"Director Chen!" From afar, Wang Luo greeted warmly, and when he walked to Chen Taichang's side, he hurriedly apologized: "The road is a little too congested, so Chen Tai has been waiting for a long time." ”

"What did Brother Wang say? Who doesn't know the traffic situation in Tianjing? Brother, I'm just a little bit of light, otherwise, I'm afraid Brother Wang will have to wait here for a long time. Director Chen responded to Wang Luo with a smile on his face, without the slightest hint of anger.

Director Chen is Chen Debiao, the deputy director of Tianjing TV, and it was Chen Debiao who decided to introduce "Soldier Assault" to Tianjing Satellite TV at that time.

Although Tianjing TV was somewhat used as a gun that time, the ratings behind it made Tianjing Satellite TV recover some losses. And later, Wang Luo also took the initiative to give corresponding compensation, allowing Tianjing Satellite TV to broadcast for free one day in advance during the second round of broadcasting.

The ratings of a TV series for the first time are not as good as the results of the later rounds of broadcasting, which is the first time in Chinese history in 100 years.

But no matter what, at least one thing is certain, "Soldier Assault" is a good drama, and the main reason why the premiere failed to become a hit is because the setting of the plot is a little slow. But there is no way, this type of TV series can only be set like this.

With the initial cooperation, Chen Debiao began to contact Wang Luo every once in a while, hoping that the two sides could carry out deeper cooperation.

If it was before, it is estimated that Director Chen still needs to consider the feelings of the four major ones. Although the TV station is not afraid of them, the TV station cannot offend them to death.

Fortunately, during this time, the relationship between Wang Luo and Huayu has eased somewhat, which also makes the idea of cooperation. It has taken deep root in Chen Debiao's heart.

Originally, Chen Debiao had a party tonight. But after receiving a call from Wang Luo. Chen Debiao didn't say a word, and directly pushed away the original entertainment.

With Chen Debiao's understanding of Wang Luo, if there was nothing to do, Wang Luo would never take the initiative to find the door. As for connecting feelings, it's even more impossible. Chen Debiao would call Wang Luo almost every month and invite the other party to come out and sit down, but Wang Luo always rejected Chen Debiao on the grounds that he was too busy with work.

Therefore, Chen Debiao is looking forward to this meeting between the two sides. Although Chen Debiao doesn't know what he is looking forward to?

"Oh, Brother Wang, you are really a busy man, since you came out today, then don't rush back, brother will make good arrangements in the evening, let's have a drink?" Chen Debiao pulled Wang Luo to sit down, it seemed that the two were brothers who had not seen each other for many years.

"Director Chen, aren't you unclear about your brother's personality? Although it's a bit of a boast to say this, but my brother is really a doer. Wang Luo smiled. To tell you the truth, I have work to talk about with Director Chen today. ”

"...... this?" Wang Luo pushed the folder in front of Director Chen. Although he was a little excited in his heart, Director Chen still endured it and pretended not to know.

"This is a new program planned by my brother, please take a look at it and give your opinions." Wang Luo said with a smile.

"Hehe, with your brother Wang's ability, do you still need me to give advice?" Director Chen almost laughed a flower on his face, although he excused himself, but the movements in his hand were not slow at all, he directly picked up the folder, and opened it directly without regard for etiquette.

Although Chen Debiao did this a little off, with his identity as the deputy director of Tianjing TV, even if he was a good copywriter, he could not be so anxious.

Moreover, with his current performance, if he really likes it later, it will also leave a feeling for Wang Luo. At least at that time, Wang Luo can easily ask for the price he wants.

But now Chen Debiao can't take care of these, he knows Wang Luo's personality, and most importantly, there is an unspoken rule between TV stations and entertainment companies. No matter what type of cooperation, there will be a bottom line, and once this bottom line is exceeded, then the problem is big.

Therefore, Chen Debiao does not worry about other issues at all, as long as the interests of the TV station can be guaranteed. The rest is nothing more than taking a little less, and besides, Tianjing TV is not bad for such a little money.

Since Chen Debiao opened the folder, the whole person seemed to be a different person, swept away the previous harmonious appearance, and was replaced by a real professional person, and his expression was even more meticulous when he looked at the copywriting, and he refused to miss a word.

'This ......'

Chen Debiao's expectations for the copywriting that Wang Luo took out are indeed very high, after all, Wang Luo's TV series, movies, songs, and the outdoor program "Survival in the Wilderness" are put here, at least in terms of level, Chen Debiao is not worried.

It's just that after opening the copy, Chen Debiao was shocked by the content in the copy. And the further down I looked, the more shocked I became.

Most of the current variety shows in China are indoor interview types, language interactions between hosts and guests, game interactions, etc., what really bothers is the questions raised and the content of the game. Occasionally, a few other factors are added.

As for outdoor programs, I've tried them before, but they've not been very successful. So far, the most successful outdoor variety show is "Challenge" cooperated by China Entertainment and Huhai Satellite TV, but at the same time, they lost to Wang Luo's "Survival in the Wilderness", and they failed miserably.

