187: Overseas Copyright

"YES~~~" Wang Luo waved his hand excitedly.

The few emails in front of him made Wang Luo sweep away the previous haze, and his depressed mood was instantly improved.

And the reason why Wang Luo is so excited is not just these emails. Instead, he has just finished reading an email and will receive a new one.

"Survival in the Wild" is sure to be a hit, and the facts have proven it.

Except that the ratings of the first episode are not high because the audience awareness is not enough.

There has been a regular audience since the second episode, and there is a steady stream of new viewers joining.

And the third episode is the episode in which "Survival in the Wilderness" really became famous.

If the first two episodes were just challenging themselves, then the third episode is completely challenging the limits and challenging the natural world.

The ascent to the summit of Mount Everest with rudimentary equipment was a miracle in itself. However, the season to reach the summit turned out to be the best time to climb. There is no need for the host to say anything about this, the camera has already explained it very clearly.

The BBC (British Broadcasting Corporation), ITV (British Independent Radio), ABC, NBC, and "Survival in the Wild" in that world's original, Discovery Channel.

Italy's No. 1 earnest, Canale5, Switzerland's SBC, Japan's NHK, and other national TV stations have sent emails asking Wang Luo if he is willing to sell the overseas broadcast rights of "Survival in the Wilderness".

Originally, I thought that it would be at least until the end of the first season before it was possible to receive a contract abroad.

But now, the situation has greatly exceeded Wang Luo's expectations.

And what excites Wang Luo the most. It was "Survival in the Wilderness" that was finally going to make a profit, which also made the company's financial pressure a lot less instantly, and his plan for a new movie. It can also be put on the agenda.

For the contract that came to him, Wang Luo naturally had no reason to refuse, and replied to the other party with a sentence, as long as the price is right, the overseas copyright can be sold.

The first to reply to Wang Luo was Japan's NHK radio station, and the other party directly offered a price of 500,000 Huaxia coins per episode.

Although this price is 300,000 more than the 200,000 episodes sold to the science and education channel. That's a 1.5-fold increase.

But this price still can't satisfy Wang Luo, foreigners' money is not made in vain, besides. The other party is a little devil again, and he doesn't have a good impression of Wang Luo here.

So Wang Luo directly replied to the other party with 200,000 episodes, but the unit was not Huaxia coins, but US dollars.

According to the current exchange rate. It's about 1.3 million Huaxia coins per episode.

After chatting with little Japan for a while. Wang Luo went to sleep, and the negotiation could not be done overnight.

And Wang Luo didn't have the energy to discuss the contract with these TV stations, as for these contracts, Wang Luo planned to hand them over to Wang Biwen tomorrow.

Early the next morning, Wang Luo came to the company early.

However, to Wang Luo's surprise, the person in charge of the project at NHK Radio Station in Little Japan was already waiting at the company.

Even if he doesn't have a good impression of the little devil, Wang Luo still has to admire the professionalism of the little devil.

Regardless of whether the two sides have had any bad pasts in the past. There is no contradiction now.

In line with the principle that the visitor is a guest, Wang Luo still invited the other party into his office very friendly.

"Mr. Wang. Hello, I'm Ichiro Wada from NHK TV, and I'm in charge of the introduction of the program "Survival in the Wilderness", so please take care of it. Ichiro Wada introduced himself very politely, and bowed to say hello, and Wang Luo was a little uncomfortable for a while.

"You may be seated!"

"Mr. Wang, what do you think about the overseas copyright of the show?" After taking his seat, Ichiro Wada did not hide it and went straight to the point.

Ichiro Wada received a call from the company's senior management last night and directly booked the nearest flight to Tianjing.

After getting off the plane, I rested a few hours in the hotel, and came to Roselle Entertainment to wait for Wang Luo before going to work.

Although the Japanese are quite hated, in terms of dedication and learning, I have to say that they are still very strong.

As the head of a television station, although I don't know what his position is.

But fluent in Chinese, at least he is also a person in charge of Chinese film and television programs.

To be honest, the other party was able to do this, which made Wang Luo quite admired. At least not like those TV station leaders in China, even if they fancy the program, they will not come to the door in person.

In fact, this show was recorded for a global audience, and only three episodes have been broadcast so far, all of which were filmed in China. Since the fourth episode, the show has been out of the Chinese territory. ”

"As for overseas copyrights, in principle, we want to protect our partners." Wang Luo responded lightly.

The other party wants to introduce the show, and the attitude is good.

Although Wang Luo was happy in his heart, he couldn't show it, otherwise how would he ask for the price later? The two sides go back and forth, click the price of two rounds to cut in half, and then hug the tree and cry afterwards?

