Chapter 155: 70 Million Advertising Revenue (Ask for a Monthly Pass!) )
After Li Hong saw this business opportunity, he quickly applied to the president of General Motors in Huaxia, and then hurried over with his secretary, only to meet competitors from several other major automobile companies here.
Everyone has been competing for so many years, and they are very familiar with each other, but it always hurts a little when they meet here in Tianwang Studio.
Subsequently, the negotiators of several auto dealers found that many people came to Tianwang Studio one after another, some knew each other, and some did not know each other.
"Patek Philippe, Vacheron Constantin are here, Valentino and Hermès bags are here......"
"It seems that this movie is quite favored by others......"
A few people were reassured.
At this time, Wang Shang knocked on the door with a subordinate and walked in, full of bright smiles: "I'm sorry, I've been waiting for a long time, my name is Wang Shang, it's a pleasure to meet you." ”
When several people saw Wang Shang, their hearts were churning, they had always known that Wang Shang was very young, but after seeing the real person up close, they found that they were still underestimated, and Wang Shang looked 'loyal and honest' on the outside, so they suddenly became friends.
After talking a few words, we officially got to the point.
"In order to ensure everyone's confidence in Fast and Furious, I can reveal some key information here, but I need to keep it confidential."
After everyone signed a confidentiality agreement, Wang Shang began to reveal some of the essence of the film to everyone: "Now the current racing movies, presumably you all have some information about their scripts in advance before inserting investment in advertising, I estimate that all of them should be mountain road races, street races or something." Oh and love...... Right? ”
Everyone looked at each other, and finally nodded at Wang Shang, the scripts they saw were indeed as Wang Shang said, they were all street and mountain road races, plus a little love or something, very popular......
Wang Shang smiled confidently: "With their little investment, they can only shoot to this extent, and they are still stretched." In "Fast and Furious", you don't have to worry about this at all, I will use more plot. For example, gangsters, police and bandits......"
Wang Shangyang said a bunch of things. In the end, he selectively said the plot of the street drag safe chase, which made the eyes of the people present brighten. According to this concept, the film has moved away from those petty car races and has begun to aim at a comprehensive film with a larger background. And it blends perfectly with the car. It's really awesome.
"That's all I can reveal. The reason why I have to spend so much investment is because I want to make it into a Hollywood movie, and I am ready to use it to hit the film market in North America, Europe and even the world. In terms of special effects, it is estimated that it will not be less than 150 million. After Wang Shang finished speaking, he looked at these people with a smile, his eyes bright.
Everyone couldn't help but be moved by Wang Shang's words, if the movie is successful, it will definitely be much better than any TV advertising and online advertising investment.
Wang Shang is dealing with negotiations with car companies, while Bihan is negotiating with luxury advertisers one by one.
After the third day, GM, Volkswagen, Daimler, and BMW signed an agreement on product placement, investing a total of 50 million in advertising, and at the same time responsible for providing 8 new sports cars, as well as dozens of other scrapped cars for scene special effects production. Of course, there are also conditions attached, if the film does not enter the international market, it will be reduced by 20 million, and if it enters the international market, it will be added by 10 million.
As soon as the news broke, the racing movies that were being filmed were ashamed. People have earned 50 million from car advertising fees alone, but what about themselves? Give away advertisements for nothing, just ask for a car company to send a car to shoot for yourself.
These production companies are in tears......
It's all tears, why is the gap between people so big???
There are also many people who are questioning: "Is "Fast and Furious" really so good? ”
Regarding this question, the four large car dealers said: "I have read the script, I have strong confidence in this film, and I also have confidence in Wang Shang's directing ability." ”
Other luxury advertisers who have not yet finalized the deal have also become anxious when they hear the news.
In the following days, the movie "Fast and Furious" successively signed advertising funds worth 20 million, involving more than a dozen brand products.
So far, the film has received an investment of 100 million, and the advertising placement cost is 70 million, and these sponsored goods can be tried for free, and the investment cost is greatly reduced.
With the money, the plans also began to get extravagant.
"350 million? I don't think it's enough, let's make a budget of 500 million......" Wang Shang's hobby of throwing money appeared again.
Just when Wang Shang was rejoicing in the advertising revenue of "Fast and Furious", Marvel in the United States released an even more gratifying news - "Transformers" was a hot hit in the United States.
Whether it's the ratings of anime, or the sales of comic books, or the sales of anime toys, they are all amazingly hot. And other comics were also suppressed by "Transformers" for a while.