Regarding "Challenge", Chen Debiao has studied a lot, and it can be said that every detail amazes him. Even many people in the industry have voiced regret for "Challenge". If there was no "Survival in the Wilderness" in the same period, then "Challenge" would definitely become the most popular variety show last year.

Although "Challenge" did not beat Wang Luo's "Survival in the Wilderness" in terms of ratings, but in terms of revenue, "Challenge" still threw off "Survival in the Wilderness" a few streets, and got an income of 370 million in one fell swoop, excluding miscellaneous expenses, it is conservatively estimated that the net profit is about 200 million.

And the total income of "Survival in the Wilderness" is only more than 100 million, which is still the achievement after the sale of overseas copyrights in the later stage.

Now the copywriting in Chen Debiao's hand, the settings in it, after reading these. Let's go back to last year's "Challenge". Chen Debiao suddenly felt. It's a weak explosion.

These two programs are not at the same level at all, if "Challenge" is at the elementary school level, then the copywriting that Wang Luoxin took out must be at least a higher level.

After a long time, Chen Debiao put down the copywriting with a shocked expression, and looked at Wang Luo in disbelief, "I really don't know how your brain grows." ”

"Hehe~~~" Wang Luo didn't know how to answer.

With this copy, Wang Luo has absolute confidence that he will satisfy Chen Debiao. And. Chen Debiao has no reason to be dissatisfied with this copy.

If it weren't for Wang Luo's current lack of manpower, Wang Luo would actually prefer to produce this show by himself, so that he could attract investment, and then he only needed to discuss with the TV station about the distribution of advertising costs.

In fact, about some of the ways this world works, Wang Luo is still a little confused.

For example, in a variety show, he can have many ways to cooperate, and he can also have different ways of cooperation according to different companies and TV stations.

Let's say a small entertainment company, after they come up with a good copy. Then there are only two possibilities, the first is to be wholly acquired by the TV station. Also known as buying full rights. The second is the cooperative share, in which the TV station is responsible for the recording, and finally pays a part of the total revenue to the company.

Don't think too much about it, this part of the share will definitely not be higher than 10% of the net profit. Therefore, it is still difficult for small companies to stand out in this world.

A company like this, which started with creativity, has only one way to go, constantly come up with excellent copywriting, and establish its position on the TV station through quantity, as long as the status is up, it is no problem to get 20% or even 30% in the future.

The other is the cooperation between large companies and TV stations, which is divided into three types, and the TV stations acquire the copyrights. It is produced by the entertainment company itself, and the post-production cooperation. It is jointly produced by both parties and then divided according to the provisions of the contract.

Generally speaking, the last way of cooperation between large companies and TV stations is chosen. After all, TV stations also have to make money, even if you are a big company, you have to leave some way for the TV station to live.

Otherwise, if they annoy the TV station, these companies will not have such a good time in the future. Of course, this division is generally five or five. This is already quite impressive, and very few companies can get a fifty-fifty share on the TV side. Even if it is the Big Four, it is not always possible to get this kind of share ratio.

Although Wang Luo had the intention to make it alone, he was unable to carry it out. Even if it is produced, it will not be broadcast only on the website, and it will eventually be broadcast by the TV station.

Therefore, the best choice is to cooperate with the TV station, so that Wang Luo can not only find time to do other things, but also start to develop in variety shows.

"Brother Wang, tell me about your conditions? After all, this kind of thing is not something that I can do directly. Chen Debiao slowly put down the copy.

He didn't stupidly ask Wang Luo if he had any intention of cooperating with Tianjing TV, since Wang Luo found him instead of the person in charge of other TV stations, it proved that Wang Luo wanted to cooperate with Tianjing TV.

And Chen Debiao is also very satisfied with Wang Luo's copywriting, if Chen Debiao can call the shots alone, he will even directly agree to cooperate on the spot.

But he was helpless, the TV station was not his alone, and he had to take the copywriting to discuss with several leaders in the station. As for whether the copywriter can pass the resolution, Chen Debiao is not worried, he is worried about whether the conditions proposed by Wang Luo are acceptable to Taiwan.

"Fifty-fifty, I have the power to decide the guest list." Wang Luo put forward two conditions, which are the most basic conditions.

Chen Debiao nodded secretly, these two conditions are not excessive, and the TV station is not unacceptable. Although it is a little difficult, but behind this copy, I believe they will agree.

As for the power to decide the guest list, this point is indifferent in Chen Debiao's opinion, according to Wang Luo's character, since he has taken out this copy, then he must already have a candidate for the guest in his heart.

Therefore, what the TV station needs to do is just shoot according to the copy. Moreover, Chen Debiao also absolutely believes that once Tianjing TV decides to cooperate with Wang Luo, the benefits of this program for Tianjing TV will definitely be huge. Unthinkable.

"Good. I promise you. But I can't reply to you right now, so I'll do my best. Chen Debiao nodded and agreed to Wang Luo's conditions.

