a cumulative box office of 22.81 million in Hong Kong. followed behind "Best Partner 3", because it was attacked from the front and back, the box office fell even more, and it only got 18.17 million box office.

With two weeks of release, no matter how great a movie is, its box office climax has passed. So Wanda, Golden Princess, Golden Harvest and Yindu, the four theaters. have begun to reduce the number of theatrical screenings of movies. Even Shaw Brothers, who only released "City Lights" for a week, began to reduce the number of screenings of this film.

The continued reduction of theaters and screenings has also made the single-day box office of "God of Gamblers" continue to fall, which has dropped to about 700,000, and is even declining all the way.

When "God of Gamblers" was released three weeks later, the cumulative box office also reached 26.06 million. At the same time, Golden Harvest's "Teppanyaki", Yindu's "Shaolin Kid" and Shaw Brothers' "City Lights" have withdrawn from this New Year's file. Among them, "Teppanyaki", which was released one week less than later generations, got a box office of 15.44 million, and "Shaolin Kid" had a little more box office than it, getting 16.71 million Hong Kong dollars. As for "City Lights", which came in to make soy sauce, it got a box office of 6.17 million.

And Xinyi City, which should have been the box office champion of Hong Kong movies this year. Its "Best Partner 3" was also drawn four weeks after its release, and it got a high box office of 23.21 million.

"God of Gamblers" naturally didn't survive the fourth week. It was painted on the same day as "Best Partner 3" and got a box office of 28.03 million. Although it is only 2 million short of the box office record of 30 million, it is no longer meaningful to continue to bring it in the cinema, it is purely a loss to make money.

At this point, this theater war that hurts both others and oneself has finally come to an end.

Although he didn't break the record of 30 million, Li Xuan and a bunch of people under him were still very excited. It is indeed a rare honor to be able to beat other theaters in the first year of the establishment of the theater chain and firmly occupy the top spot.

This is that Li Xuan doesn't want to hold a celebration banquet, and the people under his command will not agree.

However, these things are naturally handled by Xian Qilu, and Li Xuan, a man who has made a lot of contributions, doesn't have to worry about it, but he can't be idle, because there is a person from Singapore.

This man's name was Guo Milan, a person he had to meet in person.

Guo Milan sounds like a woman's name, but this guy is indeed an authentic old man. Like many overseas Chinese in Nanyang, Guo Milan can speak Chinese but cannot write Chinese characters, and the name Milan is a direct transliteration of his English name MILAN.

When Li Xuan saw him, this guy was drinking coffee in Xuanyuan's reception room.

"Haha, this must be Mr. Guo, hello, hello, why don't you come and notify me first, I'll greet you in person, but now it's rude." As soon as Li Xuan walked into the reception room, he saw Li Guoxin, who was entertaining, and a strange man sitting on the sofa talking, and hurriedly greeted him with a smile.

"Hello, Mr. Li, look up for a long time." Guo Milan was not polite, stood up and shook hands and replied.

"Ha, you can't look up to the word for a long time." Li Xuan waved his hand, pointed to the sofa and said, "Mr. Guo, please sit down, eh, I don't know how many days Mr. Guo plans to stay in Hong Kong this time, and the contemptible people will do their best to be a landlord." ”

"Heh, don't dare to delay Mr. Lee's time, I have to take a flight back to Singapore tonight." Guo Milan replied softly.

Li Xuan frowned slightly and said, "So urgent? Didn't Mr. Kwok just arrive in Hong Kong in the morning? ”

"I'm not in a hurry." Guo Milan smiled bitterly: "There are a bunch of things waiting to be dealt with over there in the company." ”

"Could it be that something happened to Nanyang Cathay?" Li Xuan asked curiously.

"Hey——!" Guo Milan let out a long sigh and said leisurely: "It's really hard to say." ”

This Guo Milan is not a professional filmmaker, but he is the general manager of Singapore's Cathay Cinema Line. As for this Cathay Cinema Line, it is naturally the Cathay Pacific that has fought with the Shaw Brothers Cinema Line for many years.

However, two months ago, Singapore's Cathay Cinemas was not called by this name, but by Singapore, Malaysia, Cathay Cinemas. To put it simply, two months ago, the company was a behemoth in charge of Cathay Pacific cinemas in Singapore and Malaysia.

Of course, they split up two months ago.

And Guo Milan, who is now sitting in front of Li Xuan with a sad face, is naturally the general manager of Singapore's Cathay Pacific Cinema Line, who has only been in office for two months.

Nanyang's Shaw Brothers Cinemas relied on Hong Kong's Shaw Brothers to provide films, and Nanyang's Cathay naturally relied on Golden Harvest, which received Hong Kong's Cathay heritage, to provide films.

However, that was the old yellow calendar from a long time ago.

Shaw Brothers used to produce thirty or forty movies a year, and Nanyang Shaw Brothers Cinemas naturally did not worry about the source of films. But Jiahe is not a high-yield film industry, and there are only about a dozen movies every year. Cathay's other film sources, at that time, naturally relied on Golden Harvest to distribute other companies' films.

The source of the film, that is the lifeblood of the theater.

However, since the rise of the new art city, Nanyang Cathay has another choice, that is, the new art city (note: not the golden princess). Moreover, in the past two years, Golden Harvest has focused on developing its film career in Hollywood, and the proportion of local films has been further reduced, which has made Cathay Pacific unable to count on it.

So Xinyicheng and Cathay Pacific hit it off and have been cooperating for two or three years.

So when "Best Partner 3" was released in Hong Kong, several leaders of New Arts City were planning to screen the movie in other cities. The head responsible for the release and promotion of the film in Nanyang is Huang Baiming, one of the three giants of New Arts City.

When everything starts, it follows a set trajectory.

Although many films in Xinyicheng have been stabilized by Li Xuan, he is still one of the top companies in the Hong Kong film industry, and his treatment in other cities is naturally not low. When Huang Baiming went to Singapore, Guo Milan was really flattering, and there was no need to say much about what flowers opened the way and gongs and drums were noisy.

In short, Huang Baiming is very satisfied with his trip to Singapore.

However, everything has a so-called thing that must be reversed, and when Huang Baiming left Singapore and rushed to Malaysia, something unexpected happened to him.

Then, Guo Milan was unlucky with him. (To be continued......)