S City, Six Dimensions Jewelry Company, within the strategy meeting.

General Manager Qiu Ziwen, jewelry store manager Zhang Wanting, jade store manager Zhang Yuping and others have been in a hurry.

The boss has been out on a business trip for almost a month, and they don't know what to do if they don't come back.

That is, since the end of April, there has been a large-scale gold price reduction trend in S City, Chow Tai Fook, Chow Sang Sang, Lao Fengxiang, Luk Fook, Ming Pai and many other jewelry groups sold gold jewelry, without warning, the price of gold from 240 yuan per gram at the end of the year, dropped to 180 yuan per gram, lower than the international gold price, which is a big surprise.

Customers may not know the reason for this anomaly, but Qiu Ziwen and Zhang Wanting understand that this abnormal price reduction is actually artificial.

Chow Tai Fook, Chow Sang Sang, Lao Fengxiang and other jewelry companies have joined forces to prepare for the fatal blow to the Liuwei Jewelry Group, which has sprung up in the jewelry industry in S City this year, and collectively adopted a low-price strategy to squeeze the Liuwei Group out of the jewelry market.

Even, someone privately sent a message to Zhang Wanting, clearly telling her: "The development of Liuwei Jewelry is too strong, and everyone has nothing to eat if it goes on like this, so you must withdraw from this industry." ”

At the same time, some rumors about Liuwei jewelry began to appear in the market, such as "gold mixed with copper", "sold cheaply because they are all fakes", "consumers must not buy Liuwei jewelry" and other rumors are flying all over the sky, plus Liuwei Group suddenly received a lot of court summonses, a large number of lawsuits, Liuwei Jewelry Group, caused a large-scale crisis of confidence among the people.

Since mid-May, Liuwei Jewelry's sales have plummeted, and there have even been a large number of customer returns, all kinds of crises, which makes people feel anxious.

The crisis is coming. Qiu Ziwen did not dare to make his own claim, but made several phone calls to Lu Wei, who was far away in Malaysia, stating the situation here and telling him to return to China quickly to deal with the crisis.

"Chow Tai Fook, Lao Fengxiang, these jewelry companies. He wants to kill us! Qiu Ziwen hammered the table and said anxiously.

Lu Wei got off the plane at the airport, took a taxi, found a random restaurant to eat, and after a trip home, at 3 o'clock in the afternoon, he drove to the Liuwei jewelry factory in the industrial zone and called Qiu Ziwen in advance.

"Mr. Lu is back!" Qiu Ziwen cheered and took several important leaders of the company. They came downstairs to greet them.

After seeing Lu Wei, Qiu Ziwen trotted over excitedly, "Mr. Lu! ”

"Mr. Lu!" Zhang Wanting and the others behind him also shouted one after another, their faces elated.

"Well, let's go upstairs for a meeting." Lu Wei nodded.

On the tenth floor, in the strategic conference room, Qiu Ziwen reflected the recent situation of the group and described the current crisis situation.

He said: "Mr. Lu." This month, the group made millions of profits in addition to jade jewelry, and the sales of several gold stores plummeted. There is no profit, not to mention, but a loss of tens of millions, and public opinion is also very passive, and the whole situation has taken a sharp turn! ”

"Yes, Mr. Lu, what should we do?!" Zhang Wanting also said anxiously.

Lu Wei took a slow sip of water and half-squinted his eyes for a while. Only then did he ask, "What is the main purpose of those jewelry groups for the six dimensions?" ”

Shen Fangjian replied: "This is too obvious, Mr. Lu, their purpose is to bring us down." ”

"How are they going to bring it down?"

"One is to reduce the price, and the other is to smear, Mr. Lu, these days. We receive all kinds of inexplicable lawsuits every day, all kinds of people on the Internet are slandering us, and our company's website has also been hacked. ”

Price reduction, smear?

Hearing these two words, Lu Wei suddenly burst out laughing, as if he had heard the funniest thing in the world, and laughed until he covered his stomach and cramped for a while.

The audience looked at each other, and began to be a little worried, Mr. Lu couldn't accept this blow and went crazy, right?

"Qiu Ziwen, Zhang Wanting." Lu Wei stopped laughing and called out two names.

"Here, Mr. Lu." The two of them were shocked and said at the same time.

"Lao Qiu, in the past two days, I will bring you a batch of gold, and you let the factory run the production line at full capacity and produce gold products in large quantities!"

"Yes, Mr. Lu!" Qiu Ziwen stood up and said.

"Aunt Zhang, inform all the gold stores under the group, and tell the store managers of each gold store that from today onwards, the price of all gold jewelry will be 160 yuan per gram, and they will reduce the price, and we will also reduce the price!"

"160 yuan per gram, Mr. Lu, this is more than 50 yuan lower than the international gold price, we may lose money." Zhang Wanting stood up, her face changed drastically.

"Don't worry, you just have to do what I say."

"Okay, Mr. Qiu." Zhang Wanting sat back worriedly.

"Also, the company had better set up a public relations department, throw a lot of money at this department, buy a number of network companies and network water army, save the image of the Liuwei Group, and by the way, also expose the sinister intentions of our opponents, anyway, don't be afraid, rely on money to smash, use money to smash until our opponent loses!"

The so-called business war, the fight is not luck and strategy, the fight is capital, who has strong capital, who can hold until the opponent goes bankrupt will win.

Chow Tai Fook and other jewelry groups believe that Liuwei Jewelry has not been established long ago, and the capital is insufficient, and they can use strong capital to crush this potential opponent, but unfortunately they don't know, because all the gold, jade and other raw materials in Lu Wei's hands are shipped from other planes, and the cost is almost zero, but they are fighting a price war at this time, intending to strangle Liuwei in the cradle.

This idea is really naïve.

Lu Wei stood up and said to everyone: "Everyone, don't worry about any problems, the Liuwei Group will not collapse, and it is impossible to collapse, on the contrary, it must be those who are against the Liuwei Group, I have confidence in the company, and you should also be full of confidence in the company!" ”

"In this war, victory must be ours!"

"Yes, Mr. Lu!"

Hearing Lu Wei's high-spirited words, everyone stood up and applauded, their hearts were full of confidence, yes, since Mr. Lu is so confident, what else do they have to worry about?

Sure enough, starting from June 1st, Lu Wei drove a small truck with a load of more than 20 tons, five consecutive round-trips, and put a full 100 tons of gold in the warehouse of the Liuwei Jewelry Factory.

June 1, 10 a.m. Six Dimensional Jewelry Stores in five sales outlets in S City put up a giant banner "All the jewelry in the store is sold at 65% off, the real goods are real, and the fake one pays ten!" The surrounding jewelry store employees who are all branded with "seven-fold discount, don't miss it when you pass by" Chow Tai Fook, Lao Fengxiang and other jewelry group employees, their faces have changed greatly, and their eyes are in disbelief.

A vigorous business war in the jewelry industry in S City has officially begun. (To be continued......)