The reason why Chen Debiao agreed so neatly is not without reason. He has already seen the popularity of this show, and once it premieres, it will cause a huge sensation in the variety show circle.

And as the first person to eat crabs, the benefits of Tianjing TV are absolutely obvious. Over the years, Tianjing TV has not been able to surpass Huhai Satellite TV. Isn't it because the variety shows on Huhai Satellite TV have always forced them?

If you can defeat Huhai Satellite TV on the variety show that Huhai Satellite TV is best at, then, although Tianjing Satellite TV's ranking in the local satellite TV circle is still unlikely to rise, but after a long time, it will definitely be able to surpass Huhai Satellite TV and become the strongest TV station in local satellite TV.

This can be seen by him, Chen Debiao, and the other leaders in the station will definitely be able to see it. On the one hand, there are personal interests, and on the other hand, there are the interests of Taiwan, which is more important. Everyone knows it in their hearts. Only when the station is well can their personal interests be guaranteed at the most basic level.

"Then it's going to trouble Director Chen." Wang Luo said with a smile.

"No trouble! No hassle! Speaking of which, we made a lot of money this time. Chen Debiao put on a smiling expression. If he didn't know Chen Debiao's identity, I'm afraid Wang Luo would still think that Chen Debiao was just a business executive. "Brother Wang, I don't know about the premiere of the second season of "Survival in the Wilderness", do you have any other ideas?"

"This depends on the situation on CCTV, after all, we signed the contract, as long as the price is not too outrageous, they have priority." Wang Luo thought for a moment and replied more formulaically.

"Hehe, it's easy to say in terms of price, but I don't know what Brother Wang's psychological expectations are?" Chen Debiao continued to ask.

At the beginning, he won the premiere rights of "Soldier Assault", and the ratings were not very good in the first period of time. Even if Chen Debiao has the heart to continue to get the premiere rights of "Survival in the Wilderness", there is a lot of opposition in the station.

But later the facts slapped the face of some people in the station, and CCTV made a lot of money through and through. It can even be said that CCTV used the price of cabbage to buy gold. This has made many TV stations angry.

Recently, I heard that the second season of "Survival in the Wilderness" has been recorded to the end, so Chen Debiao also thought about it. And this time, Chen Debiao will not care about the opinions of other people in the platform.

Because before he came, he had already met with the director, and he told the director about the idea, and won the director's support. Therefore, as long as Wang Luo's asking price is not too outrageous, this time they Tianjing Satellite TV will definitely snatch "Survival in the Wilderness" from CCTV.

"At least it can't be lower than the production cost!" Wang Luo said very shamefully.

"Brother Wang, how much does this cost?" Chen Debiao frowned, obviously he didn't expect Wang Luo's psychological price to be so high.

"About three million."

The average production cost of the first season is nearly two million episodes, while the production cost of the second season is around three million. The reason for the increase in costs is simple, the salaries of the presenters and film crews have risen.

For the average salary of an episode, Lu Ming and the film crew need 900,000, of which 400,000 is Lu Ming's salary, 400,000 is the salary of five film crew members, and the remaining 100,000 is the salary of the logistics team.

Three million per episode, which is basically equivalent to the price of about three to four episodes of the most popular TV series in China, simply put, this price is difficult to accept.

Because of the cost of advertising alone, the TV station can certainly recover the cost, but the profit has dropped significantly. Because according to the regulations, a TV series is 40 minutes long, and only one minute of advertising can be inserted in the middle, even if four minutes of advertisements before and after are added. According to the highest price, the nine-minute ad can only sell for 6 million to about 7 million at most.

Besides, isn't the TV station profitable? It is important to increase influence, but under a broad framework, TV stations will definitely give priority to programs that can not only increase their influence, but also bring more profits to TV stations.

Obviously, according to Wang Luo's asking price, Fei Fei can find a few wealthy people and let them jointly buy out the entire advertising period, otherwise, the average TV station will only earn one or two million at most per episode.

Moreover, Chen Debiao has heard that since the second season, "Survival in the Wilderness" has found a sponsor, and when the time comes, plus overseas copyright fees, the most profitable person will definitely be Wang Luo. The TV station is basically in a situation of currying favor and not profit.

"Brother Wang, this price is a little too high, right?" Chen Debiao hesitated.

If it is a variety show, the asking price of three million is not high, because he still has sponsors, and the TV station will not make money. But this kind of program costs 3 million, and as far as Chen Debiao is concerned, he feels that Tianjing Channel is unlikely to accept it. And his price seems to be acceptable only to a giant like CCTV.

"Director Chen, this price is not high, after all, the first season has already made a name for itself, even if the second season still adopts the model of the first season, but some changes will be made when it ends later. So, the ratings for the second season will definitely be higher than the first season. Wang Luo said harmlessly, as if telling Chen Debiao that giving you three million is already a friendship price.

Of course, if CCTV also pays three million, it will be difficult to say. After all, we have a contract, don't we? (To be continued......)