"Yes, that's about what we expected. And what about the price? Ichiro Wada smiled and nodded.

Wang Luo's words have been made very clear, this show will be filmed in various places around the world, and they don't have to worry about local problems.

It is normal to protect the cooperative unit, even if Wang Luo does not mention it, they will ask for it in the contract.

After all, no one wants to spend money to introduce a show, and then suddenly find that they are not the only ones who have introduced this show in China.

It is well recognized that the programs introduced are often exclusive.

As for the price, there are two main aspects, one is whether the producer has a bottom line, and their demand. The second is to see if there are competitors.

If NHK is the only one in Japan who wants to introduce this show, then it will be easy for them to agree on the price. Even 400,000 Huaxia coins are possible in one episode, once a competitor appears, even 800,000 may not be able to win.

There are so many TV stations in Japan, and NHK is the largest TV station in Japan. However, the competition in China is also fierce, and NHK does not dare to guarantee that other TV stations will not be impressed.

"Two hundred thousand dollars a piece." Wang Luo stretched out two fingers and said firmly.

Until now, in fact. NHK was the only TV station in Japan to come to the door. That's why Wang Luo offered a price of $200,000 per episode.

Like the United Kingdom and the United States, almost all of the largest domestic TV stations came, so the starting price given by Wang Luo was $400,000.

It's a bit unreliable, but that's what the negotiation is.

"Mr. Wang, this price is really a bit high."

"As far as we know, the cost of filming this show is about two million Chinese coins."

"But the price you sell to CCTV in China is only 200,000 Huaxia yuan. Therefore, we are willing to pay 1.5 times the price to introduce this show. "Get down to business. Ichiro Wada immediately entered the role.

Although there was still a hint of respect in his words, there was a hint of compliment compared to before.

His task was to get the right to broadcast "Survival in the Wild" in Japan at the lowest possible cost. And he doesn't do this kind of thing less, so he knows when to use what attitude.

"Mr. Wada, I have no doubt about your sincerity. But this is Huaxia, and what we sold to CCTV was it. ”

"Presumably you know us very well in Huaxia. Why did we sell to CCTV at a tenth of the cost price. I think you should know why. ”

"In fact, it is unlikely that any show will be sold at a price lower than the cost price."

"We didn't ask for the cost price of 2 million Chinese coins without opening our mouths, because we also wanted to cooperate with your station so that Japanese audiences could see wonderful programs." Wang Luo said.

Wang Luo is not good at negotiation, but it doesn't mean that he can't negotiate.

The price of $200,000 can be appropriately reduced. But don't let up at the outset.

In fact, Wang Luo's words are only theoretical.

in the country. There are many entertainment companies that are making variety shows. But this is the first time that such a completely independent shooting method as "Survival in the Wilderness" has been made.

Therefore, "Survival in the Wilderness" cannot be sold at a price in China, while China Entertainment's "Challenge" takes the normal route.

China Entertainment, Huhai Satellite TV, title sponsors and other sponsors, three lines in one, common profits.

All profits are divided according to the proportion discussed between China Entertainment and Huhai Satellite TV, so there is no question of how much money is in an episode, and there is no question of loss.

But in doing so, it is not without its drawbacks. TV stations are not stupid, and it is impossible for them not to want the copyright of the program.

In the past, on this kind of issue, copyright mostly followed the divide, five or five points, and copyright was five or five points for both parties.

If there is an overseas introduction, the two sides will split 55/5.

And the title fee of the challenge is 100 million, and there are three sponsors in the show, which are cars, clothing, and drinks. Each of the three sponsors has a sponsorship fee of 20 million.

In other words, before the show started filming, they had already received 160 million.

According to the twelve episodes per season, the average episode has reached more than 13 million. If you add the advertising expenses of the TV station, one episode will reach more than 18 million.

Therefore, "Survival in the Wilderness" won the ratings and lost the capital.

In fact, if a popular program is introduced, the TV station will definitely not lose money. But businessmen are like that, everyone wants to maximize profits.

However, the biggest disadvantage of this kind of show is that there is no title sponsor and no sponsor. If you only rely on copyright fees, you will never be able to surpass ordinary variety shows.

But fortunately, this show is global in nature, even if it is $200,000 an episode, it will be $2 million sold to TV stations in ten countries, which is 14 million when converted into Chinese dollars.

And he doesn't have to share with the TV station, which is also his advantage.

"$100,000, the follow-up program NHK has the right of first refusal, and the film crew goes to Japan to shoot at least one episode." Ichiro Wada raised the price, and often at this time, the other party will also reduce the price appropriately.

"Price unchanged ......" (To be continued......