It seems that "Transformers" is more suitable for survival in the United States, and it is more popular than in China. So far, Marvel has earned nearly $100 million from various sales channels!!
Now the whole of America is in the midst of a kind of Transformers craze, and they're all amazed by the weird idea - I rub it!! Alien? Can you still transform? Silicon-based lifeforms?
And the simulated giant Transformers in the exhibition hall of Marvel headquarters attract hundreds of Gangsi to 'admire' and take photos every day.
And in the past few days, other film companies have taken a fancy to the film rights of "Transformers" and contacted Marvel.
After Wang Shang heard the news, he smiled faintly, this kind of hot and pompous situation, Wang Shang had already thought of it.
The next day, Wang Shang received calls from several Hollywood film giants, saying that they wanted to negotiate the film copyright of "Transformers", but Wang Shang refused without thinking about it. In the past, Paramount said that he wanted to co-produce but didn't agree, but now you directly ask for copyright, how is it possible?
……
The good news kept coming, but Wang Shang soon heard the bad news.
On December 14, Qian Mo, the novel writer and assistant director of "To Youth", ran to Wang Shang's office angrily and complained directly: "Wang Dong, that director Wang Yiyi changed "To Youth" beyond recognition when editing, you have to go over and take a look!" I don't want a work to be ruined by her like this......"
Wang Shang hurriedly interrupted: "Wait, say slowly, I didn't understand......"
Two minutes later, Wang Shang finally knew what was going on, and then he was shocked: "Damn, it's going to be released in 9 days, why did you still make such a thing?" ”
Wang Shang walked quickly to the first floor where the post-production team was located, and after entering, he found that Wang Yiyi, the new director of "To Youth", had red eyes, and the other staff were a little wrong, but Wang Shang didn't see what was wrong, but Wang Shang's arrival made them a little more excited.
"What's going on?" Wang Shang asked.
"They always oppose me......" Wang Yiyi pointed to a few staff members, Wang Shang took a look, they were all in charge of various important positions in the post-production team, including scene notes, assistant directors, and soundtracks......
"We objected because we thought she was not doing well, and when we were in the first version, we felt that it was wrong and wanted to change it, but she just didn't agree, it was natural to listen to the director's command, but if the film was too bad, we resolutely refused......"
"It's that you don't understand." Wang Yiyi resolutely retorted and argued with reason, "Wang Dong, they always think that this movie can take a comedy carnival from beginning to end, but I think the theme of youth should be happy with sadness, so it is called youth." ”
"Okay, don't argue, show me the current version......" Wang Shang didn't listen too much to their respective opinions, and then talked about it after watching the film, then thought about it and said, "By the way, call a few experienced directors over, and then call the general manager." ”
Soon, the people gathered by Wang Shang came here and began to sit and watch the current version of "To Youth".
It took an hour and a half, and I finally finished reading it.
After Wang Shang watched it, he felt that the movie was average, and was a little disappointed, and said to the two parties: "We don't know what the two of you are arguing about, so let's talk about our feelings about this movie as a third party." Mr. Bi, you come first. ”
Bi Han said bluntly: "The first half of the movie feels good, it has the meaning of youth memories, but the back is a bit messy, anyway, I didn't understand a lot of it, and it danced too fast." ”
Several other people also expressed their opinions, such as the asymmetry of the distribution of shots in the characters......
Wang Shang finally said: "That's it, according to my meaning, don't argue, first of all, the first part shows the youth who dare to love and hate, mainly funny, and the second half shows the youth who will eventually pass away, mainly with a slight heaviness, and adds Lin Qing's shots and reduces Chen Xiaozheng's shots......"
Wang Shang made a direct decision, and no one else could refute it.
Then his face instantly became extremely cold, and he said in a passionate tone to these people who were doing the later stage: "Here, I want to criticize, it's still infighting at this time, why didn't you tell me earlier?" I know you're under a lot of pressure, you've been very nervous lately, and I know that you all want to stick to your ideas, and I know you don't want to bother me, but at this critical time, you can't spoil big things because of small things! ”
"There are 9 days left to be released, excluding the review time and copy time, how much time do you have left?! Two days? Three days? Four days? Do you still have time to quarrel? What do you think the postponement will have on the movie?! ”
"If you don't do a good job in the past few days, get out of here!"
Wang Shang's words were almost all shouted.
This is the first time he has behaved so fiercely as a boss, which makes many people tremble.
(To be continued......)