The benchmark price for admission to Expo 2012 in New Orleans, USA, is $20.

Is it more than $20? Not much, in the United States, you can buy two 2D movie tickets or one 3D movie ticket, and 90% of people have enough financial conditions to come in.

And the expo is interesting and can show you something from the future.

For example, in the EU Pavilion, there are two virtual docents, one named "Sisi" and the other called "Yanyan", who will accompany each visitor through the various exhibition areas, while also accompanying detailed explanations.

The appearance of the U.S. Pavilion resembles an eagle with its wings outstretched, welcoming guests from afar. Inside, all kinds of trees are planted to form a sky garden with shadows and natural style, and of course, various future technologies in harmony with nature. Here you can enjoy the future that is close to nature.

However, the most sensational thing about the 2012 World Expo is not these two pavilions, but the Huaxia Pavilion!!

In the first few days, the Huaxia Pavilion was not very popular, and most of the tourists liked the EU Pavilion and the American Pavilion very much, but as a news spread more and more, more and more tourists began to flock to the Huaxia Pavilion.

"The most amazing invention of 2012 - IMAX!!"

"It's only been 2 years since the 3D era opened, and the IMAX era has quietly arrived!!"

"This is another revolution in the film industry!!"

“imax！ Fans around the world must be crazy about it!! ”

"The Huaxia Pavilion of the World Expo will take you into a different IMAX movie world!!"

"IMAX technology that is better than 3D. Give you a more advanced shocking audio-visual enjoyment!! ”

"The inventor of IMAX, Tianwang Film and Television Group, has announced that the first feature film "Avatar" will be officially released worldwide at the end of 2012 or early 2013!!"

United States, European Union, Japan, South Korea, India...... Countries with developed film markets around the world have reported on this incident.

At this time, the Huaxia Pavilion was already crowded, and it couldn't stop at all!!

Looking down from the sky, in the entire ABCDE area of the World Expo, only the fan-shaped area outside the entrance of the Huaxia Pavilion was filled with dense crowds, and everyone was gathering at the door of the Huaxia Pavilion. The European Union Pavilion and the United States Pavilion one kilometer away have less than one-tenth of the number of visitors to the Huaxia Pavilion, which can be called a fighter in the midst of hardship.

Inside the Huaxia Pavilion, the various exhibition areas are also full of people, they are all waiting in line to enter the venue to see IMAX, but fortunately, the waiting time is not sad. Because there are a lot of exhibits in the Huaxia Pavilion. It's also eye-catching.

Those merchants looked at the surging crowd happily, and they were originally angry because the IMAX theater occupied a lot of space, but they were not angry now, but they had to thank the IMAX theater.

At this time, some tourists with a special temper began to complain.

"How long will it take for us to get there? So many people!! "It's been a long queue. I can't help but feel depressed.

"It should be soon. I heard that the theater has a total of 520 seats, and one session lasts 15 minutes, plus a 15-minute break. That is, you can see 520 people in half an hour, don't look at the queue in front of you so long, but at most there are only 300 people, so it will be our turn in the next game. ”

At this time, the exit door of the IMAX cinema hall opened, and a group of people walked out, elated, talking, and praising from time to time.

At this time, a little beauty in line stopped a young man who had just come out and asked, "You are such a handsome guy, is that IMAX good-looking?" ”。

The young man nodded excitedly: "Awesome!! Definitely worth the trip!! ”

"Is it true?"

Other tourists who had just left the theater interjected: "Of course it's good, that picture is just amazing, it's as shocking as watching "Star Wars" before!" ”

"The scenery inside is so beautiful, I heard that there is a scenic spot taken in Zhangjiajie, China, and I plan to travel there."

"It's definitely the best short movie to date, and I'll regret it if I don't watch it."

The tourists who just finished watching IMAX answered me word by word, which made many of the surrounding queue spectators itching!!

Soon it was their turn, and in the hands of the waiter, they took 3D glasses larger than ordinary eyes and walked into the theater, and they were immediately surprised by the huge screen that leaned forward, and then found that the seat tilt angle of the theater was different.

