The summer file is a period that is not weaker than the annual file at all, so the summer file has always been a project reinvested by major film and television companies, and some film and television dramas with high investment amounts and high quality will communicate with the TV station and try to arrange for broadcast in this schedule.

Every year's summer file, it is also the most fierce moment for several David TV to compete for ratings, because ratings represent money, and it is also a measure of the status of TV stations.

Shonan Satellite TV is the main idol emotional family program, and from time to time will introduce some foreign idol dramas, so the ratings have always been the top of Huaguo Four David TV, and many companies in China have been investing in Shonan Satellite TV's advertising investment has always been high.

Jiangsu and Zhejiang Satellite TV and Xiangnan Satellite TV are almost the same, so the throne of the four David TV champions in recent years has always been Jiangsu, Zhejiang and Xiangnan Satellite TV in turn, and the advertising cost of Jiangsu and Zhejiang Satellite TV has always been high and scary, which is comparable to Xiangnan Satellite TV.

Suhu Satellite TV is slightly different from Xiangnan Satellite TV and Jiangsu and Zhejiang Satellite TV,This satellite TV focuses on talent shows and some film and television dramas with historical war themes,Because the subject matter is limited,So Suhu Satellite TV has always been in a position that is not high among the four David TV,It is equivalent to Xiyun Satellite TV, which is also the four David TV,Suhu Satellite TV's advertising costs are lower than those of Jiangsu, Zhejiang and Xiangnan,But the cost is also outrageously high。

Xiyun Satellite TV, which has similar influence to Suhu Satellite TV, except for some entertainment variety shows that almost every TV station has, this satellite TV's favorite screening is family struggle dramas, so the audience has always been limited, but there are many diehards, because there are many diehards, the advertising cost of Xiyun Satellite TV is also very high, which is basically the same as Suhu Satellite TV.

Compared with the four David TV with their own characteristics, other satellite TV stations in China are inferior, because almost all excellent film and television drama resources are firmly controlled by the four David TV.

It is precisely because of the excellent film and television drama resources that are controlled by the four David TVs. So the ratings of the Four David TV have always been high, and this is a cycle.

There are four David TVs, and it is difficult for other satellite TV stations to get ahead, and it is difficult to make a lot of money, and there are even some small local stations that can't even get advertising because they don't have excellent film and television dramas, and finally they need subsidies from the local government/government to maintain them.

There are two ways in which each TV station accepts advertising partnerships.

The first is a long-term partnership, which is that I don't care what program your TV shows. I have to run ads at a certain time.

The second is short-term cooperation, that is, you have a popular program recently, and I will insert advertisements during the time period of this popular program.

The first type of advertising cost is much cheaper than the second type, but the long-term investment is very large, the second type of advertising cost is much more expensive than the first type, but the total cost is much lower than the first type, each with its own advantages and disadvantages.

Long-term cooperative advertising is judged based on the average ratings of satellite TV in the previous year, while short-term advertising cooperation is judged based on the repercussions caused by the film and television drama before it is broadcast, and there are many criteria for this repercussion. Because there are some film and television dramas that are adapted from works that have been famous for a long time.

Except for the adapted film and television dramas, the best way to see whether a film and television drama will be popular after it is broadcast, the first thing to watch is the promotional trailer when the film and television drama has not yet been broadcast, because the trailer can be said to be the essence of a film and television drama. If the trailer is popular, the TV series will naturally become popular, and after watching the repercussions caused by the trailer, advertising investors will measure the repercussions in other aspects.

Of course. Advertising investors can also choose to insert advertisements after a drama is on fire, but the advertising cost is not affordable by ordinary companies. Therefore, many investors are focusing on the trailer, and only before a drama is broadcast, its advertising fee is the lowest and the best to negotiate.

As early as the beginning of June, several satellite TV stations in China broke out the program list arrangements for the summer file, and as soon as these program arrangements were exposed, they instantly attracted a large number of TV fans to watch and discuss, and also attracted a large number of Chinese advertisers.

With the passage of time to mid-June, in addition to the turmoil caused by a plot of Condor in the literary world and society, another hot topic of turmoil is the TV series of various David's summer files, so the promotional trailers of summer TV dramas have also become the focus of many TV fans and advertising investors.

