Chapter 329 of the text: Eastern and Western Cultures

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"What does Minister Wen mean is that I should respond to the call of the empire, contribute to the country, spend more effort on foreign culture, and let me create some works that meet the reading tastes of the Western market?" Su Wen asked with a frown.

Speaking of which, he was a little displeased, what was valued by the top of the empire, and joining the ranks of foreign cultural exchanges seemed to be very bluffing, and it could probably scare many people, but for a writer, it was a bit difficult to be strong.

In order to get closer to their goals, writers need to adjust their creative direction and conform to the market trends of the West, which will cause writers to lose what they are, and writers are not writers.

Su Wen was afraid that Wen Dong would let him do this kind of "proposition composition", and he would be infinitely entangled from then on.

Wen Donglai's ability to observe words and expressions was very prominent, and when he noticed Su Wen's frowning hesitation, he smiled, waved his hand and said, "Su Wen, don't worry, listen to me slowly." In fact, not everyone who chooses this writer for foreign exchange can be selected. He must meet two conditions, first of all, he must have a keen ability to grasp the market, be able to grasp the popular factors of the market, that is to say, we want to compare commercial words, if it is just art for art's sake, let alone the whole world, even our empire is not bad for such writers! ”

This is easy to understand by Su Wen, and now the Chinese Empire is not as strong culturally as it used to be, and that is because their culture cannot expand with military expansion as before. In the era of peace in the world, culture is a symbol of soft power, and market competition is the mainstay.

What the market is, isn't it just to see whose products sell well?

Nowadays, Western cultural products can be popular in the world because they have a deep grasp of the market, and can accurately grasp the psychology of the main consumer force in the market, promote their consumption*, so as to lay the foundation for the best-selling of their products.

If the Chinese Empire wants to fight against it, and even regain lost territory, it must abide by this market law, work hard from its own products, and win back the market.

In this part, it is necessary to write words that ordinary people like to see, and to be a little bit lower than the Riba people, not so sunny and snowy, and then go down the later route, it is estimated that more readers will be lost.

In other words, the work should be commercialized!

At the very least, external works should be more commercialized, and completely artistic works can be had, but they cannot be the main force. Of course, the stimulation of wealth can change the writer's creative route even more.

Today's annual writer rich list, with tens of millions of incomes, has indeed changed many writers' minds, making many people become business writers and make profits.

Of course, if you can strike a balance between business and art, and get the two things right, you will be a master. Wang Tianming is like this, Wang Wang, Xie Kun is like this, and now Su Wen also has such signs.

Wen Dong came here because he valued Su Wen's commercial value. So, Su Wen meets his first requirement.

Wen Donglai continued to say the second condition: "In addition, the writer needs to have a narrative that can integrate the Eastern and Western points, which can be accepted by us Easterners as well as Westerners. Of course, for our well-known local writers, it is not difficult to write in the Oriental style, but the difficulty lies in how to be more Western. It should be noted that we cannot be completely Westernized, otherwise we will lose our cultural characteristics, and at most it can only be said to be a copy of foreign culture, which does not belong to us and has little meaning. ”

After listening to the last sentence, Su Wen finally breathed a sigh of relief, he was really afraid that the people of the empire would be eager for quick success and quick gain, and advocate radicalism, so that writers should be on par with the West.

Now it seems that the top of the empire still has a clear understanding of what can be done and what cannot be done. In this way, the writer does not have to lose himself rashly.

Of course, this second point is more difficult to do, Su Wen remembers that in another world, the slogan of "writing national things in the way of the world" has been shouted for many years, but few people can do it. Some are still immersed in the old thinking, refusing to climb out of the old rotten pit; Some of them threw themselves completely into the arms of foreign countries, discarding their own most national things.

Wen Donglai's requirements are quite high, and there are really few people who can find a combination between the East and the West. Fortunately, the Chinese Empire in this world has been strong for hundreds of years and has a huge mass base.

For example, in the Americas, both English culture and Chinese are prevalent, and the two are indistinguishable. It's just that Huaxia is too conservative, and even many writers don't want to forge ahead, don't delve into the desirability of Western narratives, and step by step introduce the market.

If there is such a person, who can grasp the balance between East and West, and create some wonderful works, it should not be difficult to succeed.

For example, Wang Tianming, the first person in the current literary world of the Chinese Empire, after fighting invincible opponents all over the world in China, he was lonely as snow, and he focused on the Western market.

In order to have a more accurate grasp of the Western market, he went deep into the Americas, where he lived for the past two years, adapted to the way of life there, contacted the people there, pondered the overall thinking there, and integrated it into his own creation, and finally wanted to create works that were popular in the Eastern and Western worlds.

I don't know if Wang Tianming can succeed, but Su Wen, who thought of this, suddenly felt a rush in his heart, and he thought of a possibility

He Su Wen does have unique resources in this era, and the works he remembers in his mind are enough for him to have a brilliant life, and he is confident that he can become a giant in the literary world in the future with these works.

However, as the saying goes: the meal must be eaten in one bite, and the road must be taken step by step.

No matter how good and powerful his works are, he can't let him climb to the top in the literary world, at most, he can only make his pen fun www.biquge.info higher than others, even if he writes the emperor's masterpiece, no one will say that he surpasses Wang Tianming's predecessors.

is young and has little qualifications, which is his biggest shortcoming.

If he wants to become the boss of the literary world, he needs to accumulate. This time may be ten or eight years, or ten or twenty years.

For a person whose philosophy is completely different from this world, ten years feels that it is too long, there are too many uncertain factors, many long nights and dreams, and extraneous branches, which makes it difficult for his heart to be at peace, let alone wait for a longer time.

Su Wen has been looking for a shortcut to be able to reach the sky one step at a time, and now, this shortcut seems to be in front of him!

It will always be easier for foreign monks to recite the scriptures: if he Su Wen is one step ahead of Wang Tianming and others in opening up foreign markets while operating the domestic literary market, and becomes an internationally renowned writer and writer, then he should be more popular and have a higher status when he turns export to domestic sales, right?

This is similar to those stars in the film and television industry, once they become famous as international actors, when they arrive in China, they are like being plated with a layer of gold, and they are forced to suddenly raise their heads, as if they are superior.

The circle should be like this!

Thinking of this, Su Wen's eyes were eager, and his body sitting upright involuntarily leaned in the direction of Wen Donglai.

This foreign cultural exchange project, whether or not there are other conditions and tests, he will decide! (To be continued.) )