Chapter 186: Amazing Weekly Sales
Bang!
Ding Lin pushed open the door of the president's office and rushed in directly.
After entering, he shouted directly to Fang Chengshi, who was sitting behind the desk: "Old Fang, I heard that the weekly sales statistics of "If Life Is Only as First Seen" have been delivered to you!" Tell me how much! ”
When Ding Lin shouted this, he was out of breath, and gasped after speaking, obviously he ran all the way from outside.
Fang Chengshi was taken aback by his situation, and when he heard the intention, he was relieved, and couldn't help crying and laughing: "Ding Lin, is it necessary for you to be so exaggerated?" If you want to know how much to sell, just make a phone call. ”
"I just want to see the stats with my own eyes!" Ding Lin said stubbornly, "Hurry up and show me!" ”
Fang Chengshi smiled bitterly and took out a report from the drawer under the desk, and before he could hand it over, Ding Lin rushed up and snatched it from his hand.
This is a relatively detailed report, and there are even statistics on how many copies have been sold in which bookstore in such and such a city.
Ding Lin skipped these details and looked directly at the totals in the data column.
"It's ...... 1000000000 ...... How much? Ding Lin's eyes widened, and he looked incredulous at the calculated data.
After a while, after reacting, Ding Lin raised his head suddenly: "Old Fang, is this data true?" ”
Fang Chengshi nodded: "Of course it's true, they were sent by a professional statistical company." ”
Ding Lin swallowed with difficulty: "This ...... Is it really 520,000? ”
If he is not mistaken, then the data on this report shows that Su Wen's first poetry collection "If Life Is Only as First Seen" sold 520,000 copies in the first week.
Note that this is not the outbound volume, but the actual number of sales in the bookstore!
More than 500,000 copies were sold in a week, which seemed inferior to Su Wen's first work "Romeo and Juliet", and even more than "A Doll's House", which sold more than 2 million copies. However, this is a collection of poems!
In these years, poetry is hard to sell.
Ding Lin knows this best, because he is a complete literary youth, and the Spring and Autumn Publishing House has also published many poetry collections over the years. But sales are very different.
In his memory, he remembered that the best-selling works were the works of a relatively famous poet in Guangdong City, but the works eventually sold a total of 300,000 copies.
The total sales volume is 300,000, which is not the same as Su Wen's weekly sales of 500,000!
As a publisher, Ding Lin is also very familiar with some laws of the market, if nothing else, the total sales of a work are generally two or three times the sales in the first month, and the sales in the first month. It's two or three times the sales of the first week.
In other words, the total sales of "If Life Is Only as First Seen" may exceed 3 million copies!
What does three million copies mean for Spring and Autumn Publishing House?
Ding Lin has run this publishing house for so many years, and he has not published a book that has sold more than two million copies, otherwise he would not have fallen to the point where he is today.
The number of books held by a publishing house is related to the sales of the books it publishes. It is because of the poor sales of the Spring and Autumn Publishing House that the current situation of only ten book numbers has been caused. It's only one step away from going out of business.
This is the reason why Ding Lin wants to sell the publishing house, and he hopes to save the Spring and Autumn Publishing House through Su Wen's accession.
In his planning. The first year's request was not excessive, as long as there was a book with more than one million copies, the next time the official assigned a book number, he would be able to keep the current ten book numbers, so that the publishing house would not have to go out of business.
Now, it's just Su Wen's first collection of poems. Are you going to overdo it?
If a book of poetry really sells more than three million copies, then they can even hope for more, not just ten books.
As a result, Ding Lin was extremely excited. Speaking is not good: "Old Fang, this ...... It's incredible. I...... I don't even know what to say as well! ”
"yes, it's amazing." Fang Chengshi could understand the excitement of his old classmates, because when he started the report just now, he was also shocked by this data.
In order to confirm that the data was not wrong, he even called the statistics company to prove the authenticity of the data repeatedly, and at that time he was so verbose that the people in the statistics company were impatient.
In short, after confirming that the data was true, Fang Chengshi jumped up in the unmanned office and cheered loudly.
He resigned from his job as the editor-in-chief of the evening newspaper, and even borrowed money from Su Wen to invest in the Spring and Autumn Publishing House, which can be regarded as a desperate gamble.
These days he is under tremendous pressure and he can't sleep well, but now it seems that everything is worth it, at least, the data makes him happy.
The sales volume of 500,000 a week is not high for the poetry collections of those great writers and writers, such as the Venerable Donglian, his poetry collections are only more than 10 million, but the total sales volume is more than 100 million copies!
On average, a poetry collection sells more than 10 million copies, and tens of millions of copies are high. Compared with him, Su Wen's sales are simply scum.
However, Fang Chengshi feels that what he can look forward to the most is that the first week of "If Life Is Only as First Seen" will only be sold in Dongguang Province.
Don't think it's because it's conservative, it's really because the strength of the Spring and Autumn Publishing House is limited, and it can't spread the market all at once. The first printing was 1 million copies, but now only 600,000 copies can be put on the market.
In other words, this week, they sold 600,000 copies, and they sold 520,000, a sales rate of about 80% and a half. Moreover, this is only the sales volume of a province in Dongguang.