With the exposure of the promotional videos of various summer film and television dramas in China, this already hot topic attracted many onlookers at one time, and advertisers also paid close attention to the repercussions caused by each film and television drama promotional film.

However, as soon as the promotional video of the summer file came out this time, many advertisers expected it, and unexpectedly, the most hotly discussed film and television drama "Ghost Crying Seven Evil Knives" adapted from the works of Sima Zhao, one of the six masters of Wenmo.

In a few hours, the discussion topic about [Ghost Cry Seven Evil Knives] is much higher than that of other satellite TV, and even the film and television dramas of the other three David TV have been pulled away for a considerable distance, second only to Shonan Satellite TV's Jiangsu and Zhejiang Satellite TV's high-quality big IP tear-jerking film and television drama [Love Me One More Time], this time it was also thrown away by [Ghost Cry Seven Evil Knives] A lot of hot discussion data was thrown away in a short period of time.

And the direct reason for the sudden outbreak of [Ghost Cry Seven Evil Knives] is that this drama adopts the filming technique of [The Legend of the White-Haired Witch], and [Ghost Cry Seven Evil Knives] is even more gorgeous and exaggerated than [The Legend of the White-Haired Witch] in some special effects.

The sensation caused by [The Legend of the White-Haired Witch] in the annual file is not a joke, its milestone filming techniques and the gimmick of the first martial arts TV series have increased the influence of this drama I don't know how much, so this time the same shooting techniques and the same martial arts drama [Ghost Crying Seven Evil Blades] A promotional video attracted a large number of white-haired fans and martial arts fans.

In addition to this reason, there is another reason why many investors can't smile bitterly because of the outrageous [Condor Heroes] that has been hotly discussed recently.

Because of the plot of the Condor, many Condor fans have taken their eyes away from Qi Ming's upcoming [Smiling Proud Jianghu], and instead focused on [Ghost Crying Seven Evil Knives], all of them want to find some spiritual comfort in this drama, so it can be regarded as adding a lot of hot discussion data to [Ghost Crying Seven Evil Knives] from the side, although there is not much data, but it is also real data.

As for [Smiling Proud Jianghu], which lags behind many satellite TVs and has not yet released an official promotional film, it has lost a large number of potential viewers because of a plot of the Condor, not to mention, even the actors have great drawbacks. Therefore, it can be said that the TV series [Xiaoao Jianghu] has not yet been broadcast, and many investors have already sentenced it to death.

A school forum

"It's going to be summer vacation soon, and the pressure of studying is so great, I want to take a good rest this summer, and I beg to recommend a good-looking TV series in the summer, don't talk about [Ghost Crying Seven Evil Knives], I will chase this drama during the summer vacation. Martial arts drama, this is the second part after the white hair, and you have to chase everything you say. ”

"Upstairs is the same as me, what I value most in this summer file is also this martial arts drama [Ghost Crying Seven Evil Blades], that special effect, damn, I really didn't say it, I was dazzled when I saw it, it was really exciting. But in addition to the fact that I want to watch this drama myself, one of the more important reasons is that I am disgusted with that guy Qiming now, since he has a holiday with Sima Zhao, the author of [Ghost Crying Seven Evil Blades], then I want to support Sima Zhao vigorously. Disgusted to that Qiming. ”

"I feel the same way, you don't know, I saw the recent plot of the Condor at school, as for that plot. I don't want to say that I had a sense of hopelessness at the time, and from that time on. As long as I see that my new girlfriend has the opposite sex around me, I think of Zhen Zhibing, and I can't wait to go up and fight with others, I don't want to suspect that I am neurotic by the gods. ”

"Cao He, my heart hurts so much now, that turtle son Qiming hasn't stood up to say a word until now, sometimes I really want to ban him from the association, but when I think of the Condor, although my heart hurts, I still hope that the tower serialization will be completed, in short, I am very conflicted, but no matter what, this time I support the decision [Ghost Crying Seven Evil Blades], not to mention the drama itself, I am looking forward to it, that is, I don't like this drama, and I will support it to the end for the reason of disgusting Qiming."