After waiting for 15 minutes, they finally waited for the IMAX-3D movie, which was blown by the major media.

"Phantom Castle", "Avatar", "Grand Canyon", "Underwater World", ...... One by one, I saw that all the audience was staggering, blood, bats, stakes, swords, arrows, glass, birds...... All kinds of different things are constantly rushing out of the screen and 'smashing' at themselves.

It's so realistic!! Several times more realistic than 3D!!

However, the 16-minute IMAX short film obviously did not meet their needs, and they left the theater without getting enough of it, almost licking their tongues.

"Great!!"

"Although the queue is so long, it's worth it!!"

"I want to look back again!!"

Everyone was so excited!!

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Disney Studios.

Technical Director Pyne came to President Edwin's office and gave Edwin a detailed overview of the IMAX evaluation, concluding that "as those pesky media outlets say, this is an important technology that can take audiovisual entertainment to the next level!" Its importance is undeniable!! ”

Edwin narrowed his eyes, "In other words, this technology is no worse than 3D." ”

Pine: "It's true, so...... We should try to find him and see if we can borrow a few cameras to make an IMAX movie?? When the original 3D first appeared, "Lord of the Rings 1", "Transformers 1", and "Harry Potter 1" won the second, third, and fourth places at the film and television box office with 3D, earning a lot of fame and fortune. ”

"You're right, last time we Disney didn't get a piece of the pie, this time we Disney must intervene!!!"

"Then who will you send to contact him this time?"

Edwin thought for a moment and said, "Just send the commercial director Kelly over, he has been in contact with him before, and at the same time he has not lost the identity of both parties." ”

"I hope he agrees to our request for the sake of our friendly cooperation all along." Pine looked forward to the authenticity.

"Wrong!!" Edwin's expression was serious, "There is no so-called look at what is the role of this society, only strength, you have to remember this!" It is only an expedient measure, and our technical department should speed up the analysis of this technology to see if we can develop it independently, only in our own hands is the most secure! ”

"Yes! I'll set up a R&D team right away! ”

After Pyne left the office, Edwin called the writing department and asked them to screen a script for the IMAX film.

Like Disney Pictures, Paramount Pictures, Universal Pictures, Columbia Pictures, Fox Pictures, Warner Bros. Pictures, ...... The major Hollywood film companies are also keenly aware of the huge market cake of IMAX, and have sent personnel to Tianwang Film and Television Group to contact, hoping to get IMAX cameras as soon as possible. At the same time, an in-house R&D team has been set up to analyze and master this technology.

Major film companies in the European Union have also found Wang Shang through various channels, hoping to get the support of IMAX and a piece of the cake in the IMAX market.

In addition to the major film companies, Cameron and Alphonso Caron, who are a little familiar with Wang Shang, also called Wang Shang, and while celebrating, they couldn't help but be sour, envying Wang Shang for having a lot of money to spend, and even the R&D department can afford to resist the gold-swallowing monster.

Cameron thought of Wang Shang's experience and couldn't help but think: "Should I also start a small film company and make my own movies?" ”

And Alfonso Cuarón also had this idea.

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On June 15, after a month of negotiations, Warner Bros., Disney, Europa Pictures (EU), and Datang International got the IMAX-3D camera from Tianwang Films.

And Wang Shang got various dividends worth about $600 million from these four film companies.

As for the IMAX projector, Wang Shang did not give it away, but controlled it in his own hands, with it, he could completely control the screening time of their movies, as long as "Avatar" was not released, even if they finished the film, there would be no place to release it.

This is a plan to draw wages from the bottom of the kettle.

As for why Wang Shang handed over the IMAX camera to them, Wang Shang's idea was to control the upstream technology of IMAX himself, let the downstream help develop the IMAX market, and collect patent fees by himself. Relying on his own company to shoot IMAX alone is estimated to be angry and resentful, and it is not necessary to be spurned by industry insiders. Wang Shang doesn't want to make such a mistake again (to be continued......