After winning the gold auction for 4.01 million, Xingfumen Food won the exclusive naming right of the program "Dad, Let's Go" with 22 million, becoming the "bid king" of this small auction so far, leading the entire venue.

The people around him congratulated Sisi and Ye Zhengzheng and tried to get closer to them.

Some people are happy and some are sad!

When Niu Fugui heard the mallet falling, the whole person seemed to have been struck by lightning and sat on the chair with his whole body. The golden advertising space was snatched away by someone with a difference of 10,000, and now the naming right has nothing to do with him.

During this time, he found that bad luck was gone, and the planned things would always be disrupted, and he walked towards the abyss step by step.

Hum!

Director Zhang was also dissatisfied, looked at Niu Fugui with resentment, and wanted to walk over and shoot this person to death. If it weren't for his troubles just now, that young man would probably have directly shouted a high price of 30 million, instead of the current 22 million transaction.

If it weren't for the fact that this person was an old customer for many years, he really wanted to blast the other party out directly, and never let him enter the door of Nanyue TV.

"This way, please!"

A nice staff member respectfully invited Sisisi over.

The auction of naming rights is different from the previous auction of advertising space, and this time it is necessary to sign a confirmation of winning the bid. The amount of 22 million is not much, but it is not a lot, so there must be potential disputes to be stifled, who knows if you will regret it after a few times with your wife in bed?

There is another factor in this, there are a lot of advertising spaces for a variety show.

You get the exclusive naming rights, but there are still several strategic partner bids, and this strategic cooperation bid needs to weigh the naming units. Can't you Qiandu Barbecue take the exclusive title of the show, I Qiandu will go to bid for strategic partners, right?

It is for this reason that the auction paused slightly. The staff came over and invited Sisi to sign a contract.

"Wait for me!"

Ye Zhengzheng didn't need to go over, but he was curious about the content of the signing contract, so he also followed behind Sisi. He seemed to be in a good mood, and when he went over, he didn't forget to thank the people who congratulated him.

By now, his plan to snipe Niu Fugui was basically completed. not only grabbed a golden advertising space, but also won the naming rights of "Dad, Let's Go". If Niu Fugui wants to participate in the competition for the naming rights of the second season of "The King of Cantonese Singers", he will be powerless.

First, Huang Laoji and Jia Duobao, the two big advertisers, are obviously coming for "The King of Cantonese Singers", presumably the price cannot be too low; Second, Xingfumen Food is no longer able to raise the price, because the naming rights of "The King of Cantonese Singers" are very likely to reach 100 million.

It is precisely like this, Niu Fugui may not be able to participate either. As for the bidding of those strategic partners. The effectiveness of these advertisements is average, and Niu Fugui can take them casually.

"Sister Sisi, thank you for your help just now!" Ye Zhengzheng quickly followed and thanked her.

Although he is said to be the majority shareholder, the company was founded by Sisi, and he has already said that he will not interfere in the operation, and she has the right to refuse this huge advertising investment. If this woman had dropped the chain just now, then I am afraid that this naming right would have really been taken away by Niu Guigui.

Now she is able to bid on her own terms. This is probably not because I am afraid of myself as a major shareholder, but because of the love between the two.

It's just that. Soon he realized that he seemed to be in the wrong place.

"Don't thank me! Remember you owe me 8 million! Sisi turned her head sideways, smugly revealing a mouthful of snow-white teeth.

"Why?" Ye Zhengzheng immediately expressed dissatisfaction.

"Because I can save you at least 8 million!" Sith is right.

Hearing this, Ye Zhengzheng realized that because this woman didn't listen to him, she actually saved 8 million. The world is such a miracle, and he is obviously planning to drop 30 million. But God saved him money.

This 8 million is not a small amount, it is all the money of a beautiful sports car.

"Sister Sisi, you can't be serious, right?" Ye Zhengzheng asked anxiously.

"Of course I'm serious, give me the money!" Sisi twisted his ears and begged for the money he had just saved.

"Hey...... All right! I'm paying for it! Ye Zheng immediately compromised.

"Don't!" Sisi shook her head in disgust.

"How did you get hung up so easily?" Leaf political pain.

"Dare to say it! Who made you sit so close to that woman just now! Sisith wrung his ears angrily. vented the dissatisfaction just now.

……

On that red cloth table, a printed contract was placed, waiting for Sisi to sign it.

She sat in her chair and carefully looked at the confirmation of the winning contract, which was mainly a two-condition condition, paying a 10% deposit first, and the balance would be credited to the account within five days. Although it disrupted Sisisi's advertising budget, Happiness Gate could still afford it.

"Mr. Xi, Mr. Lin, hello! I am Zhang Tai, the director of the advertising department, please forgive me for any neglect! "Director Zhang is in his forties, and when he is in the prime of life and seeking progress, he stretches out his hand to Ye Politics from afar.

Now the competition between TV stations is very fierce, so at the end of each year, people from Huaxia CCTV will first send people to visit major companies and invite them to participate in advertising auctions. As a small-scale local TV station, Nanyue TV has no conditions to put up a shelf, and always pays attention to the dynamics of local enterprises.

Now, a big advertiser has taken the initiative to come out, and he is also in a hurry to stammer, hoping to continue to cooperate next time.

"Hello, Director Zhang!" Ye Zhengzheng shook hands with him and said lightly.

"Mr. Xi, thank you for your support this time, please correct me if there is anything inappropriate!" Director Zhang looked at Sisi again, wanting to apologize for what happened just now.

"Director Zhang, there is something really I want you to forgive!" Sisi said with a smile.

"Oh! Mr. Xi, please speak! Director Zhang immediately became serious.

……

The TV station seized the gap at each point in time, and in this time gap, once again played the promotional short film of "The King of Cantonese Singers" to these hundreds of bidders. Suddenly, the screen shifts, and a large line of text appears on the screen.

"Dad, Let's Go", Happy Door Snack Network, 22 million!"

Everyone was surprised to find that Xingfumen Food was named after the website.

However, such Internet companies have not been affected. In fact, according to the current "Advertising Law", game companies can actually advertise, but they can't advertise a specific game.

Now, there doesn't seem to be anything wrong with this website that sells snacks online.

Although naming rights have traditionally been based on companies or products, it is also possible to name after websites, and such e-commerce sites have long been recognized by the government. The forty thieves have all named the football team, which is not pediatric in a show.

Under Xi Sisi's solemn request, Director Zhang also made a favor and immediately agreed.

However, when she learned that Ye Zhengzheng only spent 4.01 million to shoot the 10-second golden position in the middle of the advertising segment of "Today's Attention", Xi Sisi was stunned for a long time. She didn't expect that this Kaizi would take a big advantage.

After a while, the advertising bidding ushered in the main event, and the competition for the naming rights of "The King of Nanyue" was very motivating. With the addition of Lin Qingyu, it has become a three-country war of herbal tea, and other companies basically only have the share of watching the show.

After a lot of fighting, the naming right was finally won by Huang Laoji. In order to confirm the orthodox position of the 108 billion trademark, Huang Laoji now seems to be wealthy, and his advertising investment is not weaker than that of Jiaduobao.

Ye Zhengzheng did not witness the scene of the competition, and left after signing the confirmation of winning the bid. Today he is here to snipe Niu Fugui, and now that he has succeeded, then he naturally has to work, and he has no lot of work.

In September, the online impact of millions of members, September Pass brought hundreds of thousands of users into the payment field to grab food, and September private equity is planning to launch the "September Miracle 002", which is so complicated that even the tiger girl often has to stay in the company until seven or eight o'clock in the evening. (To be continued......)