"Why do you say [Devil Cry Seven Evil Blades]? I remember that [Smiling Proud Jianghu] should also be in the summer file, isn't it Huinan Satellite TV that plays character propaganda? This is also a martial arts drama! ”

"There is no doubt about the original masterpiece of [Smiling Proud Jianghu], but the actors who played Ling Hu Chong and Lin Pingzhi in the TV series are enough, the two leading actors are actors with criminal records, and more importantly, I have been frightened by the plot of Qiming's Condor recently, so I want to support Qiming's opponent Sima Zhao!"

"It seems that this summer file [Ghost Crying Seven Evil Knives] is going to be popular, I see that many places are talking about it, the limelight has overshadowed the other three David TV for a while, Sima Zhao is also going to become famous because of this drama, maybe he will be named the fourth talent soon."

"Anyway, for whatever reason, [Devil Cry Seven Evil Blades] I'm determined!"

"Still talking about summer film and television dramas? Let's go watch Qiming Wei/Bo, I just got the news that this turtle grandson has finally appeared. ”

"Finally come out, see me hurry up and scold him to death!"

"Same, wait for me upstairs, I'll fight with you for enlightenment!"

"Made, ask him to return my fairy little dragon girl, otherwise all his works will resist to the end!"

……

A film and television forum

"This summer file is very good, I like emotional dramas the most, I didn't expect there to be two in this summer file, one is [Love Me One More Time], and the other is [Lover, Lover], I can drink ice water and watch TV this summer, enjoy."

"As soon as I look upstairs, I'll ask for a relationship first, and then I'll tell you one thing solemnly, that is, in addition to emotional dramas, you should watch martial arts dramas, [The Legend of the White-Haired Witch] You must have watched it, there is also the latest martial arts drama [Ghost Crying Seven Evil Blades] in the summer file, and the girl cliff can't be missed!"

"Originally, I was not satisfied with the actors of [Smiling Proud Jianghu], but for the sake of the original book and the Condor, I still decided to take a look, but as soon as the recent plot of the Condor came out, the baby was scared to death at that time, and I was so scared that I didn't sleep well in the past two days, and I had nightmares as soon as I fell asleep, and I dreamed that I was drugged by the idiot next door, who understands my suffering, so this summer I decided to use the TV series to make up for the little heart in my hand."

"The girl upstairs made me laugh and pee, but don't worry, sister, as an idiot who lives next door to you, I won't do anything to you, because you're not a little dragon girl!"

"[Smiling Proud Jianghu] has not yet come out of the promotional video, but the subtitles are going to be broadcast on Huinan Satellite TV, and now it seems that it is probably going to be delayed, after all, the plot of the Condor has really poisoned too many people recently, I don't know how many people have turned black to Qiming since then, [Smiling Proud Jianghu] The TV series itself is flawed, and it is coming out at this time. That will definitely be a big loss, but I don't know why that Qiming hasn't come out to say a word, if he continues like this, he may collapse after building a year's foundation. ”

"The influence of the Condor is really great, you can see discussions everywhere, I didn't expect to see discussions about the Condor on this film and television forum, for the recent plot of the Condor, when I first saw it, my bladder exploded, and Qiming Wei/Bo fans dropped more than one million, which also proves that there are many people who feel the same way as me. Several families near my home who originally subscribed to martial arts newspapers and magazines have also unsubscribed in the past two days, and I don't know how many unsubscribes martial arts have been received because of the plot of the Condor! ”

"Don't be crooked, this is a film and television forum, what kind of Condor is being discussed? But then again, wasn't that Qiming the most fearless before? has been face-to-face with several famous artists, why is there such a big storm this time, and he still doesn't come out to say a word? ”

"It is estimated that Qiming himself was scared to pee. It is said that the phone of the martial arts publishing house was blown up, and several female employees were scared to cry, and finally the martial arts publishing house was forced to close its doors, and the Huayu studio under the name of Qiming was also besieged by many people. When Qiming saw this, he was afraid that he was so frightened that he hid in the toilet and didn't dare to come out, how could he calm the anger of so many readers alone? ”

"Since the buildings are crooked, then I ask curiously. Where does this Qiming live, why haven't so many people found him? Isn't there a lot of power on the Internet? Follow the IP to check his address. ”