The copyright protection of the Chinese Empire is very strict, even if this poetry collection is rotten in Dongguang Province, there is no concern that there will be large-scale pirated books in other provinces.
Then, the books that are on fire in Dongguang Province will not perform badly when they reach the markets of other provinces across the country.
Fang Chengshi is extremely looking forward to selling this poetry collection to other parts of the country, at that time, what will be the sales volume?
Is it more amazing?
The answer is yes!
Fang Chengshi has great confidence in this, and he has already seen that the bright future of the publishing house beckons to him.
Feeling this, Fang Chengshi said to Ding Lin: "Ding Lin, let the printing house work overtime and print another million copies of "If Life Is Only as First Seen"! ”
"A million copies?" Ding Lin was taken aback when he heard this, and felt that Fang Chengshi was a little risky, "Old Fang." Do you need to reprint so quickly? The first edition of one million copies, which was also printed just yesterday. ”
Fang Chengshi smiled: "The sales volume of 500,000 in the first week, do you think the total sales will not exceed two million copies?" ”
"This ......" Ding Lin hesitated, "I don't think it's necessary to do it in one step, it will increase the pressure on our capital turnover." You can wait for the first batch of books to settle before continuing to print. And don't forget, the first week sold more than half a million people. That is the result of the great efforts of our readers in Dongguang Province, after all, Su Wen is our own people, and everyone is willing to support him out of their pockets. Sales were booming in the first week, and the pace will definitely slow down later, because the market capacity of poetry is limited. I think it will take a month to digest a million copies. ”
Fang Chengshi shook his head and disagreed: "Poetry is indeed a niche in the market, and your estimate is not wrong, readers in Dongguang Province can consume one million copies in a year." It's already a lot of face for Su Wen. But, you forget, we still have a national market. ”
"Even if Su Wen is not famous and his drama works sell well, but without the feeling of his own people, do you think they will buy poetry collections to support Su Wen?" Ding Lin asked rhetorically.
Fang Chengshi smiled mysteriously: "Mountain people have their own clever plans. ”
"What did you do?"
Fang Chengshi smiled: "I didn't do anything, I just heard that the Venerable Donglian and Haizhi both appreciate Su Wen's poetry, and after the printing of "Life is Only as First Seen". I've asked someone to deliver a book of poetry to them. ”
"You mean ......"
"As long as a few weighty people say good things about "If Life Is Only as First Seen", we can use this gimmick to hype it up. So as to enter the national market! ”
"Is it possible?" Ding Lin hesitated.
Fang Chengshi nodded heavily: "I think I can give it a try." With the spread of the Internet, Su Wen's reputation is not small. When we do publicity, it can be said that he is the original author of Zhang Fangge's new film works, or it can be said that the Venerable Master Donglian praises the poet, and then gives some benefits to the media, and takes turns to hype. It's hard to think about Su Wen's poetry collection if it's not popular! ”
Ding Lin was silent for a while, and then sighed for a while: "No wonder Su Wen wants to invite you to be the president, you are indeed very good at the mode of propaganda and hype." ”
Fang Chengshi smiled: "Don't forget, I was born in a newspaper." ”
"That. It's up to you. Ding Lin was persuaded by Fang Chengshi.
Fang Chengshi affectionately advocated: "Ding Lin, work hard, maybe "If Life Is Only as First Seen" will give us a bigger surprise!" Its future may be bigger than we can imagine! ”
"I hope so......"
The two discussed it and proceeded as planned.
Fang Chengshi really has a good way, and the weekly sales of Su Wen's first poetry collection were quickly stabbed by him to the media.
In particular, those paper newspapers are more concerned about literary and artistic works such as poetry, and when they heard that "If Life Is Only as First Seen" sold more than 500,000 copies in the first week, they rushed to tell each other.
Some people say that readers still like literary and artistic works, but they have not encountered good works, and they have called on the majority of poets to devote themselves to writing and create more moving poems for readers.
Some people say that the spring of poetry is back, and they have interpreted the poems in Su Wen's poetry collection, and they have said a lot of good things and praised them.
The quality of "If Life Is Only as First Seen" is indeed outstanding, and everyone who has read it has praised it, saying that these poems are rare masterpieces in recent years, and can even become classics and be passed down through the ages.
Some people like the new poems in it, while others like the old ones.
In the new poem, the most concerned and praised is "Farewell to Half a Bridge", even the Venerable Master Donglian said that he admired it, how dare they say not a word; In ancient poems, although "who has not died in life since ancient times" is also loved by many people, but in this world, in this era, because there is no pain in the skin, everyone only feels very cool about this kind of righteous and awe-inspiring sentence, but they may not necessarily love crazy.
The ancient poem that young men and women will never forget is "Magnolia Flower Order".
There is no it, just because there is a good sentence with the same name as the poetry collection in this poem - if life is only as first seen.
Because of this sentence, this poem entered the eyes of the Venerable Master Donglian, and the first person in today's Chinese poetry circle published a commentary on it.
His speech once again made Su Wen's poems enter the memory of the general public with a "classic" sentence! (To be continued......)