Chapter 1172: This battle, there was no defeat
The days go by day by day, and no matter how popular the film is, there will be an end to it after all.
On August 5th, half a month has passed since the domestic launch of "The Prequel to the Condor Heroes".
What is certain is that this new martial arts film directed by Feng Yige can only be described in two words in China - invincible.
As Stephen Chow sang in the spoof song in "The Mermaid", how lonely is invincible. How empty is invincibility......
Half a month after its release, the total box office was as high as 4 billion! It wasn't until August that the non-weekend screenings gradually became deserted, which is a sign that the film's potential has been exhausted.
However, due to the previous eye-catching performance, there is still at least one month to be released, and it is not a problem to collect more than a billion more.
In other words, the final box office revenue of this new film under Tianhong Pictures is estimated to be about 6 billion, more than double that of "Mermaid", which just broke the national record! It's a horror thriller.
However, Tianhong Pictures not only did not become the object of admiration, but became the stupidest template in the industry, and was ridiculed and despised by all kinds of ridicule.
360 million bought out the domestic box office revenue of "The Prequel to the Condor Heroes"?
How stupid!
A well-informed source broke the news that at the beginning, the contract signed by producer Haoxue and Tianhong Pictures was a 15% share, but Tianhong Pictures resigned it to 360 million buyout.
Silly!
15%, according to 6 billion, that is a full 900 million soft sister coins, which is almost three times higher than what you get now.
Now you don't regret that your intestines are all green?
So, the ultimate winner is Haoxue?
Most people don't think so, especially after some contracts of Tianhong Pictures and overseas channels were exposed, Haoxue became the stupidest template B in the industry, tied with Tianhong Pictures, and was full of suspicion and accusations.
"What's the deal, I earn so much money from domestic audiences, and I send it to foreigners on the pole to spend it, and I'm really convinced! This film is really good, but I can't imagine that its operation team is completely stupid. ”
"How do you send money to foreigners? Isn't it to open up overseas markets? Isn't it to make money? ”
"Earn a fart!"
Knowledgeable people quickly ridiculed: "They signed a guaranteed contract, saying that according to the 36% film scheduling rate, if it does not reach the level of 60% attendance, they will compensate for the losses of others." This data ...... It may be possible to achieve it in China, but if you push martial arts films abroad, you dare to shout so big, it's simply an ignorant and fearless! This time he lost so much that his pants were going to fall off, I'm afraid that after the settlement, it would be good if he could mix it up without losing or earning, and if he didn't do it, he would vomit out, which was miserable! ”
"Foreigners don't recognize martial arts films?"
"Nonsense! Chinese kung fu has cooled down a lot in recent years, and there is no real Chinese master who can stand at the top of the world, and over time, even our country is divided into two factions and argues, not to mention foreigners, I have long felt that this is a deceptive thing! Back then, when Bruce Lee fought the world with real kung fu, after all, a long, long time has passed. ”
"When you say that, I also feel a little unoptimistic about the overseas box office......"
"There is no spectrum at all, in fact, if you follow the regular sharing ratio, it is certain to make money, after all, the quality is there. But with the contract that has been exposed now, it is 100% a pure loss, the question is just how much it loses, I hope that the billions earned in China are enough to lose, otherwise it will be really hard......"
Despite all the controversy, nothing can stop "The Legend of the Condor Heroes" from becoming an epic classic, sitting high on a throne that may no longer be a threat for many years, looking down on all beings.
Friday, August 12, is a day to remember.
After another round of hot sales on weekends, the total box office of "The Prequel to the Condor Heroes" finally lived up to expectations and reached the 5 billion mark, and this is only three weeks after his premiere on July 22.
Starting from Saturday, August 13, it is the time for the overseas version of "The Legend of the Condor Heroes" to be fully launched, and it will be screened simultaneously in other regions such as the United States, Europe, and Asia, which has also made the attention of many media and film critics once again firmly focus on this movie.
Haoxue, is it a loss or a gain?
On the morning of August 12, Haoxue sat in front of the computer as usual, looking at the overwhelming questions and comments, and suddenly smiled relaxedly.
The point is clear, singing about the global box office performance of "The Legend of the Condor Heroes" is at least impossible to reach the terrifying attendance rate of the contract signed. In other words, Haoxue, who dares to make such a promise, is most likely to lose money.
This point is almost a foregone conclusion, and everyone is just discussing the question of how much to lose.
Assuming that the attendance rate is only 30%, then Haoxue's revenue at the global box office can only be mixed without losing or earning, and all the income generated by the 30% needs to be used to make up for less than 60%, just breaking even.
If it is less than 30%, it is even necessary to start using the domestic box office to make up for this perhaps large deficit.
In fact, 30% attendance is not a very exaggerated data, but the problem is that the film scheduling rate required by Haoxue is too high. A higher scheduling rate means more screenings and a more dispersed number of moviegoers.
To achieve an average attendance rate of 30% on the basis of a 35% film scheduling rate, it is actually not a simple thing.
You must know that all things considered, those that can reach 40% of the attendance rate are already considered absolute hits, while martial arts-themed movies don't seem to be able to reach this kind of popularity abroad.
Chinese people are paying for Jin Yong's supplementary ticket, who do foreigners know about Jin Yong?
Chinese people may not hesitate to buy several tickets for the sake of a chivalrous man for the country and the people, and for a beautiful flying dragon in the sky, and brush a copy of the movie theater the next day, foreigners don't know what these stalks are.
Even in China, you can earn money by selling what jasper flutes, dog beating sticks, and snake head sticks around you, and you let foreigners buy a jade flute back, will you blow it?
Of course, the Japanese will definitely blow, and they are more skilled......
Lost the soil of the martial arts spirit, let people come to see Chinese kung fu? But most foreigners think that the so-called Chinese martial arts are just a show.
All these doubts will be revealed tomorrow.
The global release on August 13 is the key battle for Haoxue to win the battle against "Avatar" this time.
Therefore, Haoxue opened the mailbox and sent out an email that had been prepared a long time ago.
Get moving, guys!
Perhaps to open up overseas markets, with the appeal of Jin Yong, Feng Yige, and even with Huaxia Kung Fu, it is far from enough?
Then, they can only be added, this battle, there is no defeat! (To be continued.) )