"Friend upstairs, you're breaking the law...... So most people don't do that. Besides, the security of the Internet is very high now, and people who are a little famous will be focused on protecting their privacy by the website, so the IP is unreliable, otherwise there would not be so many people besieging the martial arts publishing house and Huayu Studio, not because they can't find Qiming, and they want to force him out by encircling him, but it is certain that if this thing dares to come forward, he will definitely be beaten and he doesn't even know his mother. ”

"Everyone, don't force it, I just got the news, Qiming, who has been shrinking for two days, comes out, everyone quickly go to Wei/Bo to watch the battle, and vent the anger in your heart!"

"True or false? I'm going to go, and I'm not enjoying scolding under his blog post promoting the Condor in the past two days, so I'm going to scold and vent. ”

……

Condor Forum

"The Condor fans have decreased by more than 500,000 in a short period of time, and now there are less than 150,000 attention left in this forum, this time Qiming is really dead!"

"Now the rest should be die-hard, it depends on the follow-up plot of the Condor, I heard that the Writers' Association is involved in this matter, I don't think he will compromise on that guy in Qiming, I don't know if the Condor will be banned."

"At first, Qiming wrote about the master-apprentice love, I was still amazed and shocked, and I secretly vowed to follow Qiming's works forever, but as soon as this plot came out recently, I was stunned all of a sudden, if it weren't for the fact that I was looking at the future of Xiaolongnu and Yang Guo, I also withdrew from paying attention, and now I will look at the follow-up plot arrangement of the Condor."

"We are all heartbroken about the Condor, but let's think about it carefully, is this Condor turmoil a bit too much, could it be that some people from traditional literary factions deliberately want to take advantage of this turmoil to drive Qiming out of the literary world, after all, Qiming is now threatening the traditional faction in his eyes, just because of the emergence of Qiming, chivalrous culture has risen at once, and martial arts culture has emerged."

"It seems that there are smart people, I think so, there have been some works that have caused a sensation over the years, but almost none of them have been intervened in the review of the Writers' Association, and now as soon as the Condor has an accident, the Writers' Association will immediately intervene, and someone must be secretly making a mistake, you must know that the traditional masters in the Writers' Association are a quarter more than the number of popular masters, and the traditional factions must have the advantage in decision-making."

"Regardless of whether someone is secretly doing bad, in the final analysis, it's Qiming himself, if he doesn't make this plot, do people have something to do bad? It's not because he died by himself, everyone is used to the heroine of traditional literary works being tarnished, because many emotional dramas have this play, but this is the first time that the Condor has come out of popular reading, and it is strange that it does not cause readers to resist. ”

"It makes sense, traditional literature is basically based on women as the audience group, there are few men, only after film and television will there be a lot of male attention, and popular books are basically dominated by men, and there are far fewer women, so the same plot, the consequences are completely different, such as the plot of the Condor, many women may not only not feel poisonous, but also probably feel that this is a strange beauty, but men are different, men have more or less that machismo, seeing this plot must be about to explode, In addition, the Condor is the first popular book to be written like this, and the repercussions can be imagined, but at present, it is really possible that someone will use the topic to play and want to drive Qiming out of the literary world. ”

"After watching the analysis of several people, I suddenly felt a lot calmer, now let's look at the follow-up plot of the Condor and Qiming's response, the matter is so big, it is impossible for him not to hide, besides, the recent [Smiling Proud Jianghu] TV series is also going to be broadcast, he has to stand up and say something anyway, otherwise the drama [Smiling Proud Jianghu] is really going to be finished."

"I just got the news, Qiming Weibo/blog has been updated, let's watch quickly."

"I also heard that I was on the way to read a blog post on the computer, and the phone was too small to look good at."

"Finally came out of this guy, I was wondering if I was going to block him if I didn't come out, onlookers, it must be very lively......"

"Needless to say, that scene must have been full of filth/filthy/foul language...... The scene must be more exciting than a nuclear bomb! ”

……

The second update, a big chapter of more than 5,000 words, and there are more to come!

Ticket! Ticket! Ticket! (To be continued.) )